What Broadcast means
A broadcast is a message sent simultaneously to a list of opted-in customers. On the WhatsApp Business Platform, broadcasts use pre-approved message templates and go out from your verified business number, so each recipient receives what looks like a normal one-to-one message.
Broadcasts are how businesses run WhatsApp campaigns at scale — product launches, offers, reminders, re-engagement — while respecting opt-in and the platform's quality and messaging-limit rules. Personalisation via template variables keeps each message relevant.
InfiQ provides broadcast tools with audience segmentation, template selection, scheduling and delivery reporting, plus cost calculators to estimate spend before sending.
