Andhra Pradesh · Updated 2026-10-20
WhatsApp Business API for Palasa's cashew processors, kernel traders and transporters
Raw nuts come in, kernels go out, and the district calls Palasa's market the largest cashew kernel centre in Andhra Pradesh.
Palasa and Kasibugga were separate towns until 2000, when one municipality took in both. The district calls Palasa's cashew market the largest cashew kernel centre in Andhra Pradesh.
- State
- Andhra Pradesh
- District
- Srikakulam; Palasa heads one of its three revenue divisions[2]
- Municipality
- Palasa-Kasibugga, twin towns combined in 2000[5]
- Cashew
- 'The largest cashew kernel centre in Andhra Pradesh state'[1]
- District ODOP
- Cashew kernels; Ponduru cotton sarees; Budithi brassware[4]
- Road and rail
- NH-16; the Howrah–Chennai main line[5]
For the cashew processing units and kernel traders of Palasa and Kasibugga, the transporters who load on NH-16 and the main line, and the shops of the twin towns: how one WhatsApp number can send each chat to the right desk, which messages need a template, and what each costs in rupees.
See it work
One Palasa cashew number, four desks
An illustrative kernel trading firm answers buyers, raw-nut sellers, transporters and its own accounts on one WhatsApp number. Pick a routing rule and watch each new chat find its desk.
A kernel firm's chats are rarely about one thing. A buyer asks for grades in the morning, the lorry in the afternoon and the invoice at night; a grower wants to sell raw nuts. Routing by subject puts each question in front of the person who can answer it, and sticky routing keeps a regular buyer with the same salesperson.
Every one of these chats was started by the other side, so each answer is a reply at the service rate, with no template. The shared team inbox is where the desks work.
Routing a cashew firm's chats
Only agents with the required skill are eligible; the least busy of them wins.
Incoming · 0 left
- All 6 conversations have been routed.
Conversation 6 of 6 · Skills-based
Returning buyer, same grade again(needs grades)goes toKernel sales desk
Skills: needs grades, and only Kernel sales desk has it.
- Full
Kernel sales desk
3 of 3 open
- grades
- price
- Dry-fruit wholesaler asks for gradesneeds grades
- Sweet maker asks this week's priceneeds price
- Returning buyer, same grade againneeds grades
Raw-nut purchase desk
1 of 2 open
- raw nut
- Grower offers a load of raw nutsneeds raw nut
Dispatch desk
1 of 2 open
- dispatch
- Buyer asks where the lorry isneeds dispatch
- Full
Accounts
1 of 1 open
- payment
- Buyer sends payment proofneeds payment
Waiting · 0
- Nobody waiting: every conversation found an agent.
| Strategy | Routed | Waiting | Skill mismatches |
|---|---|---|---|
| Skills-based | 6 | 0 | 0 |
| Sticky | 6 | 0 | 3 |
| Least busy | 6 | 0 | 5 |
Conversation 6 of 6, Returning buyer, same grade again: Skills: needs grades, and only Kernel sales desk has it.
Palasa in seven lines
From the Srikakulam district administration's pages and Invest India's ODOP list; the twin towns' history, road and railway are general background from Wikipedia.
The district describes the Palasa cashew market as the largest cashew kernel centre in Andhra Pradesh state.[1]
By the district's account, raw cashew nuts are cleaned and processed in highly automated processing units, and the kernels are known for long shelf life.[1]
Srikakulam district has three revenue divisions, Palasa, Srikakulam and Tekkali, and 30 mandals along 193 km of coast.[2],[3]
Invest India's ODOP list names cashew kernels, Ponduru cotton sarees, Ponduru dhotis and shirtings, Budithi brassware and jute works for Srikakulam.[4]
Palasa and Kasibugga were separate towns until a combined municipality was created in 2000; Palasa is also the headquarters of its mandal.[5]
The town lies between Srikakulam and Berhampur in Odisha, on NH-16 between Chennai and Kolkata, with an APSRTC depot near the New Complex Bus Stand.[5]
Palasa railway station is on the Howrah–Chennai main line, in South Coast Railway's Visakhapatnam division.[5]
Who messages what
Who in Palasa and Kasibugga answers on WhatsApp
Five businesses that follow from the kernel market, the highway and the district's crafts.
| Sector | What it sends on WhatsApp |
|---|---|
| Cashew processing unitsThe district says raw nuts are cleaned and processed in highly automated units before the kernels are sold.[1] |
|
| Kernel traders and commission agentsThe Palasa market is, in the district's words, the state's largest cashew kernel centre.[1] |
|
| Transporters on NH-16 and the main lineThe highway and the Howrah–Chennai line both pass through the town, north to Odisha and south down the coast.[5] |
|
| Shops and lodges in the twin townsOne municipality serves both Palasa and Kasibugga, and the bus stand and station bring visitors in.[5] |
|
| Saree and brass sellersPonduru cotton sarees and Budithi brassware share the district's ODOP list with cashew kernels.[4] |
|
Telugu templates, replies in Odia too
Telugu, English and Hindi are Meta template languages; Odia is not. A buyer from across the Odisha border can still be answered in Odia, because replies are not templates.
Each language is a separate template under the same name, approved by Meta on its own. Inside the 24-hour window staff answer in whatever a customer writes, Odia included; InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Telugu | te | Growers, workers, shop customers and transporters |
| English (India) | en_IN | Buyers' purchase offices, invoices and exporters |
| Hindi | hi | Kernel buyers and drivers from northern states |
Prices in ₹, with USD and EUR
What a Palasa kernel firm's season costs to message
Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for every reply to a buyer or grower, ₹0.19 for an order, dispatch or invoice note, ₹0.94 for a price note to buyers who opted in and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Palasa · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A sweet maker in Kolkata or a wholesaler in Delhi on an Indian number costs the same India rate as a buyer in Berhampur. Invoices are in rupees and carry your Andhra Pradesh GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Palasa business runs on InfiQ
Matched to the desks in the router above.
- Shared team inbox
Sales, purchase, dispatch and accounts answer one number with transfers, private notes and labels, so a buyer's grade question and payment proof never sit in the wrong desk.
- Template manager and library
Order confirmations, dispatch notes and payment reminders are written once in Telugu, English and Hindi, approved by Meta, and reused every season.
- Busy accounting integration
Processing units and traders who bill in Busy send invoices and automatic payment reminders on WhatsApp, with no integration fee.
Nearby
City pages near Palasa
North Andhra's coast and the towns across the Odisha border.
Srikakulam, the district headquarters, has its own page on Ponduru khadi and the district's lodges; this one stays with Palasa's kernel market and the twin towns. The India guide covers DPDP, DLT and the rules for the whole country.
Guides for Palasa teams
Questions Palasa businesses ask
- Q1
Dry-fruit wholesalers ask our Palasa kernel trading firm for grades and prices on one number. Can each chat reach the right salesperson?
Yes. InfiQ's shared inbox routes chats by labels and transfers, so a grade question goes to sales and a payment proof to accounts. Every answer to a buyer who wrote is a reply at ₹0.145, and none of them needs a template.
- Q2
Growers bring raw nuts to our processing unit in Kasibugga. Can we send them the day's purchase rate before they load?
Answer it when they ask: a grower who writes opens a 24-hour window, and the rate is a reply at ₹0.145. A rate sent unasked to every grower is a marketing template at ₹0.94, and only goes to growers whose yes is recorded.
- Q3
Our lorries leave Palasa on NH-16 with kernel tins for buyers in Kolkata and Chennai. Can each buyer get the vehicle number and the invoice?
Yes. A dispatch note for an order the buyer placed is a utility template at ₹0.19, with the invoice PDF as its header and the vehicle number and tin count as variables. It costs the India rate wherever in India the buyer is.
- Q4
Buyers from Berhampur across the Odisha border write to our Palasa shop in Odia. Can our WhatsApp templates be in Odia?
No. Odia is not one of Meta's template languages, so templates must be in Telugu (te), English (en or en_IN) or Hindi (hi). Replies are not templates, so whoever reads Odia on your staff can answer those buyers in Odia whenever they write first.
- Q5
Our shop in Palasa-Kasibugga sells Ponduru cotton sarees and Budithi brassware. Can we tell past buyers when a new lot arrives?
Only buyers who agreed to hear about new stock. A new-arrival message is a marketing template at ₹0.94, approved in Telugu or English and sent to customers whose opt-in is recorded with its source and date. STOP ends it.
- Q6
Our cashew processing unit near the Palasa market bills buyers in Busy. Can payment reminders go out on WhatsApp without staff sending each one?
Yes. InfiQ's native Busy integration sends invoices and automatic payment reminders on WhatsApp with no integration fee. Each reminder to a buyer's Indian number is a utility message at ₹0.19.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Produce: Palasa cashew nuts · District Administration, Srikakulam · read 2026-10-21
- [2]Revenue divisions · District Administration, Srikakulam · read 2026-10-21
- [3]Srikakulam district: official website · District Administration, Srikakulam · read 2026-10-21
- [4]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-21
- [5]Palasa (general history only) · Wikipedia · read 2026-10-21
- [6]Message templates: supported languages · Meta for Developers · read 2026-10-21
- [7]WhatsApp Business Platform: pricing · Meta for Developers · read 2026-10-21
Route Palasa's next kernel enquiry to the right desk
Start a 7-day Lite trial, no card needed, set up desks for sales, raw nuts, dispatch and accounts, and approve your Telugu templates. Once Meta business verification is complete, your number is usually live in about two hours.
