Tripura · 24.3° N, 92.0° E
Kailashahar sits 178 km by road from Agartala, on the Manu as it runs into Bangladesh. Visitors come for the rock carvings of Unakoti, by bus or by train to Kumarghat, and most of them write before they arrive.
For Kailashahar, headquarters of Tripura's Unakoti district: how tea packers, the travel desks and lodges that serve visitors to the Unakoti carvings, bus counters and the town's shops move from one phone to the official WhatsApp Business API, which templates suit Bengali and English, and the rupee cost of each message.
See it work
A travel desk in Kailashahar books cars to the Unakoti carvings and meets trains at Kumarghat. Climb the ladder to see what each step of its WhatsApp set-up adds, and why it climbs.
The first two rungs change nothing for the traveller: the same number, answered faster. The third and fourth change what the desk can send. A pickup note the evening before is about a trip already booked, so it is a utility template. A note about next season is marketing, and it goes only to the guests who agreed, which is why the ladder can also be climbed down.
Tier 4 · Pickups confirmed a day ahead
Utility, ₹0.19
Why: One guest replies STOP: offers end for her, booking notes carry on
An approved Bengali or English template with the car, the driver's number and the time, sent even if the traveller has not written since booking.
Move 5 of 5: drops to tier 4, Pickups confirmed a day ahead (Utility, ₹0.19). One guest replies STOP: offers end for her, booking notes carry on
Market brief
From the Unakoti district administration, Invest India's ODOP list, IBEF's Tripura profile and Meta's pricing page.
Unakoti district was created in 2012, when North Tripura was divided again, with its headquarters at Kailashahar. It covers 686.97 sq km in two subdivisions, four blocks and two municipalities, with 92 gram panchayats and village councils.[2],[1]
North Tripura district itself began in the office of the sub-divisional officer at Kailashahar, partly at Kumarghat, before the whole office moved to Kailashahar; the collectorate moved to Gournagar in November 1987.[2]
The district quotes Kaliprasanna Sen, author of the Rajmala, describing Kailashahar as a prosperous janapada that was once a capital. The town lies on the Manu, which flows on into Bangladesh.[3],[9]
The Unakoti heritage site is a Saivite pilgrimage place of rock carvings that the district dates to the 7th to 9th centuries, if not earlier.[3]
Khowrabil, a historic lake at Kailashahar about 178 km from Agartala, holds a traditional water festival every year. The district also lists the Chaturdas Devata and Laxmi Narayan temples in the town.[3]
The nearest railway station is Kumarghat on the Northeast Frontier Railway, 26 km away. Buses run to Agartala and to Guwahati, Shillong and Silchar.[4]
Invest India's One District One Product list names tea for Unakoti. Tripura had 54 tea gardens over 12,832 hectares as of June 2025.[5],[6]
Meta allows free-form messages only inside the 24-hour customer service window and charges each delivered message by its category and the recipient's country calling code. It asks for each person's opt-in, naming the business, before a business messages them.[7],[8]
Four kinds of business in a district town far from the state capital.
Tea is Unakoti's ODOP product, packed and sent to shops and buyers in Agartala and beyond, who order from a price list and want to know when cartons leave.[5],[6]
Visitors come for the Unakoti carvings and the lakes, by train to Kumarghat or by bus from Agartala, and book a car or a room before they set out.[3],[4]
Buses link Kailashahar with Agartala, Guwahati, Shillong and Silchar, and a passenger on a long route wants the seat and departure time on the phone.[4]
Tripura produced 1,13,351 tonnes of natural rubber in 2025-26, and traders who buy sheets from growers settle each lot by weight.[6]
Bengali, Kokborok and English are Tripura's official languages, and Manipuri is spoken in the town too. Meta approves templates in Bengali and English, not in Kokborok.
Kokborok and Manipuri are not on Meta's list of template languages, so the templates a Kokborok- or Manipuri-speaking customer receives are written in Bengali or English. Once the customer writes, your staff can reply in either language for 24 hours, with no template needed. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Bengali | bn | Most customers in the town, tea buyers and travellers from Agartala |
| English (India) | en_IN | Dispatch notes and invoices for buyers in other states |
| Hindi | hi | Visitors and passengers from outside Tripura |
Prices in ₹, with USD and EUR
A plan from ₹999 a month, then each delivered message at the India rate: ₹0.145 for each reply to a traveller or buyer, ₹0.19 for a pickup or dispatch note, ₹0.94 for a season note to guests who opted in and ₹0.14 for a sign-in code.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Kailashahar · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A tea buyer or relative on a Bangladesh (+880) number is billed at that country's rate, published in rupees on the pricing page. Invoices are in rupees and carry your Tripura GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
Each rung of the ladder above, as a feature.
A desk or shop whose number is painted on its signboard keeps the WhatsApp Business app on it while the API runs alongside, within Meta's limits.
The counter in Kailashahar and the person meeting trains at Kumarghat answer one number, with notes on whose car and whose booking is whose.
Approve the pickup, dispatch and seat-confirmation notes once in Bengali and English and reuse them every season.
The ladder's top rung needs a record: each guest's or buyer's yes is stored with its time and source, and a STOP reply is enforced.
Nearby
City pages for neighbouring markets in northern Tripura and the north-east.
Dharmanagar, the headquarters of North Tripura, has its own page about agar and pineapple; this one stays with Unakoti's tea, travel desks and bus counters. The India guide covers DPDP consent, DLT and the rules for the whole country.
Question: Travellers coming for the Unakoti rock carvings get off the train at Kumarghat, 26 km away. Can our car service send them the driver's name and pickup time?
Answer: Yes. The car, the driver's number and the pickup time for a trip they booked are a utility template at ₹0.19, approved once in Bengali and English. If the traveller writes back from the platform, your answers are replies at ₹0.145 each for the next 24 hours.
Question: Our garden packs Unakoti tea, the district's ODOP product, for shops in Agartala. Can each shop be told when its cartons leave?
Answer: Yes. A dispatch note for an order the shop placed is a utility template with the cartons, the transport and the receipt number as variables. Price lists sent because a shop asked are ordinary replies; a new-season list sent unprompted is marketing and needs the shop's opt-in.
Question: We run a bus counter in Kailashahar with services to Guwahati, Shillong and Silchar. Can passengers get their seat number on WhatsApp?
Answer: Yes. The seat, the bus number and the departure time for a ticket already bought are a utility template at ₹0.19. A change of departure time is also utility. Keep offers for other routes out of these messages, or Meta may class them as marketing.
Question: Our lodge near Khowrabil fills up for the lake's water festival. Can we invite last year's guests back on WhatsApp?
Answer: Only the guests who agreed to hear from you, with a record of when and how they agreed. The invitation is an approved marketing template at ₹0.94 with a way to stop. A guest's phone number on last year's register is not an opt-in.
Question: Our shop near the Laxmi Narayan temple in Kailashahar takes orders on the WhatsApp Business app. Do we have to give the app up to use the API?
Answer: No. With Coexistence, the same number keeps working in the WhatsApp Business app on your phone while the API runs alongside it, within Meta's limits, so the number your customers know does not change and the shared inbox can be added on top.
Question: Some of our tea buyers are across the border in Bangladesh, where the Manu flows on from the town. What does a message to a +880 number cost?
Answer: Meta charges by the recipient's country code, so a Bangladesh number is billed at InfiQ's published rate for that market, shown in rupees on the pricing page. The same dispatch note to an Indian +91 number costs ₹0.19.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, to try Bengali pickup and dispatch templates, or book a demo of the shared inbox for a desk with two people. Once Meta business verification is complete, a number is usually live in about two hours.
