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Uttar Pradesh27.8° N, 78.6° EWhatsApp Business API

WhatsApp Business API for Kasganj's zardozi units and the stays of Soron

Kasganj became a district in 2008, carved out of Etah. Its zardozi is worked thread by thread for buyers who want to see it first, and Soron, on the Mathura–Bareilly road, receives pilgrims who book ahead from Rajasthan, Madhya Pradesh and Gujarat.

State
Uttar Pradesh
District formed
April 2008, from Etah's Kasganj, Patiali and Sahawar tehsils[2]
Division
Aligarh[1]
District
1,993.08 sq km; 3 tehsils, 7 blocks[1]
District ODOP
Zari zardozi[5],[4]
Pilgrim town
Soron, the Shukar Kshetra[2]

For Kasganj's zari zardozi units, the guest houses and dharamshalas of Soron, the drivers who carry pilgrims to the Ganga and the town's shops: what a business may send a pilgrim or a buyer at each moment, when Gujarati and Hindi templates are needed, and the rupee cost of each message.

See it work

Who writes to a Kasganj business, and what it may send back

Four people a Kasganj or Soron business hears from, and four moments in each relationship. Focus a cell to see what kind of message fits and in which language.

Read across a row and the pattern is the same: the person writes, the business replies, then sends updates about what was booked or ordered. Read down the last column and it changes. Only people who said yes should hear about next season's rooms or designs, and a driver whose passengers have gone home has nothing to send at all.

Pilgrims, a driver's passengers and a zardozi buyer, moment by moment

4 / 4
Pilgrims, a driver's passengers and a zardozi buyer, moment by moment. 4 rows by 4 columns. Each cell is a button: activate it to read its note, and use the arrow keys to move between cells.
Writes firstBooked or orderedThe day beforeNext season
Family from Gujarat, Soron stay
Group from Rajasthan, Soron stay
Pilgrims hiring a car to the Ganga
Zardozi buyer before the wedding season

Hover, tap or arrow-key through the cells — a dot in the corner means there is a note.

Zardozi buyer before the wedding season by Writes first

ReplyReply inside the 24-hour window

Embroidery photos and rates

Legend — press one to highlight its cells

Illustrative. A first message opens a 24-hour window for replies; confirmations and reminders about something booked or ordered are utility templates; anything sent later to promote goes only to people who opted in.

Row 4 of 4. Zardozi buyer before the wedding season × Writes first: Reply. Embroidery photos and rates

Kasganj and Soron, from the district

From the Kasganj district site, Uttar Pradesh's ODOP portal, Invest India's list and Meta.

The district was formed in April 2008 by carving the Kasganj, Patiali and Sahawar tehsils out of Etah district, and was first named Kanshi Ram Nagar.[2]

Its site says the name comes from a settlement established in a thick forest of kans, and that the names Tanay or Khasganj were used in the Mughal and British periods. It lies in the Aligarh division, with 3 tehsils, 7 blocks and 10 municipalities over 1,993.08 sq km.[1]

Soron, also known as Shukar Kshetra, is believed to be the birthplace of Tulsidas. Beside the Soron kund stand a Hanuman temple known as Shree Ladoo Wale Balaji and the Varaha Bhagwan temple; visitors come mainly from Rajasthan, Madhya Pradesh and Gujarat.[2]

Hari Ki Pauri at Soron is on the Mathura–Bareilly road, and the Kachhla bridge on the Ganga, about 12 km from Soron in Budaun district, draws people to bathe. Amir Khusro belongs to Patiali tehsil.[2],[3]

The Nadrai or Jhaal bridge carries the Ganga canal over the Kali river, and Laxmi Gate stands on the way from Kasganj railway junction to the bus stand.[3]

Zari zardozi is the district's ODOP product: embroidery with metallic threads, sequins, beads and ornaments on garments and textiles, sold in domestic and international markets.[5],[4]

Meta lets a business send free-form messages only inside the 24-hour window a customer opens, and prices each delivered message by category and the recipient's country calling code.[6]

Industries

Who in Kasganj sends WhatsApp messages

Four kinds of business, from the embroidery frame to the ghat.

  1. 01

    Zari zardozi units

    Hand embroidery with metallic thread and sequins on garments and fabrics, for buyers who want to see the work before they order.[4]

    On WhatsApp: Work-in-progress photos in reply · Order and dispatch updates · New designs to opted-in buyers

  2. 02

    Guest houses and dharamshalas at Soron

    Pilgrims, mainly from Rajasthan, Madhya Pradesh and Gujarat, book rooms near the Varaha temple and Hari Ki Pauri.[2],[3]

    On WhatsApp: Room confirmations · Directions and arrival contact · Check-out notes

  3. 03

    Drivers and travel desks

    Visitors move between Kasganj junction, Soron and the Kachhla bridge on the Ganga, about 12 km from Soron.[2],[3]

    On WhatsApp: Car and driver details · Pickup reminders · Fare replies

  4. 04

    Shops in the town

    Shops between the railway junction, Laxmi Gate and the bus stand serve residents and travellers.[3]

    On WhatsApp: Order-ready notices · Delivery updates · Offers to customers who opted in

Two kinds of waiting

Zardozi takes time. A buyer who orders an embroidered piece before the wedding season waits weeks, and the waiting goes better with news: the design approved, the work half done, the piece dispatched. Each of those is a utility message about an order the buyer placed, and photos sent when the buyer asks are simply replies.

Pilgrims wait differently. A family from Gujarat books Soron months ahead and wants to hear from the stay twice: when the booking is confirmed and the day before they travel. Both messages are about their booking. What they did not ask for is next year's offer, and that should reach them only if they said yes.

Language

Hindi, Gujarati and English

Soron's visitors come mainly from Rajasthan, Madhya Pradesh and Gujarat, so a stay may want Gujarati beside Hindi. Meta approves each language version separately.

Marwari, which many Rajasthani visitors speak, is not a Meta template language, so their templates go in Hindi. Inside the 24-hour window your staff can reply in any language. InfiQ's own support works in English and Hindi.

Template language

Prices in ₹, with USD and EUR

What a Kasganj booking or order costs to message

A plan from ₹999 a month, then each delivered message at the India rate: ₹0.145 for a photo or room reply, ₹0.19 for a booking confirmation or dispatch note, ₹0.94 for next season's offer to opted-in guests and ₹0.14 for a sign-in code.

Snapshot rates · as of 20 Oct 2026, 00:02 UTC

Lite

₹999 / month≈ $10.51 USD

₹833 / month, billed yearly≈ $8.76 USD

Growth

₹2,999 / month≈ $31.55 USD

₹2,499 / month, billed yearly≈ $26.29 USD

Enterprise

Custom volume pricing, custom SLA and dedicated infrastructure.

Per message to Kasganj · India

InfiQ per-message rates for Kasganj in rupees and USD
Category₹ INRUSD
Marketing₹0.9435$0.0099
Utility₹0.1941$0.0020
Authentication₹0.1402$0.0015
Service₹0.1450$0.0015
Per-message rates for all 47 markets, in ₹ and USD
Per-message rates by market, effective 1 October 2026
MarketMarketingUtilityAuthenticationService
Argentina$0.0572₹5.4352$0.0241₹2.2874$0.0241₹2.2874$0.0241₹2.2874
Bangladesh$0.0678₹6.4397$0.0034₹0.3254$0.0034₹0.3254$0.0034₹0.3254
Brazil$0.0578₹5.4970$0.0063₹0.5981$0.0063₹0.5981$0.0063₹0.5981
Chile$0.0822₹7.8162$0.0185₹1.7585$0.0185₹1.7585$0.0185₹1.7585
Colombia$0.0116₹1.0993$0.0007₹0.0706$0.0007₹0.0706$0.0007₹0.0706
Egypt$0.0596₹5.6629$0.0033₹0.3167$0.0033₹0.3167$0.0033₹0.3167
France$0.0795₹7.5588$0.0278₹2.6393$0.0278₹2.6393$0.0278₹2.6393
Germany$0.126₹12.0088$0.0509₹4.8386$0.0509₹4.8386$0.0509₹4.8386
Hong Kong$0.0678₹6.4397$0.0241₹2.2867$0.0241₹2.2867$0.0241₹2.2867
Hungary$0.0795₹7.5596$0.0323₹3.0700$0.0323₹3.0700$0.0323₹3.0700
India$0.0099₹0.9435$0.0020₹0.1941$0.0015₹0.1402$0.0015₹0.1450
Indonesia$0.0380₹3.6133$0.0231₹2.1979$0.0231₹2.1979$0.0231₹2.1979
Iraq$0.0316₹2.9992$0.0073₹0.6943$0.0073₹0.6943$0.0073₹0.6943
Israel$0.0327₹3.1045$0.0049₹0.4662$0.0049₹0.4662$0.0049₹0.4662
Italy$0.0735₹6.9847$0.0277₹2.6369$0.0277₹2.6369$0.0277₹2.6369
Kazakhstan$0.0559₹5.3098$0.0166₹1.5824$0.0166₹1.5824$0.0166₹1.5824
Kuwait$0.0733₹6.9671$0.0407₹3.8671$0.0407₹3.8671$0.0407₹3.8671
Malaysia$0.0796₹7.5644$0.0130₹1.2314$0.0130₹1.2314$0.0130₹1.2314
Mexico$0.0367₹3.4877$0.0079₹0.7471$0.0079₹0.7471$0.0079₹0.7471
Morocco$0.0383₹3.6425$0.0213₹2.0218$0.0213₹2.0218$0.0213₹2.0218
Netherlands$0.148₹14.0494$0.0463₹4.3987$0.0463₹4.3987$0.0463₹4.3987
Nepal$0.0678₹6.4397$0.0031₹0.2990$0.0031₹0.2990$0.0031₹0.2990
Nigeria$0.0478₹4.5421$0.0062₹0.5898$0.0062₹0.5898$0.0062₹0.5898
Oman$0.0316₹2.9992$0.0228₹2.1709$0.0228₹2.1709$0.0228₹2.1709
Pakistan$0.0438₹4.1620$0.0139₹1.3200$0.0139₹1.3200$0.0139₹1.3200
Peru$0.0651₹6.1843$0.0278₹2.6392$0.0278₹2.6392$0.0278₹2.6392
Poland$0.0338₹3.2105$0.0113₹1.0702$0.0113₹1.0702$0.0113₹1.0702
Qatar$0.0316₹2.9992$0.0111₹1.0547$0.0111₹1.0547$0.0111₹1.0547
Romania$0.0795₹7.5596$0.0268₹2.5436$0.0268₹2.5436$0.0268₹2.5436
Russia$0.0742₹7.0520$0.0370₹3.5173$0.0370₹3.5173$0.0370₹3.5173
Saudi Arabia$0.0532₹5.0537$0.0099₹0.9401$0.0099₹0.9401$0.0099₹0.9401
Singapore$0.0678₹6.4397$0.0148₹1.4072$0.0148₹1.4072$0.0148₹1.4072
South Africa$0.0351₹3.3385$0.0088₹0.8369$0.0088₹0.8369$0.0088₹0.8369
Spain$0.0654₹6.2161$0.0185₹1.7578$0.0185₹1.7578$0.0185₹1.7578
Sri Lanka$0.0678₹6.4397$0.0019₹0.1759$0.0019₹0.1759$0.0019₹0.1759
Turkey$0.0101₹0.9587$0.0008₹0.0792$0.0008₹0.0792$0.0008₹0.0792
Ukraine$0.0795₹7.5596$0.0275₹2.6138$0.0275₹2.6138$0.0275₹2.6138
United Arab Emirates$0.0532₹5.0537$0.0145₹1.3811$0.0145₹1.3811$0.0145₹1.3811
United Kingdom$0.0587₹5.5795$0.0204₹1.9346$0.0204₹1.9346$0.0204₹1.9346
North America$0.0231₹2.1976$0.0031₹0.2989$0.0031₹0.2989$0.0031₹0.2989
Rest of Africa$0.0208₹1.9796$0.0037₹0.3516$0.0037₹0.3516$0.0037₹0.3516
Rest of Asia Pacific$0.0779₹7.4057$0.0105₹0.9938$0.0105₹0.9938$0.0105₹0.9938
Rest of Central & Eastern Europe$0.0795₹7.5596$0.0196₹1.8595$0.0196₹1.8595$0.0196₹1.8595
Rest of Latin America$0.0684₹6.5048$0.0105₹0.9934$0.0105₹0.9934$0.0105₹0.9934
Rest of Middle East$0.0363₹3.4490$0.0084₹0.7998$0.0084₹0.7998$0.0084₹0.7998
Rest of Western Europe$0.0548₹5.2054$0.0158₹1.5019$0.0158₹1.5019$0.0158₹1.5019
Other$0.0559₹5.3098$0.0071₹0.6769$0.0071₹0.6769$0.0071₹0.6769
Currency converter

$10.51 USD

Indicative conversion at reference rates (ExchangeRate-API snapshot). InfiQ sets and invoices prices in Indian rupees, excluding GST; your bank’s rate on the day you pay will differ. Rates By Exchange Rate API.

Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A Gujarati template costs the same as a Hindi one, and a pilgrim from Ahmedabad on a +91 number pays the India rate. A zardozi buyer's foreign number is billed at that country's rate, in rupees on the pricing page. Invoices carry your Uttar Pradesh GSTIN.

Work out your own monthly cost by message type.

Calculate your exact cost

On InfiQ

What a Kasganj business runs on InfiQ

Matched to the matrix above.

  • Template manager and library

    Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.

    Approve booking, reminder and dispatch templates in Hindi, Gujarati and English once, before the pilgrim season.

  • Shared team inbox

    One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.

    The front desk and the owner of a Soron stay, or the embroidery floor and accounts of a zardozi unit, answer one number together.

  • Consent records and opt-out enforcement

    Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.

    The matrix's last column needs a record: each guest's or buyer's yes is stored with its time and source, and a STOP reply is enforced.

  • Published per-market rates

    InfiQ publishes its per-message rate for every Meta market in rupees, ex-GST, so the cost of messaging customers abroad is known before you send.

    A zardozi unit with a buyer abroad sees the rupee rate for that country before it sends a dispatch note.

Nearby

Around Kasganj, on the map

City pages for neighbouring markets in western Uttar Pradesh.

Etah, the district Kasganj was carved out of, has its own page about bells and brass; this one stays with zardozi and Soron. The India guide covers DPDP consent, DLT and the rules for the whole country.

Questions Kasganj businesses ask

Pilgrim families from Gujarat book our guest house near Hari Ki Pauri in Soron. Can our booking confirmation be in Gujarati?+
Yes. Gujarati (gu) is a Meta template language. Approve the confirmation and the day-before reminder in Gujarati and Hindi, and send each family the version they read. Both are utility templates at ₹0.19, as they are about a booking already made.
Groups from Rajasthan write to our Soron dharamshala in Marwari. Can our templates be in Marwari?+
No. Marwari is not on Meta's template-language list, so approved templates go in Hindi (hi). Inside the 24-hour window that opens when the group writes, your staff can reply in Marwari or any language, because free-form replies need no approval.
Our Kasganj zari zardozi unit sends a buyer photos of the embroidery before the wedding season. Do the photos need a template?+
Not if the buyer wrote to you in the last 24 hours: photos, videos and your answers are replies at ₹0.145 each, and each new message from the buyer restarts the window. A progress update you send days later goes as a utility template at ₹0.19.
A driver in Kasganj takes pilgrims from Soron to bathe at the Kachhla bridge on the Ganga. Can he send pickup times on WhatsApp?+
Yes. The car, the driver's number and the pickup time for a trip already booked are a utility template at ₹0.19. Keep offers for other trips out of it, or Meta may classify the message as marketing, which needs the passenger's opt-in.
Our shop near Laxmi Gate, between Kasganj junction and the bus stand, wants to send offers to past customers. What do we need first?+
Each customer's agreement to receive offers from you, with a record of when and how; a number from a bill is not an opt-in. The offer then goes as an approved marketing template at ₹0.94, with a way to stop receiving them.
Some of our Kasganj zardozi goes to buyers abroad. What does a dispatch note to a foreign number cost?+
Meta charges by the recipient's country code, so a foreign number is billed at InfiQ's published rate for that market, shown in rupees on the [pricing page](/pricing). The same note to an Indian +91 number costs ₹0.19.

Sources

Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.

  1. [1]Kasganj district: official website · District Administration, Kasganj · read 2026-10-21
  2. [2]History · District Administration, Kasganj · read 2026-10-21
  3. [3]Tourist places · District Administration, Kasganj · read 2026-10-21
  4. [4]Kasganj: zari zardozi · One District One Product, Government of Uttar Pradesh · read 2026-10-21
  5. [5]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-21
  6. [6]Pricing on the WhatsApp Business Platform · Meta for Developers · read 2026-10-21

Answer Kasganj's buyers and Soron's pilgrims from one number

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