Upper Austria · Updated 2026-10-20
WhatsApp Business API for Indian suppliers selling into Linz
Linz makes steel, machines and media art. From an Indian desk, a Linz chat usually means a buyer, a drawing and a deadline.
Linz is a working city on the Danube: a steel group's head office, industrial clusters, a university and Ars Electronica. From India, a Linz chat usually starts with a buyer's question and a deadline.
For Indian component exporters, engineering and IT firms, universities and travel desks with buyers, partners or students in Linz: how the 24-hour reply window plays out across the CET–IST gap, who in Upper Austria writes to you, which templates to prepare in de_AT, and what each message costs in rupees.
See it work
A Linz buyer writes at 07:30. Your answer has 24 hours
When a purchasing engineer in Linz messages your number first, every reply for the next day can be free-form. Drag along the day to see where the Indian working hours fall.
Linz sits four and a half hours behind India in winter and three and a half in summer, so a buyer's first message of the morning arrives around Indian lunchtime. That leaves your engineers the Indian afternoon to answer while the Linz office is still at work, which is the best overlap any Indian supplier gets with Central Europe.
Each reply inside the window is a service message, charged per message on InfiQ since 1 October 2026. Once the window has shut, a dispatch notice or a request for sign-off needs an approved utility template, sent from your ERP through the developer API or by an agent in the shared team inbox.
One drawing revision, one service window
Time since it opened
28h 48m
28h 48m in: window closed. Approved template only: de_AT or en.
Market brief
What Linz is, in sourced lines
An industrial capital first, a university and media-art city second, and a place with few Indian community structures of its own.
- 01
voestalpine, the steel and technology group, has its head office at voestalpine-Straße 1, 4020 Linz. It reports about 48,800 employees, around 500 Group companies and locations in more than 50 countries, and revenue of EUR 15.1 billion in the 2025/26 business year.[3]
- 02
Business Upper Austria, the state's business agency, is based on Hafenstraße in Linz and runs clusters for automotive, plastics, mechatronics, medical technology, IT, cleantech and food, alongside the Softwarepark Hagenberg.[4]
- 03
India–Austria trade reached US$ 3.47 billion in 2025, almost exactly balanced. India sells Austria vehicle and railway parts, electrical machinery, rubber articles, electronics and apparel, and buys machinery, railway parts, iron and steel.[1]
- 04
Linz counted 109,335 overnight stays in September 2026, 8.5% more than in September 2025, according to the city's own statistics.[5]
- 05
Ars Electronica has worked in Linz since 1979, as a festival, the Prix Ars Electronica, the Ars Electronica Center and the Futurelab.[6]
- 06
The Embassy of India's list of community associations names groups in Vienna and one in Innsbruck; none is in Upper Austria.[2]
Industries
Indian senders with someone in Linz
The messages follow the trade: parts and drawings first, then projects, students and visitors.
- 01
Vehicle, railway and electrical-machinery suppliers
These are among India's main exports to Austria, and Upper Austria's automotive and mechatronics clusters are run from Linz. A part goes through drawings, samples and dispatches before it is in series supply.[1],[4]
On WhatsApp: Drawing and sample approval · Dispatch and customs status · Delivery-slot confirmation at the plant gate
- 02
Rubber and plastics component makers
Rubber articles are an Indian export to Austria, and plastics is one of the clusters Business Upper Austria runs. Quality paperwork travels with every lot.[1],[4]
On WhatsApp: Certificate and test-report requests · Lot dispatch notices · Reorder prompts for buyers who opted in
- 03
Engineering and IT services firms
Upper Austria has an IT cluster and the Softwarepark Hagenberg near Linz; Indian delivery teams working for clients there need a channel that crosses the time gap.[4]
On WhatsApp: Release and incident updates · Site-visit scheduling · Ticket follow-ups after hours in India
- 04
Universities, edtech and travel desks
Johannes Kepler University sits on Altenberger Straße in Linz, and overnight stays in the city were up 8.5% on the year in September 2026.[7],[5]
On WhatsApp: Application and enrolment deadlines · Arrival and accommodation details · Trip confirmations for visiting groups
Prices in ₹ and EUR
What a message to a Linz number costs
Austrian +43 numbers are billed at the Rest of Western Europe line of Meta's rate card: ₹5.21 for marketing, ₹1.50 for a utility update, ₹1.50 for authentication and ₹1.50 for each service reply, in rupees before GST.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ €9.38 EUR
₹833 / month, billed yearly≈ €7.83 EUR
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ €28.17 EUR
₹2,499 / month, billed yearly≈ €23.48 EUR
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Linz · Rest of Western Europe (regional rate)
| Category | ₹ INR | EUR |
|---|---|---|
| Marketing | ₹5.2054 | €0.0489 |
| Utility | ₹1.5019 | €0.0141 |
| Authentication | ₹1.5019 | €0.0141 |
| Service | ₹1.5019 | €0.0141 |
Per-message rates for all 47 markets, in ₹ and EUR
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | €0.0511₹5.4352 | €0.0215₹2.2874 | €0.0215₹2.2874 | €0.0215₹2.2874 |
| Bangladesh | €0.0605₹6.4397 | €0.0031₹0.3254 | €0.0031₹0.3254 | €0.0031₹0.3254 |
| Brazil | €0.0516₹5.4970 | €0.0056₹0.5981 | €0.0056₹0.5981 | €0.0056₹0.5981 |
| Chile | €0.0734₹7.8162 | €0.0165₹1.7585 | €0.0165₹1.7585 | €0.0165₹1.7585 |
| Colombia | €0.0103₹1.0993 | €0.0007₹0.0706 | €0.0007₹0.0706 | €0.0007₹0.0706 |
| Egypt | €0.0532₹5.6629 | €0.0030₹0.3167 | €0.0030₹0.3167 | €0.0030₹0.3167 |
| France | €0.0710₹7.5588 | €0.0248₹2.6393 | €0.0248₹2.6393 | €0.0248₹2.6393 |
| Germany | €0.113₹12.0088 | €0.0455₹4.8386 | €0.0455₹4.8386 | €0.0455₹4.8386 |
| Hong Kong | €0.0605₹6.4397 | €0.0215₹2.2867 | €0.0215₹2.2867 | €0.0215₹2.2867 |
| Hungary | €0.0710₹7.5596 | €0.0288₹3.0700 | €0.0288₹3.0700 | €0.0288₹3.0700 |
| India | €0.0089₹0.9435 | €0.0018₹0.1941 | €0.0013₹0.1402 | €0.0014₹0.1450 |
| Indonesia | €0.0339₹3.6133 | €0.0206₹2.1979 | €0.0206₹2.1979 | €0.0206₹2.1979 |
| Iraq | €0.0282₹2.9992 | €0.0065₹0.6943 | €0.0065₹0.6943 | €0.0065₹0.6943 |
| Israel | €0.0292₹3.1045 | €0.0044₹0.4662 | €0.0044₹0.4662 | €0.0044₹0.4662 |
| Italy | €0.0656₹6.9847 | €0.0248₹2.6369 | €0.0248₹2.6369 | €0.0248₹2.6369 |
| Kazakhstan | €0.0499₹5.3098 | €0.0149₹1.5824 | €0.0149₹1.5824 | €0.0149₹1.5824 |
| Kuwait | €0.0654₹6.9671 | €0.0363₹3.8671 | €0.0363₹3.8671 | €0.0363₹3.8671 |
| Malaysia | €0.0711₹7.5644 | €0.0116₹1.2314 | €0.0116₹1.2314 | €0.0116₹1.2314 |
| Mexico | €0.0328₹3.4877 | €0.0070₹0.7471 | €0.0070₹0.7471 | €0.0070₹0.7471 |
| Morocco | €0.0342₹3.6425 | €0.0190₹2.0218 | €0.0190₹2.0218 | €0.0190₹2.0218 |
| Netherlands | €0.132₹14.0494 | €0.0413₹4.3987 | €0.0413₹4.3987 | €0.0413₹4.3987 |
| Nepal | €0.0605₹6.4397 | €0.0028₹0.2990 | €0.0028₹0.2990 | €0.0028₹0.2990 |
| Nigeria | €0.0427₹4.5421 | €0.0055₹0.5898 | €0.0055₹0.5898 | €0.0055₹0.5898 |
| Oman | €0.0282₹2.9992 | €0.0204₹2.1709 | €0.0204₹2.1709 | €0.0204₹2.1709 |
| Pakistan | €0.0391₹4.1620 | €0.0124₹1.3200 | €0.0124₹1.3200 | €0.0124₹1.3200 |
| Peru | €0.0581₹6.1843 | €0.0248₹2.6392 | €0.0248₹2.6392 | €0.0248₹2.6392 |
| Poland | €0.0302₹3.2105 | €0.0101₹1.0702 | €0.0101₹1.0702 | €0.0101₹1.0702 |
| Qatar | €0.0282₹2.9992 | €0.0099₹1.0547 | €0.0099₹1.0547 | €0.0099₹1.0547 |
| Romania | €0.0710₹7.5596 | €0.0239₹2.5436 | €0.0239₹2.5436 | €0.0239₹2.5436 |
| Russia | €0.0662₹7.0520 | €0.0330₹3.5173 | €0.0330₹3.5173 | €0.0330₹3.5173 |
| Saudi Arabia | €0.0475₹5.0537 | €0.0088₹0.9401 | €0.0088₹0.9401 | €0.0088₹0.9401 |
| Singapore | €0.0605₹6.4397 | €0.0132₹1.4072 | €0.0132₹1.4072 | €0.0132₹1.4072 |
| South Africa | €0.0314₹3.3385 | €0.0079₹0.8369 | €0.0079₹0.8369 | €0.0079₹0.8369 |
| Spain | €0.0584₹6.2161 | €0.0165₹1.7578 | €0.0165₹1.7578 | €0.0165₹1.7578 |
| Sri Lanka | €0.0605₹6.4397 | €0.0017₹0.1759 | €0.0017₹0.1759 | €0.0017₹0.1759 |
| Turkey | €0.0090₹0.9587 | €0.0007₹0.0792 | €0.0007₹0.0792 | €0.0007₹0.0792 |
| Ukraine | €0.0710₹7.5596 | €0.0246₹2.6138 | €0.0246₹2.6138 | €0.0246₹2.6138 |
| United Arab Emirates | €0.0475₹5.0537 | €0.0130₹1.3811 | €0.0130₹1.3811 | €0.0130₹1.3811 |
| United Kingdom | €0.0524₹5.5795 | €0.0182₹1.9346 | €0.0182₹1.9346 | €0.0182₹1.9346 |
| North America | €0.0206₹2.1976 | €0.0028₹0.2989 | €0.0028₹0.2989 | €0.0028₹0.2989 |
| Rest of Africa | €0.0186₹1.9796 | €0.0033₹0.3516 | €0.0033₹0.3516 | €0.0033₹0.3516 |
| Rest of Asia Pacific | €0.0696₹7.4057 | €0.0093₹0.9938 | €0.0093₹0.9938 | €0.0093₹0.9938 |
| Rest of Central & Eastern Europe | €0.0710₹7.5596 | €0.0175₹1.8595 | €0.0175₹1.8595 | €0.0175₹1.8595 |
| Rest of Latin America | €0.0611₹6.5048 | €0.0093₹0.9934 | €0.0093₹0.9934 | €0.0093₹0.9934 |
| Rest of Middle East | €0.0324₹3.4490 | €0.0075₹0.7998 | €0.0075₹0.7998 | €0.0075₹0.7998 |
| Rest of Western Europe | €0.0489₹5.2054 | €0.0141₹1.5019 | €0.0141₹1.5019 | €0.0141₹1.5019 |
| Other | €0.0499₹5.3098 | €0.0064₹0.6769 | €0.0064₹0.6769 | €0.0064₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. An Austrian engineer posted to your plant in India who keeps a +91 number is billed at the India rate instead, ₹0.19 for a utility update. Euro figures in the converter are for budgeting only; InfiQ invoices in rupees, with GST for Indian businesses.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a supplier's desk uses for Linz
Mostly the plumbing that gets the right update out without someone retyping it at midnight.
Developer API and webhooks
A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.
Your ERP sends the dispatch or quality-release template when the status changes, so the Linz buyer reads it at the start of the shift, not after your team logs in.
Learn moreTemplate manager and library
Keep de_AT and English versions of each order template and track both through Meta's approval; Austrian buyers expect the formal register.
Shared team inbox
Sales, engineering and logistics answer one number together, so a drawing question reaches the engineer and the delivery question reaches logistics inside the same window.
Consent records and opt-out enforcement
Every buyer's opt-in is stored with its source and time, which is what you need before a reorder prompt under Austria's prior-consent rule.
Nearby
City pages near Linz
The nearest city guides on this site, in Austria and the countries around it.
§ 174 TKG, the narrow existing-customer exception and the Austrian rate apply in Linz as everywhere in the country; the Austria guide covers them in full.
Guides for Linz teams
Questions Linz businesses ask
- Q1
A purchasing engineer in Linz sends us a drawing revision at 07:30 their time. How long can our engineers in India reply free-form?
For 24 hours from the buyer's last message. In winter 07:30 in Linz is 12:00 IST, so your engineers have the Indian afternoon while the Linz office is still open, and the following Indian morning too. Each reply is a service message at ₹1.50; after the window closes you need an approved template.
- Q2
We ship vehicle and railway parts to buyers around Linz. Is a dispatch notice marketing or utility?
A notice about an order already placed, such as dispatch, customs status or delivery slot, is utility: ₹1.50 per delivered message to an Austrian number. A message inviting a new order is marketing, ₹5.21, and under § 174 TKG it needs the buyer's prior consent. The Austria guide explains the exception for existing customers.
- Q3
Should our templates for Upper Austrian plants be in de_AT or plain German?
Meta lists both German (de) and German (Austria), de_AT. For buyers in Linz use de_AT with the formal Sie, and keep an English version for engineers who already work with you in English. Each language version is submitted and approved by Meta separately.
- Q4
Linz moves from CEST to CET on 25 October 2026. Does our ERP's 06:00 dispatch run need changing?
Only if it is scheduled in Indian time. A run fixed at 09:30 IST reaches Linz at 06:00 in summer and at 05:00 after 25 October, when the gap grows to four and a half hours. Schedule in Europe/Vienna time and the message keeps arriving before the shift starts all year.
- Q5
The Embassy lists no Indian association in Upper Austria. Where does a Linz contact list come from?
From your own business relationships: order forms, enquiry forms, trade-fair scans and existing customers who agree to WhatsApp updates. Record each opt-in with its date and source. There is no community channel to borrow from, which is one more reason to keep the list clean and the messages useful.
- Q6
Our students at Johannes Kepler University keep Indian SIMs. Which rate do their enrolment reminders cost?
Meta charges by the recipient's country code, so a reminder to a +91 number costs the India rate, ₹0.19 for a utility template, even when it is read in Linz. Once a student switches to an Austrian +43 number, the same reminder costs ₹1.50. Ask for both numbers at admission.
- Q7
Our Austrian distributor is registered in Linz. Can it run the WhatsApp number for our Upper Austria sales?
InfiQ serves India-based businesses: it invoices in rupees with GST, keeps customer data in India and supports teams in English and Hindi on India time. Your Indian company can hold the account and message Austrian numbers, with the distributor's staff as users in the team inbox. If your business is based in Linz, talk to sales about whether InfiQ fits.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]India-Austria Bilateral Brief · Embassy of India, Vienna · read 2026-10-20
- [2]Overseas Indians: associations and religious centres · Embassy of India, Vienna · read 2026-10-20
- [3]The voestalpine Group · voestalpine AG · read 2026-10-20
- [4]Business Upper Austria: clusters and locations · Business Upper Austria · read 2026-10-20
- [5]Linz in Zahlen (tourism, September 2026) · Stadt Linz · read 2026-10-20
- [6]About Ars Electronica · Ars Electronica · read 2026-10-20
- [7]The JKU · Johannes Kepler University Linz · read 2026-10-20
- [8]Summertime (Directive 2000/84/EC) · European Commission · read 2026-10-20
Answer Linz inside the window
Start a 7-day Lite trial, no card needed, and get your de_AT quote and dispatch templates approved once Meta business verification is complete. If your business is based in Linz, talk to sales about whether InfiQ fits.
Route
Linz
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