WhatsApp Business API for Jagraon's guesthouses, mela stalls and traders
Jagraon was founded in 1688 and is best known for the Roshni Mela, which brings visitors from four states. Most of them write before they come, and a guesthouse has to answer all of them at once.
Trade 1
Roshni Mela stays and stalls
The mela at Peer Baba Mohkumdeen's mazar draws visitors from Punjab, Haryana, Uttar Pradesh and Himachal.
Trade 2
Garments and engineering goods
Ludhiana district's two ODOP entries; the district city is about 37 km away.
- State
- Punjab
- District
- Ludhiana; Jagraon is a sub-division[1]
- Founded
- 1688, by Rai Kamaluddin of Raikot[1]
- Fair
- Roshni Mela, at the mazar of Peer Baba Mohkumdeen[1]
- Home of
- Lala Lajpat Rai; his house is now a municipal library[1]
- District ODOP
- Readymade garments; engineering goods[2]
- Distances
- Ludhiana about 37 km, Moga 29 km[1]
For the guesthouses and stalls that fill for Jagraon's Roshni Mela, the cabs that take visitors to Lala Lajpat Rai's house and Guru Sar at Kaunke, and the traders in Ludhiana district's garments and engineering goods: how a visitor's question reaches the right person, and what each message costs in rupees.
See it work
One Roshni Mela room question, rising layer by layer
A family in Haryana asks a Jagraon guesthouse for a room for the mela nights. Lift the question from their phone through each layer until it reaches the owner.
Nothing in this climb costs a template, because the family started it. The template comes later, if at all: a confirmation the evening before they set out, when they have stopped writing.
During the mela the menu does most of the work. Every visitor asks about rooms, parking and the way to the mazar, and the staff see only the chats that need a person.
From a visitor's phone to the owner's
PayloadIs there a room for the Roshni Mela nights?
Enters at the bottom, travels up through 6 layers
Hop 6 of 6: the payload is in layer 1, The owner's phone. Through coexistence the owner still sees the chat on the WhatsApp Business app, on the same number.
Jagraon in seven lines
Invest India's ODOP list and IBEF's Punjab profile; the town's history, mela and distances are general background from Wikipedia.
Rai Kamaluddin of Raikot established Jagraon in 1688; the name is linked to a phrase for a place of great flooding, and the Satluj runs about 16 km away.[1]
Guru Hargobind visited the area in 1631–1632; Gurdwara Guru Sar in Kaunke village, about 7 km south-west of the town, marks the visit.[1]
Jagraon is the home of Lala Lajpat Rai; his house is now a municipal library, and his statue stands at the bus stand.[1]
The town is best known for the Roshni Mela at the mazar of Peer Baba Mohkumdeen, which draws visitors from Punjab, Haryana, Uttar Pradesh and Himachal Pradesh.[1]
Jagraon is a sub-division of Ludhiana district near the geographical centre of Punjab, about 37 km from Ludhiana, 29 km from Moga and 31 km from Nakodar.[1]
Invest India's ODOP list names readymade garments and engineering goods for Ludhiana district.[2]
IBEF describes Punjab as a key hub for yarn, readymade garments and hosiery and lists Punjabi, Hindi and English as its languages.[3]
Industries
Who in Jagraon answers on WhatsApp
Four businesses that follow from the mela, the town's history and the district's ODOP list.
- 01
Guesthouses and rooms for mela visitors
Visitors come to the Roshni Mela from Punjab, Haryana, Uttar Pradesh and Himachal Pradesh, and ask for rooms before they travel.[1]
On WhatsApp: Room, parking and directions in reply · Booking confirmation · Check-out bill
- 02
Stalls, sweet shops and caterers at the mela
The mela at Peer Baba Mohkumdeen's mazar is what the town is best known for.[1]
On WhatsApp: Order and price answers · Order-ready notes · Mela-week notes to customers who opted in
- 03
Cabs for Kaunke, Moga and Ludhiana
Gurdwara Guru Sar is about 7 km away at Kaunke, Moga 29 km and Ludhiana about 37 km.[1]
On WhatsApp: Fare replies · Pickup reminders · Driver name and vehicle number
- 04
Garment and engineering-goods traders
Readymade garments and engineering goods are Ludhiana district's two ODOP products.[2]
On WhatsApp: Catalogue photos and rates in reply · Order and dispatch notes · Invoices and payment reminders
Four states' visitors in one week
In mela week, Jagraon's guesthouses answer four states' questions on one number.
A fair that draws people from Punjab, Haryana, Uttar Pradesh and Himachal brings questions in Punjabi and Hindi all at once, most of them the same: is there a room, where can the car be parked, how far is the mazar. A guesthouse answering them one by one from a single phone falls behind on the first evening.
On WhatsApp's official API the answers cost the service rate because the visitors asked, and the repeated ones can come from a menu. What is left for staff is the booking itself, and the one template that follows it.
Punjabi and Hindi for the mela, English for the bills
All three are Meta template languages, and each version is its own template under the same name.
Replies need no template, so staff answer in whatever language a visitor writes. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Punjabi | pa | Visitors and customers from Punjab |
| Hindi | hi | Visitors from Haryana, Uttar Pradesh and Himachal Pradesh |
| English (India) | en_IN | Invoices, dispatch notes and buyers' offices |
Prices in ₹, with USD and EUR
What a Roshni Mela week costs a Jagraon guesthouse
Lite at ₹999 a month or Growth at ₹2,999, then each delivered message at the India rate: ₹0.145 for every reply to a visitor who wrote, ₹0.19 for a booking or bill note, ₹0.94 for a mela notice to past guests who opted in and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Jagraon · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A family from Himachal or Uttar Pradesh on an Indian number costs the same India rate as one from Ludhiana. Invoices are in rupees and carry your Punjab GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Jagraon business runs on InfiQ
Matched to the layers of the climb above.
- InfiQ Flows chatbot builder
A no-code builder for automated conversations (27 blocks, versioned publishing with rollback), priced per flow; the Growth plan includes one.
An InfiQ Flows menu answers the mela-week questions every visitor asks, rooms, parking, the way to the mazar, and hands bookings to staff.
- Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
Several people answer one number in mela week, with assignment, transfers and private notes on each family's room and dates.
- WhatsApp Coexistence
Keep using the WhatsApp Business app on the same number while the API runs alongside it, within Meta's coexistence limits.
The owner keeps the WhatsApp Business app on the same number and still sees the chats while the API and the inbox handle the rush.
Nearby
City pages around Jagraon
Neighbouring markets between Ludhiana, Moga and the Satluj, on the map.
Nakodar, about 31 km away across the Satluj, has its own page about its junction and highway; this one stays with Jagraon's mela, cabs and traders. The India guide covers DPDP, DLT and the rules for the whole country.
Guides for Jagraon teams
Questions Jagraon businesses ask
- Q1
Families from Haryana ask our Jagraon guesthouse for rooms in Roshni Mela week. Can a menu answer them before staff are up?
Yes. An InfiQ Flows menu can answer rooms, parking and the way to the mazar at any hour and pass bookings to staff. Every answer to a family who wrote is a reply at ₹0.145, with no template, in Hindi, Punjabi or any language.
- Q2
Our stall at Jagraon's Roshni Mela takes orders on WhatsApp. Can we tell last year's customers we will be there again?
Only the customers who agreed to hear from you. A we-are-back notice is a marketing template at ₹0.94, in Punjabi or Hindi, sent to customers whose yes is on record. An order-ready note for an order placed is utility at ₹0.19.
- Q3
Visitors to Lala Lajpat Rai's house in Jagraon ask our cab service for a trip on to Gurdwara Guru Sar at Kaunke. What does the booking confirmation cost?
A confirmation of a trip the visitor booked is a utility template at ₹0.19 per delivered message, with the time, the driver and the vehicle number as variables. Their questions about the route and the fare are replies at ₹0.145.
- Q4
Our Jagraon shop sells readymade garments from Ludhiana district's makers. Can the order-ready note be in Punjabi?
Yes. Punjabi (pa) is on Meta's template list, so the order-ready note can be a Punjabi utility template at ₹0.19, with a Hindi (hi) version under the same name. Replies to customers who write first need no template.
- Q5
We supply engineering goods from Jagraon to workshops in Moga, 29 km away, and bill in Busy. Can invoices and reminders go out automatically?
Yes. InfiQ's native Busy integration sends invoices and automatic payment reminders on WhatsApp, with no integration fee. Each one to a workshop's Indian number is a utility message at ₹0.19.
- Q6
The owner of our Jagraon guesthouse wants to keep seeing mela bookings on his own phone while staff use the inbox. Is that possible?
Yes. With WhatsApp Coexistence the WhatsApp Business app stays on the same number while the API and InfiQ's shared inbox run alongside it, within Meta's coexistence limits.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Jagraon (general history and geography only) · Wikipedia · read 2026-10-21
- [2]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-21
- [3]Punjab: state profile · India Brand Equity Foundation · read 2026-10-21
- [4]WhatsApp Business Platform: pricing · Meta for Developers · read 2026-10-21
- [5]WhatsApp Business Management API: message templates · Meta for Developers · read 2026-10-21
Answer Jagraon's mela week on one number
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