Product recommendations
Turn one purchase into the next one.
Send each customer a follow-on product picked from what they actually bought, timed for when they're ready to buy again. Typical attach rates run 8–14%, and every sale is attributed back to the template that drove it.
Headline outcome
3×
higher conversion than email recommendations
78%
Read rate on post-purchase sends
34%
Click-through to product page
Use cases
How product recommendations teams use InfiQ
SKU-to-SKU mapping
Map every product to its best follow-ons — serum to SPF, router to mesh node — from rules you set or your catalog's related-items feed.
Post-delivery triggers
A delivery webhook from Shopify, WooCommerce or your OMS starts the clock; the message fires 7–14 days later, when the product is in use.
Replenishment windows
Consumables get reorder timing per SKU — a 30-day pack triggers a refill nudge on day 24, with a one-tap reorder button.
Two-tap checkout
Product cards carry buttons that open a prefilled cart or UPI payment link, so a repeat order takes two taps, not a new browsing session.
Frequency caps
Cap sends at one recommendation per customer per 30 days, and auto-suppress anyone with an open complaint or a return in progress.
Attach-rate dashboard
Track sent, read, clicked and purchased for every template, with revenue attributed back to each recommendation slot.
Measurable outcomes
The numbers product recommendations teams track
Every journey is measured end to end — from first message to the business outcome — inside one analytics view.
Journey funnel
Read rate on post-purchase sends
78%
Click-through to product page
34%
Attach rate on recommendations
12%
Anokha Naturals
online
Picked for you
Hi Meera — your vitamin C serum pairs best with our SPF 50 gel. Most serum buyers add it within 2 weeks.11:02
Show me
Not now
SPF 50 matte gel, ₹649. Made for daytime use over your serum. 10% off till Sunday: anokha.in/spf5011:05
Yes — ceramide night cream, ₹799, restocks Friday. Want a reminder when it's back?11:12
The customer experience
What product recommendations customers see
Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.
Recommended products
What powers this for product recommendations teams
WhatsApp Business API
Get official WhatsApp Business API access with InfiQ, a Meta Business Partner. Fast onboarding, green tick verification and template management.
Explore WhatsApp Business APIChatbots & Automation
Build no-code WhatsApp chatbots with InfiQ. Drag-and-drop flows, AI answers, lead qualification, order tracking and human handoff on the official API.
Explore Chatbots & AutomationBroadcasts & Campaigns
Send personalised WhatsApp broadcasts to your full opted-in list with InfiQ. Segmentation, scheduling, retargeting and analytics on the official API.
Explore Broadcasts & CampaignsKeep exploring
Templates and integrations for this workflow
FAQ
Frequently asked questions
Do customers need to opt in before I send product recommendations?
Yes. Meta requires prior opt-in for business-initiated messages, so collect consent at checkout, on the order confirmation page or through a WhatsApp opt-in flow. InfiQ stores consent records with audit logs and access controls, and honours a STOP reply instantly.
Do recommendation messages need template approval?
Yes — any business-initiated message uses a Meta-approved template. Build one template with variables for name, product and price and it serves your whole catalogue; approval typically clears in minutes to 48 hours.
How does InfiQ know what each customer bought?
Order and delivery events flow in from Shopify, WooCommerce or your own systems via webhook or the InfiQ API. Each event carries the SKU, so recommendation rules match against actual purchase history — no manual list building.
When is the right time to send a recommendation?
For most products, 7–14 days after delivery — late enough that the product is in use, early enough that the brand is fresh. For consumables, time it to the replenishment window instead, and cap sends so no customer gets more than one recommendation a month.
How do I measure whether recommendations actually sell?
Every template reports delivered, read, clicked and purchased, with revenue attributed to the message that drove the order. Compare attach rates across product pairings to find which follow-ons earn their send.
What if the recommended product is out of stock or already bought?
Suppression rules check the customer's order history and your catalog before every send. Out-of-stock items are swapped for the next-best match or the message is held, and customers who already own the product are skipped automatically.
Send your first message today.
Get set up on the official WhatsApp Business API and go live in 2 hours — with a team that answers when you call.