Something's wrong with your number. Find out what — and fix it.

Per Meta's published guidance, the rating reflects recent user feedback on your messages — blocks, reports and other negative signals, weighted to roughly the last seven days. Content, targeting and frequency are what move it, which is why recovery plans start with volume and list hygiene.

There's no fixed clock, but because the rating weights recent signals, most numbers see movement within about a week of sending less, sending better-targeted messages and honouring opt-outs instantly. Sustained clean sending is what restores it — there is no appeal button for the rating itself.

Template pausing is per-template: Meta tracks feedback on each marketing template separately and pauses one that draws blocks or reports, escalating from short pauses to disabling it. Your number-level rating can stay Medium/High while one template is paused.

Yes. Messaging limits that were cut after sustained low quality are restored once the rating returns to Medium or High and you keep sending consistent, well-received volume. The diagnoser's recovery steps are sequenced for exactly that path.

No. The diagnoser is a rules engine that runs entirely in your browser — your symptom selections never leave this page.