A business day in Nagina
Nagina, नगीना, takes a name said to mean jewel, and its district knows it for handicraft. A workshop's questions arrive mixed on one phone: a price, a custom carving, a late consignment, an invoice.
The workshop opens; overnight questions from shops in other cities wait in the shared inbox.
A buyer approves a sketch in the chat, and the piece goes to an artisan.
A packed consignment leaves; the dispatch note goes out as a template.
A gift shop asks for new designs, and the photos go back as a reply.
For the handicraft workshops of Nagina, the area Bijnor district itself calls famous for its handicraft work, and for the showrooms, artisans and dispatchers around them: how one number can send each buyer's question to the right desk, which messages need a template, and what each costs in rupees.
See it work
A handicraft workshop's number gets showroom questions, custom-carving requests, dispatch worries and invoice requests in one stream. Switch the routing strategy and watch where each chat goes.
Skills routing sends the carving request to the craftsman who quotes custom work and the invoice request to accounts. Sticky routing keeps a buyer with the desk that answered him last, so the sketch he approves reaches the same person who drew it.
In InfiQ, a short Flows menu can ask whether a chat is about stock, a custom piece, a delivery or a payment and label it; the shared inbox then lets a manager assign and transfer chats, with private notes on each order.
Only agents with the required skill are eligible; the least busy of them wins.
Incoming · 0 left
Conversation 6 of 6 · Skills-based
We approve the sketch, please start the work(needs custom)goes toCustom orders
Skills: needs custom, and only Custom orders has it.
Showroom desk
2 of 3 open
Custom orders
2 of 2 open
Dispatch
1 of 2 open
Accounts
1 of 2 open
Waiting · 0
| Strategy | Routed | Waiting | Skill mismatches |
|---|---|---|---|
| Skills-based | 6 | 0 | 0 |
| Sticky | 6 | 0 | 5 |
| Round-robin | 6 | 0 | 0 |
Conversation 6 of 6, We approve the sketch, please start the work: Skills: needs custom, and only Custom orders has it.
Market brief
From the Bijnor district administration, Uttar Pradesh's ODOP portal and Invest India's ODOP list; the town's older history is general background from Wikipedia.
Bijnor district has five tehsils, Bijnor, Chandpur, Dhampur, Nagina and Najibabad, and Nagina has its own Nagar Palika Parishad.[2],[1]
The district covers 4,049 sq km, with 11 blocks and 2,519 villages, and lists Hindi and English as its languages.[1]
In the district's own words, Sherkot is famous for its brush business and the Nagina area for its handicraft work.[3]
Invest India's ODOP list names wood craft for Bijnor; Uttar Pradesh's ODOP portal says its artisans make utility items, decorative pieces and furniture components from locally available wood, with skills passed down the generations.[5],[4]
The name is said to mean jewel; Syed families who held the place as a Mughal jagir are credited with naming it.[6]
Nagina was the headquarters of the newly formed Northern Moradabad district from 1817 to 1824, and its eighteenth-century Rohilla fort was later used for the tehsil offices.[6]
The Nawab of Najibabad fought the British at Nagina in 1857–58 and was defeated on 21 April 1858; the town became a municipality in 1886.[6]
Four businesses that follow from the area's handicraft work and the district's wood craft.
Decorative pieces and utility items in wood are the area's handicraft; when a piece is made to order, the buyer's question is about something that does not exist yet.[3],[4]
A showroom that supplies gift shops in other cities is asked for photos and prices before every order.
The craft is passed down the generations; where an artisan works for a workshop piece by piece, each piece needs its own instructions and payment.[4]
Furniture components are among the products the state's ODOP portal lists, sold in lots to furniture makers.[4]
Much of what a handicraft workshop sells can be made after the buyer asks. That turns WhatsApp into the order desk: the buyer sends a photo of what he wants, the workshop answers with a sketch and a price, the buyer approves, and the piece goes to an artisan. Every step until the approval is a reply inside the 24-hour window the buyer opened, and none of it needs a template.
Templates come in when the workshop has to speak first, days or weeks later: the piece is ready, here are the photos; the consignment has left, here is the vehicle number; the invoice is due. Those are utility messages, written once in Hindi or English and approved by Meta, then reused for every order.
Offers are the only messages that need more care. A note about new designs is marketing, and it goes only to shops and buyers who said yes to hearing about them.
On InfiQ
Matched to the four desks in the router above.
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
The showroom, custom-orders, dispatch and accounts desks answer one number, with labels, transfers and private notes on each buyer's order.
A no-code builder for automated conversations (27 blocks, versioned publishing with rollback), priced per flow; the Growth plan includes one.
A short menu asks whether a chat is about stock, a custom piece, a delivery or a payment, and labels it before a person picks it up.
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Piece-ready, dispatch and invoice templates in Hindi and English are written once, approved by Meta and reused for every order.
Prices in ₹, with USD and EUR
Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for every reply about a sketch or a price, ₹0.19 for a piece-ready, dispatch or invoice note, ₹0.94 for new designs to shops that opted in and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Nagina · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A gift shop in Delhi on an Indian number costs the same India rate as a buyer in Nagina; a buyer abroad is billed at his own country's rate. Invoices are in rupees and carry your Uttar Pradesh GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costNearby
Neighbouring markets in Bijnor district and the Rohilkhand plain, on the map.
Bijnor, the district headquarters, and Najibabad have their own pages about cane, brushes, wood craft showrooms and the road to the hills; this one stays with Nagina's handicraft workshops and how they route their questions. The India guide covers DPDP, DLT and the rules for the whole country.
Yes. A Flows menu can ask what the chat is about and label it, and the shared inbox routes it to the right person, 10 users on Lite and 25 on Growth, with transfers and private notes. Every answer to a buyer who wrote is a reply at ₹0.145.
Yes. While the 24-hour window he opened is running, the sketch, the price and your questions are replies, and his written approval stays in the conversation in the shared inbox. If the sketch is ready days later, open with a 'sketch ready' utility template at ₹0.19.
Yes. A payment note for work the artisan has delivered is a utility template at ₹0.19, approved in Hindi, with the piece, the amount and the date as variables. If he replies with a question, your answers for 24 hours are replies at ₹0.145.
No. Meta bills by the recipient's country code, so every Indian number costs the same India rate: ₹0.19 for an order or dispatch note and ₹0.145 for a reply. Invoices are in rupees with GST to your Uttar Pradesh GSTIN.
Yes, to those who said yes. A catalogue is a marketing template at ₹0.94, sent only to shops whose opt-in InfiQ has recorded with its date and source; a shop that replies STOP is excluded from then on, even if its number is imported again.
No. The visitor wrote first, so directions, timings and a location pin are replies at ₹0.145 each, in Hindi, English or whatever they wrote in. A tour confirmation sent later, once the window has closed, is a utility template at ₹0.19.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, set up a short Flows menu and the shared inbox, and approve your piece-ready and dispatch templates. Once Meta business verification is complete, your number is usually live in about two hours.
Route
Nagina
Official WhatsApp Business Platform
