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Glossary

Marketing Template

Messaging & templates

Definition
The Marketing template category — promotions, offers and announcements; the strictest review, requires opt-in, and the highest-priced category.

What Marketing Template means

A Marketing template is a message template in the Marketing category: promotions, offers, product launches, event invitations, re-engagement and any other non-transactional outreach. It is the broadest category and, correspondingly, the most tightly governed.

Marketing messages require the recipient's opt-in, must offer an easy way to opt out, and face the strictest Meta review. Under the current pricing model, Marketing is typically the highest-priced category, so sending relevant, well-segmented campaigns rather than blasting a whole list protects both cost and quality rating. An example is a "20% off this weekend" broadcast to customers who agreed to receive offers.

InfiQ's template library and playground help you draft compliant Marketing templates, and its broadcast tools handle opt-in audiences, segmentation and opt-out so campaigns stay within Meta's rules.

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