Osmanabad became Dharashiv in 2023, taking the name of the caves above the town. Its trades handle farmers' phone and bank numbers every day, and those belong in the chat, not in every export.
For Dharashiv's dal mills and pulse traders, the suppliers and transporters of its sugar trade, Tuljapur's lodges and the shops on NH 52: which WhatsApp messages need a Marathi template, how to keep farmers' numbers out of exports and logs, and what each message costs in rupees.
See it work
A Dharashiv dal mill copies chat text into a weekly sheet for its accountant. Pick a line to see what the sheet should keep, and what stays in the chat.
The person who answers a grower needs the full number; the accountant reading a weekly sheet does not, and nor does an error log or a report mailed around the office. Masking is one-way, so do it where text leaves the inbox, not after someone asks.
Bank details should not travel in a WhatsApp message at all. Confirm that a payment was sent and its date; keep account numbers in your books. The India guide explains what the DPDP Act adds from May 2027.
Masking hides personal data before it reaches logs and dashboards, while keeping enough to recognise it.
Text with email addresses or phone numbers.
From Invest India's ODOP list and IBEF's Maharashtra profile, with Wikipedia for general history; the district's own website did not load when this page was written.
The town was officially renamed Dharashiv in 2023. Its old name came from the seventh Nizam of Hyderabad, Mir Osman Ali Khan; the new one comes from the Dharashiv caves, which scholars date to the 6th to 8th century CE.[1]
Dharashiv lies in Marathwada, and Marathi is its official language.[1]
National Highway 52 passes through the town, and its railway station, code UMD, is on the Latur–Miraj route.[1]
Tuljapur in the district is home to Aai Tulja Bhavani, visited by devotees from all over Maharashtra; Ter is the birthplace of the saint Gora Kumbhar; the Naldurg fort stands in Naldurg.[1]
Invest India's One District One Product list, which still uses the name Osmanabad, names pulses and sugar as the district's products, both under food processing.[2]
Food and agro processing is among Maharashtra's key industries, IBEF's state profile says, alongside engineering, auto components and pharmaceuticals.[3]
Maharashtra's exports were Rs 6,14,654.37 crore in FY26, and its GSDP is put at Rs 54.08 trillion in FY27.[3]
Four kinds of business in the town and its district, and the messages that fit each.
Pulses are the district's first ODOP product, bought from growers and sold as dal to retailers and wholesalers outside the district.[2]
Sugar is the district's second ODOP product, and the growers, contractors and transporters around it trade slips, schedules and payments.[2]
Devotees from all over Maharashtra visit Aai Tulja Bhavani at Tuljapur, and the lodges and taxis that serve them answer booking questions before each trip.[1]
The highway and the Latur–Miraj line bring customers and stock through the town, from the villages and along the line.[1]
Meta approves Marathi templates. Write the Marathi version first and add the others where your buyers need them.
Each language version is approved separately. Replies inside the 24-hour window can be in Marathi or any language your staff write, with no template needed. InfiQ's own support team works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Marathi | mr | Growers, devotees and shoppers: every core template |
| Hindi | hi | Dal buyers and transporters from other states |
| English (India) | en_IN | Retail chains' purchase teams, banks and suppliers |
Prices in ₹, with USD and EUR
A plan from ₹999 a month, then each delivered message at the India rate: ₹0.145 for a reply to a grower or buyer, ₹0.19 for a lot or payment notice, ₹0.94 for a price-list offer and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Dharashiv · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Invoices carry your Maharashtra GSTIN, so the GST is claimable as input credit where your business is eligible.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
Matched to the masking example above.
TLS 1.2+ in transit and AES-256 at rest, role-based access, two-factor sign-in, scoped API keys with IP allow-lists, and hash-chained audit logs.
Role-based access decides who in the mill can open the inbox at all, and two-factor sign-in and audit logs show who did what.
Learn moreCustomer data hosted in India
Growers' chats and numbers are processed in data centres in India.
Shared team inbox
The weighbridge clerk, the accounts desk and the owner can answer one number together, with private notes instead of forwarded screenshots.
Template manager and library
Approve lot-confirmation and payment-sent templates in Marathi once, then reuse them for every grower.
Nearby
City pages for neighbouring markets, nearest first.
Dharashiv's dal and its devotees travel between these cities; each page looks at its own trades. The India guide covers DPDP, DLT and the rules for the whole country.
Question: Our dal mill in Dharashiv sends a weekly sheet of WhatsApp orders to our accountant. Should growers' phone and bank numbers be in it?
Answer: No. The chat itself holds the grower's number; the sheet needs the lot, the date and the amount. Mask phone numbers and emails where text leaves the inbox, and keep bank details in your books, not in messages. Inside InfiQ, roles decide who on your team can open the inbox.
Question: Cane growers supplying the sugar trade around Dharashiv want their weighment and payment dates on WhatsApp. Is that a utility message?
Answer: Yes, once the grower agreed to receive updates. A message confirming the weight of a delivery or the date a payment was sent is a utility template at ₹0.19 per delivered message, approved in Marathi. Leave the account number out.
Question: Devotees travelling to Tulja Bhavani at Tuljapur ask our lodge for rooms by message. Which of our replies need a template?
Answer: Only the ones you send first. While a family is writing to you, room photos, prices and directions are free-form replies at ₹0.145 each. A booking confirmation or arrival reminder sent later is a utility template at ₹0.19, approved once in Marathi.
Question: We sell tur dal from Dharashiv to retailers in Pune and Mumbai. Can our weekly price list go out on WhatsApp?
Answer: A price list sent to every retailer is marketing at ₹0.94 and goes only to those who opted in. A confirmation of an order a retailer placed, with the rate agreed and the dispatch date, is utility at ₹0.19.
Question: Growers near Ter and Naldurg write to us in Marathi. Can our templates be in Marathi too?
Answer: Yes. Meta accepts Marathi templates (mr), approved separately from any Hindi or English versions. Replies within 24 hours of a grower's message can be in Marathi, or however your staff write, with no template needed.
Question: Our shop on NH 52 in Dharashiv already uses the WhatsApp Business app. Do we lose our chats if we move to the API?
Answer: No. With WhatsApp Coexistence you keep the app on the same number while the API runs alongside it, within Meta's coexistence limits. Start with a 7-day Lite trial, no card needed; once Meta business verification is complete, the number is usually live in about two hours.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, or book a demo to see Marathi templates, team roles and the shared inbox for your mill, lodge or shop.
