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West Bengal · 22.8° N, 88.7° E

WhatsApp Business API for Habra's dealers, shops and the towns along the Bangaon line

Habra sits where Jessore Road crosses the Bangaon line, with farmland on one side and commuter stations on the other. A shop here hears from a grower, a builder and a branch customer in the same hour. The question is who answers each of them.

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Nearby city pages: Ashoknagar Kalyangarh, Naihati, Bhatpara, Halisahar
State
West Bengal
District
North 24 Parganas, Barasat Sadar subdivision[4]
Block
Headquarters of Habra I[5]
Road
Jessore Road (NH 112)[5]
Rail
Sealdah–Bangaon line[5]
Templates
Bengali, Hindi, English

For Habra's dealers and shops on Jessore Road, the hardware sellers who serve the paddy, jute and potato growers of Habra I, delivery services along the Bangaon line and the town's coaching centres: how one WhatsApp number sends each chat to the desk that can answer it, Bengali templates and rupee costs.

See it work

One number, five desks, a morning of chats

A hardware and building-supplies dealer on Jessore Road runs a branch at Ashoknagar and a delivery van. Switch strategies to see how the morning's chats reach the right person.

Without routing, every chat lands on the owner's phone and waits. With a shared inbox, the dealer's staff each see the chats meant for them, and a customer who writes again goes back to the person who helped last time.

Routing changes nothing about Meta's rules. Each chat still opens a 24-hour window for replies, and anything sent after it, such as a delivery time for tomorrow's cement, goes as an approved template.

How a Habra dealer's chats are routed

6 / 6

Only agents with the required skill are eligible; the least busy of them wins.

Incoming · 0 left

  1. All 6 conversations have been routed.

Conversation 6 of 6 · Skills-based

Have the roofing sheets come in yet?(needs building)goes toBuilding supplies desk

Skills: needs building, and only Building supplies desk has it.

  • Building supplies desk

    2 of 3 open

    • building
    1. Rate for 50 bags of cement this week?needs building
    2. Have the roofing sheets come in yet?needs building

  • Hardware counter

    1 of 3 open

    • hardware
    1. Price of PVC pipe for a pump set?needs hardware

  • Ashoknagar branch

    1 of 2 open

    • ashoknagar
    1. Is the Ashoknagar shop open on Sunday?needs ashoknagar

  • Delivery van

    1 of 2 open

    • delivery
    1. Can the van bring cement to Maslandapur tomorrow?needs delivery

  • Accounts

    1 of 2 open

    • payment
    1. I paid last week's bill by UPI, please checkneeds payment

Waiting · 0

  1. Nobody waiting: every conversation found an agent.
Same 6 conversations, each strategy
StrategyRoutedWaitingSkill mismatches
Skills-based600
Sticky605
Least busy603
Skills routing sends cement and roofing questions to the building desk and delivery questions to the van; sticky routing keeps a returning customer with the person they spoke to; least-busy spreads the rest.

Conversation 6 of 6, Have the roofing sheets come in yet?: Skills: needs building, and only Building supplies desk has it.

Market brief

Habra and its block in seven lines

From the North 24 Parganas district administration and Invest India's ODOP list, with Wikipedia only for the town's geography, farming and transport.

  1. 01

    North 24 Parganas, West Bengal's most populous district, covers 4,094 sq km with 22 blocks and 27 municipalities, and shares a border of about 230 km with Bangladesh in the east.[1],[2]

  2. 02

    Habra is a municipality in the Barasat Sadar subdivision, on the north Bidyadhari plain of the lower Ganges delta; Ashoknagar Kalyangarh is among the places in its urban agglomeration.[4]

  3. 03

    Habra is the headquarters of the Habra I block, where the Bidyadhari river rises and the Jamuna flows through.[5]

  4. 04

    The block grows Aman, Boro and Aus paddy, wheat, jute, potatoes, pulses and oilseeds, and fish farming is significant.[5]

  5. 05

    Jessore Road (NH 112) and SH 3 run through the block, and Habra, Ashoknagar Road, Maslandapur, Sanhati Halt and Gobardanga are stations on its stretch of the Sealdah–Bangaon line.[5]

  6. 06

    The town's colleges include Sree Chaitanya College, Sree Chaitanya Mahavidyalaya, Banipur Mahila Mahavidyalaya and Techno India College at Banipur.[4]

  7. 07

    Invest India's ODOP list names steel furniture, jute diversified products and jewellery boxes as the district's products.[3]

Industries

Who in Habra messages customers

Four kinds of sender in a town between the fields and the line.

  1. 01

    Hardware and building-supplies dealers

    Dealers selling tools and pump pipes to the block's paddy, jute and potato growers, and building supplies to the town.[5]

    On WhatsApp: Stock and rate replies · Delivery-time templates · Season offers to growers who opted in

  2. 02

    Shops on Jessore Road

    Shops along the highway serving Habra and the towns of its urban agglomeration, such as Ashoknagar Kalyangarh.[4]

    On WhatsApp: Order-ready notices · Branch timings in reply · Festival offers to opted-in customers

  3. 03

    Delivery and transport services

    Vans and couriers covering the stations of the Bangaon line, from Habra to Gobardanga.[5]

    On WhatsApp: Pickup and drop confirmations · Out-for-delivery notices · Proof-of-delivery photos in reply

  4. 04

    Coaching and tuition centres

    Classes for students of Sree Chaitanya College, Banipur's colleges and the town's schools, often run with parents.[4]

    On WhatsApp: Admission enquiry replies · Test-date reminders to parents · Fee-due notices

Between the fields and the line

Habra's businesses face two ways. Towards the block's fields, where the crop calendar decides when growers need pipes and tools and when they have money to pay. Towards the railway and Jessore Road, where branch customers, builders and parents expect an answer the same day.

That mix is why a shared inbox matters more here than broadcasts. The building desk knows which sheets are in stock; the van driver knows when the cement will reach Maslandapur; accounts know whether a UPI payment arrived. One number with routing lets each of them answer their own chats, while the customer sees a single conversation.

Bengali first, Hindi for suppliers

Meta approves each template once per language.

Store each contact's language with their number and send the matching version of the delivery or fee template. Replies inside the 24-hour window can be in any language your staff write.

Meta template languages relevant to Habra
LanguageMeta codeUse it for
BengalibnGrowers, customers and parents
HindihiSuppliers, drivers and buyers from other states
English (India)en_INInvoices, colleges and company buyers

Prices in ₹, with USD and EUR

What a Habra dealer's morning costs

Plans from ₹999 a month, plus each delivered message at the India rate: ₹0.145 for each routed reply, ₹0.19 for a delivery time, payment receipt or fee notice, ₹0.94 for a season offer to growers who opted in, and ₹0.14 for a login code.

Snapshot rates · as of 20 Oct 2026, 00:02 UTC

Lite

₹999 / month≈ $10.51 USD

₹833 / month, billed yearly≈ $8.76 USD

Growth

₹2,999 / month≈ $31.55 USD

₹2,499 / month, billed yearly≈ $26.29 USD

Enterprise

Custom volume pricing, custom SLA and dedicated infrastructure.

Per message to Habra · India

InfiQ per-message rates for Habra in rupees and USD
Category₹ INRUSD
Marketing₹0.9435$0.0099
Utility₹0.1941$0.0020
Authentication₹0.1402$0.0015
Service₹0.1450$0.0015
Per-message rates for all 47 markets, in ₹ and USD
Per-message rates by market, effective 1 October 2026
MarketMarketingUtilityAuthenticationService
Argentina$0.0572₹5.4352$0.0241₹2.2874$0.0241₹2.2874$0.0241₹2.2874
Bangladesh$0.0678₹6.4397$0.0034₹0.3254$0.0034₹0.3254$0.0034₹0.3254
Brazil$0.0578₹5.4970$0.0063₹0.5981$0.0063₹0.5981$0.0063₹0.5981
Chile$0.0822₹7.8162$0.0185₹1.7585$0.0185₹1.7585$0.0185₹1.7585
Colombia$0.0116₹1.0993$0.0007₹0.0706$0.0007₹0.0706$0.0007₹0.0706
Egypt$0.0596₹5.6629$0.0033₹0.3167$0.0033₹0.3167$0.0033₹0.3167
France$0.0795₹7.5588$0.0278₹2.6393$0.0278₹2.6393$0.0278₹2.6393
Germany$0.126₹12.0088$0.0509₹4.8386$0.0509₹4.8386$0.0509₹4.8386
Hong Kong$0.0678₹6.4397$0.0241₹2.2867$0.0241₹2.2867$0.0241₹2.2867
Hungary$0.0795₹7.5596$0.0323₹3.0700$0.0323₹3.0700$0.0323₹3.0700
India$0.0099₹0.9435$0.0020₹0.1941$0.0015₹0.1402$0.0015₹0.1450
Indonesia$0.0380₹3.6133$0.0231₹2.1979$0.0231₹2.1979$0.0231₹2.1979
Iraq$0.0316₹2.9992$0.0073₹0.6943$0.0073₹0.6943$0.0073₹0.6943
Israel$0.0327₹3.1045$0.0049₹0.4662$0.0049₹0.4662$0.0049₹0.4662
Italy$0.0735₹6.9847$0.0277₹2.6369$0.0277₹2.6369$0.0277₹2.6369
Kazakhstan$0.0559₹5.3098$0.0166₹1.5824$0.0166₹1.5824$0.0166₹1.5824
Kuwait$0.0733₹6.9671$0.0407₹3.8671$0.0407₹3.8671$0.0407₹3.8671
Malaysia$0.0796₹7.5644$0.0130₹1.2314$0.0130₹1.2314$0.0130₹1.2314
Mexico$0.0367₹3.4877$0.0079₹0.7471$0.0079₹0.7471$0.0079₹0.7471
Morocco$0.0383₹3.6425$0.0213₹2.0218$0.0213₹2.0218$0.0213₹2.0218
Netherlands$0.148₹14.0494$0.0463₹4.3987$0.0463₹4.3987$0.0463₹4.3987
Nepal$0.0678₹6.4397$0.0031₹0.2990$0.0031₹0.2990$0.0031₹0.2990
Nigeria$0.0478₹4.5421$0.0062₹0.5898$0.0062₹0.5898$0.0062₹0.5898
Oman$0.0316₹2.9992$0.0228₹2.1709$0.0228₹2.1709$0.0228₹2.1709
Pakistan$0.0438₹4.1620$0.0139₹1.3200$0.0139₹1.3200$0.0139₹1.3200
Peru$0.0651₹6.1843$0.0278₹2.6392$0.0278₹2.6392$0.0278₹2.6392
Poland$0.0338₹3.2105$0.0113₹1.0702$0.0113₹1.0702$0.0113₹1.0702
Qatar$0.0316₹2.9992$0.0111₹1.0547$0.0111₹1.0547$0.0111₹1.0547
Romania$0.0795₹7.5596$0.0268₹2.5436$0.0268₹2.5436$0.0268₹2.5436
Russia$0.0742₹7.0520$0.0370₹3.5173$0.0370₹3.5173$0.0370₹3.5173
Saudi Arabia$0.0532₹5.0537$0.0099₹0.9401$0.0099₹0.9401$0.0099₹0.9401
Singapore$0.0678₹6.4397$0.0148₹1.4072$0.0148₹1.4072$0.0148₹1.4072
South Africa$0.0351₹3.3385$0.0088₹0.8369$0.0088₹0.8369$0.0088₹0.8369
Spain$0.0654₹6.2161$0.0185₹1.7578$0.0185₹1.7578$0.0185₹1.7578
Sri Lanka$0.0678₹6.4397$0.0019₹0.1759$0.0019₹0.1759$0.0019₹0.1759
Turkey$0.0101₹0.9587$0.0008₹0.0792$0.0008₹0.0792$0.0008₹0.0792
Ukraine$0.0795₹7.5596$0.0275₹2.6138$0.0275₹2.6138$0.0275₹2.6138
United Arab Emirates$0.0532₹5.0537$0.0145₹1.3811$0.0145₹1.3811$0.0145₹1.3811
United Kingdom$0.0587₹5.5795$0.0204₹1.9346$0.0204₹1.9346$0.0204₹1.9346
North America$0.0231₹2.1976$0.0031₹0.2989$0.0031₹0.2989$0.0031₹0.2989
Rest of Africa$0.0208₹1.9796$0.0037₹0.3516$0.0037₹0.3516$0.0037₹0.3516
Rest of Asia Pacific$0.0779₹7.4057$0.0105₹0.9938$0.0105₹0.9938$0.0105₹0.9938
Rest of Central & Eastern Europe$0.0795₹7.5596$0.0196₹1.8595$0.0196₹1.8595$0.0196₹1.8595
Rest of Latin America$0.0684₹6.5048$0.0105₹0.9934$0.0105₹0.9934$0.0105₹0.9934
Rest of Middle East$0.0363₹3.4490$0.0084₹0.7998$0.0084₹0.7998$0.0084₹0.7998
Rest of Western Europe$0.0548₹5.2054$0.0158₹1.5019$0.0158₹1.5019$0.0158₹1.5019
Other$0.0559₹5.3098$0.0071₹0.6769$0.0071₹0.6769$0.0071₹0.6769
Currency converter

$10.51 USD

Indicative conversion at reference rates (ExchangeRate-API snapshot). InfiQ sets and invoices prices in Indian rupees, excluding GST; your bank’s rate on the day you pay will differ. Rates By Exchange Rate API.

Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Routing and the shared inbox carry no per-message charge; only delivered messages are billed. A contact on a Bangladesh +880 number is billed at Bangladesh's rate, published in rupees on the pricing page. Invoices carry your West Bengal GSTIN.

Work out your own monthly cost by message type.

Calculate your exact cost

On InfiQ

What a Habra business runs on InfiQ

The tools behind the router.

  1. Shared team inbox

    The farm desk, the counter, the Ashoknagar branch, the van and accounts answer from one number, with transfers, labels and notes; 10 users on Lite and 25 on Growth.

  2. Template manager and library

    Delivery-time, payment-received and fee-due templates in Bengali, approved before the sowing season's rush.

  3. Consent records and opt-out enforcement

    A grower's yes to season offers is stored with its time and source, so offers reach only those who asked.

  4. InfiQ Flows chatbot builder

    A menu that asks whether the customer wants building supplies, hardware, a branch or delivery can sort chats before a person picks them up.

Nearby

City pages near Habra

The nearest city pages in North 24 Parganas and around Kolkata, nearest first.

Basirhat, to the south-east, has its own page about its wholesale trade. The India guide covers DPDP consent across the country.

Guides for Habra teams

Questions Habra businesses ask

Our shop on Jessore Road in Habra gets pump-pipe questions from growers and cement questions from builders. Can one number send each chat to the right person?+
Yes. With a shared inbox, chats can be routed by topic, by who last helped the customer, or to whoever is least busy. Each reply is charged at ₹0.145, and routing itself adds no charge.
We deliver from Habra to Ashoknagar Road, Maslandapur and Gobardanga. Can we send customers their delivery time the evening before?+
Yes. A delivery time for an order already placed is a utility template, approved once in Bengali and sent at ₹0.19. It can go even if the customer last wrote days ago, and it needs no opt-in to offers.
Our coaching centre in Habra teaches students from Sree Chaitanya College and Banipur. Can we send test dates to their parents?+
Yes, to parents who gave you their number for that purpose. Test dates and fee notices are utility templates at ₹0.19. Note whose number it is and what they agreed to; the [India guide](/whatsapp-business-api/countries/india) covers DPDP consent.
Can we send a Boro-season offer on pump-set pipes to every grower in our Habra I customer list?+
Only to growers who agreed to receive offers, with a record of when and how. A past purchase is not an opt-in. The offer goes as an approved marketing template at ₹0.94, with a way to opt out.
A customer writes to our Habra shop at 11 at night. If we reply when we open on Jessore Road at 9, can we still send free-form messages?+
Yes. The window lasts 24 hours from the customer's last message, so a reply at 9 the next morning is well inside it. Replies cost ₹0.145 each, and every new message from the customer starts the 24 hours again.
A family in Bangladesh asks our Habra shop to send goods to relatives here. What does a reply to their +880 number cost?+
Meta charges by the recipient's country code, so a reply to a +880 number is billed at Bangladesh's rate, not India's. InfiQ publishes that rate in rupees on the [pricing page](/pricing), and the [Bangladesh guide](/whatsapp-business-api/countries/bangladesh) covers customers there.
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Sources

Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.

  1. [1]North 24 Parganas district: official website · District Administration, North 24 Parganas · read 2026-10-20
  2. [2]About district · District Administration, North 24 Parganas · read 2026-10-20
  3. [3]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-20
  4. [4]Habra (subdivision, geography and colleges only) · Wikipedia · read 2026-10-20
  5. [5]Habra I (geography, crops and transport only) · Wikipedia · read 2026-10-20

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