Paddy and maize traders
Paddy, maize, sugarcane and black gram set the district's calendar, and growers ask traders about rates and weighing before they bring a crop in.[2]
- Rate replies in Tamil
- Weighing-slot confirmation
- Weighment and payment notes
Tamil Nadu · 11.7° N, 79.0° E
WhatsApp Business API for Kallakurichi's crop traders, clinics and lodges
A district of paddy, maize, sugarcane and black gram, where a grower's question can arrive after the shop has shut. The 24-hour reply window decides what you can send back, and when.
For Kallakurichi businesses that answer farmers, patients and visitors: how the official WhatsApp Business API handles the evening question and the next-morning reply, which templates to write in Tamil, how a shop keeps its app number, and what each message costs in rupees.
See it work
The 24 hours after a grower writes
A maize grower near Chinnasalem messages a maize trader in Kallakurichi at seven in the evening. Drag the clock to see what the trader can send, and when only a template will do.
The window is what lets a small trader work normal hours. A question that arrives after closing can be answered the next morning without a template, as long as the answer goes within 24 hours of the grower's last message.
If the conversation goes quiet and the trader needs to write again later, for a weighing reminder or a payment note, it sends an approved utility template instead. The 24-hour service window explains the rule in full.
One evening question, one 24-hour window
13 / 13
Time since it opened
28h 48m
ClosedOnly an approved template reaches the grower
Grower asks today's rate for maize
Trader replies in Tamil with the day's rate
Grower asks to weigh two cartloads tomorrow
Weighing slot confirmed with a time
Morning note: the weighbridge is ready
Window closes: templates only from here
0h6h12h18h24hWindow closes28h 48m in: window closed. Only an approved template reaches the grower.
Market brief
Kallakurichi in seven lines
From the district administration's own pages and IBEF's Tamil Nadu profile.
- 01
Kallakurichi became a district on 26 November 2019, carved out of Viluppuram district under government orders issued on 12 November 2019.[1]
- 02
It covers 3,530.58 sq km in 7 taluks and 9 blocks, with 3 municipalities, 5 town panchayats and 412 village panchayats.[2]
- 03
Its main crops are paddy, maize, sugarcane and black gram. Farming is mainly rainfed and tank-irrigated, with the Gomukhi and Manimuktha dams.[2]
- 04
The district's agriculture department says 30% of the population depends on agriculture and allied activities for its livelihood.[3]
- 05
The Kalvarayan Hills cover 550.70 sq km of the district, with the Periyar, Megham and Sirukalur falls.[2]
- 06
NH 79 from Salem to Ulundurpet runs 59 km through the district; the nearest airports are at Salem, Tiruchirappalli and Puducherry.[2]
- 07
Tamil Nadu ranks first among states by number of factories and industrial workers, and produced 33.64% of India's textile exports in FY26.[6]
Who in Kallakurichi uses it first
Four kinds of business in the district's towns, and the messages that fit each.
Clinics and labs
The district has government hospitals at Kallakurichi, Chinnasalem, Sankarapuram, Tirukoilur and Ulundurpet and 45 primary health centres; private clinics and labs in the same towns can remind and report on WhatsApp.[2]
- Appointment reminders
- Lab report ready notices
- OPD timing replies
Micro and small manufacturers
The District Industries Centre runs PMEGP, PMFME and state schemes for micro and small enterprises and keeps an export guidance cell.[4]
- Buyer enquiry replies
- Order and dispatch updates
- Invoice and payment reminders
Lodges, taxis and festival trade
The 18-day Koovagam festival draws transgender devotees from several states and from abroad, including Singapore and Malaysia; the Kalvarayan Hills draw visitors to their falls.[5],[2]
- Room and vehicle booking confirmation
- Directions and pickup points
- Replies to group enquiries
Tamil first, with English and Hindi beside it
Meta approves each template once per language, so write the Tamil version first and add the others where your customers need them.
Replies inside the 24-hour window can be in Tamil or any language your staff write, with no template needed. InfiQ's own support team works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Tamil | ta | The district's language; every customer-facing template |
| English (India) | en_IN | Suppliers, banks and buyers outside the state |
| Hindi | hi | Visitors and traders from northern states |
Prices in ₹, with USD and EUR
What it costs a Kallakurichi shop or clinic
Plans from ₹999 a month, plus each delivered message at the India rate: ₹0.19 for an order or appointment update, ₹0.94 for an offer, ₹0.14 for a passcode and ₹0.145 for a reply.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Kallakurichi · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Invoices carry your Tamil Nadu GSTIN, so the GST is claimable as input credit where your business is eligible.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Kallakurichi business runs on InfiQ
A counter, a phone and the number customers already have.
- WhatsApp Coexistence
A shop already chatting on the WhatsApp Business app can keep the app on the same number while the API runs alongside it, within Meta's limits.
- Shared team inbox
The counter, the godown and the owner can answer one number together, with transfers and private notes, so no grower's question is lost between them.
- Template manager and library
Draft Tamil pickup, reminder and booking templates from the library and track each one through Meta's approval.
- Busy accounting integration
If your accounts are kept in Busy, payment reminders go out on WhatsApp automatically, with no integration fee.
Nearby
Around Kallakurichi and northern Tamil Nadu
City pages for neighbouring markets, nearest first.
Many Kallakurichi businesses buy from or sell to these towns; each page looks at its own city's trades. The India guide covers the rules for the whole country.
Guides for Kallakurichi teams
Questions Kallakurichi businesses ask
Question: Growers around Chinnasalem message our maize trading firm late in the evening. Can we reply the next morning without a template?
Answer: Yes, as long as the reply goes within 24 hours of their last message. Inside that window your staff can answer in Tamil without a template, each reply charged at ₹0.145. If the grower writes again, the 24 hours start over. After the window closes, only an approved template reaches them.
Question: Our shop on the Salem–Ulundurpet highway already uses the WhatsApp Business app. Do we lose it if we move to the API?
Answer: No. With WhatsApp Coexistence you keep the app on the same number while the API runs alongside it, within Meta's coexistence limits. Your existing chats stay on the phone, and the team inbox, templates and broadcasts come with the API.
Question: Can our harvest-season messages to paddy and maize growers go out in Tamil?
Answer: Yes. Meta accepts Tamil templates (ta), each version approved separately. A note about a lot a grower has sold you is a utility template at ₹0.19; a message announcing the season's buying rates or an offer is marketing at ₹0.94 and goes only to growers who opted in.
Question: Our lodge gets enquiries from across India and abroad during the Koovagam festival. Can several staff answer the same number?
Answer: Yes. The shared team inbox gives 10 users on Lite and 25 on Growth, with transfers and private notes, so the front desk and the owner can work one number through all 18 days. Messages to guests on Singapore or Malaysian numbers are billed at the rate for those country codes, published in rupees on the pricing page.
Question: Our clinic in Ulundurpet sends SMS through DLT. Do WhatsApp appointment reminders need DLT registration too?
Answer: No. TRAI's DLT and DND rules cover commercial SMS and calls on telecom networks, not WhatsApp. WhatsApp has its own rules: the patient's opt-in, Meta-approved templates and quality ratings. The India guide explains what the DPDP Act adds from May 2027.
Question: We registered our unit with the District Industries Centre last year. Is the Lite plan enough to start?
Answer: Lite is the entry plan: ₹999 a month with the shared inbox for 10 users, plus each delivered message at the India rate. Growth, at ₹2,999 a month, includes the developer API. Start with a 7-day Lite trial, no card needed; once Meta business verification clears, the number is usually live in about two hours.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Kallakurichi district: official website · District Administration, Kallakurichi · read 2026-10-20
- [2]District profile · District Administration, Kallakurichi · read 2026-10-20
- [3]Agriculture and Farmers Welfare Department · District Administration, Kallakurichi · read 2026-10-20
- [4]District Industries Centre · District Administration, Kallakurichi · read 2026-10-20
- [5]Events and festivals: Koovagam festival · District Administration, Kallakurichi · read 2026-10-20
- [6]Tamil Nadu: state profile (updated April 2026) · India Brand Equity Foundation · read 2026-10-20
Answer Kallakurichi on the number it already messages
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