Punjab
Malout's name is read as a goods outpost on the old road from Multan to Delhi. The railway made it a town a century ago; today farmers from Lambi and Gidderbaha come to its showrooms for machines and write first on WhatsApp.
A Malout business
For Malout's implement and tractor-parts dealers, the ginning units of a cotton-belt town, the district's jaggery makers and the IELTS centres the district licenses: what a dealer readies before its first season on the official WhatsApp Business API, which Punjabi templates to approve, and what each message costs in rupees.
See it work
Malout is known for its agricultural machinery trade, and a showroom's phone rings hardest just before the crops go in. Tick off what a dealer readies so that holds, ready notices and parts replies all run from one number.
Most of a dealer's messages in the rush are replies: a farmer asks about stock or a price, and for 24 hours every answer, photo and video goes back at the service rate with no template. The ready notice and the reminder are what need approved templates, because they go after the farmer has stopped writing.
An offer on a new model to last season's buyers is marketing, and goes only to those who said yes to offers. The 24-hour service window explains which is which.
7/7
ticked
Ready for the season
Every item ticked.
Ready for the season. 7 of 7 ticked.
Market brief
From the Sri Muktsar Sahib district administration, Invest India's ODOP list and IBEF's Punjab profile; the town's early history is general background from Wikipedia.
Sri Muktsar Sahib district has three sub-divisions, Sri Muktsar Sahib, Malout and Gidderbaha; Malout is the headquarters of its sub-division and of a block, and the Lambi sub-tehsil falls within it.[2]
The district places Malout on the Delhi–Fazilka national highway and the Bathinda–Abohar railway line.[2]
The name is read as 'Mal', goods, and 'out', outpost, for a trading post on the old route between Multan and Delhi; the railway line of 1917–18 brought the town together, and it was formally established on 19 March 1920.[5]
Early settlers of the Godara family gave land near the station for government schools and a hospital; the town lies in southern Punjab's cotton belt and is known for cotton and its agricultural machinery trade.[5]
Invest India's ODOP list names jaggery for Sri Muktsar Sahib district; IBEF lists tractors and auto components, light engineering and yarn among Punjab's key industries.[3],[4]
The district administration licenses IELTS centres and publishes orders about them, including one concerning a centre in Malout.[1]
Five businesses in a cotton-belt market town on the highway.
The town is known for its agricultural machinery trade, and Punjab counts tractors and auto components among its key industries.[5],[4]
Malout sits in the cotton belt, with a ginning and pressing factory in its history.[5]
Jaggery is the district's ODOP product, sold to shops and families who reorder through the winter.[3]
The district licenses IELTS centres, including in Malout, and students write in about batches and test dates.[1]
The Delhi–Fazilka highway and the Bathinda–Abohar line run through Malout.[2]
Language
Punjabi for the district's farmers, Hindi for buyers who come from across the Haryana and Rajasthan borders, and English for invoices and students' paperwork.
Each language is a separate template under the same name, and each must be approved by Meta before it is sent. Replies inside the 24-hour window need no template, so staff answer in whatever a farmer writes; InfiQ's own support works in English and Hindi.
Template language
Punjabi template (pa). Example text written for this page; your own templates go through Meta’s review.
Prices in ₹, with USD and EUR
A plan from ₹999 a month, then each delivered message at the India rate: ₹0.145 for every reply to a farmer or student, ₹0.19 for a machine-ready notice, dispatch note or fee reminder, ₹0.94 for an offer to opted-in customers and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Malout · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A farmer from Sirsa or Sri Ganganagar on an Indian number costs the same India rate as one from Lambi. Invoices are in rupees and carry your Punjab GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
Matched to the checklist above.
Keep using the WhatsApp Business app on the same number while the API runs alongside it, within Meta's coexistence limits.
The counter phone keeps the WhatsApp Business app on the showroom's number while the API sends ready notices and reminders alongside it.
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
Sales, parts and the workshop answer one number, with transfers and notes, so a farmer's stock question and his service query reach different desks.
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
Each farmer's or student's yes is stored with its date and source, and STOP replies are enforced before any season offer or new-batch message goes out.
A native integration with Busy accounting software: 25 document types and automatic payment reminders on WhatsApp, with no integration fee.
A parts dealer or ginning unit billing in Busy sends invoices and automatic payment reminders on WhatsApp through the native integration.
Nearby
Neighbouring markets in the Malwa and along the Rajasthan border.
Muktsar, the district headquarters, has its own page about its mela, juttis and jaggery; this one stays with Malout's showrooms, cotton and coaching centres. The India guide covers DPDP, DLT and the rules for the whole country.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, or book a demo of the shared inbox, coexistence and Punjabi templates. Once Meta business verification is complete, your number is usually live in about two hours.
