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Glossary

Meta Business Partner

Core concepts

Definition
A company Meta officially recognises for its expertise across Meta's business products, including the WhatsApp Business Platform.

What Meta Business Partner means

Meta Business Partner is an official designation Meta gives to companies that demonstrate proven expertise and performance across its business products — which include the WhatsApp Business Platform, Messenger and the Meta advertising suite. The badge signals that a provider is a vetted, recognised part of Meta's ecosystem.

For a business choosing a WhatsApp provider, working with a Meta Business Partner means a supported, compliant route to the API rather than an unofficial workaround. Partners are held to Meta's standards for onboarding, policy adherence and support.

InfiQ is an official Meta Business Partner delivering the WhatsApp Business API as a CPaaS platform, with broadcasts, chatbots, a shared inbox and developer APIs built on top.

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