Skip to content
Prague50.1° N, 14.4° EWhatsApp Business API

WhatsApp Business API for Indian firms with clients in Prague

Prague's business-services centres run in English; its shoppers read Czech. A WhatsApp programme for the city needs both, and consent on file before the first offer.

Start free trialTalk to sales
Region
Capital City of Prague (its own region)
Country
Czechia
Population
1,409,528 (30 June 2026)[1]
Registered businesses
711,247 economic entities (Q3 2026)[1]
Clock
CET (UTC+1), CEST (UTC+2) from late March to late October[4]
Numbers
+420, nine digits after the code

For Indian IT and services firms, travel operators and online sellers with clients or customers in Prague: which recipients read English and which read Czech, what Czech consent rules mean before an offer, how Prague's clock overlaps the Indian afternoon, and what a message to a +420 number costs in rupees.

Market brief

Prague in five figures

From the Czech Statistical Office's Prague pages, CzechInvest and the Czech data-protection office.

  1. 01

    Prague had 1,409,528 inhabitants on 30 June 2026 and 711,247 registered economic entities in the third quarter of 2026.[1]

  2. 02

    The average gross monthly wage in Prague was CZK 66,459 in the second quarter of 2026.[1]

  3. 03

    CzechInvest, citing the ABSL 2020 report, counts more than 300 business-services centres in Czechia employing over 110,000 people, with Prague and Brno as the leading locations.[2]

  4. 04

    In those centres foreigners make up 43% of employees on average, and English is the most popular foreign language, followed by German and French.[2]

  5. 05

    The Office for Personal Data Protection (ÚOOÚ) supervises commercial communications; in November 2023 it fined a transport company almost CZK 8 million for commercial emails sent on behalf of third parties.[3]

See it work

Who reads what in Prague

An Indian firm writing to Prague usually has three kinds of recipient. Focus a cell for the language, the message and the consent question each one brings.

The pattern is that the first messages are almost always utility or service, and the consent question only arises when you want to sell something new. Czech rules make that line sharper than in many markets, so capture consent where the contact is created and keep the record.

The Czechia guide sets out Act No. 480/2004, the existing-customer exception and the penalty ceiling in full.

Prague recipients by language, message and consent

4 / 4
Prague recipients by language, message and consent. 4 rows by 3 columns. Each cell is a button: activate it to read its note, and use the arrow keys to move between cells.
Template languageFirst messagesBefore any offer
Team lead at a Prague service centre
Czech consumer in Vinohrady
Owner of a Czech small business
Visitor booked on a Prague tour

Hover, tap or arrow-key through the cells — a dot in the corner means there is a note.

Visitor booked on a Prague tour by Template language

Their own languageLanguage

en, hi or another code on Meta's list.

Legend — press one to highlight its cells

Illustrative recipients, not data. Utility messages follow from something the recipient started; anything promotional needs consent under Czech law and Meta's opt-in, for consumers and company contacts alike.

Row 4 of 4. Visitor booked on a Prague tour × Template language: Their own language. en, hi or another code on Meta's list.

A client whose morning is your afternoon

Prague runs on Central European Time, UTC+1, and moves to summer time, UTC+2, from the last Sunday in March to the last Sunday in October, under the EU rule it has followed since 1979. India does not change, so Prague is three and a half hours behind IST in summer and four and a half in winter.

That is a kind gap for an Indian team. A Prague office opening at 9 a.m. is 12:30 p.m. IST in summer and 1:30 p.m. in winter, and its 5 p.m. close is 8:30 or 9:30 p.m. IST. Most Prague conversations fit inside an Indian working day with a late finish, with no night shift.

Templates for Czech consumers go in Czech, code cs; for service-centre staff, English, code en. Inside the 24-hour window after someone writes, agents can reply in either. InfiQ's own product support is in English and Hindi.

Indian businesses with Prague on the other end

The readers this page is for, and the first messages each sends to a Czech number.

IT and business-services firms

With Prague a leading location for Czechia's 300-plus business-services centres, Indian IT and BPO firms serve and partner with teams in the city.[2]

  • Incident and ticket status
  • Release and maintenance windows
  • Meeting reminders in Prague time

Software sellers to Czech companies

More than 700,000 economic entities are registered in Prague, from sole traders to head offices, most of them small.[1]

  • Trial and onboarding reminders
  • Invoice and renewal notices
  • Quotes sent on request

Travel and tour operators

Indian operators putting Prague in a central-European itinerary send the confirmations and pickups a traveller looks for on arrival.

  • Itinerary and hotel confirmation
  • Airport pickup details
  • Day-of-tour reminders

Online stores shipping to Czechia

Indian D2C brands with Czech buyers send the same order updates as at home, in Czech, to +420 numbers.

  • Order confirmation
  • Dispatch and delivery updates
  • Return pickup scheduling

Prices in ₹ and CZK

What a message to a Prague number costs

Czechia has no line of its own on Meta's rate card: +420 numbers are billed at the Rest of Central & Eastern Europe rate, ₹7.56 for marketing, ₹1.86 for utility, ₹1.86 for authentication and ₹1.86 for a service reply, in rupees before GST. Plans start at ₹999 a month.

Snapshot rates · as of 20 Oct 2026, 00:02 UTC

Lite

₹999 / month≈ Kč 228.40 CZK

₹833 / month, billed yearly≈ Kč 190.45 CZK

Everything a growing business needs to run WhatsApp properly.

Growth

₹2,999 / month≈ Kč 685.66 CZK

₹2,499 / month, billed yearly≈ Kč 571.35 CZK

Lite, plus the API, automation and team scale serious senders need.

Enterprise

Custom volume pricing, custom SLA and dedicated infrastructure.

Per message to Prague · Rest of Central & Eastern Europe (regional rate)

InfiQ per-message rates for Prague in rupees and CZK
Category₹ INRCZK
Marketing₹7.5596Kč 1.73
Utility₹1.8595Kč 0.425
Authentication₹1.8595Kč 0.425
Service₹1.8595Kč 0.425
Per-message rates for all 47 markets, in ₹ and CZK
Per-message rates by market, effective 1 October 2026
MarketMarketingUtilityAuthenticationService
ArgentinaKč 1.24₹5.4352Kč 0.523₹2.2874Kč 0.523₹2.2874Kč 0.523₹2.2874
BangladeshKč 1.47₹6.4397Kč 0.0744₹0.3254Kč 0.0744₹0.3254Kč 0.0744₹0.3254
BrazilKč 1.26₹5.4970Kč 0.137₹0.5981Kč 0.137₹0.5981Kč 0.137₹0.5981
ChileKč 1.79₹7.8162Kč 0.402₹1.7585Kč 0.402₹1.7585Kč 0.402₹1.7585
ColombiaKč 0.251₹1.0993Kč 0.0161₹0.0706Kč 0.0161₹0.0706Kč 0.0161₹0.0706
EgyptKč 1.29₹5.6629Kč 0.0724₹0.3167Kč 0.0724₹0.3167Kč 0.0724₹0.3167
FranceKč 1.73₹7.5588Kč 0.603₹2.6393Kč 0.603₹2.6393Kč 0.603₹2.6393
GermanyKč 2.75₹12.0088Kč 1.11₹4.8386Kč 1.11₹4.8386Kč 1.11₹4.8386
Hong KongKč 1.47₹6.4397Kč 0.523₹2.2867Kč 0.523₹2.2867Kč 0.523₹2.2867
HungaryKč 1.73₹7.5596Kč 0.702₹3.0700Kč 0.702₹3.0700Kč 0.702₹3.0700
IndiaKč 0.216₹0.9435Kč 0.0444₹0.1941Kč 0.0321₹0.1402Kč 0.0332₹0.1450
IndonesiaKč 0.826₹3.6133Kč 0.503₹2.1979Kč 0.503₹2.1979Kč 0.503₹2.1979
IraqKč 0.686₹2.9992Kč 0.159₹0.6943Kč 0.159₹0.6943Kč 0.159₹0.6943
IsraelKč 0.710₹3.1045Kč 0.107₹0.4662Kč 0.107₹0.4662Kč 0.107₹0.4662
ItalyKč 1.60₹6.9847Kč 0.603₹2.6369Kč 0.603₹2.6369Kč 0.603₹2.6369
KazakhstanKč 1.21₹5.3098Kč 0.362₹1.5824Kč 0.362₹1.5824Kč 0.362₹1.5824
KuwaitKč 1.59₹6.9671Kč 0.884₹3.8671Kč 0.884₹3.8671Kč 0.884₹3.8671
MalaysiaKč 1.73₹7.5644Kč 0.282₹1.2314Kč 0.282₹1.2314Kč 0.282₹1.2314
MexicoKč 0.797₹3.4877Kč 0.171₹0.7471Kč 0.171₹0.7471Kč 0.171₹0.7471
MoroccoKč 0.833₹3.6425Kč 0.462₹2.0218Kč 0.462₹2.0218Kč 0.462₹2.0218
NetherlandsKč 3.21₹14.0494Kč 1.01₹4.3987Kč 1.01₹4.3987Kč 1.01₹4.3987
NepalKč 1.47₹6.4397Kč 0.0684₹0.2990Kč 0.0684₹0.2990Kč 0.0684₹0.2990
NigeriaKč 1.04₹4.5421Kč 0.135₹0.5898Kč 0.135₹0.5898Kč 0.135₹0.5898
OmanKč 0.686₹2.9992Kč 0.496₹2.1709Kč 0.496₹2.1709Kč 0.496₹2.1709
PakistanKč 0.952₹4.1620Kč 0.302₹1.3200Kč 0.302₹1.3200Kč 0.302₹1.3200
PeruKč 1.41₹6.1843Kč 0.603₹2.6392Kč 0.603₹2.6392Kč 0.603₹2.6392
PolandKč 0.734₹3.2105Kč 0.245₹1.0702Kč 0.245₹1.0702Kč 0.245₹1.0702
QatarKč 0.686₹2.9992Kč 0.241₹1.0547Kč 0.241₹1.0547Kč 0.241₹1.0547
RomaniaKč 1.73₹7.5596Kč 0.582₹2.5436Kč 0.582₹2.5436Kč 0.582₹2.5436
RussiaKč 1.61₹7.0520Kč 0.804₹3.5173Kč 0.804₹3.5173Kč 0.804₹3.5173
Saudi ArabiaKč 1.16₹5.0537Kč 0.215₹0.9401Kč 0.215₹0.9401Kč 0.215₹0.9401
SingaporeKč 1.47₹6.4397Kč 0.322₹1.4072Kč 0.322₹1.4072Kč 0.322₹1.4072
South AfricaKč 0.763₹3.3385Kč 0.191₹0.8369Kč 0.191₹0.8369Kč 0.191₹0.8369
SpainKč 1.42₹6.2161Kč 0.402₹1.7578Kč 0.402₹1.7578Kč 0.402₹1.7578
Sri LankaKč 1.47₹6.4397Kč 0.0402₹0.1759Kč 0.0402₹0.1759Kč 0.0402₹0.1759
TurkeyKč 0.219₹0.9587Kč 0.0181₹0.0792Kč 0.0181₹0.0792Kč 0.0181₹0.0792
UkraineKč 1.73₹7.5596Kč 0.598₹2.6138Kč 0.598₹2.6138Kč 0.598₹2.6138
United Arab EmiratesKč 1.16₹5.0537Kč 0.316₹1.3811Kč 0.316₹1.3811Kč 0.316₹1.3811
United KingdomKč 1.28₹5.5795Kč 0.442₹1.9346Kč 0.442₹1.9346Kč 0.442₹1.9346
North AmericaKč 0.502₹2.1976Kč 0.0683₹0.2989Kč 0.0683₹0.2989Kč 0.0683₹0.2989
Rest of AfricaKč 0.453₹1.9796Kč 0.0804₹0.3516Kč 0.0804₹0.3516Kč 0.0804₹0.3516
Rest of Asia PacificKč 1.69₹7.4057Kč 0.227₹0.9938Kč 0.227₹0.9938Kč 0.227₹0.9938
Rest of Central & Eastern EuropeKč 1.73₹7.5596Kč 0.425₹1.8595Kč 0.425₹1.8595Kč 0.425₹1.8595
Rest of Latin AmericaKč 1.49₹6.5048Kč 0.227₹0.9934Kč 0.227₹0.9934Kč 0.227₹0.9934
Rest of Middle EastKč 0.789₹3.4490Kč 0.183₹0.7998Kč 0.183₹0.7998Kč 0.183₹0.7998
Rest of Western EuropeKč 1.19₹5.2054Kč 0.343₹1.5019Kč 0.343₹1.5019Kč 0.343₹1.5019
OtherKč 1.21₹5.3098Kč 0.155₹0.6769Kč 0.155₹0.6769Kč 0.155₹0.6769
Currency converter

Kč 228.40 CZK

Indicative conversion at reference rates (ExchangeRate-API snapshot). InfiQ sets and invoices prices in Indian rupees, excluding GST; your bank’s rate on the day you pay will differ. Rates By Exchange Rate API.

Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. The converter shows koruna and euro amounts for budgeting a Prague programme; InfiQ invoices in rupees, with GST for Indian businesses.

Work out your own monthly cost by message type.

Calculate your exact cost

On InfiQ

What an Indian team uses to write to Prague

The parts of InfiQ that matter for a city that reads two languages and enforces consent.

  1. Consent records and opt-out enforcement

    Czech rules want consent before the first commercial message; each Prague contact's opt-in source and time is recorded and exportable, and STOP blocks later sends.

  2. Template manager and library

    Keep a cs and an en version of each order, ticket and booking template, and track each through Meta's approval on its own.

  3. Shared team inbox

    Prague's working day falls inside the Indian afternoon and evening, so one shift with transfers can cover it.

Nearby

City pages near Prague

Other city guides in Czechia and neighbouring countries, nearest first.

Act No. 480/2004, the ÚOOÚ's guidance and the regional rate apply across Czechia, from Prague to Brno; the Czechia guide covers them for every city.

Guides for Prague teams

Questions Prague businesses ask

  1. Q1

    Prague is three and a half hours behind IST in summer. When does that change?

    On the last Sunday in October Prague returns to Central European Time and the gap widens to four and a half hours; on the last Sunday in March it narrows again. A 9 a.m. start in Prague is 12:30 p.m. IST in summer and 1:30 p.m. in winter, so schedule sends in Prague time.

  2. Q2

    Our client's service centre in Prague works in English. Do our ticket templates need a Czech version?

    Usually not for the centre itself: CzechInvest reports English as the most common foreign language in Czech business-services centres, where foreigners are 43% of staff on average. Send en templates to the team, and add cs versions when the same updates reach Czech end customers.

  3. Q3

    Do Czech letters such as ř, ů and č survive in a WhatsApp template?

    Yes. Templates are Unicode text, so Czech diacritics display as written; leave them in rather than writing 'Prijemne nakupovani'. Czech (cs) is on Meta's list of template languages, and each cs version is reviewed separately from its English twin.

  4. Q4

    The ÚOOÚ fined a company almost CZK 8 million over commercial emails. Does that matter for WhatsApp offers to Prague customers?

    It shows the office enforces the commercial-communications rules. That case concerned emails sent on behalf of third parties, but the Czechia guide explains how Act No. 480/2004 reaches electronic messages: consent before the first offer, never asked for by message, and records you can produce.

  5. Q5

    Why is a Prague +420 number billed at a 'Rest of Central & Eastern Europe' rate?

    Meta prices by market, and Czechia is grouped with other countries in that regional line rather than priced on its own. A marketing message to a Prague number costs ₹7.56, a utility message ₹1.86 and a service reply ₹1.86, in rupees before GST.

  6. Q6

    A Prague software house wants to message its own Czech clients through our InfiQ account. Can it?

    Messages must come from a business the recipients know and opted in to. InfiQ serves India-based businesses, billing in rupees and keeping data in India, so a Prague company should have its own arrangement: if your business is based in Prague, talk to sales about whether InfiQ fits.

Book a 15-min demo

Sources

Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.

  1. [1]Capital City of Prague: latest figures · Czech Statistical Office (ČSÚ) · read 2026-10-20
  2. [2]Key sectors: Business Support Services · CzechInvest · read 2026-10-20
  3. [3]Obchodní sdělení (commercial communications) · Úřad pro ochranu osobních údajů (ÚOOÚ) · read 2026-10-20
  4. [4]tzdb 'europe' file: Europe/Prague and the EU rules · IANA Time Zone Database · read 2026-10-20

Write to Prague in the language each reader uses

Begin with a 7-day Lite trial and no card; submit cs and en templates as soon as Meta verification is complete. If your business is based in Prague, talk to sales about whether InfiQ fits.

Start free trialTalk to sales