A business day in Pudukkottai
The Thondaimans ruled Pudukkottai as a princely state until it joined the Indian Union in 1948, and it became a district in 1974. Its cashew, its engineering works and its cave temples now meet customers on WhatsApp.
A cashew unit grades the morning's kernels and books a truck for the day's orders.
An engineering works confirms its job orders to a buyer's purchase desk.
A family asks a guide how to reach Sittannavasal and Kudumianmalai.
Dispatch notices go out in Tamil as the trucks leave.
For Pudukkottai's cashew units, engineering works, the guides and taxis that take visitors to Sittannavasal and Kudumianmalai, and the hosts who fill up in jallikattu season: what a working day sends on the official WhatsApp Business API, which messages need a Tamil template, and what each costs.
See it work
From an 8th-century inscription to the princely state and the district, then the two dates a cashew unit, an engineering works or a lodge has to plan its messages around.
A cashew unit's buyer list was built over years, from phone calls and visiting cards. Having a number is not the same as having permission: before a Pongal price list goes out as a marketing template, the unit needs to know who agreed to receive one, and when.
Replies are different. A buyer who writes first opens a 24-hour window in which prices, photos and answers need no template, each charged at the service rate. The India guide sets out the DPDP timeline, and the 24-hour service window explains the reply rule.
13 May 2027Coming upEvent 8 of 8
DPDP consent duties apply
A festival price list may go only to buyers whose consent meets the Act, and saying no must be as easy as saying yes.
Event 8 of 8: 13 May 2027 — DPDP consent duties apply (coming up). A festival price list may go only to buyers whose consent meets the Act, and saying no must be as easy as saying yes.
Market brief
From the Pudukkottai district administration's pages, Invest India's ODOP list and IBEF's Tamil Nadu profile.
The district covers 4,663 sq km, bounded by the Bay of Bengal on the east, with 3 revenue divisions, 12 taluks, 13 blocks, 1 municipal corporation, 2 municipalities and 8 town panchayats.[1]
The Thondaimans ruled Pudukkottai with full sovereignty from the middle of the 17th century; it was amalgamated with the Indian Union on 4 March 1948 and became a separate district on 14 January 1974.[2]
The district history records its part in maritime trade, with a hoard of more than 500 Roman gold and silver coins found at Karukkakurichi.[2]
Sittannavasal lies on the Annavasal–Pudukkottai road, Kudumianmalai's cave temples about 20 km away, Narthamalai, once the seat of the Mutharaiyar chiefs, about 17 km, and Avudaiyarkoil's Athmanatha Swamy temple about 60 km.[3]
Jallikattu is held every year in about 25 villages of the district, Viralimalai, Thiruvappur, Alathur and Thirunallur among them, and the Department of Tourism holds a Pongal Vizha in the Tamil month of Thai.[4]
Invest India's One District One Product list names engineering products as Pudukkottai's primary product and cashew as its secondary one.[5]
Tamil Nadu ranks first among states by number of factories and industrial workers, and IBEF names Pudukkottai among the sites of new TIDEL Neo mini IT parks.[6]
Four kinds of business in the town and district, and the messages each sends most.
Cashew is the district's second ODOP product, sold to shops and families who order more in festival months and want rates and dispatch dates by message.[5]
Engineering products are the district's primary ODOP entry, in a state that leads India by its number of factories.[5],[6]
Sittannavasal, Kudumianmalai, Narthamalai and Avudaiyarkoil draw visitors who plan their routes and timings before they set out.[3]
Jallikattu in Viralimalai and about two dozen other villages, and the Pongal Vizha in Thai, fill rooms and kitchens on dates the calendar fixes.[4]
Meta approves each template once per language. Write the Tamil version first; add English for purchase desks and visitors.
Replies within 24 hours of a customer's message can be in any language your staff write, with no template needed. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Tamil | ta | Customers, buyers, guests and drivers across Tamil Nadu |
| English (India) | en_IN | Engineering buyers' purchase desks and invoices |
| English | en | Foreign visitors who come for jallikattu and the temples |
Prices in ₹, with USD and EUR
A plan from ₹999 a month, then each delivered message at the India rate: ₹0.19 for a dispatch notice or trip reminder, ₹0.145 for every reply to someone who wrote, ₹0.94 for a festival price list and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Pudukkottai · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A visitor's foreign number is billed at its country's rate, shown in rupees on the pricing page; Meta does not deliver marketing templates to US (+1) numbers. Invoices carry your Tamil Nadu GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
Matched to the day in the hero and the dates above.
A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.
An engineering works' ERP sends job-order and dispatch templates by itself, with signed webhooks reporting delivery and read status.
Send approved template campaigns to up to 2,00,000 contacts per broadcast, with segments, scheduling and delivery analytics.
A cashew unit sends its festival price list as one approved campaign to the buyers who opted in, with delivery analytics afterwards.
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
Each buyer's opt-in source and time are recorded and STOP replies are enforced, which is what the DPDP date on the timeline asks for.
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Approve dispatch, trip and room templates in Tamil and English once, then reuse them all year.
Nearby
Neighbouring markets in central and southern Tamil Nadu.
Madurai has its own page, about its own trades; this one stays with Pudukkottai's cashew, engineering works, cave temples and jallikattu. The India guide covers DPDP, DLT and the rules for the whole country.
Yes, to buyers who agreed to receive offers from you. A festival price list is a marketing template at ₹0.94 per delivered message. A buyer who replies with an order opens a 24-hour window, and your answers inside it cost ₹0.145 each.
Yes. InfiQ's developer API, included on Growth at ₹2,999 a month and an add-on on Lite, lets your ERP send an approved utility template at ₹0.19 with the order number and dispatch date, and HMAC-signed webhooks report delivery and read status back.
Yes. The visitor wrote first, so for 24 hours your directions, a location pin and photos of the site are replies at ₹0.145 each. Every new message from the visitor restarts the window, so no template is needed while the conversation continues.
Meta charges by the recipient's country code, so a confirmation to a foreign number is billed at InfiQ's published rate for that country, in rupees on the pricing page. Utility messages reach any country; Meta does not deliver marketing templates to US (+1) numbers.
Yes. A trip reminder for a booking the customer made is a utility template at ₹0.19, with the pickup time, the driver's name and the route. If the customer replies to change a stop, your answers for the next 24 hours are replies at ₹0.145.
Yes. Tamil (ta) is a Meta template language, and each template is approved once per language, so submit the Tamil version first and an English one for buyers' offices. Inside the 24-hour window your staff can reply in any language with no template.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, or book a demo to see the API, Tamil templates and consent records. Once Meta business verification is complete, your number is usually live in about two hours.
