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Tamil Nadu · Updated 2026-10-20

WhatsApp Business API for Neyveli's cashew units, contractors and township trade

A town the lignite built: NLC started here in 1956, and cashew grows on the red soil all around it.

A township built around lignite, set in the red-soil cashew country of Cuddalore district. A business here may hear from a grower, a wholesaler and a site supervisor before noon, and each needs a different person to answer.

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State
Tamil Nadu
District
Cuddalore[2]
NLC started
1956[2]
Cashew belt
Panruti, Vadalur, Neyveli, Virdhachalam[2]
District product (ODOP)
Cashew nuts[3]
Templates
Tamil, English, Hindi
Billing
₹ with GST to your Tamil Nadu GSTIN

For Neyveli's cashew processors and traders, the contractors and suppliers who work around the lignite mines and power stations, and the township's shops and showrooms: how one WhatsApp number can send growers, buyers and customers to the right desk, which templates to write in Tamil and English, and the rupee cost of each.

See it work

One number for a Neyveli cashew unit, five desks behind it

A cashew processor and trader in Neyveli hears from growers, shops, companies buying gift boxes and its own customers' accounts teams. Switch the routing strategy and watch where each chat lands.

A grower selling raw nuts and a sweet shop buying broken cashews should not wait in the same queue. With one published number and a short menu that asks what the chat is about, each one reaches the desk that can answer it, and a returning grower goes back to the person who weighed their last load.

In InfiQ, a Flows menu can ask the question and label the chat, and the shared team inbox lets a manager assign and transfer conversations, with private notes so accounts can see what purchase promised.

Routing a Neyveli cashew unit's chats

7 / 7

Only agents with the required skill are eligible; the least busy of them wins.

Incoming · 0 left

  1. All 7 conversations have been routed.

Conversation 7 of 7 · Skills-based

Grower asks when last week's payment will come(needs payment)goes toAccounts

Skills: needs payment, and only Accounts has it.

  • Raw-nut purchase

    1 of 2 open

    • rawnut
    1. Grower near Vadalur: what is today's raw-nut rate?needs rawnut

  • Wholesale desk

    2 of 3 open

    • wholesale
    1. Shop in Chennai wants whole cashews next weekneeds wholesale
    2. Sweet shop in Panruti asks for broken cashewsneeds wholesale

  • Gift-box orders

    1 of 2 open

    • gifts
    1. Office wants Deepavali gift boxes for its staffneeds gifts

  • Dispatch

    1 of 2 open

    • dispatch
    1. When does our lorry leave Neyveli?needs dispatch

  • Accounts

    2 of 2 open

    Full
    • payment
    1. Please resend the invoice with our GSTINneeds payment
    2. Grower asks when last week's payment will comeneeds payment

Waiting · 0

  1. Nobody waiting: every conversation found an agent.
Same 7 conversations, each strategy
StrategyRoutedWaitingSkill mismatches
Skills-based700
Sticky706
Least busy703
Skills routing sends each chat to the desk that handles it; sticky routing keeps a returning grower or buyer with the person who answered last time; least-busy spreads a rush across whoever is free.

Conversation 7 of 7, Grower asks when last week's payment will come: Skills: needs payment, and only Accounts has it.

Neyveli and its district, from official pages

What Cuddalore district, Invest India and IBEF record about the town and the country around it.

Neyveli Lignite Corporation was started in 1956; the district describes Neyveli as a township, home to the company's lignite mines and thermal power stations.[2]

Cuddalore district covers 3,678 sq km and had 26,05,914 residents at the 2011 Census, a density of 707 people per sq km.[2]

Its five municipalities are Cuddalore, Nellikuppam, Panruti, Chidambaram and Virdhachalam, across ten taluks.[2]

Cashews grow on the red soils around Panruti, Vadalur, Neyveli and Virdhachalam, and the district reports producing 60% of the state's cashews.[2]

Invest India's One District One Product list names cashew nuts for Cuddalore.[3]

Panruti is known across Tamil Nadu for jackfruit, and ceramic factories at Vriddhachalam and Vadalur make crockery and sanitaryware.[2]

The district describes its economy as driven by agriculture, fisheries, mining, power generation and manufacturing.[1]

SIPCOT's industrial complex near Cuddalore's coast, formed in 1975, hosts chemical, biotech, pharmaceutical and fertiliser companies.[2]

Tamil Nadu had 47.92 GW of installed power capacity in April 2026, of which thermal power contributed 17,013.25 MW.[4]

Who messages what

Who in Neyveli messages whom

Four kinds of business the district's pages point to, and the messages each repeats.

SectorWhat it sends on WhatsApp
Cashew processors and tradersUnits buy raw nuts from growers in the belt around the town and sell kernels to shops, sweet makers and gift buyers.[2],[3]
  • Weighment and payment advice to growers
  • Order confirmations to shops
  • Dispatch notes with lorry details
Contractors and suppliers to the mines and power stationsMaintenance, transport and supply firms around the lignite mines and thermal stations run on work orders, gate passes and bills.[2]
  • Job-completion photos from site
  • Work-order acknowledgements
  • Bill and payment follow-ups
Ceramics and sanitaryware sellersShowrooms stock crockery and sanitaryware from the Vriddhachalam and Vadalur factories and deliver to homes and sites.[2]
  • Delivery slots with a location pin
  • Quotation follow-ups
  • Stock-arrival notes to opted-in builders
Jackfruit and farm-produce tradersPanruti's jackfruit and the district's other crops move to markets outside it, where buyers want the lot and dispatch details first.[2],[1]
  • Season-start notes to past buyers
  • Lot and price confirmations
  • Payment reminders

Tamil for growers, English for buyers

Meta approves each template once per language. A Neyveli firm usually needs Tamil and English; some add Hindi.

A grower's payment advice in Tamil and a buyer's order confirmation in English are separate templates, each approved once. Inside the 24-hour window after someone writes, staff can reply in any language they type. InfiQ's own support team works in English and Hindi.

Meta template languages relevant to Neyveli
LanguageMeta codeUse it for
TamiltaGrowers, local shops, township customers and workers
English (India)en_INWholesalers in other cities, companies and contract offices
HindihiBuyers and transporters from northern states

Prices in ₹, with USD and EUR

What a Neyveli business pays

Plans from ₹999 a month, plus each delivered message at the India rate: ₹0.19 for a payment advice or dispatch note, ₹0.94 for a festive gift-box offer, ₹0.14 for a login code and ₹0.145 for a typed reply.

Snapshot rates · as of 20 Oct 2026, 00:02 UTC

Lite

₹999 / month≈ $10.51 USD

₹833 / month, billed yearly≈ $8.76 USD

Everything a growing business needs to run WhatsApp properly.

Growth

₹2,999 / month≈ $31.55 USD

₹2,499 / month, billed yearly≈ $26.29 USD

Lite, plus the API, automation and team scale serious senders need.

Enterprise

Custom volume pricing, custom SLA and dedicated infrastructure.

Per message to Neyveli · India

InfiQ per-message rates for Neyveli in rupees and USD
Category₹ INRUSD
Marketing₹0.9435$0.0099
Utility₹0.1941$0.0020
Authentication₹0.1402$0.0015
Service₹0.1450$0.0015
Per-message rates for all 47 markets, in ₹ and USD
Per-message rates by market, effective 1 October 2026
MarketMarketingUtilityAuthenticationService
Argentina$0.0572₹5.4352$0.0241₹2.2874$0.0241₹2.2874$0.0241₹2.2874
Bangladesh$0.0678₹6.4397$0.0034₹0.3254$0.0034₹0.3254$0.0034₹0.3254
Brazil$0.0578₹5.4970$0.0063₹0.5981$0.0063₹0.5981$0.0063₹0.5981
Chile$0.0822₹7.8162$0.0185₹1.7585$0.0185₹1.7585$0.0185₹1.7585
Colombia$0.0116₹1.0993$0.0007₹0.0706$0.0007₹0.0706$0.0007₹0.0706
Egypt$0.0596₹5.6629$0.0033₹0.3167$0.0033₹0.3167$0.0033₹0.3167
France$0.0795₹7.5588$0.0278₹2.6393$0.0278₹2.6393$0.0278₹2.6393
Germany$0.126₹12.0088$0.0509₹4.8386$0.0509₹4.8386$0.0509₹4.8386
Hong Kong$0.0678₹6.4397$0.0241₹2.2867$0.0241₹2.2867$0.0241₹2.2867
Hungary$0.0795₹7.5596$0.0323₹3.0700$0.0323₹3.0700$0.0323₹3.0700
India$0.0099₹0.9435$0.0020₹0.1941$0.0015₹0.1402$0.0015₹0.1450
Indonesia$0.0380₹3.6133$0.0231₹2.1979$0.0231₹2.1979$0.0231₹2.1979
Iraq$0.0316₹2.9992$0.0073₹0.6943$0.0073₹0.6943$0.0073₹0.6943
Israel$0.0327₹3.1045$0.0049₹0.4662$0.0049₹0.4662$0.0049₹0.4662
Italy$0.0735₹6.9847$0.0277₹2.6369$0.0277₹2.6369$0.0277₹2.6369
Kazakhstan$0.0559₹5.3098$0.0166₹1.5824$0.0166₹1.5824$0.0166₹1.5824
Kuwait$0.0733₹6.9671$0.0407₹3.8671$0.0407₹3.8671$0.0407₹3.8671
Malaysia$0.0796₹7.5644$0.0130₹1.2314$0.0130₹1.2314$0.0130₹1.2314
Mexico$0.0367₹3.4877$0.0079₹0.7471$0.0079₹0.7471$0.0079₹0.7471
Morocco$0.0383₹3.6425$0.0213₹2.0218$0.0213₹2.0218$0.0213₹2.0218
Netherlands$0.148₹14.0494$0.0463₹4.3987$0.0463₹4.3987$0.0463₹4.3987
Nepal$0.0678₹6.4397$0.0031₹0.2990$0.0031₹0.2990$0.0031₹0.2990
Nigeria$0.0478₹4.5421$0.0062₹0.5898$0.0062₹0.5898$0.0062₹0.5898
Oman$0.0316₹2.9992$0.0228₹2.1709$0.0228₹2.1709$0.0228₹2.1709
Pakistan$0.0438₹4.1620$0.0139₹1.3200$0.0139₹1.3200$0.0139₹1.3200
Peru$0.0651₹6.1843$0.0278₹2.6392$0.0278₹2.6392$0.0278₹2.6392
Poland$0.0338₹3.2105$0.0113₹1.0702$0.0113₹1.0702$0.0113₹1.0702
Qatar$0.0316₹2.9992$0.0111₹1.0547$0.0111₹1.0547$0.0111₹1.0547
Romania$0.0795₹7.5596$0.0268₹2.5436$0.0268₹2.5436$0.0268₹2.5436
Russia$0.0742₹7.0520$0.0370₹3.5173$0.0370₹3.5173$0.0370₹3.5173
Saudi Arabia$0.0532₹5.0537$0.0099₹0.9401$0.0099₹0.9401$0.0099₹0.9401
Singapore$0.0678₹6.4397$0.0148₹1.4072$0.0148₹1.4072$0.0148₹1.4072
South Africa$0.0351₹3.3385$0.0088₹0.8369$0.0088₹0.8369$0.0088₹0.8369
Spain$0.0654₹6.2161$0.0185₹1.7578$0.0185₹1.7578$0.0185₹1.7578
Sri Lanka$0.0678₹6.4397$0.0019₹0.1759$0.0019₹0.1759$0.0019₹0.1759
Turkey$0.0101₹0.9587$0.0008₹0.0792$0.0008₹0.0792$0.0008₹0.0792
Ukraine$0.0795₹7.5596$0.0275₹2.6138$0.0275₹2.6138$0.0275₹2.6138
United Arab Emirates$0.0532₹5.0537$0.0145₹1.3811$0.0145₹1.3811$0.0145₹1.3811
United Kingdom$0.0587₹5.5795$0.0204₹1.9346$0.0204₹1.9346$0.0204₹1.9346
North America$0.0231₹2.1976$0.0031₹0.2989$0.0031₹0.2989$0.0031₹0.2989
Rest of Africa$0.0208₹1.9796$0.0037₹0.3516$0.0037₹0.3516$0.0037₹0.3516
Rest of Asia Pacific$0.0779₹7.4057$0.0105₹0.9938$0.0105₹0.9938$0.0105₹0.9938
Rest of Central & Eastern Europe$0.0795₹7.5596$0.0196₹1.8595$0.0196₹1.8595$0.0196₹1.8595
Rest of Latin America$0.0684₹6.5048$0.0105₹0.9934$0.0105₹0.9934$0.0105₹0.9934
Rest of Middle East$0.0363₹3.4490$0.0084₹0.7998$0.0084₹0.7998$0.0084₹0.7998
Rest of Western Europe$0.0548₹5.2054$0.0158₹1.5019$0.0158₹1.5019$0.0158₹1.5019
Other$0.0559₹5.3098$0.0071₹0.6769$0.0071₹0.6769$0.0071₹0.6769
Currency converter

$10.51 USD

Indicative conversion at reference rates (ExchangeRate-API snapshot). InfiQ sets and invoices prices in Indian rupees, excluding GST; your bank’s rate on the day you pay will differ. Rates By Exchange Rate API.

Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A Flows menu for routing is priced per flow, and Growth at ₹2,999 a month includes one. Invoices carry your Tamil Nadu GSTIN.

Work out your own monthly cost by message type.

Calculate your exact cost

On InfiQ

What a Neyveli firm runs on InfiQ

Routing for a busy number, and the tools that send.

InfiQ Flows chatbot builder

A no-code builder for automated conversations (27 blocks, versioned publishing with rollback), priced per flow; the Growth plan includes one.

A menu asks whether the chat is about selling nuts, buying kernels, a gift order or a payment, and labels it before anyone reads it.

Learn more

Nearby

City pages near Neyveli

Towns across Cuddalore district and the coast, nearest first.

Neyveli's cashew and ceramics move through Panruti, Cuddalore and the towns on the way to Chennai. Each page looks at its own city's trades; the India guide covers the national rules.

Guides for Neyveli teams

Questions Neyveli businesses ask

Growers around Vadalur ask our Neyveli cashew unit for the day's raw-nut rate. Can we send it to all of them each morning?+
Yes, to growers who agreed to receive it. Meta decides a template's category when it reviews it; a daily rate list that invites growers to sell is usually treated as marketing, at ₹0.94. A weighment slip or payment advice for a load a grower has already sold is utility, at ₹0.19.
Our maintenance firm works on contracts at the lignite mines in Neyveli. Can site supervisors send job-completion photos from the company number?+
Yes. The shared team inbox gives 10 users on Lite and 25 on Growth, so supervisors answer from the company number, not their own phones. Photos sent inside a 24-hour window opened by the contract office's message are service replies at ₹0.145; a work-completion note sent later is a utility template.
Companies order Deepavali cashew gift boxes from us in Neyveli, and we track orders in Google Sheets. Can confirmations go out from the sheet?+
Yes. Google Sheets connects through InfiQ's API and webhooks, so a new row can send an order confirmation as a utility template at ₹0.19. The [developer API](/developers) is included on Growth and is an add-on on Lite.
Our showroom near Neyveli delivers sanitaryware from the Vadalur and Vriddhachalam factories. Can the delivery message carry a location pin for the site?+
Yes. A utility template can have a location header, so the delivery-slot message shows the site on a map with the date and driver's number. Write it in Tamil and in English, and send it only to customers who agreed to hear from you on WhatsApp.
A buyer in Dubai orders Panruti-belt cashews from our Neyveli unit. What does a message to their foreign number cost?+
Meta charges by the recipient's country code, so messages to a UAE number are billed at that market's rate, not the India rate. InfiQ lists every market's rate in rupees on the [pricing page](/pricing); your invoice stays in rupees with GST.
During the cashew season our Neyveli owner answers growers on the WhatsApp Business app. Can we keep it while staff use the API?+
Yes. WhatsApp Coexistence keeps the app on the same number while the API runs alongside it, within Meta's limits, so the owner keeps the chats on the phone. Start with a 7-day Lite trial, no card needed, and the number can be live in about two hours once Meta business verification is complete.
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Sources

Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.

  1. [1]Cuddalore district: official website · District Administration, Cuddalore · read 2026-10-20
  2. [2]About district · District Administration, Cuddalore · read 2026-10-20
  3. [3]One District One Product: product list · Invest India · read 2026-10-20
  4. [4]Tamil Nadu: state profile (updated April 2026) · India Brand Equity Foundation · read 2026-10-20

Give every Neyveli chat the right desk

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