New Delhi → Bogotá · Bogota D.C., Colombia
WhatsApp Business API for Indian firms serving clients in Bogotá
Bogotá keeps UTC−5 all year, so the gap with India never moves: its 8 a.m. is your 6:30 p.m., in January and in July. Plan the shift once and it holds.
- From New Delhi
- ≈15,210 km
- Bogotá clock
- 10 h 30 min behind India
For Indian IT and services firms, exporters and sellers with clients or buyers in Bogotá: how the city's office week maps onto Indian hours on a clock that never changes, why templates go out in Spanish, which messages are utility or marketing, and what each message to a +57 number costs in rupees.
What an Indian firm should know about Bogotá
From the city's investment agency, Colombia's investment promotion body and the US International Trade Administration.
The ITA names five major commercial hubs in Colombia, Bogotá first, followed by Medellín, Cali, Barranquilla and Cartagena.[2]
Invest in Bogotá counts 572 foreign direct investment projects and 66,000 jobs generated in 2021–2025.[3]
In the first half of 2024 the Bogotá region closed 42 foreign investment projects, with textiles and food and beverages driving the growth.[4]
Colombia's BPO exports exceeded US$1.98 billion in 2021 and the sector passed 705,000 jobs by the end of that year; Bogotá is one of six metro areas the promotion agency lists for scalable BPO operations.[5]
Spanish is the official language; the ITA advises translating sales literature into Spanish, though many senior executives speak English.[1]
See it work
A Bogotá working week, read in Indian hours
Focus a cell to see when each part of a Bogotá office day reaches India and what belongs on WhatsApp at that hour.
The fixed gap is the useful part. A New York client moves an hour twice a year against India; a Bogotá client never does, so a rota written for Bogotá in January still fits in August.
Send status updates from your system through the developer API during the Indian day and they are waiting when Bogotá opens; keep people on the shared team inbox from 6:30 p.m. IST for the replies.
Bogotá office hours against IST
| Bogotá | India (IST) | On WhatsApp | |
|---|---|---|---|
| Office opens | |||
| Lunch | |||
| Afternoon | |||
| Office closes | |||
| Saturday | |||
| Sunday and public holidays |
Hover, tap or arrow-key through the cells — a dot in the corner means there is a note.
Sunday and public holidays by Bogotá
ClosedOffice closed
The workweek is Monday to Friday.
Legend — press one to highlight its cells
Row 6 of 6. Sunday and public holidays × Bogotá: Closed. The workweek is Monday to Friday.
Industries
Indian businesses with Bogotá on the other end
The readers this page is for, and the first messages each sends to a Colombian number.
- 01
IT and services firms
Bogotá is one of the metro areas Colombia promotes for scalable BPO and services operations; Indian IT firms serve and partner with clients there across the fixed gap.[5]
On WhatsApp: Ticket and incident status · Release and maintenance notices · Meeting reminders in Bogotá time
- 02
Suppliers to textile and food manufacturers
Textiles and food and beverages led new foreign investment in the Bogotá region in early 2024, and their plants buy inputs and equipment from abroad.[4]
On WhatsApp: Quotation follow-ups the buyer asked for · Dispatch and arrival notices · Spare-part order confirmations
- 03
Online sellers and education providers
Indian stores and course providers with Colombian customers send the same order, class and payment updates they send at home, in Spanish.
On WhatsApp: Order and delivery updates · Class and webinar reminders · Payment link reminders
On InfiQ
What an Indian team uses to serve Bogotá
The parts of InfiQ that matter when the client works your evening and writes in Spanish.
- Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
Bogotá's day runs from 6:30 p.m. to 3:30 a.m. IST; roles and transfers let an evening and a late shift share one number without losing a thread.
- Template manager and library
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Draft ticket, dispatch and reminder templates in es_CO and track each through Meta's approval before the first Bogotá send.
- Developer API and webhooks
A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.
Status changes in your ticketing system or ERP trigger the update during the Indian day, so it is waiting when Bogotá opens.
- Consent records and opt-out enforcement
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
Colombia regulates both personal data and advertising contact; every opt-in's source and time is kept, and STOP blocks later sends.
Prices in ₹ and COP
What a message to a Bogotá number costs
Colombian +57 numbers are billed at the Colombia line of Meta's rate card: ₹1.10 for marketing, ₹0.0706 for utility, ₹0.0706 for authentication and ₹0.0706 for a service reply, in rupees before GST. Plans start at ₹999 a month.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $33,412 COP
₹833 / month, billed yearly≈ $27,860 COP
Growth
₹2,999 / month≈ $100,303 COP
₹2,499 / month, billed yearly≈ $83,580 COP
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Bogotá · Colombia
| Category | ₹ INR | COP |
|---|---|---|
| Marketing | ₹1.0993 | $36.8 |
| Utility | ₹0.0706 | $2.4 |
| Authentication | ₹0.0706 | $2.4 |
| Service | ₹0.0706 | $2.4 |
Per-message rates for all 47 markets, in ₹ and COP
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $182₹5.4352 | $76.5₹2.2874 | $76.5₹2.2874 | $76.5₹2.2874 |
| Bangladesh | $215₹6.4397 | $10.9₹0.3254 | $10.9₹0.3254 | $10.9₹0.3254 |
| Brazil | $184₹5.4970 | $20.0₹0.5981 | $20.0₹0.5981 | $20.0₹0.5981 |
| Chile | $261₹7.8162 | $58.8₹1.7585 | $58.8₹1.7585 | $58.8₹1.7585 |
| Colombia | $36.8₹1.0993 | $2.4₹0.0706 | $2.4₹0.0706 | $2.4₹0.0706 |
| Egypt | $189₹5.6629 | $10.6₹0.3167 | $10.6₹0.3167 | $10.6₹0.3167 |
| France | $253₹7.5588 | $88.3₹2.6393 | $88.3₹2.6393 | $88.3₹2.6393 |
| Germany | $402₹12.0088 | $162₹4.8386 | $162₹4.8386 | $162₹4.8386 |
| Hong Kong | $215₹6.4397 | $76.5₹2.2867 | $76.5₹2.2867 | $76.5₹2.2867 |
| Hungary | $253₹7.5596 | $103₹3.0700 | $103₹3.0700 | $103₹3.0700 |
| India | $31.6₹0.9435 | $6.5₹0.1941 | $4.7₹0.1402 | $4.8₹0.1450 |
| Indonesia | $121₹3.6133 | $73.5₹2.1979 | $73.5₹2.1979 | $73.5₹2.1979 |
| Iraq | $100₹2.9992 | $23.2₹0.6943 | $23.2₹0.6943 | $23.2₹0.6943 |
| Israel | $104₹3.1045 | $15.6₹0.4662 | $15.6₹0.4662 | $15.6₹0.4662 |
| Italy | $234₹6.9847 | $88.2₹2.6369 | $88.2₹2.6369 | $88.2₹2.6369 |
| Kazakhstan | $178₹5.3098 | $52.9₹1.5824 | $52.9₹1.5824 | $52.9₹1.5824 |
| Kuwait | $233₹6.9671 | $129₹3.8671 | $129₹3.8671 | $129₹3.8671 |
| Malaysia | $253₹7.5644 | $41.2₹1.2314 | $41.2₹1.2314 | $41.2₹1.2314 |
| Mexico | $117₹3.4877 | $25.0₹0.7471 | $25.0₹0.7471 | $25.0₹0.7471 |
| Morocco | $122₹3.6425 | $67.6₹2.0218 | $67.6₹2.0218 | $67.6₹2.0218 |
| Netherlands | $470₹14.0494 | $147₹4.3987 | $147₹4.3987 | $147₹4.3987 |
| Nepal | $215₹6.4397 | $10.0₹0.2990 | $10.0₹0.2990 | $10.0₹0.2990 |
| Nigeria | $152₹4.5421 | $19.7₹0.5898 | $19.7₹0.5898 | $19.7₹0.5898 |
| Oman | $100₹2.9992 | $72.6₹2.1709 | $72.6₹2.1709 | $72.6₹2.1709 |
| Pakistan | $139₹4.1620 | $44.1₹1.3200 | $44.1₹1.3200 | $44.1₹1.3200 |
| Peru | $207₹6.1843 | $88.3₹2.6392 | $88.3₹2.6392 | $88.3₹2.6392 |
| Poland | $107₹3.2105 | $35.8₹1.0702 | $35.8₹1.0702 | $35.8₹1.0702 |
| Qatar | $100₹2.9992 | $35.3₹1.0547 | $35.3₹1.0547 | $35.3₹1.0547 |
| Romania | $253₹7.5596 | $85.1₹2.5436 | $85.1₹2.5436 | $85.1₹2.5436 |
| Russia | $236₹7.0520 | $118₹3.5173 | $118₹3.5173 | $118₹3.5173 |
| Saudi Arabia | $169₹5.0537 | $31.4₹0.9401 | $31.4₹0.9401 | $31.4₹0.9401 |
| Singapore | $215₹6.4397 | $47.1₹1.4072 | $47.1₹1.4072 | $47.1₹1.4072 |
| South Africa | $112₹3.3385 | $28.0₹0.8369 | $28.0₹0.8369 | $28.0₹0.8369 |
| Spain | $208₹6.2161 | $58.8₹1.7578 | $58.8₹1.7578 | $58.8₹1.7578 |
| Sri Lanka | $215₹6.4397 | $5.9₹0.1759 | $5.9₹0.1759 | $5.9₹0.1759 |
| Turkey | $32.1₹0.9587 | $2.6₹0.0792 | $2.6₹0.0792 | $2.6₹0.0792 |
| Ukraine | $253₹7.5596 | $87.4₹2.6138 | $87.4₹2.6138 | $87.4₹2.6138 |
| United Arab Emirates | $169₹5.0537 | $46.2₹1.3811 | $46.2₹1.3811 | $46.2₹1.3811 |
| United Kingdom | $187₹5.5795 | $64.7₹1.9346 | $64.7₹1.9346 | $64.7₹1.9346 |
| North America | $73.5₹2.1976 | $10.0₹0.2989 | $10.0₹0.2989 | $10.0₹0.2989 |
| Rest of Africa | $66.2₹1.9796 | $11.8₹0.3516 | $11.8₹0.3516 | $11.8₹0.3516 |
| Rest of Asia Pacific | $248₹7.4057 | $33.2₹0.9938 | $33.2₹0.9938 | $33.2₹0.9938 |
| Rest of Central & Eastern Europe | $253₹7.5596 | $62.2₹1.8595 | $62.2₹1.8595 | $62.2₹1.8595 |
| Rest of Latin America | $218₹6.5048 | $33.2₹0.9934 | $33.2₹0.9934 | $33.2₹0.9934 |
| Rest of Middle East | $115₹3.4490 | $26.7₹0.7998 | $26.7₹0.7998 | $26.7₹0.7998 |
| Rest of Western Europe | $174₹5.2054 | $50.2₹1.5019 | $50.2₹1.5019 | $50.2₹1.5019 |
| Other | $178₹5.3098 | $22.6₹0.6769 | $22.6₹0.6769 | $22.6₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Ticket updates and dispatch notices are utility; a new-service announcement is marketing and subject to Colombia's advertising rules. InfiQ invoices in rupees, with GST for Indian businesses; peso figures in the converter are for budgeting.
Work out your own monthly cost by message type.
Calculate your exact costNearby
City pages near Bogotá
Other city guides in Colombia and neighbouring countries, nearest first.
Ley 2300's contact hours, data-protection authorisation and the Colombia rate apply in every Colombian city; the Colombia guide covers them in full.
Guides for Bogotá teams
Questions Bogotá businesses ask
Question: Bogotá never changes its clocks. What does that mean for sends from Bengaluru?
Answer: That one schedule works all year. Colombia has had no daylight saving since 1993 and India has none, so 8 a.m. in Bogotá is always 6:30 p.m. IST. Schedule sends in Bogotá time and the Indian hour stays the same in every month.
Question: Our Bogotá client's team starts at 7:30 and breaks for lunch at noon. When should our evening shift begin?
Answer: By 6 p.m. IST, which is 7:30 a.m. in Bogotá. Their lunch, noon to 1 p.m., falls at 10:30 to 11:30 p.m. IST, and a 4:30 p.m. finish is 3 a.m. IST. Many Indian teams split the Bogotá day between an evening shift and a late one.
Question: Can we send a promotion to customers in Bogotá on a Sunday?
Answer: Check before you schedule it: Colombia's Ley 2300 limits the days and hours for advertising messages, and the Colombia guide sets them out. Order updates and replies to a customer's own request are a different matter. Promotions also need the customer's opt-in and cost ₹1.10 each.
Question: We run an IT support contract for a company in Bogotá. Can ticket updates go out on WhatsApp in Spanish?
Answer: Yes. Ticket created, in progress and resolved are utility templates at ₹0.0706 per delivered message to a +57 number. Submit them in es_CO, add English versions for the managers who prefer them, and let your ticketing system trigger each one through the API.
Question: A textile plant near Bogotá asked for our price list on WhatsApp. Is sending it a marketing message?
Answer: Not when they asked for it. Once the buyer writes, a 24-hour window opens and your reply with the price list is a service message at ₹0.0706. Sending new price lists later, unprompted, is marketing and needs the buyer's opt-in.
Question: Our distributor in Bogotá wants to send these messages from its own account. Can it sign up with InfiQ?
Answer: InfiQ is set up for Indian businesses, with rupee invoices, GST and customer data hosted in India, so your company keeps messaging Bogotá from its own account at the Colombia rate. A Colombian distributor wanting an account of its own should talk to sales about whether InfiQ fits.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Colombia Country Commercial Guide: Business Travel · International Trade Administration (US Department of Commerce) · read 2026-10-20
- [2]Colombia Country Commercial Guide: Market Overview · International Trade Administration (US Department of Commerce) · read 2026-10-20
- [3]Invest in Bogotá: headline figures, 2021–2025 · Invest in Bogotá · read 2026-10-20
- [4]IED Bogotá-Región (first half of 2024) · Invest in Bogotá · read 2026-10-20
- [5]Outsourcing of services (BPO) · Invest in Colombia (ProColombia) · read 2026-10-20
- [6]tzdb 'southamerica' file: America/Bogota · IANA Time Zone Database · read 2026-10-20
Set your Bogotá shift once and keep it
Take the 7-day Lite trial, no card needed. Your es_CO templates can go out once Meta has verified your business. If your business is based in Bogotá, talk to sales about whether InfiQ fits.
