Let customers browse your whole catalog without leaving WhatsApp

The WhatsApp browsing workflow, tap by tap

InfiQ turns a normal chat into a guided storefront using WhatsApp's native interactive components. A customer messages you (or taps through from an ad, a QR code, or a broadcast) and gets a welcome message with a 'Browse catalogue' button. Tapping it opens an interactive list or a WhatsApp Flow where they pick a category — sarees, electronics, spare parts, whatever you sell. From there you send multi-product carousel cards: each card shows the real product image, name, price and a 'View' or 'Add' action pulled straight from your synced catalogue. The shopper scrolls, filters, checks stock, and adds items to a cart — then a checkout link or WhatsApp Payments hands off to purchase. Everything a human would say — 'what's the price', 'do you have it', 'show me more like this' — is answered instantly by structured buttons, and only a genuinely complex query gets escalated to a live agent.

• Entry: welcome message with a 'Browse catalogue' quick-reply button.
• Discovery: interactive list or Flow to choose a category or use case.
• Browse: multi-product carousel cards with live image, price and stock.
• Convert: add-to-cart, checkout link or WhatsApp Payments in-thread.
• Escalate: hand a complex query to a human without losing the context.

The templates and message types that power it

Catalog browsing is built from specific WhatsApp message types, and getting the category right matters for both approval and cost. Your opening re-engagement message — a promotional 'New arrivals just dropped, browse now' broadcast — is a Marketing template and requires opt-in and a visible opt-out. Once the customer replies and you're inside the 24-hour customer service window, most of the browsing itself runs as free-form service messages: interactive lists, single- and multi-product carousels, and Flow-driven category pickers all send without a template while the window is open. Transactional confirmations that fire outside the window — an order or delivery update — use Utility templates. Because WhatsApp now bills per delivered message by category (Marketing, Utility, Authentication) rather than per conversation, an efficient browsing flow keeps most of the back-and-forth inside the free service window and only spends on the templates that genuinely need to reach a cold contact.

• Marketing template — the promotional nudge that re-opens the chat (opt-in + opt-out required).
• Interactive lists & product carousels — sent free inside the 24-hour service window.
• WhatsApp Flows — a mini in-chat form for filtering by category, size or budget.
• Utility template — order or stock confirmations that land after the window closes.

Sync it from the stack you already run

The catalogue your shoppers browse in WhatsApp shouldn't be a second copy you update by hand. InfiQ connects to your commerce and CRM stack so products, prices and stock stay current automatically. Pull your catalogue from Shopify or WooCommerce, take payments through Razorpay or WhatsApp Payments, and log who browsed what back into Zoho CRM or your database — so the browsing session becomes a qualified lead, not just a nice conversation. When a product goes out of stock in your store, the card reflects it; when you drop the price, the next customer sees the new one. That live sync is what separates a real WhatsApp storefront from a static image blast.

• Catalogue sync from Shopify and WooCommerce keeps cards accurate.
• Checkout via Razorpay or WhatsApp Payments closes the sale in-thread.
• Browsing activity flows into Zoho CRM for follow-up and remarketing.

What good catalog browsing changes for your business

When browsing happens where the customer already is, the whole discovery-to-purchase path shortens. Interest converts while it's still warm instead of leaking out through an ignored link. Your team stops hand-forwarding price lists and spends its time on the conversations that actually need a person. High-intent shoppers self-serve — they filter, compare and add to cart at their own pace — while every tap tells you what they looked at, so your follow-ups and back-in-stock alerts get smarter over time. It's a qualitative shift more than a single metric: fewer dropped conversations, less repetitive support load, and a catalogue that finally does its job in the channel your customers actually check.

• Higher engagement than email or SMS links, on the app people open.
• Less manual work: no more copy-pasting the same product images and rates.
• Self-serve discovery that captures intent signals for smarter follow-up.

Which businesses use WhatsApp catalog browsing

Any business with a range worth scrolling through benefits, but it's especially strong where products are visual, frequently updated, or need a quick 'is it in stock / what's the price' answer. D2C and retail brands use it as a lightweight storefront for festival collections and new drops. Electronics, appliance and hardware sellers use it so buyers can compare specs and models without a call. Restaurants and cloud kitchens turn their menu into a browsable, orderable Flow. Real-estate and automotive teams send listing or model carousels so leads shortlist before a site visit. Wholesalers and distributors share live, priced product lists with repeat B2B buyers who reorder straight from the chat. If your customers currently ask 'can you send the catalogue', this is the workflow that answers them at scale.