India
Istanbul is 2 h 30 min behind India
Istanbul has been reachable on the WhatsApp Business Platform only since May 2024. The cleanest way in is a chat the buyer starts: a wa.me link with a Turkish greeting, printed on your catalogue or your stand.
Istanbul
A 10:00–18:00 IST working day is 07:30–15:30 in Istanbul (on 21 October 2026; daylight saving moves it).
For India-based exporters, travel firms and admissions teams with buyers or guests in Istanbul: how a Turkish click-to-chat link gets the customer to open the conversation, what India sells to Türkiye, how the city's fixed UTC+3 clock meets IST, and what each message costs in rupees.
See it work
A wa.me link opens WhatsApp with your number and a first line already typed; the buyer only presses send. Pick an example and see what the link becomes once its Turkish letters are encoded.
A link like this belongs on the Turkish version of your website, in your Instagram profile, on the back of a printed catalogue or as a QR code on a trade-fair stand. When the buyer taps it and sends the greeting, they have started the conversation, which opens the 24-hour window: your team answers in free-form messages, each charged as a service reply.
Every Turkish letter outside plain ASCII, such as ş, ğ, ı, İ, ç, ö and ü, becomes six characters once encoded, so a short Turkish greeting makes a long link. Keep the prefilled line to one short sentence and test the link on a phone before it goes to print.
A first message from the buyer is also the clearest start in a country that attaches consent rules to commercial messages. Promotions you send later are a separate question; the Türkiye guide sets out Law 6563, KVKK and the open İYS question.
A wa.me link opens a WhatsApp chat with a number, optionally with a pre-filled message.
Format: number | message
What the Consulate General of India in Istanbul, Meta and Türkiye's own agencies say about the trade, the people and the platform between the two.
India's exports to Türkiye were worth about US$5.72 billion in 2024-25 and its imports about US$2.99 billion, for total trade of about US$8.71 billion, by Ministry of Commerce figures the consulate publishes.[1]
Trade peaked at about US$13.8 billion in 2022-23, when Türkiye was India's 26th-largest trading partner.[1]
India sends Türkiye mineral fuels, machinery, steel, man-made filaments and fibres, plastics, organic chemicals and dyes, and cotton goods; it buys machinery, stone and other construction materials, iron and steel, and fresh apples.[1]
The consulate estimates about 3,000 Indian nationals in Türkiye, some 1,850 of them in Istanbul and adjoining provinces, and lists India Studies Centres at universities including Istanbul University and Koç University.[1]
Invest in Türkiye says the government launched the Istanbul Financial Center project and that Istanbul is now regarded as one of the world's emerging financial centres.[4]
More than 115 airlines operate at Istanbul Airport, according to its operator.[5]
Meta's support page says that as of 15 May 2024 Türkiye is no longer restricted for Cloud API business messaging, so businesses can message users with Turkish numbers.[2]
The goods on the consulate's trade list, and the other readers this page is for.
Steel products and machinery are among India's exports to Türkiye; every order has a buyer waiting for dispatch and shipping news.[1]
Man-made filaments and fibres and cotton goods are on the same list, sold to buyers who check stock and prices by quick message.[1]
Travellers from Istanbul booking a trip or a treatment in India want the confirmation and the pickup details in a chat they can find again on landing.
India Studies Centres at Istanbul University and Koç University are an existing academic link; applicants from the city hear from admissions teams in India about documents and interviews.[1]
Language
Most Istanbul buyers will expect Turkish; a trading partner who already deals with you in English may prefer that. Switch to compare, and remember Meta approves each version separately.
Have a native speaker write the Turkish version: dotted and dotless i (İ, i, I, ı) are different letters, and a template that swaps them reads as a mistake. Keep the variables in the same order in both versions.
Replies inside the 24-hour service window can be in whichever language your agents write.
Template language
Turkish template (tr). Example text written for this page; your own templates go through Meta’s review.
Prices in ₹ and TRY
Turkish +90 numbers are billed on the Turkey line of Meta's rate card: ₹0.9587 for marketing, ₹0.0792 for utility, ₹0.0792 for authentication and ₹0.0792 for a service reply, in rupees before GST. Plans start at ₹999 a month.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ ₺521.71 TRY
₹833 / month, billed yearly≈ ₺435.02 TRY
Growth
₹2,999 / month≈ ₺1,566.19 TRY
₹2,499 / month, billed yearly≈ ₺1,305.07 TRY
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Istanbul · Turkey
| Category | ₹ INR | TRY |
|---|---|---|
| Marketing | ₹0.9587 | ₺0.501 |
| Utility | ₹0.0792 | ₺0.0414 |
| Authentication | ₹0.0792 | ₺0.0414 |
| Service | ₹0.0792 | ₺0.0414 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | ₺2.84₹5.4352 | ₺1.19₹2.2874 | ₺1.19₹2.2874 | ₺1.19₹2.2874 |
| Bangladesh | ₺3.36₹6.4397 | ₺0.170₹0.3254 | ₺0.170₹0.3254 | ₺0.170₹0.3254 |
| Brazil | ₺2.87₹5.4970 | ₺0.312₹0.5981 | ₺0.312₹0.5981 | ₺0.312₹0.5981 |
| Chile | ₺4.08₹7.8162 | ₺0.918₹1.7585 | ₺0.918₹1.7585 | ₺0.918₹1.7585 |
| Colombia | ₺0.574₹1.0993 | ₺0.0369₹0.0706 | ₺0.0369₹0.0706 | ₺0.0369₹0.0706 |
| Egypt | ₺2.96₹5.6629 | ₺0.165₹0.3167 | ₺0.165₹0.3167 | ₺0.165₹0.3167 |
| France | ₺3.95₹7.5588 | ₺1.38₹2.6393 | ₺1.38₹2.6393 | ₺1.38₹2.6393 |
| Germany | ₺6.27₹12.0088 | ₺2.53₹4.8386 | ₺2.53₹4.8386 | ₺2.53₹4.8386 |
| Hong Kong | ₺3.36₹6.4397 | ₺1.19₹2.2867 | ₺1.19₹2.2867 | ₺1.19₹2.2867 |
| Hungary | ₺3.95₹7.5596 | ₺1.60₹3.0700 | ₺1.60₹3.0700 | ₺1.60₹3.0700 |
| India | ₺0.493₹0.9435 | ₺0.101₹0.1941 | ₺0.0732₹0.1402 | ₺0.0757₹0.1450 |
| Indonesia | ₺1.89₹3.6133 | ₺1.15₹2.1979 | ₺1.15₹2.1979 | ₺1.15₹2.1979 |
| Iraq | ₺1.57₹2.9992 | ₺0.363₹0.6943 | ₺0.363₹0.6943 | ₺0.363₹0.6943 |
| Israel | ₺1.62₹3.1045 | ₺0.243₹0.4662 | ₺0.243₹0.4662 | ₺0.243₹0.4662 |
| Italy | ₺3.65₹6.9847 | ₺1.38₹2.6369 | ₺1.38₹2.6369 | ₺1.38₹2.6369 |
| Kazakhstan | ₺2.77₹5.3098 | ₺0.826₹1.5824 | ₺0.826₹1.5824 | ₺0.826₹1.5824 |
| Kuwait | ₺3.64₹6.9671 | ₺2.02₹3.8671 | ₺2.02₹3.8671 | ₺2.02₹3.8671 |
| Malaysia | ₺3.95₹7.5644 | ₺0.643₹1.2314 | ₺0.643₹1.2314 | ₺0.643₹1.2314 |
| Mexico | ₺1.82₹3.4877 | ₺0.390₹0.7471 | ₺0.390₹0.7471 | ₺0.390₹0.7471 |
| Morocco | ₺1.90₹3.6425 | ₺1.06₹2.0218 | ₺1.06₹2.0218 | ₺1.06₹2.0218 |
| Netherlands | ₺7.34₹14.0494 | ₺2.30₹4.3987 | ₺2.30₹4.3987 | ₺2.30₹4.3987 |
| Nepal | ₺3.36₹6.4397 | ₺0.156₹0.2990 | ₺0.156₹0.2990 | ₺0.156₹0.2990 |
| Nigeria | ₺2.37₹4.5421 | ₺0.308₹0.5898 | ₺0.308₹0.5898 | ₺0.308₹0.5898 |
| Oman | ₺1.57₹2.9992 | ₺1.13₹2.1709 | ₺1.13₹2.1709 | ₺1.13₹2.1709 |
| Pakistan | ₺2.17₹4.1620 | ₺0.689₹1.3200 | ₺0.689₹1.3200 | ₺0.689₹1.3200 |
| Peru | ₺3.23₹6.1843 | ₺1.38₹2.6392 | ₺1.38₹2.6392 | ₺1.38₹2.6392 |
| Poland | ₺1.68₹3.2105 | ₺0.559₹1.0702 | ₺0.559₹1.0702 | ₺0.559₹1.0702 |
| Qatar | ₺1.57₹2.9992 | ₺0.551₹1.0547 | ₺0.551₹1.0547 | ₺0.551₹1.0547 |
| Romania | ₺3.95₹7.5596 | ₺1.33₹2.5436 | ₺1.33₹2.5436 | ₺1.33₹2.5436 |
| Russia | ₺3.68₹7.0520 | ₺1.84₹3.5173 | ₺1.84₹3.5173 | ₺1.84₹3.5173 |
| Saudi Arabia | ₺2.64₹5.0537 | ₺0.491₹0.9401 | ₺0.491₹0.9401 | ₺0.491₹0.9401 |
| Singapore | ₺3.36₹6.4397 | ₺0.735₹1.4072 | ₺0.735₹1.4072 | ₺0.735₹1.4072 |
| South Africa | ₺1.74₹3.3385 | ₺0.437₹0.8369 | ₺0.437₹0.8369 | ₺0.437₹0.8369 |
| Spain | ₺3.25₹6.2161 | ₺0.918₹1.7578 | ₺0.918₹1.7578 | ₺0.918₹1.7578 |
| Sri Lanka | ₺3.36₹6.4397 | ₺0.0919₹0.1759 | ₺0.0919₹0.1759 | ₺0.0919₹0.1759 |
| Turkey | ₺0.501₹0.9587 | ₺0.0414₹0.0792 | ₺0.0414₹0.0792 | ₺0.0414₹0.0792 |
| Ukraine | ₺3.95₹7.5596 | ₺1.37₹2.6138 | ₺1.37₹2.6138 | ₺1.37₹2.6138 |
| United Arab Emirates | ₺2.64₹5.0537 | ₺0.721₹1.3811 | ₺0.721₹1.3811 | ₺0.721₹1.3811 |
| United Kingdom | ₺2.91₹5.5795 | ₺1.01₹1.9346 | ₺1.01₹1.9346 | ₺1.01₹1.9346 |
| North America | ₺1.15₹2.1976 | ₺0.156₹0.2989 | ₺0.156₹0.2989 | ₺0.156₹0.2989 |
| Rest of Africa | ₺1.03₹1.9796 | ₺0.184₹0.3516 | ₺0.184₹0.3516 | ₺0.184₹0.3516 |
| Rest of Asia Pacific | ₺3.87₹7.4057 | ₺0.519₹0.9938 | ₺0.519₹0.9938 | ₺0.519₹0.9938 |
| Rest of Central & Eastern Europe | ₺3.95₹7.5596 | ₺0.971₹1.8595 | ₺0.971₹1.8595 | ₺0.971₹1.8595 |
| Rest of Latin America | ₺3.40₹6.5048 | ₺0.519₹0.9934 | ₺0.519₹0.9934 | ₺0.519₹0.9934 |
| Rest of Middle East | ₺1.80₹3.4490 | ₺0.418₹0.7998 | ₺0.418₹0.7998 | ₺0.418₹0.7998 |
| Rest of Western Europe | ₺2.72₹5.2054 | ₺0.784₹1.5019 | ₺0.784₹1.5019 | ₺0.784₹1.5019 |
| Other | ₺2.77₹5.3098 | ₺0.354₹0.6769 | ₺0.354₹0.6769 | ₺0.354₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A buyer who writes first through your wa.me link is answered with service replies at ₹0.0792 each, charged per message since 1 October 2026. Lira figures in the converter are indicative; InfiQ invoices in rupees.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
Chats that buyers start, and updates your systems send.
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
Messages from your Istanbul link land in one shared inbox, where a Turkish-speaking colleague and the export desk can pass a buyer's thread between them with private notes.
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Draft dispatch, payment and appointment templates in tr and en, and follow each through Meta's approval before the first Istanbul send.
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
Each Istanbul contact's opt-in source and time is recorded: the evidence a Turkish promotion will need, whatever your counsel decides about İYS.
A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.
Your ERP or booking system sends the dispatch or confirmation template the moment the status changes, with signed webhooks reporting delivery.
Nearby
The nearest city guides on this site, in Türkiye and its neighbours.
Law 6563, KVKK, the İYS question and the Turkey rate apply across the country; the Türkiye guide covers them in full.
Wherever an Istanbul buyer meets you first: the Turkish version of your website, your Instagram profile, the back page of a printed catalogue or a QR code on a trade-fair stand. The link carries your own Indian number and a short Turkish greeting; the buyer presses send, and that message opens a 24-hour window for your reply.
Drop the leading 0 and the brackets and add Türkiye's country code, so the number becomes +90 followed by the ten digits starting with 5, stored without spaces. Without the +90, a CRM set up for India cannot tell which country the number belongs to, and the transformer above refuses it for the same reason.
Yes, as a service reply: ₹0.0792 per message to a Turkish number, charged per message since 1 October 2026, as long as you answer within 24 hours of the buyer's last message. After that, a documents-ready notice about their own order goes as an approved utility template at ₹0.0792.
At 12:30 IST, every day of the year. Türkiye has kept UTC+3 permanently since September 2016 and India does not change its clocks, so the two-and-a-half-hour gap never moves, unlike the gap to London or Frankfurt, which shifts twice a year.
A price list sent as a template is marketing, and writing to you once is not the same as agreeing to promotions. Türkiye's commercial-messages law has its own consent rules, with a separate regime for merchants, and whether İYS applies to WhatsApp is an open question for counsel; the Türkiye guide explains both. Record each buyer's opt-in before the first send, at ₹0.9587 per message.
Yes. Hindi (hi) is on Meta's template list, and the consulate estimates about 1,850 Indian nationals in Istanbul and adjoining provinces. Those who keep Indian +91 numbers are billed at the India rate, ₹0.19 for a utility message; those on Turkish numbers at the Turkey rate, ₹0.0792.
InfiQ serves India-based businesses: it bills in rupees with GST, keeps customer data in India and supports customers in English and Hindi on India time. If your business is based in Istanbul, talk to sales about whether InfiQ fits, and ask your counsel how KVKK treats data processed abroad.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, and put a Turkish click-to-chat link on your catalogue once Meta verification is complete. If your business is based in Istanbul, talk to sales about whether InfiQ fits.
