Odisha
Puri is one of the four Dhams and the end of the line for trains from Howrah and New Delhi. Most of its customers write before they arrive, and a few of them never come at all: they buy a Pattachitra from a photo.
A Puri business
For Puri's hotels, travel desks, craft workshops and marine-product traders: how the official WhatsApp Business API handles a pilgrim's booking and a painting buyer's order, why templates go in Hindi, English or Bengali while replies can be in Odia, and what each message costs in rupees.
See it work
Two of the district's businesses use the same WhatsApp rules in very different rhythms. Compare them row by row.
Both start the same way. A customer writes first, and that opens a 24-hour window in which the desk or the studio can reply freely, with photos, prices and questions, each reply charged at the service rate. The 24-hour service window explains the rule in full.
The difference comes later. A hotel's next message is a booking confirmation or a check-in reminder, sent days after the guest last wrote, so it has to be an approved utility template. A studio's is a dispatch notice for a painting that took weeks, or a note about new work to buyers who asked to hear about it, which is marketing and needs their opt-in.
Compared on
Hotel desk near the Golden Beach
Pilgrims and families who book before they travel
Pattachitra studio in Raghurajpur
Buyers who order a painting from a photo
Verdict
Same number, same rules: the hotel lives on confirmations and reminders, the studio on photos and dispatch notices.
Verdict: Same number, same rules: the hotel lives on confirmations and reminders, the studio on photos and dispatch notices.
Market brief
From the Puri district administration's pages, Invest India's ODOP list and IBEF's Odisha profile.
Puri is a coastal district of eastern Odisha, named after the heritage city that is one of the Char Dham pilgrimage centres; it covers 3,479 sq km in 11 tahasils and 11 blocks, with one municipality and three NACs.[1]
The Car Festival of Lord Jagannath and its return procession draw huge crowds to the town; the district rates October to April as the best time to visit.[2],[3]
Konark's 13th-century Sun Temple, a UNESCO site, is in the district, and the Konark Dance Festival is held there in December.[2]
Raghurajpur is a heritage crafts village of Patta Chitra, palm-leaf engraving and wood, stone and papier mache work; Pipili is known for appliqué umbrellas, wall hangings, purses and carpets.[2]
Invest India's One District One Product list names Pattachitra handicrafts and marine products for Puri.[4]
Satapada on Chilika Lake is known for Irrawaddy dolphins, migratory birds and boating, and the coastal town of Astaranga for its fish trading.[2]
Puri is a terminus of the East Coast Railway, served by the Howrah Express, the Jagannath Express and the Purushottam Express to New Delhi; the nearest airport is at Bhubaneswar, about 60 km away.[3]
Four kinds of business in the town and district, and the messages each one sends most.
The Car Festival and the winter season bring families by train from Howrah and New Delhi, and many of them book a room and a Konark car before they leave home.[2],[3]
Raghurajpur's painters and Pipili's appliqué makers sell to buyers who never visit, so a photo on WhatsApp is often the whole shop.[2],[4]
Marine products are one of the district's ODOP entries and among Odisha's main export items, and Astaranga is known for its fish trading.[4],[5],[2]
Satapada's boats on Chilika and the Puri–Konark marine drive fill a visitor's second and third days.[2]
Odia is the district's language but not one of Meta's template languages. Write templates in the languages Meta accepts and answer in Odia once the customer writes.
A template is the message you send first, or after the 24-hour window has closed. For a Puri hotel, that is the booking confirmation and the check-in reminder, so keep a Bengali version beside the Hindi and English ones if your guests come from West Bengal.
Once the guest replies, your staff can write in Odia, in Odia script or Roman letters, for as long as the window is open. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Hindi | hi | Pilgrims and travellers from northern states, including those on the Purushottam Express |
| Bengali | bn | Families travelling from Kolkata by the Howrah Express or direct bus |
| English (India) | en_IN | Craft buyers in other states, suppliers and banks |
Prices in ₹, with USD and EUR
A plan from ₹999 a month, then each delivered message at the India rate: ₹0.19 for a booking confirmation or reminder, ₹0.145 for a reply inside the window, ₹0.94 for a season offer and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Puri · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Meta charges by the recipient's country code, so a guest or craft buyer on a +91 number is billed at the India rates above. Invoices are in rupees with your Odisha GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
Matched to the two desks above.
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
In Car Festival week the front desk, the owner and the driver coordinator can answer one number together, with transfers and notes, so no family's booking waits.
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Approve the booking-confirmed and order-shipped templates once in Bengali, Hindi and English, and reuse them for every guest and every painting.
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
A studio's new-work notes and a hotel's season offers go only to people who opted in, with the source and time of each opt-in kept.
Keep using the WhatsApp Business app on the same number while the API runs alongside it, within Meta's coexistence limits.
A Raghurajpur studio already selling on the WhatsApp Business app can keep the app on the same number while the API runs alongside it.
Nearby
Neighbouring markets in Odisha and beyond, nearest first.
Bhubaneswar has its own page, written for the capital's travel desks and hospitals; this one stays with Puri's pilgrims, painters and fish traders. The India guide covers DPDP, DLT and the rules for the whole country.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, or book a demo to see the shared inbox and Bengali, Hindi and English templates. Once Meta business verification is complete, your number is usually live in about two hours.
