Latin America · Meta market: Brazil
WhatsApp Business API in Brazil, from Olá to Pix
In Brazil, WhatsApp is the usual way to reach a business and Pix the usual way to pay one. Two rules around messaging customers changed in 2026; here is what they mean for your messages.
For Indian businesses selling to Brazil, and Brazilian companies considering InfiQ: how the LGPD and the renamed ANPD treat WhatsApp marketing, which suppliers the 2026 SAC decree reaches, how a Pix payment link fits a WhatsApp order, and what messages cost.
A WhatsApp country with an instant-payment habit
Brazilian customers already message businesses and pay by Pix from the same phone. The figures behind that.
The U.S. International Trade Administration describes WhatsApp as the most common mode of communication via mobile phone in Brazil, preferred over e-mail or phone calls even for business.[1]
Cetic.br's TIC Domicílios 2025 survey found that 92% of Brazilian internet users had sent instant messages; the survey does not split the figure by app.[2]
Pix, the Banco Central do Brasil's instant-payment system launched on 16 November 2020, was used by more than 150 million individuals for 7.8 billion transactions in September 2026; Pix Automático for recurring payments was added in 2025.[3]
The U.S. ITA says Pix is the most used payment method in Brazil, more so than cash.[4]
Brazil is Latin America's largest economy, with nominal GDP of about US$2.28 trillion in 2025 by the IMF's estimate, and about 212.8 million people.[6],[7]
The city of São Paulo alone produced R$1.07 trillion of GDP in 2023, about 9.7% of Brazil's R$10.94 trillion total, according to IBGE.[8]
Portuguese is Brazil's official language under Article 13 of the Federal Constitution.[9]
See it work
An order paid by Pix, step by step
InfiQ does not take payments. It carries the messages around one: the link to pay, the confirmation, and the questions in between.
The payment itself happens outside WhatsApp, in the customer's bank app, through the payment provider your store already uses. InfiQ's part is the messaging: your system passes the order details and the provider's payment link to InfiQ's API, and a pre-approved utility template delivers them.
When the provider tells your system that the Pix has settled, a second template confirms it. If the customer replies with a question, the conversation lands in the shared inbox and your agents answer inside the 24-hour window.
For subscriptions, Pix Automático is set up through your payment provider; WhatsApp carries the reminders and the receipts.
A Pix payment-link journey for one order
- Order placed to Payment provider: Charge requested
- Payment provider to InfiQ: Link passed through the API
- InfiQ to Customer: WhatsApp template
- Customer to Your store: Pix settles; provider notifies
- Your store to Confirmation: Order marked paid
- Confirmation to Shared inbox: Replies land in the inbox
Hop 6 of 6
ConfirmationShared inboxReplies land in the inbox
Arrives at Shared inbox — Agents answer any reply.
Hop 6 of 6: Confirmation to Shared inbox — Replies land in the inbox.
Compliance
LGPD, the new ANPD, and the SAC decree
Brazil's data-protection law sets the basis for messaging people. A 2026 decree sets service standards for some regulated suppliers, and names instant messaging as a channel.
The Lei Geral de Proteção de Dados (LGPD, Law 13,709 of 2018), most recently amended by Law 15,352 of 25 February 2026, governs personal data in Brazil. It has no rule written specifically for marketing messages and does not mention messaging apps.[10],[11]
Regulator: Agência Nacional de Proteção de Dados (ANPD)
Point 1
Pick a legal basis: consent or legitimate interest
Processing is lawful only on one of the bases in Article 7, which include the data subject's consent and the controller's or a third party's legitimate interests. The LGPD does not say marketing always needs consent, nor that consent is never needed. Whichever basis you use, WhatsApp's own policy still requires an opt-in to messages from you.[10],[21]
Point 2
If consent is your basis, you must be able to prove it
Consent must be given in writing or by another means that shows the person's will; the controller bears the burden of proof, and consent can be revoked at any time through a free and simple procedure (Article 8).[10]
Point 3
Fines up to 2% of Brazilian revenue
Penalties can reach 2% of a company's revenue in Brazil, capped at R$50 million per infraction (Article 52).[10]
Point 4
The ANPD is now an agency
Law 15,352 of 25 February 2026 turned the Autoridade into the Agência Nacional de Proteção de Dados, a special-regime autarchy linked to the Ministry of Justice with functional, technical, decision-making, administrative and financial autonomy. The acronym is unchanged.[11]
Point 5
Decree 13,135: who it covers
The new customer-service (SAC) decree of 9 October 2026 was published on 13 October and takes effect 20 days later, replacing Decree 11,034/2022. It applies to federally regulated suppliers that meet their regulator's criteria and to digital financial services supervised by the Central Bank, not to every business.[12]
Point 6
Decree 13,135: what it asks of a WhatsApp channel
Its electronic channels expressly include instant-messaging services. At least one channel must work around the clock; real-time human service must be available from 8:00 to 20:00 every day; automation and AI are allowed only if a human option is assured; advertising is banned in SAC channels; and message content must be kept for at least 90 days.[12]
Point 7
Advertising must look like advertising
The Consumer Defence Code requires advertising to be identifiable as such (Article 36), prohibits misleading or abusive advertising (Article 37) and treats supplying a product or service without prior request as an abusive practice (Article 39, III).[13]
Point 8
Não Me Perturbe is about calls
Brazil's self-regulatory do-not-call list stops telemarketing calls from participating telecom operators and financial institutions. It covers calls, not WhatsApp messages.[14]
- A summary of public guidance from the sources cited, not legal advice.
Locate it
Four time zones, one that does most of the work
São Paulo, Rio de Janeiro and Brasília all keep Brasília time, three hours behind UTC, and Brazil has not used daylight saving since 2019.
Brazil spans four time zones, from UTC-2 on oceanic islands such as Fernando de Noronha to UTC-5 in the far west. Customers in the western states sit one or two hours behind São Paulo, so a send timed for the Southeast arrives early there.
From India, São Paulo is eight and a half hours behind: 18:30 IST is 10:00 in São Paulo, and the Indian working day ends as Brazil's begins.
Drag or swipe to rotate. Use the arrow keys to rotate, plus and minus to zoom, and 0 to reset.
Who messages what
Brazilian sectors and the messages they send
Export shares are for 2025, from World Bank data, unless another source is named.
| Sector | What it sends on WhatsApp |
|---|---|
| Agribusiness and foodFood was about 41% of merchandise exports in 2025.[16] |
|
| E-commerce and retailThe U.S. ITA lists Mercado Livre, Amazon Brasil, Shopee, Magazine Luiza and Americanas as the top e-commerce portals, with Pix the most used payment method.[4] |
|
| Direct sellingConcentrated in cosmetics and personal care, and run on WhatsApp, Facebook and Instagram as well as in person, the U.S. ITA notes.[5] |
|
| Banks and fintechMore than 150 million individuals used Pix in September 2026.[3] |
|
| Oil and gasFuels were about 16% of merchandise exports in 2025.[17] |
|
| Mining and metalsOres and metals were about 12% of merchandise exports in 2025.[18] |
|
| ManufacturingManufacturing value added was about 12% of GDP in 2025.[19] |
|
Brazilian Portuguese, not Portuguese in general
Meta has separate template codes for Brazilian and European Portuguese. For Brazil, submit pt_BR.
Meta treats Brazilian and European Portuguese as separate template languages. Write in Brazilian Portuguese from the start, and keep buttons and reply options in Portuguese too.
InfiQ's own support team works in English and Hindi. Portuguese copy and Portuguese-speaking agents come from your side.
| Language | Meta code | Use it for |
|---|---|---|
| Portuguese (Brazil) | pt_BR | Every consumer-facing template |
| English | en | Some multinational and trade contacts |
Prices in ₹ and BRL
What WhatsApp messages to Brazil cost
Brazil has its own row on Meta's rate card. On InfiQ a marketing message costs ₹5.50, utility ₹0.5981, authentication ₹0.5981 and a service reply ₹0.5981; plans start at ₹999 a month.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ R$53.17 BRL
₹833 / month, billed yearly≈ R$44.34 BRL
Growth
₹2,999 / month≈ R$159.62 BRL
₹2,499 / month, billed yearly≈ R$133.01 BRL
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Brazil · Brazil
| Category | ₹ INR | BRL |
|---|---|---|
| Marketing | ₹5.4970 | R$0.293 |
| Utility | ₹0.5981 | R$0.0318 |
| Authentication | ₹0.5981 | R$0.0318 |
| Service | ₹0.5981 | R$0.0318 |
Per-message rates for all 47 markets, in ₹ and BRL
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | R$0.289₹5.4352 | R$0.122₹2.2874 | R$0.122₹2.2874 | R$0.122₹2.2874 |
| Bangladesh | R$0.343₹6.4397 | R$0.0173₹0.3254 | R$0.0173₹0.3254 | R$0.0173₹0.3254 |
| Brazil | R$0.293₹5.4970 | R$0.0318₹0.5981 | R$0.0318₹0.5981 | R$0.0318₹0.5981 |
| Chile | R$0.416₹7.8162 | R$0.0936₹1.7585 | R$0.0936₹1.7585 | R$0.0936₹1.7585 |
| Colombia | R$0.0585₹1.0993 | R$0.0038₹0.0706 | R$0.0038₹0.0706 | R$0.0038₹0.0706 |
| Egypt | R$0.301₹5.6629 | R$0.0169₹0.3167 | R$0.0169₹0.3167 | R$0.0169₹0.3167 |
| France | R$0.402₹7.5588 | R$0.140₹2.6393 | R$0.140₹2.6393 | R$0.140₹2.6393 |
| Germany | R$0.639₹12.0088 | R$0.258₹4.8386 | R$0.258₹4.8386 | R$0.258₹4.8386 |
| Hong Kong | R$0.343₹6.4397 | R$0.122₹2.2867 | R$0.122₹2.2867 | R$0.122₹2.2867 |
| Hungary | R$0.402₹7.5596 | R$0.163₹3.0700 | R$0.163₹3.0700 | R$0.163₹3.0700 |
| India | R$0.0502₹0.9435 | R$0.0103₹0.1941 | R$0.0075₹0.1402 | R$0.0077₹0.1450 |
| Indonesia | R$0.192₹3.6133 | R$0.117₹2.1979 | R$0.117₹2.1979 | R$0.117₹2.1979 |
| Iraq | R$0.160₹2.9992 | R$0.0370₹0.6943 | R$0.0370₹0.6943 | R$0.0370₹0.6943 |
| Israel | R$0.165₹3.1045 | R$0.0248₹0.4662 | R$0.0248₹0.4662 | R$0.0248₹0.4662 |
| Italy | R$0.372₹6.9847 | R$0.140₹2.6369 | R$0.140₹2.6369 | R$0.140₹2.6369 |
| Kazakhstan | R$0.283₹5.3098 | R$0.0842₹1.5824 | R$0.0842₹1.5824 | R$0.0842₹1.5824 |
| Kuwait | R$0.371₹6.9671 | R$0.206₹3.8671 | R$0.206₹3.8671 | R$0.206₹3.8671 |
| Malaysia | R$0.403₹7.5644 | R$0.0655₹1.2314 | R$0.0655₹1.2314 | R$0.0655₹1.2314 |
| Mexico | R$0.186₹3.4877 | R$0.0398₹0.7471 | R$0.0398₹0.7471 | R$0.0398₹0.7471 |
| Morocco | R$0.194₹3.6425 | R$0.108₹2.0218 | R$0.108₹2.0218 | R$0.108₹2.0218 |
| Netherlands | R$0.748₹14.0494 | R$0.234₹4.3987 | R$0.234₹4.3987 | R$0.234₹4.3987 |
| Nepal | R$0.343₹6.4397 | R$0.0159₹0.2990 | R$0.0159₹0.2990 | R$0.0159₹0.2990 |
| Nigeria | R$0.242₹4.5421 | R$0.0314₹0.5898 | R$0.0314₹0.5898 | R$0.0314₹0.5898 |
| Oman | R$0.160₹2.9992 | R$0.116₹2.1709 | R$0.116₹2.1709 | R$0.116₹2.1709 |
| Pakistan | R$0.222₹4.1620 | R$0.0703₹1.3200 | R$0.0703₹1.3200 | R$0.0703₹1.3200 |
| Peru | R$0.329₹6.1843 | R$0.140₹2.6392 | R$0.140₹2.6392 | R$0.140₹2.6392 |
| Poland | R$0.171₹3.2105 | R$0.0570₹1.0702 | R$0.0570₹1.0702 | R$0.0570₹1.0702 |
| Qatar | R$0.160₹2.9992 | R$0.0561₹1.0547 | R$0.0561₹1.0547 | R$0.0561₹1.0547 |
| Romania | R$0.402₹7.5596 | R$0.135₹2.5436 | R$0.135₹2.5436 | R$0.135₹2.5436 |
| Russia | R$0.375₹7.0520 | R$0.187₹3.5173 | R$0.187₹3.5173 | R$0.187₹3.5173 |
| Saudi Arabia | R$0.269₹5.0537 | R$0.0500₹0.9401 | R$0.0500₹0.9401 | R$0.0500₹0.9401 |
| Singapore | R$0.343₹6.4397 | R$0.0749₹1.4072 | R$0.0749₹1.4072 | R$0.0749₹1.4072 |
| South Africa | R$0.178₹3.3385 | R$0.0445₹0.8369 | R$0.0445₹0.8369 | R$0.0445₹0.8369 |
| Spain | R$0.331₹6.2161 | R$0.0936₹1.7578 | R$0.0936₹1.7578 | R$0.0936₹1.7578 |
| Sri Lanka | R$0.343₹6.4397 | R$0.0094₹0.1759 | R$0.0094₹0.1759 | R$0.0094₹0.1759 |
| Turkey | R$0.0510₹0.9587 | R$0.0042₹0.0792 | R$0.0042₹0.0792 | R$0.0042₹0.0792 |
| Ukraine | R$0.402₹7.5596 | R$0.139₹2.6138 | R$0.139₹2.6138 | R$0.139₹2.6138 |
| United Arab Emirates | R$0.269₹5.0537 | R$0.0735₹1.3811 | R$0.0735₹1.3811 | R$0.0735₹1.3811 |
| United Kingdom | R$0.297₹5.5795 | R$0.103₹1.9346 | R$0.103₹1.9346 | R$0.103₹1.9346 |
| North America | R$0.117₹2.1976 | R$0.0159₹0.2989 | R$0.0159₹0.2989 | R$0.0159₹0.2989 |
| Rest of Africa | R$0.105₹1.9796 | R$0.0187₹0.3516 | R$0.0187₹0.3516 | R$0.0187₹0.3516 |
| Rest of Asia Pacific | R$0.394₹7.4057 | R$0.0529₹0.9938 | R$0.0529₹0.9938 | R$0.0529₹0.9938 |
| Rest of Central & Eastern Europe | R$0.402₹7.5596 | R$0.0990₹1.8595 | R$0.0990₹1.8595 | R$0.0990₹1.8595 |
| Rest of Latin America | R$0.346₹6.5048 | R$0.0529₹0.9934 | R$0.0529₹0.9934 | R$0.0529₹0.9934 |
| Rest of Middle East | R$0.184₹3.4490 | R$0.0426₹0.7998 | R$0.0426₹0.7998 | R$0.0426₹0.7998 |
| Rest of Western Europe | R$0.277₹5.2054 | R$0.0799₹1.5019 | R$0.0799₹1.5019 | R$0.0799₹1.5019 |
| Other | R$0.283₹5.3098 | R$0.0360₹0.6769 | R$0.0360₹0.6769 | R$0.0360₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. An order's payment link and its confirmation are utility messages, priced at the utility rate rather than the marketing one. Amounts in reais are conversions for budgeting; InfiQ invoices in rupees.
Rates for every Meta market, plus plans and add-ons, are on one page.
See all plans and ratesOn InfiQ
The InfiQ pieces Brazil asks for
Payment-link messaging, Portuguese templates and a human option behind every bot.
- Developer API and webhooks
A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.
Your store or payment provider hands order details and Pix links to InfiQ's API; signed webhooks report message status back.
- Template manager and library
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Payment-link and confirmation templates in pt_BR, drafted and tracked through Meta's approval.
- Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
Where the SAC decree applies it expects a human option; the shared inbox lets a team of agents take over conversations, with transfers and notes.
- InfiQ Flows chatbot builder
A no-code builder for automated conversations (27 blocks, versioned publishing with rollback), priced per flow; the Growth plan includes one.
Automate the first answers in Portuguese with a no-code flow, and let agents pick up in the inbox when a customer needs a person.
- Consent records and opt-out enforcement
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
If consent is your legal basis, Article 8 puts the proof on you; InfiQ records the source and time of every opt-in.
- Customer data hosted in India
InfiQ processes customer data in data centres located in India; website telemetry vendors are listed separately in the subprocessor list.
Customer data is processed in data centres in India; include that in your LGPD records of where data goes.
Two ways in
Starting with Brazilian customers
Indian businesses can start today. A business based in Brazil starts with sales.
Your business is in India
- 1.
Choose and record your legal basis
Decide whether consent or legitimate interest covers your messages, and keep the record. WhatsApp's policy needs an opt-in either way.
- 2.
Write in pt_BR
Have a Brazilian Portuguese speaker write or review every template before you submit it.
- 3.
Connect payments
Pass your payment provider's Pix links through the API into a utility template.
- 4.
Go live
Start a 7-day Lite trial, no card needed. Once Meta business verification is complete, a number is live in about two hours.
Your business is in Brazil
- 1.
Check the SAC decree first
If you are a regulated supplier or a Central Bank-supervised financial service, map Decree 13,135's requirements before choosing any WhatsApp provider.
- 2.
Talk to sales
InfiQ serves India-based businesses and bills in rupees. A company based in Brazil should ask sales about availability.
Questions businesses ask about WhatsApp in Brazil
Question: Can Brazilian customers pay by Pix inside a WhatsApp chat run on InfiQ?
Answer: Not inside the chat. InfiQ does not offer in-chat payments. Teams on InfiQ send a utility template carrying their payment provider's Pix link; the customer pays in their bank app, and a second template confirms the payment when the provider reports it.
Question: Does the LGPD require opt-in consent for WhatsApp marketing, or can we rely on legitimate interest?
Answer: The LGPD allows either, depending on the case: consent and legitimate interests are both legal bases under Article 7, and the law has no rule written specifically for marketing messages. If you rely on consent, you must be able to prove it and let people revoke it freely. WhatsApp's own policy requires an opt-in to messages from you in any case.
Question: Does Decree 13,135 turn our WhatsApp number into a regulated SAC channel?
Answer: Only if your business is in its scope: federally regulated suppliers that meet their regulator's criteria, and digital financial services supervised by the Central Bank. For them, instant messaging counts as an electronic service channel, so a WhatsApp number used for customer service falls under the decree's rules, including no advertising in the channel and keeping message content for at least 90 days.
Question: If a bot answers first, how do we keep a human available from 8:00 to 20:00?
Answer: Staff the shared inbox for those hours every day and make the route to a person obvious in the bot, for example with a button to reach an agent. Under the SAC decree, automation and AI are allowed only if a human option is assured, and real-time human service must be available from 8:00 to 20:00 daily. InfiQ provides the inbox and the automation; the staffing plan is yours.
Question: Does Não Me Perturbe cover WhatsApp messages?
Answer: No. Não Me Perturbe is a self-regulatory list that stops telemarketing calls from participating telecom operators and financial institutions, so it covers calls. WhatsApp marketing falls under the LGPD, the Consumer Defence Code and WhatsApp's own opt-in policy.
Question: What time zone should WhatsApp campaigns to Brazil be scheduled in?
Answer: Brasília time, UTC-3, for São Paulo, Rio de Janeiro and Brasília, with no daylight saving since 2019. Customers in the western states are one or two hours behind, so segment them if timing matters. From India, 18:30 IST is 10:00 in São Paulo.
Question: Can a company based in São Paulo contract InfiQ?
Answer: Start with sales. InfiQ serves India-based businesses: it invoices in rupees, processes customer data in India and supports customers in English and Hindi on India time. A company based in Brazil should ask about availability before planning a programme around InfiQ.
Sources
Facts on this page were checked against these sources on the dates shown. InfiQ's rates come from its published rate card. Page updated 2026-10-20.
- [1]Brazil: Business Travel (21 August 2025) · U.S. International Trade Administration · read 2026-10-20
- [2]TIC Domicílios 2025, Table C5 (communication activities) · Cetic.br / NIC.br · read 2026-10-20
- [3]Pix · Banco Central do Brasil · read 2026-10-20
- [4]Brazil: eCommerce (21 August 2025) · U.S. International Trade Administration · read 2026-10-20
- [5]Brazil: Distribution & Sales Channels (21 August 2025) · U.S. International Trade Administration · read 2026-10-20
- [6]World Economic Outlook database: GDP, current prices (NGDPD), Brazil · International Monetary Fund · read 2026-10-20
- [7]World Development Indicators: population, total (SP.POP.TOTL), Brazil · World Bank · read 2026-10-20
- [8]SIDRA Table 5938: PIB dos Municípios · IBGE · read 2026-10-20
- [9]Constituição da República Federativa do Brasil de 1988 · Presidência da República (Planalto) · read 2026-10-20
- [10]Lei nº 13.709/2018 (LGPD), consolidated text · Presidência da República (Planalto) · read 2026-10-20
- [11]Lei nº 15.352, de 25 de fevereiro de 2026 · Presidência da República (Planalto) · read 2026-10-20
- [12]Decreto nº 13.135, de 9 de outubro de 2026 · Presidência da República (Planalto) · read 2026-10-20
- [13]Código de Defesa do Consumidor, Lei nº 8.078/1990 · Presidência da República (Planalto) · read 2026-10-20
- [14]Official portal · Não Me Perturbe · read 2026-10-20
- [15]Lei nº 12.876/2013 (time zones) and Decreto nº 9.772/2019 (end of daylight saving time) · Presidência da República (Planalto) · read 2026-10-20
- [16]World Development Indicators: food exports (TX.VAL.FOOD.ZS.UN), Brazil · World Bank · read 2026-10-20
- [17]World Development Indicators: fuel exports (TX.VAL.FUEL.ZS.UN), Brazil · World Bank · read 2026-10-20
- [18]World Development Indicators: ores and metals exports (TX.VAL.MMTL.ZS.UN), Brazil · World Bank · read 2026-10-20
- [19]World Development Indicators: manufacturing value added (NV.IND.MANF.ZS), Brazil · World Bank · read 2026-10-20
- [20]Supported languages (message templates) · Meta for Developers · read 2026-10-20
- [21]WhatsApp Business Messaging Policy (updated 23 September 2026) · WhatsApp (Meta) · read 2026-10-20
Message Brazil from India, billed in rupees
Start a 7-day Lite trial, no card needed, and get your pt_BR templates approved. Or talk to sales about a programme for Brazilian customers.
