New Delhi → Lagos · Lagos, Nigeria
WhatsApp Business API for Indian exporters selling into Lagos
Lagos State holds three of Nigeria's major ports, Lekki among them. Goods from India land there, and the dealer waiting for them wants each step on WhatsApp, four and a half hours behind your clock.
- From New Delhi
- ≈8,090 km
- Lagos clock
- 4 h 30 min behind India
For Indian exporters, IT firms and service businesses with dealers, distributors or clients in Lagos: which WhatsApp updates follow a consignment from India to a Lagos warehouse, when to send on West Africa Time, and what each message to a +234 number costs in rupees.
See it work
One consignment, India to a Lagos dealer
An Indian two-wheeler or spare-parts maker ships a container to its distributor in Lagos. Follow it from the factory gate to the payment reminder, one message at a time.
The same six steps fit an FMCG exporter or a machinery supplier. Your ERP knows the status first; the dealer in Lagos wants it on the phone he already uses for business, not in an email thread that crosses four and a half hours of time difference.
On InfiQ the developer API sends the matching approved template the moment your system changes state, and the dealer's replies land in the shared team inbox, where the export desk and the accounts desk can both pick them up.
Six steps, five WhatsApp messages
- Order confirmed to Vessel sails: utility: order confirmed
- Vessel sails to Berths at Lekki: utility: B/L and ETA
- Berths at Lekki to Released: service: clearance question
- Released to In the dealer's warehouse: utility: released
- In the dealer's warehouse to Payment due: utility: payment reminder
Hop 5 of 5
In the dealer's warehousePayment dueutility: payment reminder
Arrives at Payment due — invoice reminder.
Hop 5 of 5: In the dealer's warehouse to Payment due — utility: payment reminder.
Why Lagos is the gate
What official and port sources say about the city an Indian consignment meets first.
The Nigerian Ports Authority names Lagos Port Complex, Lekki Deep Sea Port and Tin Can Island Port Complex, all in Lagos State, among the country's major ports.[3]
Lekki Deep Sea Port, in the Lagos Free Zone at Ibeju-Lekki, has been fully operational since 1 April 2023 and describes itself as Nigeria's largest sea port.[4]
The Lagos Free Zone calls itself the first privately owned free zone in Nigeria with a deep seaport, integrated with Lekki port, and lists FMCG, pharmaceuticals, chemicals, engineering and logistics among its sectors.[5]
The Consulate of India in Lagos publishes a list of prominent Indian and Nigerian companies in Nigeria that includes Tata Africa Services, Bajaj Auto, Tech Mahindra and Godrej Nigeria.[2]
The US Commerce Department's market guide notes fibre-optic networks growing in Lagos and a Lagos Lekki-Epe International Airport, a US$900 million public-private partnership, under development.[6]
Industries
Indian businesses with Lagos on the other end
The readers this page is for, and the first messages each of them sends to a +234 number.
- 01
Two-wheeler and vehicle exporters
Bajaj Auto is on the Consulate's list of prominent companies in Nigeria. Dealers and workshops in Lagos wait on units and parts shipped from India.[2]
On WhatsApp: Dealer order and allocation confirmations · Shipment ETA and release notices · Spare-parts availability replies
- 02
FMCG suppliers
FMCG is among the sectors the Lagos Free Zone names for the businesses it hosts beside Lekki port. Pharmaceuticals are too, but Meta's policy bars drug sales on WhatsApp.[5]
On WhatsApp: Distributor order confirmation · Batch and expiry details on request · Payment due reminders
- 03
IT and services firms
Tech Mahindra appears on the same list. Delivery teams in India support clients in Lagos across a time gap that never changes.[2]
On WhatsApp: Ticket raised and resolved updates · Maintenance-window notices on WAT · Meeting reminders
- 04
Universities, edtech and medical travel
Admissions teams and hospital desks in India answer families in Lagos who already ask their questions on WhatsApp.
On WhatsApp: Application and document reminders · Appointment confirmations in India · Pickup details on arrival
Prices in ₹ and NGN
What a message to a Lagos number costs
Nigeria has its own line on Meta's rate card, so a +234 number is charged ₹4.54 for marketing, ₹0.5898 for utility, ₹0.5898 for authentication and ₹0.5898 for a service reply, in rupees before GST. Plans start at ₹999 a month.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ ₦14,132 NGN
₹833 / month, billed yearly≈ ₦11,784 NGN
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ ₦42,425 NGN
₹2,499 / month, billed yearly≈ ₦35,352 NGN
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Lagos · Nigeria
| Category | ₹ INR | NGN |
|---|---|---|
| Marketing | ₹4.5421 | ₦64.3 |
| Utility | ₹0.5898 | ₦8.3 |
| Authentication | ₹0.5898 | ₦8.3 |
| Service | ₹0.5898 | ₦8.3 |
Per-message rates for all 47 markets, in ₹ and NGN
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | ₦76.9₹5.4352 | ₦32.4₹2.2874 | ₦32.4₹2.2874 | ₦32.4₹2.2874 |
| Bangladesh | ₦91.1₹6.4397 | ₦4.6₹0.3254 | ₦4.6₹0.3254 | ₦4.6₹0.3254 |
| Brazil | ₦77.8₹5.4970 | ₦8.5₹0.5981 | ₦8.5₹0.5981 | ₦8.5₹0.5981 |
| Chile | ₦111₹7.8162 | ₦24.9₹1.7585 | ₦24.9₹1.7585 | ₦24.9₹1.7585 |
| Colombia | ₦15.6₹1.0993 | ₦0.999₹0.0706 | ₦0.999₹0.0706 | ₦0.999₹0.0706 |
| Egypt | ₦80.1₹5.6629 | ₦4.5₹0.3167 | ₦4.5₹0.3167 | ₦4.5₹0.3167 |
| France | ₦107₹7.5588 | ₦37.3₹2.6393 | ₦37.3₹2.6393 | ₦37.3₹2.6393 |
| Germany | ₦170₹12.0088 | ₦68.4₹4.8386 | ₦68.4₹4.8386 | ₦68.4₹4.8386 |
| Hong Kong | ₦91.1₹6.4397 | ₦32.3₹2.2867 | ₦32.3₹2.2867 | ₦32.3₹2.2867 |
| Hungary | ₦107₹7.5596 | ₦43.4₹3.0700 | ₦43.4₹3.0700 | ₦43.4₹3.0700 |
| India | ₦13.3₹0.9435 | ₦2.7₹0.1941 | ₦2.0₹0.1402 | ₦2.1₹0.1450 |
| Indonesia | ₦51.1₹3.6133 | ₦31.1₹2.1979 | ₦31.1₹2.1979 | ₦31.1₹2.1979 |
| Iraq | ₦42.4₹2.9992 | ₦9.8₹0.6943 | ₦9.8₹0.6943 | ₦9.8₹0.6943 |
| Israel | ₦43.9₹3.1045 | ₦6.6₹0.4662 | ₦6.6₹0.4662 | ₦6.6₹0.4662 |
| Italy | ₦98.8₹6.9847 | ₦37.3₹2.6369 | ₦37.3₹2.6369 | ₦37.3₹2.6369 |
| Kazakhstan | ₦75.1₹5.3098 | ₦22.4₹1.5824 | ₦22.4₹1.5824 | ₦22.4₹1.5824 |
| Kuwait | ₦98.6₹6.9671 | ₦54.7₹3.8671 | ₦54.7₹3.8671 | ₦54.7₹3.8671 |
| Malaysia | ₦107₹7.5644 | ₦17.4₹1.2314 | ₦17.4₹1.2314 | ₦17.4₹1.2314 |
| Mexico | ₦49.3₹3.4877 | ₦10.6₹0.7471 | ₦10.6₹0.7471 | ₦10.6₹0.7471 |
| Morocco | ₦51.5₹3.6425 | ₦28.6₹2.0218 | ₦28.6₹2.0218 | ₦28.6₹2.0218 |
| Netherlands | ₦199₹14.0494 | ₦62.2₹4.3987 | ₦62.2₹4.3987 | ₦62.2₹4.3987 |
| Nepal | ₦91.1₹6.4397 | ₦4.2₹0.2990 | ₦4.2₹0.2990 | ₦4.2₹0.2990 |
| Nigeria | ₦64.3₹4.5421 | ₦8.3₹0.5898 | ₦8.3₹0.5898 | ₦8.3₹0.5898 |
| Oman | ₦42.4₹2.9992 | ₦30.7₹2.1709 | ₦30.7₹2.1709 | ₦30.7₹2.1709 |
| Pakistan | ₦58.9₹4.1620 | ₦18.7₹1.3200 | ₦18.7₹1.3200 | ₦18.7₹1.3200 |
| Peru | ₦87.5₹6.1843 | ₦37.3₹2.6392 | ₦37.3₹2.6392 | ₦37.3₹2.6392 |
| Poland | ₦45.4₹3.2105 | ₦15.1₹1.0702 | ₦15.1₹1.0702 | ₦15.1₹1.0702 |
| Qatar | ₦42.4₹2.9992 | ₦14.9₹1.0547 | ₦14.9₹1.0547 | ₦14.9₹1.0547 |
| Romania | ₦107₹7.5596 | ₦36.0₹2.5436 | ₦36.0₹2.5436 | ₦36.0₹2.5436 |
| Russia | ₦99.8₹7.0520 | ₦49.8₹3.5173 | ₦49.8₹3.5173 | ₦49.8₹3.5173 |
| Saudi Arabia | ₦71.5₹5.0537 | ₦13.3₹0.9401 | ₦13.3₹0.9401 | ₦13.3₹0.9401 |
| Singapore | ₦91.1₹6.4397 | ₦19.9₹1.4072 | ₦19.9₹1.4072 | ₦19.9₹1.4072 |
| South Africa | ₦47.2₹3.3385 | ₦11.8₹0.8369 | ₦11.8₹0.8369 | ₦11.8₹0.8369 |
| Spain | ₦87.9₹6.2161 | ₦24.9₹1.7578 | ₦24.9₹1.7578 | ₦24.9₹1.7578 |
| Sri Lanka | ₦91.1₹6.4397 | ₦2.5₹0.1759 | ₦2.5₹0.1759 | ₦2.5₹0.1759 |
| Turkey | ₦13.6₹0.9587 | ₦1.1₹0.0792 | ₦1.1₹0.0792 | ₦1.1₹0.0792 |
| Ukraine | ₦107₹7.5596 | ₦37.0₹2.6138 | ₦37.0₹2.6138 | ₦37.0₹2.6138 |
| United Arab Emirates | ₦71.5₹5.0537 | ₦19.5₹1.3811 | ₦19.5₹1.3811 | ₦19.5₹1.3811 |
| United Kingdom | ₦78.9₹5.5795 | ₦27.4₹1.9346 | ₦27.4₹1.9346 | ₦27.4₹1.9346 |
| North America | ₦31.1₹2.1976 | ₦4.2₹0.2989 | ₦4.2₹0.2989 | ₦4.2₹0.2989 |
| Rest of Africa | ₦28.0₹1.9796 | ₦5.0₹0.3516 | ₦5.0₹0.3516 | ₦5.0₹0.3516 |
| Rest of Asia Pacific | ₦105₹7.4057 | ₦14.1₹0.9938 | ₦14.1₹0.9938 | ₦14.1₹0.9938 |
| Rest of Central & Eastern Europe | ₦107₹7.5596 | ₦26.3₹1.8595 | ₦26.3₹1.8595 | ₦26.3₹1.8595 |
| Rest of Latin America | ₦92.0₹6.5048 | ₦14.1₹0.9934 | ₦14.1₹0.9934 | ₦14.1₹0.9934 |
| Rest of Middle East | ₦48.8₹3.4490 | ₦11.3₹0.7998 | ₦11.3₹0.7998 | ₦11.3₹0.7998 |
| Rest of Western Europe | ₦73.6₹5.2054 | ₦21.2₹1.5019 | ₦21.2₹1.5019 | ₦21.2₹1.5019 |
| Other | ₦75.1₹5.3098 | ₦9.6₹0.6769 | ₦9.6₹0.6769 | ₦9.6₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A dealer update that costs ₹0.19 to an Indian number costs ₹0.5898 to Lagos. The naira column in the converter is indicative only; InfiQ invoices in rupees, with GST for Indian businesses.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What an Indian export desk runs for Lagos
The parts of InfiQ that matter when the customer is a dealer in Lagos.
Developer API and webhooks
A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.
Your ERP or shipping system triggers the order, ETA and release templates, so nobody retypes a bill of lading number into a chat.
Learn moreShared team inbox
Export, logistics and accounts staff answer the same dealer thread, with transfers and private notes, through the Indian evening while Lagos is still at work.
Consent records and opt-out enforcement
Each dealer's opt-in is stored with its source and time, and STOP blocks later marketing across the account.
Published per-market rates
The Nigeria rate is published in rupees before you send, so a month of dealer updates can be priced in advance.
Nearby
City pages near Lagos
The nearest city guides on this site, in Nigeria first and then in neighbouring countries.
The data law, the consent rules and the do-not-disturb position are the same across the country; the Nigeria guide covers them in full.
Guides for Lagos teams
Questions Lagos businesses ask
- Our motorcycles land at Lekki Deep Sea Port for a Lagos distributor. Which of our updates count as utility messages?
- Everything about the distributor's own order: confirmation, bill of lading and ETA, release from the port, arrival at the warehouse and the payment reminder. Each is an approved utility template at ₹0.5898 per delivered message. A message announcing a new model or a dealer scheme is marketing, at ₹4.54.
- Lagos dealers phone our export desk in Pune about clearance at Tin Can Island. Can those questions come to one WhatsApp number instead?
- Yes. Print one number on your invoices and dealer circulars, and the questions arrive in the shared team inbox, where an agent can transfer a thread to logistics or accounts. An answer sent within 24 hours of the dealer's message is a service reply at ₹0.5898.
- What time should a payment reminder leave India to reach a Lagos trader as the shop opens?
- Lagos keeps West Africa Time all year, four and a half hours behind India, so 09:00 in Lagos is 13:30 IST in every season. Schedule reminders for the Indian early afternoon; anything sent at 09:00 IST lands at 04:30 in Lagos.
- Can our templates to Lagos customers be written in Yoruba?
- Not as templates: Yoruba is not on Meta's list of template languages, so templates go in English. Once a customer writes to you, your agents can answer in Yoruba, Pidgin or any other language for the next 24 hours, because free-form replies are not limited to the template list.
- Does Nigeria's data law reach an Indian company that sends order updates to Lagos buyers?
- The Nigeria guide explains why it likely does: the NDPC's 2025 directive applies the Act to controllers outside Nigeria that target people in it. Keep each buyer's opt-in with its source and time; InfiQ records both and enforces STOP.
- We are a trading company registered in the Lagos Free Zone. Can we take an InfiQ account?
- InfiQ serves India-based businesses: it bills in rupees with GST and processes customer data in India. If your Indian parent ships to you, it can hold the account and message Lagos numbers at the Nigeria rate. If your business is based in Lagos, talk to sales about whether InfiQ fits.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Consulate of India, Lagos (home page) · Consulate of India, Lagos · read 2026-10-20
- [2]Prominent Indian/Nigerian companies in Nigeria · Consulate of India, Lagos · read 2026-10-20
- [3]Nigerian Ports Authority (home page: major ports) · Nigerian Ports Authority · read 2026-10-20
- [4]Lekki Deep Sea Port (home page) · Lekki Port · read 2026-10-20
- [5]Lagos Free Zone (home page) · Lagos Free Zone · read 2026-10-20
- [6]Nigeria: Market Overview (Country Commercial Guide) · International Trade Administration (US Department of Commerce) · read 2026-10-20
- [7]tzdb 'africa' file: Africa/Lagos · IANA Time Zone Database · read 2026-10-20
Put the Lagos leg of your shipments on WhatsApp
Start a 7-day Lite trial, no card needed, and send your first dealer templates once Meta business verification is complete. If your business is based in Lagos, talk to sales about whether InfiQ fits.
