Keralam · 10.1° N, 77.1° E
Munnar sits about 1,600 m up, where three mountain streams meet among tea estates. Its visitors buy cardamom and tea at the counter and go home; what a shop may send them afterwards depends on what they agreed to.
For Munnar's homestays and resorts, the tea and spice shops that sell to its visitors, and the jeeps and taxis that run to Eravikulam, Mattupetty, Top Station and the Kochi airport: how a tourist at the counter becomes a buyer who reorders by parcel, which message each step allows, and what each costs.
See it work
A family from Bengaluru buys cardamom and tea at a Munnar shop on the last day of a trip. Climb the ladder to see what the shop may send them at each rung, and what moves them up.
Most Munnar shops meet their customers once. The ladder is how a one-day visit becomes a buyer who writes back, and each rung is the visitor's choice, not the shop's.
A QR code or a link on the bag lets the visitor write first, so everything after it is a reply. The 24-hour service window explains what a reply allows.
Tier 4 · Agreed to hear about new harvests
Marketing templates too
Why: When the parcel arrives, they say yes to hearing about the next harvest, and the shop records it.
A note when the new cardamom or a first-flush tea is in, to a family whose yes is recorded with its date and source; STOP ends it.
Move 3 of 3: climbs to tier 4, Agreed to hear about new harvests (Marketing templates too). When the parcel arrives, they say yes to hearing about the next harvest, and the shop records it.
Market brief
From the Idukki district administration's pages, Kanan Devan Hills Plantations' site and Invest India's ODOP list.
Munnar rises about 1,600 m above sea level where three mountain streams meet, the Mudrapuzha, the Nallathanni and the Kundala; it was once a summer retreat of the British administration in South India.[2]
Tea estates surround the town, and a tea museum at the Nallathanni Estate keeps artefacts, photographs and machinery from the plantations' past.[2]
Henry Gribble Turner and A. W. Turner reached these hills through the Bodimettu pass in 1877, guided by Mudhuvan hill men.[3]
Kanan Devan Hills Plantations succeeded Tata Tea in most of its Munnar plantations on 1 April 2005; its shareholders are mainly its employees.[3]
Eravikulam National Park, about 97 sq km, is known for the endangered Nilgiri tahr; the district calls Anamudi, above it, the highest peak in South India.[2]
Neelakurinji, an endemic plant, blooms once every twelve years and turns the hills blue.[2]
Mattupetty, about 13 km away, has a dam, a boating lake and the Indo-Swiss dairy farm; Top Station, about 32 km, is the highest point on the Munnar–Kodaikanal road; Pallivasal had Kerala's first hydro-electric project.[2]
Cochin International Airport and the Aluva railhead are each about 108 km away; Kochi is about 130 km by NH 49, Madurai about 153 km.[2]
Idukki was created on 26 January 1972 and grows tea, coffee, rubber, cardamom and pepper; Invest India's ODOP list names spices for the district.[1],[4]
Four businesses that follow from the estates, the park and the road from Kochi.
Visitors come for the tea estates, Eravikulam and the hills; even Kanan Devan Hills Plantations lets bungalows to them.[2],[3]
Spices are Idukki's ODOP product, and tea is grown all around the town.[4],[2]
Mattupetty, Top Station, Anayirangal and the park lie between 13 and 32 km from the town.[2]
Cochin International Airport and Aluva station are each about 108 km away, and Kochi about 130 km.[2]
Malayalam for the town and Keralam; Tamil for visitors from Madurai and Coimbatore across the hills; English and Hindi for the rest of India.
Each language is a separate version of a template, approved by Meta on its own. Replies need no template, so staff answer in whatever a guest writes. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Malayalam | ml | Customers and suppliers in Keralam |
| Tamil | ta | Visitors from Madurai, Coimbatore and Tamil Nadu |
| English (India) | en_IN | Booking confirmations and invoices for most guests |
| Hindi | hi | Families from northern and western India |
Prices in ₹, with USD and EUR
Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for every reply to a guest who wrote, ₹0.19 for a booking, payment or pickup note, ₹0.94 for a season offer to guests who said yes and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
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₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
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Growth
₹2,999 / month≈ $31.55 USD
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Enterprise
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Per message to Munnar · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Meta prices each message by the recipient's country code, so a guest on a foreign number is charged at that country's rate, which InfiQ publishes on its pricing page. Invoices are in rupees and carry your Keralam GSTIN.
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Matched to visitors who leave and may write again.
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
The top rung depends on a recorded yes: each visitor's opt-in is stored with its date and source, and STOP is enforced even against a later import.
Learn morePublished per-market rates
Guests on foreign numbers cost their own country's rate, and InfiQ publishes every market's rate in rupees before you send.
InfiQ Flows chatbot builder
An InfiQ Flows menu can answer late-night questions about rooms, the park and the airport drive, and hand bookings to staff in the morning.
Nearby
Idukki's hills, the plains towards Kochi and the towns across the Tamil Nadu border.
Munnar's guests arrive from Kochi and leave towards Madurai and Kodaikanal; each of these pages looks at its own trades. The India guide covers DPDP, DLT and the rules for the whole country.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, print a QR code for your counter or room, and approve your first Malayalam or English template. Once Meta business verification is complete, your number is usually live in about two hours.
