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WhatsApp

Catalog commerce

Your entire storefront, inside one chat.

Customers browse your products, build a cart and place the order without ever leaving the conversation. A payment link lands in the same thread — typical stores see checkout completion near 78%, well above mobile web.

  1. 01

    Opened catalog in chat

    100%

  2. 02

    Added items to cart

    54%

  3. 03

    Placed order

    33%

  4. 04

    Completed payment

    26%

Use cases

How catalog commerce teams use InfiQ

Native in-chat cart

Customers add multiple items from your catalog to a WhatsApp cart and place the order in the same thread — no redirect, no login, no app install.

Catalog sync from your store

Pull products, prices and stock from Shopify, WooCommerce or a CSV on a schedule; sold-out items hide automatically so nobody carts a ghost SKU.

Guided product discovery

A bot narrows 500 SKUs to a 6-item shortlist by asking budget, occasion and size before the catalog even opens.

Payment links in-thread

The moment a cart is confirmed, a Razorpay, PayU or Cashfree link drops into the chat — typical payments complete in under 5 minutes.

Stalled-cart nudges

Carts unpaid after 30 minutes get one automatic reminder with the same payment link, recovering roughly 1 in 6 stalled orders.

SKU-level funnel tracking

See catalog opens, carts, orders and paid revenue per campaign and per SKU, so you know exactly which products sell in chat.

9:41
K

Kanchi Weaves

online

TodayMessages are end-to-end encrypted. No one outside of this chat can read them.
Hi, do you have soft silk sarees under ₹3,000?18:42

Kanchi Weaves — Soft silk collection

Hi Priya! 27 soft silk sarees under ₹3,000 in stock. Tap below to browse the collection right here in chat.18:43

View catalog

Added the maroon zari and the teal temple border to my cart. How do I pay?18:47

Order #KW-2318 · ₹5,480

2 items confirmed — Maroon zari soft silk ₹2,890, Teal temple border ₹2,590. Pay to confirm; dispatch in 2 days.18:48

Pay ₹5,480

Edit cart

Paid just now. Please ship to my Indiranagar address.18:53
Message

The customer experience

What catalog commerce customers see

Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.

Measurable outcomes

The numbers catalog commerce teams track

Every journey is measured end to end — from first message to the business outcome — inside one analytics view.

Analytics · Catalog commerce Last 30 days

Journey funnel

Opened catalog in chat100%
Added items to cart54%
Placed order33%
Completed payment26%

Catalog views that become carts

54%

Carts that end in payment

48%

Median browse-to-payment time

8 min

Talk to InfiQ

Put WhatsApp to work for catalog commerce

Tell us your use-case — we’ll tailor the templates and flows and estimate the cost.

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WhatsApp

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FAQ

Frequently asked questions

Do customers need to opt in before I send them my catalog?

If a customer messages you first, you can share the catalog freely inside the 24-hour service window. Outbound catalog pushes need recorded opt-in and an approved template. InfiQ stores consent records, audit logs and access controls so every send is defensible.

How do my products get into WhatsApp in the first place?

Your catalog lives in Meta Commerce Manager, linked to your WhatsApp Business API number. InfiQ syncs it from Shopify, WooCommerce or a simple CSV, and keeps prices and stock current on a schedule you set.

Do product messages need Meta template approval?

Replies inside the 24-hour window — including single-product and multi-product messages — need no approval. Outbound catalog templates do, and Meta usually clears correctly formatted ones within a few hours. InfiQ flags common rejection reasons before you submit.

How do customers actually pay?

Once the cart is confirmed, InfiQ drops a payment link from your gateway — Razorpay, PayU, Cashfree or others — into the thread. The customer pays by UPI, card or netbanking, and the confirmation posts back into the same chat automatically.

What if an item sells out while it's sitting in someone's cart?

Stock syncs on a schedule, so sold-out items disappear from the catalog automatically. If a carted item sells out before payment, the bot flags it at checkout and suggests in-stock alternatives instead of silently failing the order.

How do I know catalog selling is actually working?

InfiQ tracks the full funnel — catalog opens, carts, orders placed and payments completed — per campaign and per SKU. Compare revenue per conversation against your web store; most merchants have a clear read within two weeks.

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