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Madhya Pradesh · Updated 2026-10-20

WhatsApp Business API for Punasa, the town beside the Indira Sagar dam

Ten kilometres from a 1,000 MW dam, Punasa's trade runs on the Narmada: pilgrims, boat trips, onion growers and the project site at Narmada Nagar.

Ten kilometres from NHDC's Indira Sagar dam, Punasa sells to people who come for the Narmada: families on their way to Omkareshwar, visitors to the reservoir's backwaters, and the crews and suppliers of a 1,000 MW project.

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State
Madhya Pradesh
District
Khandwa (East Nimar)[4]
Indira Sagar dam
About 10 km from Punasa; 8 units of 125 MW[2]
Foundation stone
23 October 1984, laid by Indira Gandhi[2]
Khandwa ODOP
Onion[5]
Templates
Hindi and English

For Punasa's lodges, boat and taxi desks, onion traders and the suppliers around Narmada Nagar: how a booking made on WhatsApp runs from the first question to the morning after, which messages need a template, why templates go in Hindi, and what each message costs in rupees.

A town measured from the dam

Punasa's distances are given from Indira Sagar, and so are many of its customers.

NHDC describes its Indira Sagar Project as standing on the right bank of the Narmada about 10 km from Punasa village. The foundation stone was laid on 23 October 1984; today the surface power house holds eight 125 MW units. Its tender notices name the site as Narmada Nagar, and the district's own photo captions do the same.

The numbers that matter to a business here are the travel ones. From the project, NHDC counts 70 km to the Khandwa railhead and 140 km to Indore airport. Anyone who books a room, a boat or a taxi in Punasa usually does it from far away, and usually on WhatsApp, which is why the page follows one booking from first message to checkout.

See it work

One family's booking, from Indore to the riverbank

A family in Indore plans darshan at Omkareshwar and a day on the Indira Sagar backwaters, staying two nights in Punasa. Scrub the timeline to see which messages are replies and which need a template.

Two rules decide the whole booking. A guest's message opens a 24-hour window for free-form replies, each charged at the service rate. Anything the lodge starts on its own after that window, a confirmation or a reminder, is an approved template. The 24-hour service window explains the rule in full.

A Punasa lodge booking, start to finish

6 / 6

CheckoutComing upEvent 6 of 6

Bill and thanks

The bill goes as a PDF in the open window. A festival offer next year would be a marketing template, and only if the family opted in.

An illustrative booking, not a schedule. Free-form replies work only within 24 hours of the guest's last message; the confirmations and reminders sent later are utility templates.

Event 6 of 6: Checkout — Bill and thanks (coming up). The bill goes as a PDF in the open window. A festival offer next year would be a marketing template, and only if the family opted in.

Market brief

Punasa and Khandwa in seven lines

From NHDC's project pages, Khandwa's district website and Invest India's ODOP list.

  1. 01

    Indira Sagar's concrete gravity dam is 653 m long and up to 92 m high, with 20 radial gates.[2]

  2. 02

    At full reservoir level the project submerges 913.48 sq km, from a catchment of 61,642 sq km.[2]

  3. 03

    NHDC's 520 MW Omkareshwar power station lies about 40 km downstream of Indira Sagar; NHDC also lists an 88 MW floating solar plant among its assets.[1]

  4. 04

    Khandwa district covers 8,307 sq km and 738 villages, and its website lists a population of 13,10,061.[3]

  5. 05

    The district site calls Khandwa a power hub of the state and pictures the Singaji Thermal Power Project as well as Indira Sagar.[3]

  6. 06

    Its tourist pages list the Indira Sagar Tourist Complex at Hanuvantiya, a water-tourism destination, and the Omkareshwar temple on its ॐ-shaped Narmada island.[4]

  7. 07

    Invest India's One District One Product list names onion as Khandwa's product.[5]

Industries

Who in Punasa writes first

The trades that follow the river, the reservoir and the project site.

  1. 01

    Lodges and taxi desks

    Families heading for the Omkareshwar jyotirlinga, which the district lists among its landmarks, book rooms and cars before they leave home.[3]

    On WhatsApp: Booking confirmation with location pin · Driver name and pickup time · Bill as a PDF at checkout

  2. 02

    Boat and water-sports desks

    Hanuvantiya's water tourism on the Indira Sagar backwaters, and the registered boats the district lists at Omkareshwar, run on bookings and weather.[4],[3]

    On WhatsApp: Slot confirmation · Weather or water-level change notices · Group enquiries answered in the window

  3. 03

    Onion traders

    Onion is Khandwa's ODOP product; growers ask about rates, pickup and payment before and after each harvest.[5]

    On WhatsApp: Rate replies in Hindi · Weighment and payment confirmation · Pickup-day notices to growers

  4. 04

    Hardware, cement and site suppliers

    NHDC's notices name Narmada Nagar as the project site; contractors and their supervisors order materials by phone and message.[1]

    On WhatsApp: Order acknowledgement · Delivery with vehicle number · Payment-due reminder

Templates in Hindi, replies in whatever the customer writes

Meta approves each template once per language, and both of Punasa's working languages are on its list.

Nimadi, spoken across Nimar, is not one of Meta's template languages, so templates go in Hindi. Inside the 24-hour window your staff can reply in Nimadi or any language the customer uses. InfiQ's own support team works in English and Hindi.

Meta template languages relevant to Punasa
LanguageMeta codeUse it for
HindihiGuests from Indore and Khandwa, growers and site crews
English (India)en_INContractors' head offices, corporate guests and invoices

Prices in ₹, with USD and EUR

What a season of bookings costs a Punasa business

A plan from ₹999 a month, then each delivered message at the India rate: ₹0.19 for a booking or delivery notice, ₹0.94 for an offer, ₹0.14 for a passcode and ₹0.145 for a reply.

Snapshot rates · as of 20 Oct 2026, 00:02 UTC

Lite

₹999 / month≈ $10.51 USD

₹833 / month, billed yearly≈ $8.76 USD

Everything a growing business needs to run WhatsApp properly.

Growth

₹2,999 / month≈ $31.55 USD

₹2,499 / month, billed yearly≈ $26.29 USD

Lite, plus the API, automation and team scale serious senders need.

Enterprise

Custom volume pricing, custom SLA and dedicated infrastructure.

Per message to Punasa · India

InfiQ per-message rates for Punasa in rupees and USD
Category₹ INRUSD
Marketing₹0.9435$0.0099
Utility₹0.1941$0.0020
Authentication₹0.1402$0.0015
Service₹0.1450$0.0015
Per-message rates for all 47 markets, in ₹ and USD
Per-message rates by market, effective 1 October 2026
MarketMarketingUtilityAuthenticationService
Argentina$0.0572₹5.4352$0.0241₹2.2874$0.0241₹2.2874$0.0241₹2.2874
Bangladesh$0.0678₹6.4397$0.0034₹0.3254$0.0034₹0.3254$0.0034₹0.3254
Brazil$0.0578₹5.4970$0.0063₹0.5981$0.0063₹0.5981$0.0063₹0.5981
Chile$0.0822₹7.8162$0.0185₹1.7585$0.0185₹1.7585$0.0185₹1.7585
Colombia$0.0116₹1.0993$0.0007₹0.0706$0.0007₹0.0706$0.0007₹0.0706
Egypt$0.0596₹5.6629$0.0033₹0.3167$0.0033₹0.3167$0.0033₹0.3167
France$0.0795₹7.5588$0.0278₹2.6393$0.0278₹2.6393$0.0278₹2.6393
Germany$0.126₹12.0088$0.0509₹4.8386$0.0509₹4.8386$0.0509₹4.8386
Hong Kong$0.0678₹6.4397$0.0241₹2.2867$0.0241₹2.2867$0.0241₹2.2867
Hungary$0.0795₹7.5596$0.0323₹3.0700$0.0323₹3.0700$0.0323₹3.0700
India$0.0099₹0.9435$0.0020₹0.1941$0.0015₹0.1402$0.0015₹0.1450
Indonesia$0.0380₹3.6133$0.0231₹2.1979$0.0231₹2.1979$0.0231₹2.1979
Iraq$0.0316₹2.9992$0.0073₹0.6943$0.0073₹0.6943$0.0073₹0.6943
Israel$0.0327₹3.1045$0.0049₹0.4662$0.0049₹0.4662$0.0049₹0.4662
Italy$0.0735₹6.9847$0.0277₹2.6369$0.0277₹2.6369$0.0277₹2.6369
Kazakhstan$0.0559₹5.3098$0.0166₹1.5824$0.0166₹1.5824$0.0166₹1.5824
Kuwait$0.0733₹6.9671$0.0407₹3.8671$0.0407₹3.8671$0.0407₹3.8671
Malaysia$0.0796₹7.5644$0.0130₹1.2314$0.0130₹1.2314$0.0130₹1.2314
Mexico$0.0367₹3.4877$0.0079₹0.7471$0.0079₹0.7471$0.0079₹0.7471
Morocco$0.0383₹3.6425$0.0213₹2.0218$0.0213₹2.0218$0.0213₹2.0218
Netherlands$0.148₹14.0494$0.0463₹4.3987$0.0463₹4.3987$0.0463₹4.3987
Nepal$0.0678₹6.4397$0.0031₹0.2990$0.0031₹0.2990$0.0031₹0.2990
Nigeria$0.0478₹4.5421$0.0062₹0.5898$0.0062₹0.5898$0.0062₹0.5898
Oman$0.0316₹2.9992$0.0228₹2.1709$0.0228₹2.1709$0.0228₹2.1709
Pakistan$0.0438₹4.1620$0.0139₹1.3200$0.0139₹1.3200$0.0139₹1.3200
Peru$0.0651₹6.1843$0.0278₹2.6392$0.0278₹2.6392$0.0278₹2.6392
Poland$0.0338₹3.2105$0.0113₹1.0702$0.0113₹1.0702$0.0113₹1.0702
Qatar$0.0316₹2.9992$0.0111₹1.0547$0.0111₹1.0547$0.0111₹1.0547
Romania$0.0795₹7.5596$0.0268₹2.5436$0.0268₹2.5436$0.0268₹2.5436
Russia$0.0742₹7.0520$0.0370₹3.5173$0.0370₹3.5173$0.0370₹3.5173
Saudi Arabia$0.0532₹5.0537$0.0099₹0.9401$0.0099₹0.9401$0.0099₹0.9401
Singapore$0.0678₹6.4397$0.0148₹1.4072$0.0148₹1.4072$0.0148₹1.4072
South Africa$0.0351₹3.3385$0.0088₹0.8369$0.0088₹0.8369$0.0088₹0.8369
Spain$0.0654₹6.2161$0.0185₹1.7578$0.0185₹1.7578$0.0185₹1.7578
Sri Lanka$0.0678₹6.4397$0.0019₹0.1759$0.0019₹0.1759$0.0019₹0.1759
Turkey$0.0101₹0.9587$0.0008₹0.0792$0.0008₹0.0792$0.0008₹0.0792
Ukraine$0.0795₹7.5596$0.0275₹2.6138$0.0275₹2.6138$0.0275₹2.6138
United Arab Emirates$0.0532₹5.0537$0.0145₹1.3811$0.0145₹1.3811$0.0145₹1.3811
United Kingdom$0.0587₹5.5795$0.0204₹1.9346$0.0204₹1.9346$0.0204₹1.9346
North America$0.0231₹2.1976$0.0031₹0.2989$0.0031₹0.2989$0.0031₹0.2989
Rest of Africa$0.0208₹1.9796$0.0037₹0.3516$0.0037₹0.3516$0.0037₹0.3516
Rest of Asia Pacific$0.0779₹7.4057$0.0105₹0.9938$0.0105₹0.9938$0.0105₹0.9938
Rest of Central & Eastern Europe$0.0795₹7.5596$0.0196₹1.8595$0.0196₹1.8595$0.0196₹1.8595
Rest of Latin America$0.0684₹6.5048$0.0105₹0.9934$0.0105₹0.9934$0.0105₹0.9934
Rest of Middle East$0.0363₹3.4490$0.0084₹0.7998$0.0084₹0.7998$0.0084₹0.7998
Rest of Western Europe$0.0548₹5.2054$0.0158₹1.5019$0.0158₹1.5019$0.0158₹1.5019
Other$0.0559₹5.3098$0.0071₹0.6769$0.0071₹0.6769$0.0071₹0.6769
Currency converter

$10.51 USD

Indicative conversion at reference rates (ExchangeRate-API snapshot). InfiQ sets and invoices prices in Indian rupees, excluding GST; your bank’s rate on the day you pay will differ. Rates By Exchange Rate API.

Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A lodge that only confirms bookings and answers guests pays mostly utility and service rates; offers to past guests add marketing messages only if you send them. Invoices carry your Madhya Pradesh GSTIN.

Work out your own monthly cost by message type.

Calculate your exact cost

On InfiQ

What a Punasa business runs on InfiQ

Three parts that match the timeline above.

  1. Template manager and library

    Write the booking confirmation and arrival reminder once in Hindi, then track Meta's approval before the next festival rush.

  2. Shared team inbox

    The lodge counter, the taxi desk and the boat desk can answer the same family's thread without passing a phone around.

  3. WhatsApp Coexistence

    A shop or lodge whose number is painted on its board keeps it, with the WhatsApp Business app still on the owner's phone.

Nearby

Along the Narmada and across Nimar

City pages for the nearest markets.

Most of Punasa's guests and buyers come from these cities; each page looks at its own city's trades. The India guide covers DPDP, DLT and the rules for the whole country.

Guides for Punasa teams

Questions Punasa businesses ask

Families from Indore book our Punasa lodge for Omkareshwar darshan. Can the booking confirmation carry a location pin?+
Yes. A utility template can carry the dates, rooms and a location pin or map link, at ₹0.19 per delivered message. Send it once the family has booked and agreed to receive updates. If they write back with questions, your replies within 24 hours are free-form at ₹0.145 each.
Our boat desk on the Indira Sagar backwaters gets questions after the last ride. Can we answer the next morning without a template?+
Yes, as long as the answer goes within 24 hours of the visitor's last message. After that, only an approved template reaches them. If the water level or weather cancels a slot, a utility template is the right way to tell everyone booked on it.
We buy onions from growers around Punasa. Can growers get the weighment and payment confirmation on WhatsApp?+
Yes. A utility template in Hindi with the weight, the rate and the amount paid costs ₹0.19 per delivered message. Ask each grower for consent when you first record their number, and keep the template factual: rate announcements sent to every grower count as marketing.
Our hardware shop supplies contractors at the Narmada Nagar project site. Can supervisors order on WhatsApp and get delivery updates?+
Yes. A supervisor's order message opens a 24-hour window for your replies. Dispatch updates with the vehicle number and payment-due reminders go as utility templates, and the shared inbox lets the counter and the accountant see the same contractor's thread.
Many of our customers near the Indira Sagar reservoir speak Nimadi. Can our templates be in Nimadi?+
No. Nimadi is not on Meta's list of template languages, so templates go in Hindi (hi) or English (en_IN). Replies are different: inside the 24-hour window your staff can write in Nimadi or any language the customer uses, with no template needed.
Our clinic in Punasa sees patients from villages around the reservoir. How much does an appointment reminder cost?+
An appointment reminder is a utility template at ₹0.19 per delivered message, on top of a plan from ₹999 a month. A patient's reply opens a 24-hour window in which your answers cost ₹0.145 each. Start with a 7-day Lite trial, no card needed.
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Sources

Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.

  1. [1]NHDC: official website (projects, tenders) · NHDC Limited · read 2026-10-20
  2. [2]Indira Sagar Project: project details · NHDC Limited · read 2026-10-20
  3. [3]Khandwa district: official website · District Administration, Khandwa · read 2026-10-20
  4. [4]Tourist places (Indira Sagar Tourist Complex, Hanuvantiya; Omkareshwar) · District Administration, Khandwa · read 2026-10-20
  5. [5]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-20

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