Template library
Donors reply to WhatsApp far more reliably than to email, and volunteers actually see shift reminders sent there. This library covers the full nonprofit messaging cycle — donation receipts, campaign progress, volunteer coordination, monthly-giving nudges and 80G tax certificates. Every template is written to pass Meta review and to read like a real organisation, not a fundraising bot.
38 ready-to-edit templatesCopy the message or the Meta JSON payloadOpen any template in the playground
donation_thankyou_instant_v1
Sent immediately after a donation is confirmed to acknowledge the gift and set expectations for the receipt.
Thank you, {{1}}. Your donation of Rs. {{2}} to {{3}} was received on {{4}}. Your official receipt and 80G certificate will reach you within 48 hours on this number. Reference ID: {{5}}.
Every rupee is accounted for.
donation_receipt_pdf_v1
Sent within 48 hours of a donation with the official receipt attached as a PDF.
Receipt {{1}} is attached. It confirms your donation of Rs. {{2}} to {{3}} dated {{4}}. Please keep this document for your records — you will need it when claiming tax deduction under Section 80G.
Questions? Just reply here.
donation_thankyou_impact_v1
Sent 3-5 days after a donation to show the donor what their specific amount funds.
Your Rs. {{1}} is already at work, {{2}}. It covers {{3}} — for example, school kits for two children in {{4}} this month. We will send you a short update when this batch of work is complete. No action needed from you.
donation_failed_retry_v1
Sent when a donation attempt fails at the payment gateway so the donor can retry easily.
Your donation attempt of Rs. {{1}} to {{2}} on {{3}} did not go through — the payment was declined by the gateway and no amount was deducted. If any amount was debited, it will auto-reverse within 5-7 working days. You can retry using the button below.
campaign_progress_50pct_v1
Sent to campaign donors when a fundraiser crosses a milestone like 50% of its goal.
Campaign update
We just crossed {{1}} of the goal. The {{2}} campaign has raised Rs. {{3}} from {{4}} supporters — including you. What this already funds: {{5}}. We will message again only when the campaign closes.
Reply STOP to opt out
campaign_goal_reached_v1
Sent to all campaign donors when the fundraising goal is fully met, closing the loop.
Goal reached. The {{1}} campaign closed today at Rs. {{2}} — {{3}} of target, powered by {{4}} donors like you, {{5}}. Work on the ground begins this month. We will share photos and the spend breakdown once the first phase is done.
Reply STOP to opt out
campaign_last_week_push_v1
Sent to past donors in the last week of a campaign that is short of its goal.
One week left on {{1}}. We are at Rs. {{2}} of the Rs. {{3}} goal — the gap funds {{4}}. You supported us before, {{5}}, so you get this one nudge and no more for this campaign. Any amount helps close it.
Reply STOP to opt out
campaign_new_launch_v1
Sent to opted-in supporters when a new fundraising campaign opens.
{{1}} launches today. The goal: Rs. {{2}} to fund {{3}} by {{4}}. As one of our regular supporters, you are hearing about it first. Early donations set the pace — even Rs. 500 moves the tracker.
Reply STOP to opt out
impact_story_monthly_v1
Sent once a month to donors with one concrete beneficiary story instead of statistics.
Meet {{1}}, one of the people your support reached this month. {{2}} — that is what changed for her because of donors like you, {{3}}. One story a month, that is all we send. The full update is on the link below.
Reply STOP to opt out
impact_numbers_quarter_v1
Sent quarterly to donors with headline results from the past three months.
Your quarter in numbers, {{1}}: - {{2}} children back in school - {{3}} health camps held across {{4}} - Rs. {{5}} deployed on the ground Detailed spend report attached to our next transparency message. Thank you for staying with us.
Reply STOP to opt out
impact_video_field_v1
Sent to donors of a specific project with a short video from the project site.
Straight from {{1}} — a 60-second look at the {{2}} your donations built. No voiceover, no editing. Just the site as our field team found it on {{3}}. Thank you for making this real, {{4}}.
Reply STOP to opt out
impact_beneficiary_milestone_v1
Sent to a sponsor when the specific child or beneficiary they support reaches a milestone.
An update on {{1}}, the child you sponsor: {{2}}. Her next progress report comes in {{3}}. If you would like to send a note of encouragement, reply here and we will pass it on through our field coordinator.
Template library
A compliant, copy-paste WhatsApp Marketing template that nudges supporters to complete an unfinished donation, registration, or purchase — with variables, an opt-out line, buttons, and approval tips for Indian nonprofits.
View templateA copy-paste WhatsApp utility template that reminds nonprofit beneficiaries of an upcoming appointment — health camp, counselling, donation drive or clinic — with Confirm and Reschedule buttons, correct variables, and approval-ready compliance notes.
View templateA compliant WhatsApp back-in-stock template for nonprofits — marketing category, name/item variables, mandatory opt-out line, plus approval and personalisation tips, ready to send via InfiQ.
View templateA Meta-compliant WhatsApp COD confirmation template for nonprofits, in the cheaper Utility category, with variables, three tap-to-act buttons, sample values and approval tips — copy it, personalise it, and start sending through InfiQ.
View templateA utility-category WhatsApp template that welcomes new donors, volunteers or beneficiaries the moment they sign up — with name, organisation and first-step variables, two action buttons, and approval notes tailored for Indian nonprofits.
View templateA Utility-category WhatsApp template that tells a nonprofit's recipients their kit or order is out for delivery, with live-track and reschedule buttons. Billed per delivered message at the utility rate plus InfiQ's transparent ₹ platform pricing (ex-GST).
View templateA compliant, utility-category WhatsApp event reminder template for nonprofits with four ready variables, opt-out-free utility framing, approval tips, and honest per-message ₹ pricing through InfiQ.
View templateA utility-category WhatsApp template that asks a beneficiary or donor to rate a recent interaction with your nonprofit, using name and service variables plus one-tap rating buttons — approvable in about a day on InfiQ.
View templateA Meta-approved Utility WhatsApp template that lets Indian nonprofits request KYC and identity documents from donors and beneficiaries securely, with a one-tap verification button. Utility category, opt-in still required, billed per delivered utility message plus InfiQ's transparent pricing.
View templateA compliant WhatsApp lead qualification template for nonprofits: personalise three variables, submit it as a utility template tied to a real inbound enquiry, and route donors, volunteers and partners with one tap — priced transparently in ₹ per-message pricing.
View templateA compliant WhatsApp marketing template that tells nonprofit supporters how many reward or recognition points they've earned and gives them a one-tap way to redeem before expiry — with variables, sample values, an opt-out line, and approval tips so it clears Meta review the first time.
View templateA utility-category WhatsApp order confirmation template for nonprofits: personalise the four variables (supporter name, order ID, amount, organisation), submit as Utility, and send instantly after approval via InfiQ.
View templateA Meta-compliant WhatsApp OTP template for nonprofits: authentication category, copy-code button, two variables. Bills at the authentication per-delivered-message rate plus InfiQ's transparent ₹ pricing (ex-GST).
View templateA compliant Utility-category WhatsApp payment reminder template for nonprofits, with sample variables, a one-tap pay button, approval guidance and honest ₹ cost notes — copy, personalise and send via InfiQ.
View templateA Marketing-category WhatsApp template for nonprofit promotional offers (matching gifts, festive campaigns, discounted memberships, event early-bird). Includes variables, a required opt-out line, and approval tips. Requires supporter opt-in; billed per delivered marketing message plus InfiQ's transparent ₹ pricing, ex-GST.
View templateA Marketing-category WhatsApp winback template for nonprofits to re-engage lapsed donors and dormant supporters — with variables, a mandatory opt-out line, approval tips, and honest per-message costing through InfiQ.
View templateA utility-category WhatsApp shipping-updates template built for nonprofits: four variables (name, order/reference ID, courier, ETA), a Track shipment button, correct approval framing, and honest ₹ per-delivered-message costing on Meta's live utility rate through InfiQ.
View templateA Meta-compliant WhatsApp Utility template that reminds nonprofit donors and members their recurring gift or membership is about to renew, with one-tap Renew and Manage buttons. Edit the four variables, submit for approval, and send it via InfiQ on transparent ₹ pricing.
View templateApproval & performance
Submit donation receipts and 80G certificates as Utility templates with a document header — Meta approves these faster than text-only receipts because the attachment makes the transactional intent obvious.
Emergency appeals get flagged if they sound alarmist. Keep the first line factual (what happened, where, verified by whom) and put the ask in the second paragraph — this wording pattern clears review consistently.
Send volunteer shift reminders 18-24 hours before the slot, not on the morning itself. NGOs on our platform see no-show rates drop by roughly a third when the reminder lands the previous evening with a confirm button.
Building the full journey? See how WhatsApp works for nonprofits.
FAQ
A receipt for a completed donation is a Utility template because it references a specific transaction the donor initiated. The moment you add an ask — "donate again", "upgrade to monthly" — Meta reclassifies it as Marketing. Keep receipts clean and send appeals as separate Marketing templates.
Yes. Send the certificate as a PDF using a document header on a Utility template. Include the donation amount, receipt number and your organisation's 80G registration number in the body so the message stands alone even if the donor misplaces the PDF.
Most NGOs settle on one impact or campaign update per month plus transactional messages (receipts, event confirmations). Donors tolerate a higher frequency during a live emergency appeal, but return to monthly cadence within two weeks. Always include an opt-out on Marketing sends.
Yes — WhatsApp requires prior opt-in for all business-initiated messages. Collect consent on your volunteer signup form with a checkbox that names WhatsApp specifically. Once a volunteer signs up for a shift, reminders about that shift qualify as Utility messages.
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38 templates
Import any template into InfiQ, submit it for approval from the dashboard, and go live on the official WhatsApp Business API in 2 hours.
