Bahia · Updated 2026-10-20
WhatsApp Business API for Indian tour desks and traders in Salvador
One carnival week, two kinds of number: the hotel's +55 and every traveller's +91. Each is billed at its own rate.
A week in Salvador puts an Indian tour desk in two conversations at once: with the hotels and guides in Bahia, and with its own travellers on their Indian numbers. Both run on WhatsApp, at different rates.
For Indian tour operators sending groups to Salvador and traders with suppliers or agents in Bahia: how one trip mixes +55 and +91 numbers and what each costs, which messages need templates, when to write in Portuguese, and why the eight-and-a-half-hour gap never moves.
See it work
One carnival-week group, state by state
An Indian operator takes forty travellers to Salvador. Follow the trip through the messages it needs, and notice which go to a +91 number and which to a +55 one.
The trip has two audiences and two price lists. Travellers who keep their Indian numbers abroad are charged at the India rate even while they stand in the Pelourinho, because Meta prices by the recipient's country code. The hotel, the guide and the transfer company in Salvador are +55 numbers at the Brazil rate.
Templates for the group can be in English or Hindi; templates for the hotel should be in Brazilian Portuguese. Keep the two sets apart in your template library so a rooming-list message never goes to a traveller.
A Salvador group trip, from booking to home
- Booked in India to Hotel confirms: room request answered
- Hotel confirms to Confirmation sent: utility template, +91
- Confirmation sent to Group in Salvador: travel day
- Group in Salvador to Question from the city: traveller writes
- Question from the city to Plan changes: service reply
- Group in Salvador to Plan changes: utility broadcast
- Plan changes to Back home: trip ends
- Booked in India
- Hotel confirms
- Confirmation sent
- Group in Salvador
- Question from the city
- Plan changes
- Back home
Step 7 of 7 · end of walk
Back home
Final documents and receipts go out as utility messages; a future offer would be marketing and needs opt-in.
Arrived from Plan changes via trip ends.
Can move to
Nothing — this is a final state.
Happy path, step 7 of 7: Back home (via trip ends). Final documents and receipts go out as utility messages; a future offer would be marketing and needs opt-in.
Salvador and India, on the record
The city's own tourism figures and what the Embassy of India in Brasília reports about Bahia and the wider trade.
The city's tourism portal presents Salvador as Brazil's first capital, with 39,000 hotel beds in more than 300 places to stay, over 5,200 restaurants and five convention centres, and bills its carnival as the biggest on the planet.[1]
The Embassy of India notes that the Gandhian group Filhos de Gandhy is popular in Salvador and holds street processions every year.[2]
The Governor of Bahia accompanied Brazil's President on his visit to India in February 2026.[2]
India–Brazil trade grew by over 25% to USD 15.21 billion in 2025. India sells diesel, agrochemicals, chemicals and pharmaceuticals; Brazil sells crude oil, soybean oil and raw sugar.[2]
Consular matters for Bahia fall to the Embassy of India in Brasília; the Consulate General in São Paulo covers five southern and south-eastern states.[3]
Language
Three template languages for one trip
Meta approves each template once per language. A Salvador programme usually needs Portuguese for the city and English or Hindi for the travellers.
Inside the 24-hour window an agent can answer a Salvador hotel in whatever language the two share. InfiQ's own support team works in English and Hindi, so Portuguese copy comes from your side.
Template language
Portuguese (Brazil) template (pt_BR). Example text written for this page; your own templates go through Meta’s review.
Who messages what
Indian businesses with Salvador on the other end
Who in India writes to Bahia, and what they send first.
| Sector | What it sends on WhatsApp |
|---|---|
| Outbound tour operatorsWith 39,000 hotel beds and a carnival the city promotes worldwide, Salvador's hotels and guides are the suppliers an Indian group desk deals with daily.[1] |
|
| Importers of soybean oil and raw sugarSoybean oil and raw sugar are among what Brazil sells India; a buyer's desk working with a supplier or agent in Bahia follows each cargo in Portuguese.[2] |
|
| Cultural and education exchangesThe Embassy of India points to Filhos de Gandhy as one of Salvador's ties to India; exchange visits run on invitations, visas and schedules that change late.[2] |
|
Prices in ₹ and BRL
What a Salvador trip costs in messages
Brazil has its own line on Meta's rate card: ₹5.50 per marketing message, ₹0.5981 per utility update, ₹0.5981 per authentication code and ₹0.5981 per service reply to a +55 number, in rupees before GST. Plans start at ₹999 a month.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ R$53.17 BRL
₹833 / month, billed yearly≈ R$44.34 BRL
Growth
₹2,999 / month≈ R$159.62 BRL
₹2,499 / month, billed yearly≈ R$133.01 BRL
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Salvador · Brazil
| Category | ₹ INR | BRL |
|---|---|---|
| Marketing | ₹5.4970 | R$0.293 |
| Utility | ₹0.5981 | R$0.0318 |
| Authentication | ₹0.5981 | R$0.0318 |
| Service | ₹0.5981 | R$0.0318 |
Per-message rates for all 47 markets, in ₹ and BRL
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | R$0.289₹5.4352 | R$0.122₹2.2874 | R$0.122₹2.2874 | R$0.122₹2.2874 |
| Bangladesh | R$0.343₹6.4397 | R$0.0173₹0.3254 | R$0.0173₹0.3254 | R$0.0173₹0.3254 |
| Brazil | R$0.293₹5.4970 | R$0.0318₹0.5981 | R$0.0318₹0.5981 | R$0.0318₹0.5981 |
| Chile | R$0.416₹7.8162 | R$0.0936₹1.7585 | R$0.0936₹1.7585 | R$0.0936₹1.7585 |
| Colombia | R$0.0585₹1.0993 | R$0.0038₹0.0706 | R$0.0038₹0.0706 | R$0.0038₹0.0706 |
| Egypt | R$0.301₹5.6629 | R$0.0169₹0.3167 | R$0.0169₹0.3167 | R$0.0169₹0.3167 |
| France | R$0.402₹7.5588 | R$0.140₹2.6393 | R$0.140₹2.6393 | R$0.140₹2.6393 |
| Germany | R$0.639₹12.0088 | R$0.258₹4.8386 | R$0.258₹4.8386 | R$0.258₹4.8386 |
| Hong Kong | R$0.343₹6.4397 | R$0.122₹2.2867 | R$0.122₹2.2867 | R$0.122₹2.2867 |
| Hungary | R$0.402₹7.5596 | R$0.163₹3.0700 | R$0.163₹3.0700 | R$0.163₹3.0700 |
| India | R$0.0502₹0.9435 | R$0.0103₹0.1941 | R$0.0075₹0.1402 | R$0.0077₹0.1450 |
| Indonesia | R$0.192₹3.6133 | R$0.117₹2.1979 | R$0.117₹2.1979 | R$0.117₹2.1979 |
| Iraq | R$0.160₹2.9992 | R$0.0370₹0.6943 | R$0.0370₹0.6943 | R$0.0370₹0.6943 |
| Israel | R$0.165₹3.1045 | R$0.0248₹0.4662 | R$0.0248₹0.4662 | R$0.0248₹0.4662 |
| Italy | R$0.372₹6.9847 | R$0.140₹2.6369 | R$0.140₹2.6369 | R$0.140₹2.6369 |
| Kazakhstan | R$0.283₹5.3098 | R$0.0842₹1.5824 | R$0.0842₹1.5824 | R$0.0842₹1.5824 |
| Kuwait | R$0.371₹6.9671 | R$0.206₹3.8671 | R$0.206₹3.8671 | R$0.206₹3.8671 |
| Malaysia | R$0.403₹7.5644 | R$0.0655₹1.2314 | R$0.0655₹1.2314 | R$0.0655₹1.2314 |
| Mexico | R$0.186₹3.4877 | R$0.0398₹0.7471 | R$0.0398₹0.7471 | R$0.0398₹0.7471 |
| Morocco | R$0.194₹3.6425 | R$0.108₹2.0218 | R$0.108₹2.0218 | R$0.108₹2.0218 |
| Netherlands | R$0.748₹14.0494 | R$0.234₹4.3987 | R$0.234₹4.3987 | R$0.234₹4.3987 |
| Nepal | R$0.343₹6.4397 | R$0.0159₹0.2990 | R$0.0159₹0.2990 | R$0.0159₹0.2990 |
| Nigeria | R$0.242₹4.5421 | R$0.0314₹0.5898 | R$0.0314₹0.5898 | R$0.0314₹0.5898 |
| Oman | R$0.160₹2.9992 | R$0.116₹2.1709 | R$0.116₹2.1709 | R$0.116₹2.1709 |
| Pakistan | R$0.222₹4.1620 | R$0.0703₹1.3200 | R$0.0703₹1.3200 | R$0.0703₹1.3200 |
| Peru | R$0.329₹6.1843 | R$0.140₹2.6392 | R$0.140₹2.6392 | R$0.140₹2.6392 |
| Poland | R$0.171₹3.2105 | R$0.0570₹1.0702 | R$0.0570₹1.0702 | R$0.0570₹1.0702 |
| Qatar | R$0.160₹2.9992 | R$0.0561₹1.0547 | R$0.0561₹1.0547 | R$0.0561₹1.0547 |
| Romania | R$0.402₹7.5596 | R$0.135₹2.5436 | R$0.135₹2.5436 | R$0.135₹2.5436 |
| Russia | R$0.375₹7.0520 | R$0.187₹3.5173 | R$0.187₹3.5173 | R$0.187₹3.5173 |
| Saudi Arabia | R$0.269₹5.0537 | R$0.0500₹0.9401 | R$0.0500₹0.9401 | R$0.0500₹0.9401 |
| Singapore | R$0.343₹6.4397 | R$0.0749₹1.4072 | R$0.0749₹1.4072 | R$0.0749₹1.4072 |
| South Africa | R$0.178₹3.3385 | R$0.0445₹0.8369 | R$0.0445₹0.8369 | R$0.0445₹0.8369 |
| Spain | R$0.331₹6.2161 | R$0.0936₹1.7578 | R$0.0936₹1.7578 | R$0.0936₹1.7578 |
| Sri Lanka | R$0.343₹6.4397 | R$0.0094₹0.1759 | R$0.0094₹0.1759 | R$0.0094₹0.1759 |
| Turkey | R$0.0510₹0.9587 | R$0.0042₹0.0792 | R$0.0042₹0.0792 | R$0.0042₹0.0792 |
| Ukraine | R$0.402₹7.5596 | R$0.139₹2.6138 | R$0.139₹2.6138 | R$0.139₹2.6138 |
| United Arab Emirates | R$0.269₹5.0537 | R$0.0735₹1.3811 | R$0.0735₹1.3811 | R$0.0735₹1.3811 |
| United Kingdom | R$0.297₹5.5795 | R$0.103₹1.9346 | R$0.103₹1.9346 | R$0.103₹1.9346 |
| North America | R$0.117₹2.1976 | R$0.0159₹0.2989 | R$0.0159₹0.2989 | R$0.0159₹0.2989 |
| Rest of Africa | R$0.105₹1.9796 | R$0.0187₹0.3516 | R$0.0187₹0.3516 | R$0.0187₹0.3516 |
| Rest of Asia Pacific | R$0.394₹7.4057 | R$0.0529₹0.9938 | R$0.0529₹0.9938 | R$0.0529₹0.9938 |
| Rest of Central & Eastern Europe | R$0.402₹7.5596 | R$0.0990₹1.8595 | R$0.0990₹1.8595 | R$0.0990₹1.8595 |
| Rest of Latin America | R$0.346₹6.5048 | R$0.0529₹0.9934 | R$0.0529₹0.9934 | R$0.0529₹0.9934 |
| Rest of Middle East | R$0.184₹3.4490 | R$0.0426₹0.7998 | R$0.0426₹0.7998 | R$0.0426₹0.7998 |
| Rest of Western Europe | R$0.277₹5.2054 | R$0.0799₹1.5019 | R$0.0799₹1.5019 | R$0.0799₹1.5019 |
| Other | R$0.283₹5.3098 | R$0.0360₹0.6769 | R$0.0360₹0.6769 | R$0.0360₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Messages to travellers on their Indian numbers cost ₹0.19 for a utility update and ₹0.145 for a service reply, wherever they are standing. Figures in reais in the converter are for planning; InfiQ invoices in rupees.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a tour desk runs for Salvador
The parts of InfiQ that carry a group through a week in Bahia.
- Broadcast campaigns
Send one pickup change to the whole group, segmented by trip and scheduled in Salvador time.
- Shared team inbox
Hotel managers and travellers write at the same time; transfers and labels keep the +55 suppliers and +91 guests apart.
- Template manager and library
Keep pt_BR supplier templates and English or Hindi traveller templates approved before the group flies.
- InfiQ Flows chatbot builder
A no-code flow answers the questions every traveller asks, such as the hotel address or the day's programme, around the clock.
Nearby
City pages near Salvador
Brazilian city pages, nearest first, and pages in neighbouring countries while the list grows.
LGPD, Pix payment links and the Brazil rate apply across the country; the Brazil guide covers them in full.
Guides for Salvador teams
Questions Salvador businesses ask
- Q1
Our group is in Salvador for carnival and tomorrow's bloco pickup has moved. Can we tell all forty travellers at once?
Yes, as a broadcast of an approved utility template to the travellers who opted in. If they use their Indian numbers, each message costs ₹0.19. Schedule it in Salvador time: Bahia is on UTC-3, so 20:00 there is 04:30 the next morning in India.
- Q2
A hotel near the Pelourinho only confirms bookings on WhatsApp. What does writing to its +55 number cost?
Messages to a Brazilian number are billed at Brazil's rate. Once the manager writes to you, your replies inside the 24-hour window are service messages at ₹0.5981 each; if you need to restart the conversation after that, an approved utility template about the booking costs ₹0.5981.
- Q3
Some travellers bought Brazilian SIM cards during the Bahia trip. Which number should we message?
The one their WhatsApp is registered on, which is usually still their Indian number unless they changed it. Ask on arrival and record the answer. The price follows the number's country code: India's rate for +91, Brazil's for +55.
- Q4
Our soybean-oil desk in India works with a supplier's agent in Bahia. Can our order and loading messages be in Portuguese?
Yes. Brazilian Portuguese, code pt_BR, is a Meta template language. Each language version is submitted and approved separately, so draft the Portuguese and English versions together. InfiQ's own support team works in English and Hindi, so the Portuguese wording comes from your side or your agent.
- Q5
What time should an update leave Kochi to reach a hotel in Bahia's capital at the start of its morning shift?
At 17:30 IST for 09:00 in Salvador. Bahia stopped using daylight saving in 2012 and India never changes its clocks, so the eight-and-a-half-hour gap is the same in carnival season and in July.
- Q6
Travellers who came with us to see the Filhos de Gandhy parade want next year's dates. Can we send them the new carnival package?
Only to travellers who opted in to marketing messages from you. An offer is a marketing template, ₹0.94 per delivered message to an Indian number. The India guide explains what Indian data-protection law adds.
- Q7
We run a receptive tourism company in Bahia and want to reach Indian visitors. Can we use InfiQ?
InfiQ serves India-based businesses: it bills in rupees with GST and keeps customer data in India. If your business is based in Salvador, talk to sales about whether InfiQ fits, or work with your Indian partner operator, who can message travellers and your team from its own account.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Salvador em números · Salvador da Bahia (official tourism portal) · read 2026-10-20
- [2]India–Brazil relations · Embassy of India, Brasília · read 2026-10-20
- [3]Jurisdiction of the Embassy and the Consulate General · Embassy of India, Brasília · read 2026-10-20
- [4]tzdb 'southamerica' file: America/Bahia and Decree 7,826 · IANA Time Zone Database · read 2026-10-20
Run your next Salvador group on WhatsApp
Start a 7-day Lite trial, no card needed, and get your pt_BR and traveller templates approved once Meta business verification is complete. If your business is based in Salvador, talk to sales about whether InfiQ fits.