Indian motorcycles are assembled in the Aburrá valley, so an Indian brand writes to Medellín twice: to the plant that builds the bikes and to the riders who buy them. Those are two different messages under two different rulebooks.
For Indian two-wheeler brands, component suppliers, IT firms and exporters with partners or customers in Medellín: why a plant update and a rider promotion follow different rules, which template language to use, what a message to a Colombian number costs, and how the Indian evening meets Antioquia's morning.
See it work
An Indian two-wheeler brand writes to the plant that assembles its bikes in the valley and to the riders who buy them. Compare the two messages line by line.
The plant message is easy: an assembly partner that asked for kit and shipment updates gets them as utility templates, triggered by your system, in whichever language its planners use. Nothing about the update is advertising.
The rider message is not. A launch offer to Paisa riders in Medellín, Envigado or Itagüí is marketing, needs an opt-in to WhatsApp messages from your brand, and has to respect Colombia's limits on when advertising may reach people. The Colombia guide sets out Ley 2300's hours and Law 1581's authorisation rule.
Compared on
Kit shipment update
To the stores team at an assembly plant
New-model launch
To riders across Antioquia
Verdict
Keep plant updates and rider offers on separate templates, separate lists and separate approvals, even when the same team in India sends both.
Verdict: Keep plant updates and rider offers on separate templates, separate lists and separate approvals, even when the same team in India sends both.
Market brief
From the Embassy of India in Bogotá, Medellín's innovation agency, ProColombia and the time-zone database.
Bajaj has its main Colombian assembly unit in the city of Medellín, and Royal Enfield announced an assembly plant in Envigado, Antioquia, its second outside India.[1]
India's exports to Colombia reached USD 1.47 billion in FY 2024-25, led by vehicles such as motorcycles, engineering goods, chemicals, cotton, pharmaceuticals and iron and steel; total trade was USD 4.72 billion.[1]
Indian investment in Colombia is estimated at USD 500 million outside ONGC Videsh, in oil, automobiles, agrochemicals, IT and pharmaceuticals; TCS, Tech Mahindra, Infosys, Wipro and Zoho are among the IT names.[1]
The Indian community in Colombia numbers about 1,200, mostly professionals at Indian companies, and the Embassy has announced a community outreach and consular camp in Medellín on 15 November 2026.[1],[2]
Ruta N, Medellín's innovation and business centre, reports that more than 36,000 people trained through the city's Centre for the Fourth Industrial Revolution in 2026.[3]
ProColombia lists Medellín among six metropolitan areas of over a million people where BPO operations can scale; the sector passed 705,000 jobs by the end of 2021.[4]
The readers this page is for, and the first messages each sends into the valley.
With Bajaj assembling in Medellín and Royal Enfield in Envigado, Indian parts makers have planners and stores teams to keep informed.[1]
Indian IT companies operate in Colombia, and Medellín's innovation agency is building a technology workforce they recruit from and sell to.[1],[3]
Engineering goods, cotton and iron and steel follow vehicles on India's export list to Colombia, and buyers expect order news in Spanish. Indian drug makers keep orders off WhatsApp: Meta's policy bars drug sales.[1]
A community of about 1,200, served by a consular camp in Medellín, still banks, books travel and buys property in India.[1],[2]
Meta approves each template once per language; a Medellín programme usually needs two or three.
| Language | Meta code | Use it for |
|---|---|---|
| Spanish (Colombia) | es_CO | Riders, dealers, distributors and most plant staff |
| English | en | Plant management and IT clients who work in English |
| Hindi | hi | Indian engineers and families posted to Antioquia |
Prices in ₹ and COP
Colombia has its own line on Meta's rate card: ₹1.10 per marketing message, ₹0.0706 per utility update, ₹0.0706 per authentication code and ₹0.0706 per service reply, in rupees before GST. Plans start at ₹999 a month.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $33,412 COP
₹833 / month, billed yearly≈ $27,860 COP
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $100,303 COP
₹2,499 / month, billed yearly≈ $83,580 COP
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Medellín · Colombia
| Category | ₹ INR | COP |
|---|---|---|
| Marketing | ₹1.0993 | $36.8 |
| Utility | ₹0.0706 | $2.4 |
| Authentication | ₹0.0706 | $2.4 |
| Service | ₹0.0706 | $2.4 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $182₹5.4352 | $76.5₹2.2874 | $76.5₹2.2874 | $76.5₹2.2874 |
| Bangladesh | $215₹6.4397 | $10.9₹0.3254 | $10.9₹0.3254 | $10.9₹0.3254 |
| Brazil | $184₹5.4970 | $20.0₹0.5981 | $20.0₹0.5981 | $20.0₹0.5981 |
| Chile | $261₹7.8162 | $58.8₹1.7585 | $58.8₹1.7585 | $58.8₹1.7585 |
| Colombia | $36.8₹1.0993 | $2.4₹0.0706 | $2.4₹0.0706 | $2.4₹0.0706 |
| Egypt | $189₹5.6629 | $10.6₹0.3167 | $10.6₹0.3167 | $10.6₹0.3167 |
| France | $253₹7.5588 | $88.3₹2.6393 | $88.3₹2.6393 | $88.3₹2.6393 |
| Germany | $402₹12.0088 | $162₹4.8386 | $162₹4.8386 | $162₹4.8386 |
| Hong Kong | $215₹6.4397 | $76.5₹2.2867 | $76.5₹2.2867 | $76.5₹2.2867 |
| Hungary | $253₹7.5596 | $103₹3.0700 | $103₹3.0700 | $103₹3.0700 |
| India | $31.6₹0.9435 | $6.5₹0.1941 | $4.7₹0.1402 | $4.8₹0.1450 |
| Indonesia | $121₹3.6133 | $73.5₹2.1979 | $73.5₹2.1979 | $73.5₹2.1979 |
| Iraq | $100₹2.9992 | $23.2₹0.6943 | $23.2₹0.6943 | $23.2₹0.6943 |
| Israel | $104₹3.1045 | $15.6₹0.4662 | $15.6₹0.4662 | $15.6₹0.4662 |
| Italy | $234₹6.9847 | $88.2₹2.6369 | $88.2₹2.6369 | $88.2₹2.6369 |
| Kazakhstan | $178₹5.3098 | $52.9₹1.5824 | $52.9₹1.5824 | $52.9₹1.5824 |
| Kuwait | $233₹6.9671 | $129₹3.8671 | $129₹3.8671 | $129₹3.8671 |
| Malaysia | $253₹7.5644 | $41.2₹1.2314 | $41.2₹1.2314 | $41.2₹1.2314 |
| Mexico | $117₹3.4877 | $25.0₹0.7471 | $25.0₹0.7471 | $25.0₹0.7471 |
| Morocco | $122₹3.6425 | $67.6₹2.0218 | $67.6₹2.0218 | $67.6₹2.0218 |
| Netherlands | $470₹14.0494 | $147₹4.3987 | $147₹4.3987 | $147₹4.3987 |
| Nepal | $215₹6.4397 | $10.0₹0.2990 | $10.0₹0.2990 | $10.0₹0.2990 |
| Nigeria | $152₹4.5421 | $19.7₹0.5898 | $19.7₹0.5898 | $19.7₹0.5898 |
| Oman | $100₹2.9992 | $72.6₹2.1709 | $72.6₹2.1709 | $72.6₹2.1709 |
| Pakistan | $139₹4.1620 | $44.1₹1.3200 | $44.1₹1.3200 | $44.1₹1.3200 |
| Peru | $207₹6.1843 | $88.3₹2.6392 | $88.3₹2.6392 | $88.3₹2.6392 |
| Poland | $107₹3.2105 | $35.8₹1.0702 | $35.8₹1.0702 | $35.8₹1.0702 |
| Qatar | $100₹2.9992 | $35.3₹1.0547 | $35.3₹1.0547 | $35.3₹1.0547 |
| Romania | $253₹7.5596 | $85.1₹2.5436 | $85.1₹2.5436 | $85.1₹2.5436 |
| Russia | $236₹7.0520 | $118₹3.5173 | $118₹3.5173 | $118₹3.5173 |
| Saudi Arabia | $169₹5.0537 | $31.4₹0.9401 | $31.4₹0.9401 | $31.4₹0.9401 |
| Singapore | $215₹6.4397 | $47.1₹1.4072 | $47.1₹1.4072 | $47.1₹1.4072 |
| South Africa | $112₹3.3385 | $28.0₹0.8369 | $28.0₹0.8369 | $28.0₹0.8369 |
| Spain | $208₹6.2161 | $58.8₹1.7578 | $58.8₹1.7578 | $58.8₹1.7578 |
| Sri Lanka | $215₹6.4397 | $5.9₹0.1759 | $5.9₹0.1759 | $5.9₹0.1759 |
| Turkey | $32.1₹0.9587 | $2.6₹0.0792 | $2.6₹0.0792 | $2.6₹0.0792 |
| Ukraine | $253₹7.5596 | $87.4₹2.6138 | $87.4₹2.6138 | $87.4₹2.6138 |
| United Arab Emirates | $169₹5.0537 | $46.2₹1.3811 | $46.2₹1.3811 | $46.2₹1.3811 |
| United Kingdom | $187₹5.5795 | $64.7₹1.9346 | $64.7₹1.9346 | $64.7₹1.9346 |
| North America | $73.5₹2.1976 | $10.0₹0.2989 | $10.0₹0.2989 | $10.0₹0.2989 |
| Rest of Africa | $66.2₹1.9796 | $11.8₹0.3516 | $11.8₹0.3516 | $11.8₹0.3516 |
| Rest of Asia Pacific | $248₹7.4057 | $33.2₹0.9938 | $33.2₹0.9938 | $33.2₹0.9938 |
| Rest of Central & Eastern Europe | $253₹7.5596 | $62.2₹1.8595 | $62.2₹1.8595 | $62.2₹1.8595 |
| Rest of Latin America | $218₹6.5048 | $33.2₹0.9934 | $33.2₹0.9934 | $33.2₹0.9934 |
| Rest of Middle East | $115₹3.4490 | $26.7₹0.7998 | $26.7₹0.7998 | $26.7₹0.7998 |
| Rest of Western Europe | $174₹5.2054 | $50.2₹1.5019 | $50.2₹1.5019 | $50.2₹1.5019 |
| Other | $178₹5.3098 | $22.6₹0.6769 | $22.6₹0.6769 | $22.6₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Indian engineers posted to a plant in Envigado who keep their +91 numbers are billed at India's rates, ₹0.19 for a utility update. Peso figures in the converter are for planning; InfiQ invoices in rupees.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
The parts of InfiQ that keep plant updates and rider conversations apart.
A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.
Your ERP sends the kit-shipment template when a status changes, so the plant's stores team hears before it asks.
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
Each rider's opt-in source and time is recorded, and STOP is enforced at once, as Colombian law expects of advertising.
A no-code builder for automated conversations (27 blocks, versioned publishing with rollback), priced per flow; the Growth plan includes one.
A no-code flow in Spanish answers dealers' parts-availability questions through the Indian night and hands over to an agent when needed.
Send approved template campaigns to up to 2,00,000 contacts per broadcast, with segments, scheduling and delivery analytics.
Launch offers go only to the opted-in rider segment, scheduled in Medellín time.
Nearby
Colombian city pages, nearest first, and pages in neighbouring countries while the list grows.
Ley 2300, Law 1581 and the Colombia rate apply in every Colombian city; each page looks at its own trades and contacts.
Question: We ship CKD kits to an assembly plant in Medellín. Can the plant's stores team get shipment updates on WhatsApp?
Answer: Yes, once the plant has agreed to receive them there. Each update about an order the plant placed is a utility template, ₹0.0706 per delivered message to a Colombian number, sent by your system through the API when the status changes. Replies from the plant open a 24-hour window for free-form answers.
Question: Our new model launches in Antioquia next month. Can we message riders in Envigado and Itagüí about it?
Answer: Only riders who opted in to WhatsApp offers from your brand, and only within the days and hours Ley 2300 allows for advertising. A launch message is a marketing template at ₹1.10. Law 1581 also asks for the rider's prior, informed authorisation for their data; the Colombia guide covers both.
Question: Engineers we posted to an assembly plant in Envigado kept their +91 numbers. Which rate applies?
Answer: India's. Meta prices each message by the recipient's country code, so a utility update to their Indian numbers costs ₹0.19 even in Antioquia. If they move WhatsApp to a Colombian number, the Colombia rate applies from then on.
Question: When does a Medellín plant's morning shift overlap with our working day in Pune?
Answer: Only in the Indian evening. Colombia stays on UTC-5 all year, so a 07:00 shift start in Medellín is 17:30 IST and 09:00 is 19:30 IST. Send scheduled updates for the valley's morning and leave overnight replies in the shared inbox.
Question: Dealers across the Aburrá valley ask about parts availability all day. Can a bot answer them in Spanish?
Answer: Yes. An InfiQ Flow, built without code, can answer stock and order-status questions in Spanish and hand the conversation to an agent when it needs a person. The Growth plan includes one flow; each dealer's thread stays in the team inbox with its history.
Question: We are a parts supplier registered in Antioquia with a design office in India. Which company should hold the InfiQ account?
Answer: InfiQ serves India-based businesses: it invoices in rupees with GST and keeps customer data in India, so the Indian company is the natural account holder and can message Colombian numbers at the published rate. If the account must belong to the business based in Medellín, talk to sales about whether InfiQ fits.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, and get your es_CO templates approved once Meta business verification is complete. If your business is based in Medellín, talk to sales about whether InfiQ fits.
