Kairana gave its name to the Kirana gharana, one of the great schools of Hindustani singing. Its market sits on the road from Shamli to Panipat, in a district that lists Hindi, Urdu and Punjabi as its languages.
For the shops of Kairana's main market on the Shamli–Panipat road, the transporters and dealers who serve both banks of the Yamuna, and anyone who sells under the name of the Kirana gharana: templates in Hindi, Urdu and Punjabi, replies in any language, and the rupee cost of each message.
See it work
Kairana's name has travelled much further than its market. Scrub along the line from the musicians who carried it to the tehsil it is today, and to where a Kairana shop's WhatsApp fits.
Musicians carried Kairana's name to the border country of Karnataka and Maharashtra and to concert halls far beyond. A Kairana shop's customers are much closer: in the villages of the tehsil, in Shamli, and across the Yamuna on the road to Panipat. They write in Hindi, Urdu and sometimes Punjabi, and the timeline's last stop is about answering all of them from one number.
NowNowEvent 6 of 6
A shop's shared number
A main-market shop answers customers from both banks of the Yamuna on one number and sends order-ready notes as approved templates in Hindi and Urdu.
Event 6 of 6: Now — A shop's shared number (now). A main-market shop answers customers from both banks of the Yamuna on one number and sends order-ready notes as approved templates in Hindi and Urdu.
Market brief
From Shamli's district administration, Invest India's ODOP list and Meta's documentation; the music and the town's landmarks are general background from Wikipedia.
Shamli district has three tehsils, Shamli, Kairana and Unn; it was formed from Muzaffarnagar district and lists Hindi, Urdu and Punjabi as its languages.[2],[1]
The district covers 1,167.58 sq km, with five blocks and 322 villages, and ten urban bodies, among them the Nagar Palika Parishads of Kairana, Kandhla and Shamli.[1],[3]
Nagar Palika Parishad Kairana is in the main market on the Shamli–Panipat road.[3]
Invest India's ODOP list names rim and axle and iron work for Shamli district.[4]
The Kirana gharana takes its name from Kairana, the birthplace of the rudra veena player Bande Ali Khan; Abdul Karim Khan and Abdul Wahid Khan made it famous, and Bhimsen Joshi and Gangubai Hangal sang in it.[5]
The town's landmarks include Nawab Talab, the Devi Mandir and its tank, a Jain temple, an imambara and an idgah, and the Yamuna flows close by.[6]
Hindi, Urdu and Punjabi are all Meta template languages, and Meta charges per delivered message by the recipient's country calling code, so a customer in Haryana costs the same as one in Kairana.[8],[7]
Kairana's name reached Karnataka and Maharashtra through its singers; its shops still sell to the next village and the far bank of the Yamuna.
Most people who know the word Kirana know it from music, not from the town. For a business in Kairana that makes little difference. Its customers are the households of the tehsil, buyers from Shamli and Kandhla, and people who cross the Yamuna from Haryana along the Panipat road.
What they share is a habit of writing to a shop before they visit it. WhatsApp's rules fit that well: when a customer writes first, every answer for the next 24 hours is an ordinary reply, in any language and without approval. Only the messages a shop starts, the order-ready note or the payment reminder, have to be templates.
Four kinds of business that follow from the market, the road to Panipat, the district's iron work and the town's name.
Kairana's civic office sits in the main market on the Shamli–Panipat road, where customers from the tehsil's villages come to buy.[3]
The road through the market runs to Panipat, across the Yamuna in Haryana, so loads and parcels move both ways.[3],[6]
Rim and axle and iron work is Shamli district's ODOP product, sold to farmers who often settle after the harvest.[4]
The town gives its name to the Kirana gharana, and any concert or class held in its name draws listeners who ask before they come.[5]
Language
Shamli district lists Hindi, Urdu and Punjabi. Each is a Meta template language, and each version is approved on its own.
Replies need no template, so staff answer in whatever a customer writes. InfiQ's own support works in English and Hindi.
Template language
Hindi template (hi). Example text written for this page; your own templates go through Meta’s review.
On InfiQ
Matched to a market that writes in three scripts.
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Keep the order-ready, delivery and reminder templates with Hindi, Urdu and Punjabi versions under one name, and track Meta's approval of each.
Keep using the WhatsApp Business app on the same number while the API runs alongside it, within Meta's coexistence limits.
A main-market shop already on the WhatsApp Business app keeps it on the same number while the API sends its templates.
A native integration with Busy accounting software: 25 document types and automatic payment reminders on WhatsApp, with no integration fee.
A dealer billing farmers in Busy sends invoices and automatic payment reminders on WhatsApp, with no integration fee.
Prices in ₹, with USD and EUR
Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for every reply, ₹0.19 for an order, delivery or payment note, ₹0.94 for an offer to customers who opted in and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Kairana · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A customer in Panipat on an Indian number costs the same India rate as one in Kairana. Invoices are in rupees and carry your Uttar Pradesh GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costNearby
The nearest markets in western Uttar Pradesh and across the Yamuna in Haryana.
Shamli, the district headquarters, has its own page about its rim-and-axle units and fabrication workshops; this one stays with Kairana's market, its three scripts and its name. The India guide covers DPDP, DLT and the rules for the whole country.
Question: Our transport firm loads parcels in Kairana's main market for receivers in Panipat, across the Yamuna. Can each receiver get the vehicle number when the load leaves?
Answer: Yes. A dispatch note for a consignment the sender booked is a utility template at ₹0.19, with the vehicle number, the parcel count and the expected time as variables. A receiver in Haryana on an Indian number costs the same India rate, and if he writes back, your answers are replies at ₹0.145.
Question: Our Kairana shop serves customers who read Hindi, Urdu and Punjabi, the three languages Shamli district lists. Does one order-ready message need three approvals?
Answer: Yes, one per language. Hindi (hi), Urdu (ur) and Punjabi (pa) are all Meta template languages; you keep them as versions of one template, Meta approves each version separately, and you choose the version per customer. Replies need no approval in any language.
Question: We are organising a concert in Kairana, the town the Kirana gharana is named after. Is the invitation to past listeners a marketing message?
Answer: Yes. An invitation is a marketing template at ₹0.94 and goes only to listeners who agreed to hear from you, with their opt-in recorded. Questions about seats and timings from people who write in are replies at ₹0.145, and a booking confirmation is a utility template at ₹0.19.
Question: Farmers in Kairana tehsil buy rims, axles and iron work from our dealership and settle after the harvest. Can we send payment reminders on WhatsApp?
Answer: Yes. A reminder about an amount the farmer owes you is a utility template at ₹0.19, with the invoice number and the amount as variables. If you bill in Busy, InfiQ's native Busy integration can send invoices and automatic reminders on WhatsApp with no integration fee.
Question: Visitors ask our Kairana guest house the way to Nawab Talab and the Devi Mandir's tank. Can we send directions and a location pin?
Answer: Yes. The visitor asked, so directions, a location pin and photos are replies at ₹0.145 each, in Hindi, Urdu or whatever they wrote in, with no template. If they book a room and you confirm it later, that is a utility template at ₹0.19.
Question: Our shop on the Shamli–Panipat road in Kairana already uses the WhatsApp Business app. Do customers have to save a new number if we move to the API?
Answer: No. With WhatsApp Coexistence the shop keeps its number and the Business app on the counter phone while the API sends templates and the shared inbox takes replies, within Meta's coexistence limits. Customers keep writing to the number they already have.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, and submit your first Hindi, Urdu and Punjabi templates for approval. Once Meta business verification is complete, your number is usually live in about two hours.
