Saree shops
More than a thousand shops sell to walk-in buyers and to buyers who write in after seeing a photo, many of them already on WhatsApp.[2]
- Photo and price replies
- Order and advance confirmations
- Dispatch notes with tracking
Andhra Pradesh · 14.4° N, 77.7° E
Dharmavaram has woven silk on the Chitravathi for centuries, and the district now lists WhatsApp sellers beside APCO and GeM as channels for its sarees. A buyer's first question is usually a photo request, and the rules start there.
For Dharmavaram's silk saree shops, weavers' societies and master weavers, and the puppet makers nearby: how the official WhatsApp Business API carries a buyer's enquiry from the first photo to the dispatch note, which messages need a Telugu or English template, and what each one costs in rupees.
See it work
A buyer in Bengaluru sees a Dharmavaram saree and writes to the shop. Follow the enquiry round the diagram: which steps are free-form replies, where her consent is recorded, and which notes need an approved template.
Most of a Dharmavaram shop's WhatsApp day is the top row: someone asks for photos of a border or a colour, and the counter answers. Those answers need no approval, because the buyer wrote first; the 24-hour service window explains how long the shop has to reply freely.
The bottom row is different. Once the buyer has ordered and said yes to updates, a note about her saree, a purity-test result or a courier number, is a utility template the shop starts. Record the date of that yes with the order.
Hop 5 of 5
Purity test noteDispatch noteSaree packed
Arrives at Dispatch note — Utility template with the courier's number.
Hop 5 of 5: Purity test note to Dispatch note — Saree packed.
Market brief
From Sri Sathya Sai district's ODOP and tourism pages, Invest India's ODOP list and IBEF's Andhra Pradesh profile.
Dharmavaram was founded in 1153–54 on the banks of the Chitravathi and named after Dharmamba, the founder's mother; records from 1895 count 172 handlooms in the town.[1]
Dharmavaram silk sarees are Sri Sathya Sai district's One District One Product: pure mulberry silk, handwoven with zari, with peacock and parrot designs the most traditional.[3],[1]
The cluster began with nearly 100 families; the district's ODOP page now counts more than 28,000 weaver families across Sri Sathya Sai and Rayalaseema.[1]
The district's tourism page counts more than a thousand saree shops in the town and about 30 silk cooperative societies, says Dharmavaram silk is exported to Germany, France and other countries, and calls it the only place with a Silk Exchange.[2]
Channels named on the ODOP page include APCO's website, GeM, Instagram, Facebook and WhatsApp sellers, with expos from Vijayawada and Tirupati to Bharat Tex 2024 in New Delhi.[1]
The Regional Silk Technology Research Station of the Central Silk Board in Dharmavaram tests silk purity, denier and yarn at nominal charges.[1]
Puttaparthi is 38 km by road, Bengaluru 184 km, and Nimmalakunta, a village of leather puppet makers, 10 km from Dharmavaram.[2]
IBEF counts textile and leather among Andhra Pradesh's key industries.[4]
Four kinds of business on the silk street and around it.
More than a thousand shops sell to walk-in buyers and to buyers who write in after seeing a photo, many of them already on WhatsApp.[2]
Societies of 10 to 25 members take their sarees to expos and sell through APCO and GeM, and meet new buyers at the Buyer Seller Meet held in the town.[1]
Entrepreneurs listed with 30 weavers each take custom orders, where a buyer waits weeks and wants to know where her saree stands.[1]
Nimmalakunta, 10 km away, makes the leather puppets the district also lists among its products, for collectors and shops far from Rayalaseema.[2],[3]
A Dharmavaram saree travels further than most local products, so a shop or society may need more than one template language. Each is approved once per template.
Write each template only in the languages your buyers read. Inside the 24-hour window, staff can reply in any language without a template. InfiQ's own support team works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Telugu | te | Buyers across Andhra Pradesh and Telangana |
| Kannada | kn | Buyers from Bengaluru and across the Karnataka border |
| Hindi | hi | Buyers met at APCO expos in Lucknow, Bhubaneswar or Jamshedpur |
| English (India) | en_IN | GeM buyers, boutiques in other states and buyers abroad |
On InfiQ
The tools behind each box of the diagram.
Keep using the WhatsApp Business app on the same number while the API runs alongside it, within Meta's coexistence limits.
A shop already sending saree photos from the WhatsApp Business app keeps the app on the same number while the API runs beside it, within Meta's limits.
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
The owner, the counter and the packing desk answer one number, with labels for enquiries, orders and dispatches so a buyer's thread is never dropped.
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Draft Telugu, Kannada and English order, loom and dispatch templates from the library and track each through Meta's approval.
InfiQ publishes its per-message rate for every Meta market in rupees, ex-GST, so the cost of messaging customers abroad is known before you send.
For buyers in Germany or France, the per-message rate for their country code is published in rupees before anything is sent.
Prices in ₹, with USD and EUR
Plans from ₹999 a month, plus each delivered message at the India rate: ₹0.19 for an order or dispatch note, ₹0.94 for a new-design broadcast, ₹0.14 for a login code and ₹0.145 for each reply to a buyer's photo request.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Dharmavaram · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Buyers in Bengaluru, Hyderabad or Lucknow have +91 numbers and are billed at the India rate; buyers abroad at their own country's rate. Invoices carry your Andhra Pradesh GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costNearby
City pages for the nearest markets, nearest first.
Dharmavaram's sarees travel through the towns around it; each page looks at its own trades, and the India guide covers DPDP, DLT and the rules for the whole country.
Question: Our shop on Dharmavaram's saree street sends photos of peacock and parrot borders to buyers who write in. Do those replies need templates?
Answer: No. When a buyer writes first, your staff can answer with photos, prices and questions for 24 hours without a template, each reply a service message at ₹0.145. A template is needed only when you write first or the window has closed, for example to tell her the saree has shipped.
Question: Buyers we meet at the Buyer Seller Meet in Dharmavaram want news while their saree is on the loom. What kind of message is that?
Answer: A progress note about a saree the buyer has ordered, with no offer in it, is a utility template at ₹0.19. Ask at the meet whether she wants WhatsApp updates and record the date of her yes. A note about new designs she has not asked about is marketing at ₹0.94.
Question: Can we tell a buyer the Regional Silk Technology Research Station in Dharmavaram tested the silk in her saree?
Answer: Yes, if it was tested: a note about her own order with the result is a utility template, and the template can carry the test report as a document. Never send it for a saree that was not tested. The station offers purity, denier and yarn tests at nominal charges.
Question: Our weavers' society sells through APCO and on GeM as well as from Dharmavaram. Can one WhatsApp number handle all of those buyers?
Answer: Yes. One number on the shared team inbox can be answered by several office-bearers, with labels for expo, GeM and walk-in buyers and private notes on each thread. Lite gives 10 users. The orders themselves stay on APCO and GeM; WhatsApp carries the updates buyers agreed to.
Question: Buyers in Germany and France ask about Dharmavaram silk. What does a message to them cost?
Answer: Meta charges by the recipient's country code, so a German or French number is billed at that market's rate, published in rupees on the pricing page. A dispatch note to them is utility; a new-collection message is marketing and needs their opt-in. The Germany guide covers consent rules there.
Question: A leather puppet maker in Nimmalakunta, 10 km from Dharmavaram, gets a few orders a month from collectors. Is the Lite plan enough?
Answer: Usually, yes. Lite is ₹999 a month with the shared inbox for 10 users, plus each delivered message at the India rate. Growth, at ₹2,999 a month, adds the developer API if you connect a shop or order system. Start with a 7-day Lite trial, no card needed.
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
Start a 7-day Lite trial, no card needed, or talk to us about the Telugu and English order and dispatch templates a shop or society needs first.