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Tamil Nadu9.5° N, 78.6° EWhatsApp Business API

WhatsApp Business API for Paramakudi's traders and the villages they serve

Paramakudi was two census towns until 1964, when it and Emaneswaran became one municipality on the Vaigai. It is now the district's second largest town, and the villages around it still come here to buy.

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State
Tamil Nadu
District
Ramanathapuram, its second largest town[1]
Municipality
1964, merging Paramakudi and Emaneswaran[1]
Grade
First grade since 1998; council of 36[1]
Area
13.45 sq km, on the Vaigai[1]
District ODOP
Marine foods; dry fish[3]

For Paramakudi's market traders and wholesalers, the vehicle dealers and driving schools around its transport office, its cloth businesses and the clinics and offices of a taluk town: which WhatsApp message is a free-form reply, which needs an approved template, why Tamil carries the templates, and the rupee cost of each.

See it work

Before a Paramakudi trader presses send

A wholesaler in Paramakudi's market wants to message a shopkeeper from one of the villages that buy from him. Answer three questions and the tree tells you what kind of message it is, or whether it should go at all.

Most of a market trader's WhatsApp is the first branch: a shopkeeper asks, the shop answers. The second branch covers what a trader sends on his own about goods already ordered. Only the third, telling buyers about something they did not ask for, needs their agreement first.

Reply, utility, marketing or not at all

Question 1 · up to 3

Did the village shopkeeper write to you in the last 24 hours?

Your answers

None yet — pick an answer to start down the tree.

Path map

Depth 0 of up to 3. Circles are questions, squares are outcomes.

All possible outcomes (4)

  • Reply free-form

    Rates, photos and answers go as replies at ₹0.145 each, in Tamil or however he wrote. Each new message from him restarts the 24 hours.

    Path: “Yes, he asked for today's rates”

  • Send a utility template

    A dispatch or payment-due notice about his own order, approved in Tamil, at ₹0.19. Keep offers out of it.

    Path: “No, the chat has been quiet” → “Yes, his goods leave tomorrow”

  • Send a marketing template

    The new-stock list goes as an approved marketing template at ₹0.94, with a way to stop receiving them.

    Path: “No, the chat has been quiet” → “No, it is about new stock” → “Yes, he said yes at the counter”

  • Do not send it

    A number in an order book is not an opt-in. Ask him the next time he writes or visits, and record the answer.

    Path: “No, the chat has been quiet” → “No, it is about new stock” → “No, he is only in the order book”

An illustrative tree with no real figures. Meta lets a business send free-form messages only inside the 24-hour window a customer opens by writing; outside it, every message is an approved template in a category.

Question 1: Did the village shopkeeper write to you in the last 24 hours? 2 options.

Market brief

Paramakudi, from the municipal and district records

From the Paramakudi municipality and Ramanathapuram district pages and Invest India's ODOP list; history and community lines are general background from Wikipedia.

  1. 01

    Paramakudi and Emaneswaran appear as separate towns in census records from 1901 to 1961; they were merged into one municipality in 1964.[1]

  2. 02

    The municipality began as third grade, became second grade from 1 May 1974 and first grade from 22 May 1998, and has a council of 36. It covers 13.45 sq km, and its office stands on the south bank of the Vaigai.[1]

  3. 03

    Ramanathapuram district was formed in 1910 from portions of Madurai and Tirunelveli districts and trifurcated in 1985, with Paramakudi among the taluks that stayed in it. It now has nine taluks.[2]

  4. 04

    The Vaigai (வைகை) ends its journey in the district at the Palk Strait, which is why the district is also known as Mugavai, the face. Its weather is dry and hot except in the North East monsoon of November and December.[2]

  5. 05

    Meta lets a business send free-form messages only while the 24-hour customer service window a customer opens is running, and prices each delivered message by its category and the recipient's country calling code.[4]

  6. 06

    Invest India's One District One Product list names marine foods and dry fish for Ramanathapuram.[3]

  7. 07

    Ruled by the Pandyas and later by the Sethupathis of Ramanathapuram, the town is a market for the villages around it and has a Regional Transport Office for the southern part of the district.[5]

A town that was two

For sixty years the census counted Paramakudi and Emaneswaran separately. Since 1964 they have been one municipality, and for a shop that delivers, that is one customer list. The trader on the bazaar road and the household across town are on the same number and need the same notices: your goods are packed, the van comes at four, the balance is due on Friday.

What the merger did not change is how the villages buy. A shopkeeper who comes into Paramakudi for stock writes first, asks for rates and decides. That conversation is a run of replies. The template is for the day after, when the shop writes on its own to say the order is on its way, and that template is worth approving once in Tamil so every counter uses the same words.

Who in Paramakudi sends WhatsApp messages

Four kinds of business, and the messages each sends most.

Market traders and wholesalers

The town is a market for the villages around it, and village shopkeepers ask for rates and stock before they travel in.[5]

  • Rate and stock replies
  • Dispatch notices for village orders
  • Payment-due reminders

Vehicle dealers and driving schools

The Regional Transport Office here serves the southern part of the district, so learners, buyers and their paperwork come to town.[5]

  • Test-date and slot reminders
  • Registration document checklists
  • Service-due notices

Cloth and saree businesses

The Saurashtrian community, historically silk weavers and merchants, lives in Paramakudi in significant numbers; a cloth business selling beyond the town takes repeat orders by message.[6]

  • Design photos in reply
  • Order and dispatch updates
  • New designs to opted-in buyers

Clinics, schools and offices

A taluk headquarters and sub-district centre draws people from the surrounding taluk for appointments, fees and documents.[5]

  • Appointment confirmations
  • Fee and document reminders
  • Replies to questions

Tamil on the template, any language in the reply

Meta approves each template once per language. In Paramakudi, Tamil does most of the work.

Saurashtra, the home language of the town's Saurashtrian families, is not on Meta's template-language list, so approved templates go in Tamil or English. Inside the 24-hour window your staff can reply in Saurashtra or any language a customer writes in. InfiQ's own support works in English and Hindi.

Meta template languages relevant to Paramakudi
LanguageMeta codeUse it for
TamiltaVillage shopkeepers, households, learners and patients
English (India)en_INInvoices, suppliers outside the state and dealers' head offices

Prices in ₹, with USD and EUR

What a Paramakudi shop pays per message

A plan from ₹999 a month, then each delivered message at the India rate: ₹0.145 for a rate or stock reply, ₹0.19 for a dispatch notice or test-date reminder, ₹0.94 for a new-stock list to opted-in buyers and ₹0.14 for a sign-in code.

Snapshot rates · as of 20 Oct 2026, 00:02 UTC

Lite

₹999 / month≈ $10.51 USD

₹833 / month, billed yearly≈ $8.76 USD

Growth

₹2,999 / month≈ $31.55 USD

₹2,499 / month, billed yearly≈ $26.29 USD

Enterprise

Custom volume pricing, custom SLA and dedicated infrastructure.

Per message to Paramakudi · India

InfiQ per-message rates for Paramakudi in rupees and USD
Category₹ INRUSD
Marketing₹0.9435$0.0099
Utility₹0.1941$0.0020
Authentication₹0.1402$0.0015
Service₹0.1450$0.0015
Per-message rates for all 47 markets, in ₹ and USD
Per-message rates by market, effective 1 October 2026
MarketMarketingUtilityAuthenticationService
Argentina$0.0572₹5.4352$0.0241₹2.2874$0.0241₹2.2874$0.0241₹2.2874
Bangladesh$0.0678₹6.4397$0.0034₹0.3254$0.0034₹0.3254$0.0034₹0.3254
Brazil$0.0578₹5.4970$0.0063₹0.5981$0.0063₹0.5981$0.0063₹0.5981
Chile$0.0822₹7.8162$0.0185₹1.7585$0.0185₹1.7585$0.0185₹1.7585
Colombia$0.0116₹1.0993$0.0007₹0.0706$0.0007₹0.0706$0.0007₹0.0706
Egypt$0.0596₹5.6629$0.0033₹0.3167$0.0033₹0.3167$0.0033₹0.3167
France$0.0795₹7.5588$0.0278₹2.6393$0.0278₹2.6393$0.0278₹2.6393
Germany$0.126₹12.0088$0.0509₹4.8386$0.0509₹4.8386$0.0509₹4.8386
Hong Kong$0.0678₹6.4397$0.0241₹2.2867$0.0241₹2.2867$0.0241₹2.2867
Hungary$0.0795₹7.5596$0.0323₹3.0700$0.0323₹3.0700$0.0323₹3.0700
India$0.0099₹0.9435$0.0020₹0.1941$0.0015₹0.1402$0.0015₹0.1450
Indonesia$0.0380₹3.6133$0.0231₹2.1979$0.0231₹2.1979$0.0231₹2.1979
Iraq$0.0316₹2.9992$0.0073₹0.6943$0.0073₹0.6943$0.0073₹0.6943
Israel$0.0327₹3.1045$0.0049₹0.4662$0.0049₹0.4662$0.0049₹0.4662
Italy$0.0735₹6.9847$0.0277₹2.6369$0.0277₹2.6369$0.0277₹2.6369
Kazakhstan$0.0559₹5.3098$0.0166₹1.5824$0.0166₹1.5824$0.0166₹1.5824
Kuwait$0.0733₹6.9671$0.0407₹3.8671$0.0407₹3.8671$0.0407₹3.8671
Malaysia$0.0796₹7.5644$0.0130₹1.2314$0.0130₹1.2314$0.0130₹1.2314
Mexico$0.0367₹3.4877$0.0079₹0.7471$0.0079₹0.7471$0.0079₹0.7471
Morocco$0.0383₹3.6425$0.0213₹2.0218$0.0213₹2.0218$0.0213₹2.0218
Netherlands$0.148₹14.0494$0.0463₹4.3987$0.0463₹4.3987$0.0463₹4.3987
Nepal$0.0678₹6.4397$0.0031₹0.2990$0.0031₹0.2990$0.0031₹0.2990
Nigeria$0.0478₹4.5421$0.0062₹0.5898$0.0062₹0.5898$0.0062₹0.5898
Oman$0.0316₹2.9992$0.0228₹2.1709$0.0228₹2.1709$0.0228₹2.1709
Pakistan$0.0438₹4.1620$0.0139₹1.3200$0.0139₹1.3200$0.0139₹1.3200
Peru$0.0651₹6.1843$0.0278₹2.6392$0.0278₹2.6392$0.0278₹2.6392
Poland$0.0338₹3.2105$0.0113₹1.0702$0.0113₹1.0702$0.0113₹1.0702
Qatar$0.0316₹2.9992$0.0111₹1.0547$0.0111₹1.0547$0.0111₹1.0547
Romania$0.0795₹7.5596$0.0268₹2.5436$0.0268₹2.5436$0.0268₹2.5436
Russia$0.0742₹7.0520$0.0370₹3.5173$0.0370₹3.5173$0.0370₹3.5173
Saudi Arabia$0.0532₹5.0537$0.0099₹0.9401$0.0099₹0.9401$0.0099₹0.9401
Singapore$0.0678₹6.4397$0.0148₹1.4072$0.0148₹1.4072$0.0148₹1.4072
South Africa$0.0351₹3.3385$0.0088₹0.8369$0.0088₹0.8369$0.0088₹0.8369
Spain$0.0654₹6.2161$0.0185₹1.7578$0.0185₹1.7578$0.0185₹1.7578
Sri Lanka$0.0678₹6.4397$0.0019₹0.1759$0.0019₹0.1759$0.0019₹0.1759
Turkey$0.0101₹0.9587$0.0008₹0.0792$0.0008₹0.0792$0.0008₹0.0792
Ukraine$0.0795₹7.5596$0.0275₹2.6138$0.0275₹2.6138$0.0275₹2.6138
United Arab Emirates$0.0532₹5.0537$0.0145₹1.3811$0.0145₹1.3811$0.0145₹1.3811
United Kingdom$0.0587₹5.5795$0.0204₹1.9346$0.0204₹1.9346$0.0204₹1.9346
North America$0.0231₹2.1976$0.0031₹0.2989$0.0031₹0.2989$0.0031₹0.2989
Rest of Africa$0.0208₹1.9796$0.0037₹0.3516$0.0037₹0.3516$0.0037₹0.3516
Rest of Asia Pacific$0.0779₹7.4057$0.0105₹0.9938$0.0105₹0.9938$0.0105₹0.9938
Rest of Central & Eastern Europe$0.0795₹7.5596$0.0196₹1.8595$0.0196₹1.8595$0.0196₹1.8595
Rest of Latin America$0.0684₹6.5048$0.0105₹0.9934$0.0105₹0.9934$0.0105₹0.9934
Rest of Middle East$0.0363₹3.4490$0.0084₹0.7998$0.0084₹0.7998$0.0084₹0.7998
Rest of Western Europe$0.0548₹5.2054$0.0158₹1.5019$0.0158₹1.5019$0.0158₹1.5019
Other$0.0559₹5.3098$0.0071₹0.6769$0.0071₹0.6769$0.0071₹0.6769
Currency converter

$10.51 USD

Indicative conversion at reference rates (ExchangeRate-API snapshot). InfiQ sets and invoices prices in Indian rupees, excluding GST; your bank’s rate on the day you pay will differ. Rates By Exchange Rate API.

Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A village shopkeeper on a +91 number costs the same as a customer in town. Meta charges only for delivered messages, by the recipient's country code. Invoices carry your Tamil Nadu GSTIN.

Work out your own monthly cost by message type.

Calculate your exact cost

On InfiQ

What a Paramakudi business runs on InfiQ

Matched to the decision tree above.

  1. Shared team inbox

    The counter, the godown and accounts answer one number, so a village shopkeeper's question about rates reaches whoever has the stock list.

  2. Template manager and library

    Approve the dispatch, payment-due and test-date templates in Tamil and English once, before the busy months.

  3. Consent records and opt-out enforcement

    The tree's third question needs an answer on record: each buyer's yes to offers is stored with its time and source, and a STOP reply is enforced.

Nearby

City pages near Paramakudi

The nearest city pages in southern Tamil Nadu, nearest first.

Each page follows its own town's trades. The India guide covers DPDP consent, DLT and the rules for the whole country.

Guides for Paramakudi teams

Questions Paramakudi businesses ask

Book a 15-min demo

Sources

Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.

  1. [1]Paramakudi Municipality · Commissionerate of Municipal Administration, Government of Tamil Nadu · read 2026-10-21
  2. [2]About district · District Administration, Ramanathapuram · read 2026-10-21
  3. [3]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-21
  4. [4]Pricing on the WhatsApp Business Platform · Meta for Developers · read 2026-10-21
  5. [5]Paramakudi (history, market role and institutions only) · Wikipedia · read 2026-10-21
  6. [6]Saurashtra people (community history and language only) · Wikipedia · read 2026-10-21

Answer Paramakudi's buyers from one number

Start a 7-day Lite trial, no card needed, with a shared inbox and Tamil templates, or book a demo to see consent records and dispatch notices. Once Meta business verification is complete, your number is usually live in about two hours.

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