What Campaign Analytics means
Campaign analytics are the metrics that tell you how a WhatsApp broadcast or campaign performed. The core funnel is sent, delivered, read, replied and clicked, and — where you can attribute it — conversions such as purchases or bookings. Together they show not just whether messages arrived but whether they moved customers to act.
Reading them well means looking past the headline read rate. A high read rate with few replies or clicks suggests the message landed but did not compel action, pointing to the offer or call-to-action rather than deliverability. Comparing segments, send times and template variants turns raw numbers into decisions. Reply and block signals also feed your quality rating, so engagement and compliance are linked.
InfiQ provides campaign reporting across these metrics, drawing on the same message-status events it receives from WhatsApp, so you can measure and improve each broadcast.
