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West Bengal23.2° N, 88.4° EWhatsApp Business API

WhatsApp Business API for Shantipur's saree weavers and the traders they sell to

A Shantipur saree reaches its buyer through several hands: the weaver, the unit that collects the lot, the wholesaler in the city and the shop that sells it. Each of them is on WhatsApp, and each needs a different kind of message.

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State
West Bengal
District
Nadia, Ranaghat subdivision[5]
Municipality
Since 1853[5]
ODOP product
Tangail, Jamdani and Shantipore sarees[4]
Learning
A seat of Sanskrit learning since the ninth century[3]
Templates
Bengali, Hindi, English

For Shantipur's handloom units and the weavers of neighbouring Phulia, the mahajans and shops that buy their taant, Tangail and Jamdani sarees, and the stays that fill for the Rash Utsav: which message to each buyer is a reply, a utility template or marketing, Bengali and Hindi templates, and rupee costs.

See it work

Which message to which Shantipur buyer

Four people a saree unit writes to, and three kinds of message. Select a cell to see what goes where.

The matrix is the whole of the rules for a Shantipur unit. Most of its messages belong in the first two columns, with buyers who wrote first or orders already placed. The third column is the one that needs care: a number in the order book is not a yes to offers.

A Shantipur handloom unit's messages, sorted

4 / 4
A Shantipur handloom unit's messages, sorted. 4 rows by 3 columns. Each cell is a button: activate it to read its note, and use the arrow keys to move between cells.
Reply inside 24 hoursUtility templateMarketing template
Mahajan in a city saree market
Shop or boutique in another state
Customer who bought online
Weaver supplying the unit

Hover, tap or arrow-key through the cells — a dot in the corner means there is a note.

Weaver supplying the unit by Marketing template

Not a marketing audience

Messages to weavers are about their work, not offers.

Legend — press one to highlight its cells

Replies inside a buyer's 24-hour window need no template. Updates about an order need an approved utility template. New designs and festival offers are marketing, and go only to buyers who said yes.

Row 4 of 4. Weaver supplying the unit × Marketing template: Not a marketing audience. Messages to weavers are about their work, not offers.

Taant (তাঁত), and the weavers who came from Dhaka

Shantipur has been known for its handloom for a long time. The town was a centre of Sanskrit learning for centuries and is tied to Advaita Acharya, one of Chaitanya's companions; its weaving gave its name to the Shantipuri saree. After Partition, weavers who left Dhaka settled around the town and in Phulia, its neighbour.

That history explains why Nadia's ODOP entry names three sarees together, Tangail, Jamdani and Shantipore, and why one unit may sell all three. It also explains the chain of buyers in the matrix above. Few weavers sell directly; a unit collects the lot, a mahajan buys it for a city market, and a shop sells it on. WhatsApp sits between every pair.

Shantipur and Nadia in seven lines

From the Nadia district administration and Invest India's ODOP list, with Wikipedia only for the town's history, temples, festival and railway.

Nadia covers 3,927 sq km, with 18 blocks, 11 municipalities and 1,352 villages; the district calls itself one of the oldest in West Bengal and an ancient centre of Sanskrit learning.[1]

The British district of Nadia dates from 1787; the present district was formed after Partition by a notification of 23 February 1948.[2]

The district says Shantipur has been a seat of Sanskrit learning, literature and Vedic texts since the ninth century, and pictures the town's taant, Jamdani and handloom cotton sarees.[3],[1]

Invest India's ODOP list names Tangail, Jamdani and Shantipore sarees as Nadia's product, and clay dolls as its second.[4]

Shantipur is a municipality, established in 1853, in the Ranaghat subdivision; weavers from Dhaka settled in the area after Partition, and neighbouring Phulia is a centre of saree making and saree shops.[5]

The Rash Utsav is the town's main festival, with deities carried in procession to drums and kirtan; the Shyamchand, Radharaman, Jaleswar and Pateswari temples are among its landmarks.[5]

Shantipur station is served by EMU trains from Sealdah.[5]

Who in Shantipur messages buyers

Four links in the chain from loom to shop, and the visitors who come for the festival.

Handloom units and master weavers

Units in Shantipur and Phulia that collect lots from weavers and sell taant, Tangail and Jamdani sarees on.[4],[5]

  • New-lot photos to buyers who ask
  • Dispatch updates with transport receipts
  • Pickup and payment notes to weavers

Saree shops in Phulia and the town

Shops that sell to visitors and to buyers who order after seeing a photo.[5]

  • Swatch videos and price replies
  • Courier receipts
  • Pujo offers to opted-in customers

Online sellers of Bengal handloom

Sellers who list Shantipuri sarees online and handle questions and delivery on WhatsApp.

  • Drape and care answers
  • Order and delivery updates
  • Restock notices to customers who asked

Stays and guides for the Rash

Rooms and guides for visitors who come for the Rash procession and the town's temples.[5]

  • Room confirmations
  • Directions from Shantipur station
  • A reminder the day before arrival

Bengali for the town, Hindi for buyers further away

Meta approves each template once per language.

A unit selling to a boutique in Delhi and a mahajan in Kolkata needs its dispatch template in both Bengali and Hindi. Replies inside the window can be in whatever language the buyer writes.

Meta template languages relevant to Shantipur
LanguageMeta codeUse it for
BengalibnWeavers, mahajans and customers across Bengal and Bangladesh
HindihiShops and boutiques in other states
English (India)en_INOnline customers, invoices and exporters

Prices in ₹, with USD and EUR

What each column of the matrix costs in Shantipur

Plans from ₹999 a month, plus each delivered message at the India rate: ₹0.145 for a reply in the first column, ₹0.19 for a dispatch or payment template in the second, ₹0.94 for new designs in the third, and ₹0.14 for a login code.

Snapshot rates · as of 20 Oct 2026, 00:02 UTC

Lite

₹999 / month≈ $10.51 USD

₹833 / month, billed yearly≈ $8.76 USD

Growth

₹2,999 / month≈ $31.55 USD

₹2,499 / month, billed yearly≈ $26.29 USD

Enterprise

Custom volume pricing, custom SLA and dedicated infrastructure.

Per message to Shantipur · India

InfiQ per-message rates for Shantipur in rupees and USD
Category₹ INRUSD
Marketing₹0.9435$0.0099
Utility₹0.1941$0.0020
Authentication₹0.1402$0.0015
Service₹0.1450$0.0015
Per-message rates for all 47 markets, in ₹ and USD
Per-message rates by market, effective 1 October 2026
MarketMarketingUtilityAuthenticationService
Argentina$0.0572₹5.4352$0.0241₹2.2874$0.0241₹2.2874$0.0241₹2.2874
Bangladesh$0.0678₹6.4397$0.0034₹0.3254$0.0034₹0.3254$0.0034₹0.3254
Brazil$0.0578₹5.4970$0.0063₹0.5981$0.0063₹0.5981$0.0063₹0.5981
Chile$0.0822₹7.8162$0.0185₹1.7585$0.0185₹1.7585$0.0185₹1.7585
Colombia$0.0116₹1.0993$0.0007₹0.0706$0.0007₹0.0706$0.0007₹0.0706
Egypt$0.0596₹5.6629$0.0033₹0.3167$0.0033₹0.3167$0.0033₹0.3167
France$0.0795₹7.5588$0.0278₹2.6393$0.0278₹2.6393$0.0278₹2.6393
Germany$0.126₹12.0088$0.0509₹4.8386$0.0509₹4.8386$0.0509₹4.8386
Hong Kong$0.0678₹6.4397$0.0241₹2.2867$0.0241₹2.2867$0.0241₹2.2867
Hungary$0.0795₹7.5596$0.0323₹3.0700$0.0323₹3.0700$0.0323₹3.0700
India$0.0099₹0.9435$0.0020₹0.1941$0.0015₹0.1402$0.0015₹0.1450
Indonesia$0.0380₹3.6133$0.0231₹2.1979$0.0231₹2.1979$0.0231₹2.1979
Iraq$0.0316₹2.9992$0.0073₹0.6943$0.0073₹0.6943$0.0073₹0.6943
Israel$0.0327₹3.1045$0.0049₹0.4662$0.0049₹0.4662$0.0049₹0.4662
Italy$0.0735₹6.9847$0.0277₹2.6369$0.0277₹2.6369$0.0277₹2.6369
Kazakhstan$0.0559₹5.3098$0.0166₹1.5824$0.0166₹1.5824$0.0166₹1.5824
Kuwait$0.0733₹6.9671$0.0407₹3.8671$0.0407₹3.8671$0.0407₹3.8671
Malaysia$0.0796₹7.5644$0.0130₹1.2314$0.0130₹1.2314$0.0130₹1.2314
Mexico$0.0367₹3.4877$0.0079₹0.7471$0.0079₹0.7471$0.0079₹0.7471
Morocco$0.0383₹3.6425$0.0213₹2.0218$0.0213₹2.0218$0.0213₹2.0218
Netherlands$0.148₹14.0494$0.0463₹4.3987$0.0463₹4.3987$0.0463₹4.3987
Nepal$0.0678₹6.4397$0.0031₹0.2990$0.0031₹0.2990$0.0031₹0.2990
Nigeria$0.0478₹4.5421$0.0062₹0.5898$0.0062₹0.5898$0.0062₹0.5898
Oman$0.0316₹2.9992$0.0228₹2.1709$0.0228₹2.1709$0.0228₹2.1709
Pakistan$0.0438₹4.1620$0.0139₹1.3200$0.0139₹1.3200$0.0139₹1.3200
Peru$0.0651₹6.1843$0.0278₹2.6392$0.0278₹2.6392$0.0278₹2.6392
Poland$0.0338₹3.2105$0.0113₹1.0702$0.0113₹1.0702$0.0113₹1.0702
Qatar$0.0316₹2.9992$0.0111₹1.0547$0.0111₹1.0547$0.0111₹1.0547
Romania$0.0795₹7.5596$0.0268₹2.5436$0.0268₹2.5436$0.0268₹2.5436
Russia$0.0742₹7.0520$0.0370₹3.5173$0.0370₹3.5173$0.0370₹3.5173
Saudi Arabia$0.0532₹5.0537$0.0099₹0.9401$0.0099₹0.9401$0.0099₹0.9401
Singapore$0.0678₹6.4397$0.0148₹1.4072$0.0148₹1.4072$0.0148₹1.4072
South Africa$0.0351₹3.3385$0.0088₹0.8369$0.0088₹0.8369$0.0088₹0.8369
Spain$0.0654₹6.2161$0.0185₹1.7578$0.0185₹1.7578$0.0185₹1.7578
Sri Lanka$0.0678₹6.4397$0.0019₹0.1759$0.0019₹0.1759$0.0019₹0.1759
Turkey$0.0101₹0.9587$0.0008₹0.0792$0.0008₹0.0792$0.0008₹0.0792
Ukraine$0.0795₹7.5596$0.0275₹2.6138$0.0275₹2.6138$0.0275₹2.6138
United Arab Emirates$0.0532₹5.0537$0.0145₹1.3811$0.0145₹1.3811$0.0145₹1.3811
United Kingdom$0.0587₹5.5795$0.0204₹1.9346$0.0204₹1.9346$0.0204₹1.9346
North America$0.0231₹2.1976$0.0031₹0.2989$0.0031₹0.2989$0.0031₹0.2989
Rest of Africa$0.0208₹1.9796$0.0037₹0.3516$0.0037₹0.3516$0.0037₹0.3516
Rest of Asia Pacific$0.0779₹7.4057$0.0105₹0.9938$0.0105₹0.9938$0.0105₹0.9938
Rest of Central & Eastern Europe$0.0795₹7.5596$0.0196₹1.8595$0.0196₹1.8595$0.0196₹1.8595
Rest of Latin America$0.0684₹6.5048$0.0105₹0.9934$0.0105₹0.9934$0.0105₹0.9934
Rest of Middle East$0.0363₹3.4490$0.0084₹0.7998$0.0084₹0.7998$0.0084₹0.7998
Rest of Western Europe$0.0548₹5.2054$0.0158₹1.5019$0.0158₹1.5019$0.0158₹1.5019
Other$0.0559₹5.3098$0.0071₹0.6769$0.0071₹0.6769$0.0071₹0.6769
Currency converter

$10.51 USD

Indicative conversion at reference rates (ExchangeRate-API snapshot). InfiQ sets and invoices prices in Indian rupees, excluding GST; your bank’s rate on the day you pay will differ. Rates By Exchange Rate API.

Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A shop in Delhi or a mahajan in Kolkata on a +91 number costs the same India rate. A buyer on a Bangladesh +880 number is billed at Bangladesh's rate, published in rupees on the pricing page. Invoices carry your West Bengal GSTIN.

Work out your own monthly cost by message type.

Calculate your exact cost

On InfiQ

What a Shantipur unit runs on InfiQ

The tools behind each column.

  • Shared team inbox

    One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.

    The owner, the person who collects lots and accounts answer mahajans, shops and weavers from one number, with labels for each.

  • Template manager and library

    Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.

    Dispatch, delivery and weaver-payment templates in Bengali and Hindi, approved before the Pujo orders arrive.

  • Consent records and opt-out enforcement

    Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.

    Each buyer's yes to new designs is stored with its time and source, so the third column reaches only those who asked.

  • Integrations over the API

    Shopify, WooCommerce, Razorpay, Zoho CRM, HubSpot, Google Sheets and others connect through InfiQ's API and webhooks today; native one-click connectors are still in development.

    An online saree store's orders can trigger delivery updates through InfiQ's API and webhooks.

Nearby

Shantipur and the Nadia towns on the map

City pages in Nadia and around Kolkata, nearest first.

Krishnanagar, the district headquarters, is close by and has its own page about its clay-model studios. The India guide covers DPDP consent across the country, and the Bangladesh guide covers buyers there.

Guides for Shantipur teams

Questions Shantipur businesses ask

A mahajan in Kolkata asks our Shantipur unit for photos of the new taant lot. Can we send twenty photos and prices in reply?+
Yes. His message opens a 24-hour window in which your staff can send photos, videos and prices with no template. Each reply is charged at ₹0.145, and the window starts again whenever he writes back.
Our Phulia weavers finish a lot of Tangail sarees for a shop in another state. Can we send the dispatch update by template?+
Yes. A dispatch update for an order the shop placed is a utility template, approved once in Bengali or Hindi and sent at ₹0.19. It can go days after the shop last wrote, and it needs no opt-in to offers.
Can we send our Pujo collection of Shantipuri sarees to every buyer who has ever ordered from us?+
Only to buyers who agreed to receive new designs, with a record of when and how. A past order is not an opt-in. The collection goes as an approved marketing template at ₹0.94, with a way to opt out.
Visitors come to Shantipur for the Rash procession and the Shyamchand and Radharaman temples. Can our guest house confirm rooms and send directions?+
Yes. A room confirmation, directions from Shantipur station and a reminder the day before are utility templates for a stay already booked, at ₹0.19. Keep offers for next year's Rash out of them, or Meta may treat them as marketing.
Our Shantipur unit pays weavers when their pieces are collected. Can we send each weaver a payment note on WhatsApp?+
Yes. A payment-sent or pickup-day note about a weaver's own work is a utility template at ₹0.19. Weavers are not a marketing audience, so keep these messages to the job and the payment.
A buyer in Dhaka asks about Jamdani sarees from Shantipur. What does a reply to a Bangladesh number cost?+
Meta charges by the recipient's country code, so a reply to a +880 number is billed at Bangladesh's service rate, not India's. InfiQ publishes that rate in rupees on the [pricing page](/pricing) and invoices in rupees with GST.
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Sources

Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.

  1. [1]Nadia district: official website · District Administration, Nadia · read 2026-10-20
  2. [2]History · District Administration, Nadia · read 2026-10-20
  3. [3]Tourist places: Shantipur · District Administration, Nadia · read 2026-10-20
  4. [4]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-20
  5. [5]Shantipur (history, temples, festival and railway only) · Wikipedia · read 2026-10-20

Put Shantipur's saree trade on one number

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