Attar houses
Attar made by deg-bhapka distillation sells in domestic and international markets, and a new buyer often asks for samples first.[4]
- Sample photos and prices in reply
- Order-ready note with the invoice
- Dispatch note with tracking
A business day in Kannauj
Kannauj, the itra (इत्र) capital, still makes attar by the deg-bhapka process its district is famous for. Its orders start with a question about a sample and end with a courier, and WhatsApp can carry all of it.
A distillery's utility template asks its flower suppliers to confirm today's delivery.
A perfume shop in another city asks for samples of three attars.
Bottled lots leave with a courier; each buyer gets a dispatch note.
An incense-stick maker sends a distributor the invoice for the week's cartons.
For the attar houses and deg-bhapka distilleries of Kannauj, the incense-stick makers who share its ODOP entry and the shops that sell its perfume across India and abroad: how one order runs on WhatsApp from a sample request to delivery, which steps need a template, and what each message costs.
See it work
A perfume shop in another city asks a Kannauj attar house for samples. Step through the order to see which messages are replies and which have to be templates.
Two of the nine steps are templates, and both are utility: the note that the order is ready and the note that it has left. Everything else is a reply to something the shop asked, which needs no approval and can be written in any language.
Distilling and bottling take time, so the window the shop opened has usually closed by the time the attar is ready. That is why the order-ready note is the one template every Kannauj attar house should have approved before its first order.
Step 9 of 9Response
Attar housePerfume shop
Courier's update, as a reply
Step 9 of 9: Attar house to Perfume shop — Courier's update, as a reply
From the Kannauj district administration, Uttar Pradesh's ODOP portal, the Fragrance and Flavour Development Centre and Invest India's ODOP list.
Kannauj district was carved out of Farrukhabad on 18 September 1997; it lies in Kanpur Division and covers 2,093 sq km with three tehsils, eight blocks and 752 villages.[1]
Its ancient name was Kanyakubja, or Mahodaya; Harsha held a religious assembly here, and Hiuen Tsang visited in 643.[2]
Chandradeva, the first Gahadavala king of Kannauj, ruled from 1089–90, and under Akbar Kannauj was the headquarters of a sarkar.[2]
The district calls itself the land of fragrances and says its essence, flavour and fragrance industry is famous internationally.[1],[3]
Uttar Pradesh's ODOP portal calls Kannauj the itra, or attar, capital of India, made by the age-old deg-bhapka distillation process from flowers, herbs, spices and aromatic woods, and calls it a GI-tagged craft.[4]
The same portal says Kannauj's attars serve domestic and international markets, and its incense sticks and dhoopbatti are made from natural resins, essential oils, herbs, wood powders and floral extracts.[4]
Invest India's ODOP list names perfume (attar), incense sticks and products for Kannauj.[6]
The Fragrance and Flavour Development Centre was set up in 1991 and is an autonomous body under the Ministry of MSME, with training courses and a NABL-accredited testing laboratory.[5]
Four businesses that follow from the stills, the incense units and the shops that sell what they make.
Attar made by deg-bhapka distillation sells in domestic and international markets, and a new buyer often asks for samples first.[4]
Flowers, herbs, spices and aromatic woods are the stills' raw materials, bought from growers and suppliers.[4]
Incense sticks share Kannauj's ODOP entry with attar, and sell to distributors and shops.[6],[4]
A shop that sells attar to visitors, or online, is asked to reorder long after the first sale.
Attar from traditional deg-bhapka stills is not always a product a house can ship the same day. A buyer's first question and the moment his lot is distilled and bottled can be days apart.
WhatsApp's window is 24 hours. Inside it, the house can answer anything the buyer asks: photos, prices, which attar suits which season. When the lot is ready, the buyer has long gone quiet, so the order-ready note goes as an approved utility template, written once in Hindi or English with variables for the attar, the quantity and the invoice.
Selling more to the same buyer is different again. A note about a new attar or a festival price is marketing, and it goes only to buyers who said yes to hearing about offers.
On InfiQ
Matched to the order in the sequence above.
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Get the order-ready and dispatch templates approved before the first order, in Hindi and English, and reuse them for every lot.
Learn moreDeveloper API and webhooks
A shop selling vials online can trigger order and courier updates from its own system through InfiQ's REST API and signed webhooks.
Published per-market rates
A buyer abroad is billed at his own country's rate, published in rupees before you send, so an export order's messages are costed in advance.
Prices in ₹, with USD and EUR
Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for each reply about samples or delivery, ₹0.19 for an order-ready or dispatch note, ₹0.94 for a new attar to buyers who opted in and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Kannauj · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A shop in Mumbai or Hyderabad on an Indian number costs the same India rate as one in Kannauj; a buyer abroad is billed at his own country's rate. Invoices are in rupees and carry your Uttar Pradesh GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costNearby
The nearest markets on the Ganga plain between Farrukhabad and Kanpur.
Kannauj's buyers and suppliers move between several of these cities; each page looks at its own trades. The India guide covers DPDP, DLT and the rules for the whole country.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, and submit your order-ready and dispatch templates in Hindi and English for approval. Once Meta business verification is complete, your number is usually live in about two hours.