Tourism
Tourism revenue reached €20.97 billion from January to August 2026, up 3.3% on a year earlier, with 57.3 million overnight stays; UK guests accounted for 17.9% of nights.[9]
- Booking confirmations
- Check-in details
- Concierge chat in English
Europe · Meta market: Rest of Western Europe
WhatsApp Business API for Portugal, in European Portuguese
Drag or swipe to rotate. Use the arrow keys to rotate, plus and minus to zoom, and 0 to reset.
Exports worth almost half of GDP, a tourism year still growing, and a regulator that puts the proof of consent on the sender: write to Portugal's customers in their own Portuguese, with consent you can show.
For Indian businesses with customers in Portugal, and Portuguese companies weighing InfiQ: why templates should be written in European Portuguese, what the CNPD's 2022 guideline says about consent for electronic marketing, which rate applies to Portuguese numbers, and how to start.
Language
One update, in the Portuguese Portugal reads
Meta lists Portuguese (Portugal) and Portuguese (Brazil) as separate template languages. Switch between the pt_PT version of a shipping update and its English twin.
The difference is not cosmetic. Written for Brazil, the same update would say "seu pedido" where a customer in Lisbon expects "a sua encomenda", and would address her differently throughout. Because Meta approves each language version on its own, a pt_PT template is a separate submission, not a setting on a pt_BR one.
Portuguese is the official language under the Constitution, and the English version serves the foreign guests and international buyers much of Portugal's trade depends on. Replies inside the 24-hour customer window can be in whichever language the customer writes.
Template language
YYour business · Portugal
Olá Inês, a sua encomenda n.º 3107 foi expedida hoje e deve chegar na sexta-feira. Se tiver alguma dúvida, responda a esta mensagem.10:42
Portuguese (Portugal) template (pt_PT). Example text written for this page; your own templates go through Meta’s review.
A small market that sells to the world
Portugal in five sourced lines, from AICEP, the IMF and SIBS.
Exports were equivalent to 46.7% of Portugal's GDP in 2024, and GDP per capita was €27,816 at current prices in 2025.[4]
Services account for about 77% of gross value added; industry, construction and energy for 21%; agriculture, forestry and fishing for 2% (the year of the shares is not stated).[4]
The IMF projects real GDP growth of 1.9% for Portugal in 2026.[7]
The resident population was 10,749,635 in 2024 (INE, as cited by AICEP), with about 3.0 million people in the Lisbon metropolitan area (PORDATA 2023).[4]
MB WAY, the SIBS mobile payment app, is used by more than 185,000 businesses and merchants and works with 94% of Portuguese issuing banks.[8]
The Constitution makes Portuguese the official language (article 11).[1]
Four sectors, four kinds of message
Where Portuguese companies, and the Indian businesses that sell to or work for them, already have a reason to message.
Footwear
Portugal was Europe's second-largest footwear producer in 2025, exporting about 93% of its output to 174 markets (APICCAPS, via AICEP).[10]
- Order status for foreign buyers
- Sample approvals
- Shipment updates
Automotive and mobility
322,404 vehicles were produced in 2022 and vehicle-component exports reached €9.1 billion; Volkswagen, Stellantis, Mitsubishi Fuso Trucks and Toyota build vehicles in Portugal.[11]
- B2B order notifications
- Logistics updates to plants
- Distributor support
Digital and shared services
AICEP says the digital sector has attracted 120 foreign companies (undated) and lists shared services among Portugal's key industries; Porto hosts new centres such as ManpowerGroup's Global Business Centre (2025).[12],[13]
- Support desks for international clients
- Employee helpdesks
- Shift and travel alerts
See it work
Which consent does this message need?
CNPD Guideline 1/2022 sorts electronic direct marketing to individuals into three cases. Answer two questions to find yours.
Two more lines of the guideline shape a WhatsApp list. Consent must be informed, specific, free, unambiguous and express, and the controller carries the burden of proving it, with an up-to-date list of the people who agreed.
The guideline does not deal with companies as recipients: marketing to legal persons follows a separate regime in articles 13.º-A and 13.º-B of Lei 41/2004, which this page does not summarise.
The CNPD's three cases, applied to a WhatsApp offer
Question 1 · up to 2
Is the person already your customer?
Your answers
None yet — pick an answer to start down the tree.
Path map
Depth 0 of up to 2. Circles are questions, squares are outcomes.
All possible outcomes (3)
Prior and express consent first
With no existing relationship, electronic marketing is allowed only with the person's prior and express consent. Pre-ticked boxes, silence and inaction do not count.
Path: “No”
No new consent, but a right to object
For similar products, an existing customer can be contacted without fresh consent if they can object when their details are collected and in every message. WhatsApp's own policy still requires their opt-in to messages from you.
Path: “Yes” → “Yes, similar”
Prior and express consent
A different product line needs the customer's prior and express consent, even though they already buy from you.
Path: “Yes” → “No, something different”
Question 1: Is the person already your customer? 2 options.
Compliance
Lei 41/2004 and the CNPD's 2022 guideline
Portugal treats electronic direct marketing as a matter for a special law, with the GDPR filling the gaps around it.
Point 1
The channels the guideline names
Email, SMS/MMS and phone calls, whether automated or made by a person. It does not mention WhatsApp, so treating WhatsApp messages as covered is an interpretation.[5]
Point 2
What valid consent looks like
Informed, specific, free, unambiguous and express. Pre-ticked boxes, silence and inaction are not consent.[5]
Point 3
Who has to prove it
The controller bears the burden of proving consent and must keep an up-to-date list of the people who gave it.[5]
Point 4
Why the CNPD wrote it
It received about 4,000 complaints about unsolicited electronic marketing between May 2019 and January 2022: 528 in 2019, 1,256 in 2020 and 2,075 in 2021.[5]
Point 5
WhatsApp's own opt-in
Meta's Business Messaging Policy requires a person's opt-in to messages from your business, whichever of the CNPD's cases applies.[14]
- A summary of public guidance from the sources cited, not legal advice.
Prices in ₹ and EUR
What a message to Portugal costs
Portugal has no line of its own on Meta's rate card: Portuguese numbers are charged at the Rest of Western Europe rate. Plans start at ₹999 a month, and the converter shows euros beside rupees.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ €9.38 EUR
₹833 / month, billed yearly≈ €7.83 EUR
Growth
₹2,999 / month≈ €28.17 EUR
₹2,499 / month, billed yearly≈ €23.48 EUR
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Portugal · Rest of Western Europe (regional rate)
| Category | ₹ INR | EUR |
|---|---|---|
| Marketing | ₹5.2054 | €0.0489 |
| Utility | ₹1.5019 | €0.0141 |
| Authentication | ₹1.5019 | €0.0141 |
| Service | ₹1.5019 | €0.0141 |
Per-message rates for all 47 markets, in ₹ and EUR
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | €0.0511₹5.4352 | €0.0215₹2.2874 | €0.0215₹2.2874 | €0.0215₹2.2874 |
| Bangladesh | €0.0605₹6.4397 | €0.0031₹0.3254 | €0.0031₹0.3254 | €0.0031₹0.3254 |
| Brazil | €0.0516₹5.4970 | €0.0056₹0.5981 | €0.0056₹0.5981 | €0.0056₹0.5981 |
| Chile | €0.0734₹7.8162 | €0.0165₹1.7585 | €0.0165₹1.7585 | €0.0165₹1.7585 |
| Colombia | €0.0103₹1.0993 | €0.0007₹0.0706 | €0.0007₹0.0706 | €0.0007₹0.0706 |
| Egypt | €0.0532₹5.6629 | €0.0030₹0.3167 | €0.0030₹0.3167 | €0.0030₹0.3167 |
| France | €0.0710₹7.5588 | €0.0248₹2.6393 | €0.0248₹2.6393 | €0.0248₹2.6393 |
| Germany | €0.113₹12.0088 | €0.0455₹4.8386 | €0.0455₹4.8386 | €0.0455₹4.8386 |
| Hong Kong | €0.0605₹6.4397 | €0.0215₹2.2867 | €0.0215₹2.2867 | €0.0215₹2.2867 |
| Hungary | €0.0710₹7.5596 | €0.0288₹3.0700 | €0.0288₹3.0700 | €0.0288₹3.0700 |
| India | €0.0089₹0.9435 | €0.0018₹0.1941 | €0.0013₹0.1402 | €0.0014₹0.1450 |
| Indonesia | €0.0339₹3.6133 | €0.0206₹2.1979 | €0.0206₹2.1979 | €0.0206₹2.1979 |
| Iraq | €0.0282₹2.9992 | €0.0065₹0.6943 | €0.0065₹0.6943 | €0.0065₹0.6943 |
| Israel | €0.0292₹3.1045 | €0.0044₹0.4662 | €0.0044₹0.4662 | €0.0044₹0.4662 |
| Italy | €0.0656₹6.9847 | €0.0248₹2.6369 | €0.0248₹2.6369 | €0.0248₹2.6369 |
| Kazakhstan | €0.0499₹5.3098 | €0.0149₹1.5824 | €0.0149₹1.5824 | €0.0149₹1.5824 |
| Kuwait | €0.0654₹6.9671 | €0.0363₹3.8671 | €0.0363₹3.8671 | €0.0363₹3.8671 |
| Malaysia | €0.0711₹7.5644 | €0.0116₹1.2314 | €0.0116₹1.2314 | €0.0116₹1.2314 |
| Mexico | €0.0328₹3.4877 | €0.0070₹0.7471 | €0.0070₹0.7471 | €0.0070₹0.7471 |
| Morocco | €0.0342₹3.6425 | €0.0190₹2.0218 | €0.0190₹2.0218 | €0.0190₹2.0218 |
| Netherlands | €0.132₹14.0494 | €0.0413₹4.3987 | €0.0413₹4.3987 | €0.0413₹4.3987 |
| Nepal | €0.0605₹6.4397 | €0.0028₹0.2990 | €0.0028₹0.2990 | €0.0028₹0.2990 |
| Nigeria | €0.0427₹4.5421 | €0.0055₹0.5898 | €0.0055₹0.5898 | €0.0055₹0.5898 |
| Oman | €0.0282₹2.9992 | €0.0204₹2.1709 | €0.0204₹2.1709 | €0.0204₹2.1709 |
| Pakistan | €0.0391₹4.1620 | €0.0124₹1.3200 | €0.0124₹1.3200 | €0.0124₹1.3200 |
| Peru | €0.0581₹6.1843 | €0.0248₹2.6392 | €0.0248₹2.6392 | €0.0248₹2.6392 |
| Poland | €0.0302₹3.2105 | €0.0101₹1.0702 | €0.0101₹1.0702 | €0.0101₹1.0702 |
| Qatar | €0.0282₹2.9992 | €0.0099₹1.0547 | €0.0099₹1.0547 | €0.0099₹1.0547 |
| Romania | €0.0710₹7.5596 | €0.0239₹2.5436 | €0.0239₹2.5436 | €0.0239₹2.5436 |
| Russia | €0.0662₹7.0520 | €0.0330₹3.5173 | €0.0330₹3.5173 | €0.0330₹3.5173 |
| Saudi Arabia | €0.0475₹5.0537 | €0.0088₹0.9401 | €0.0088₹0.9401 | €0.0088₹0.9401 |
| Singapore | €0.0605₹6.4397 | €0.0132₹1.4072 | €0.0132₹1.4072 | €0.0132₹1.4072 |
| South Africa | €0.0314₹3.3385 | €0.0079₹0.8369 | €0.0079₹0.8369 | €0.0079₹0.8369 |
| Spain | €0.0584₹6.2161 | €0.0165₹1.7578 | €0.0165₹1.7578 | €0.0165₹1.7578 |
| Sri Lanka | €0.0605₹6.4397 | €0.0017₹0.1759 | €0.0017₹0.1759 | €0.0017₹0.1759 |
| Turkey | €0.0090₹0.9587 | €0.0007₹0.0792 | €0.0007₹0.0792 | €0.0007₹0.0792 |
| Ukraine | €0.0710₹7.5596 | €0.0246₹2.6138 | €0.0246₹2.6138 | €0.0246₹2.6138 |
| United Arab Emirates | €0.0475₹5.0537 | €0.0130₹1.3811 | €0.0130₹1.3811 | €0.0130₹1.3811 |
| United Kingdom | €0.0524₹5.5795 | €0.0182₹1.9346 | €0.0182₹1.9346 | €0.0182₹1.9346 |
| North America | €0.0206₹2.1976 | €0.0028₹0.2989 | €0.0028₹0.2989 | €0.0028₹0.2989 |
| Rest of Africa | €0.0186₹1.9796 | €0.0033₹0.3516 | €0.0033₹0.3516 | €0.0033₹0.3516 |
| Rest of Asia Pacific | €0.0696₹7.4057 | €0.0093₹0.9938 | €0.0093₹0.9938 | €0.0093₹0.9938 |
| Rest of Central & Eastern Europe | €0.0710₹7.5596 | €0.0175₹1.8595 | €0.0175₹1.8595 | €0.0175₹1.8595 |
| Rest of Latin America | €0.0611₹6.5048 | €0.0093₹0.9934 | €0.0093₹0.9934 | €0.0093₹0.9934 |
| Rest of Middle East | €0.0324₹3.4490 | €0.0075₹0.7998 | €0.0075₹0.7998 | €0.0075₹0.7998 |
| Rest of Western Europe | €0.0489₹5.2054 | €0.0141₹1.5019 | €0.0141₹1.5019 | €0.0141₹1.5019 |
| Other | €0.0499₹5.3098 | €0.0064₹0.6769 | €0.0064₹0.6769 | €0.0064₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A marketing message to Portugal costs ₹5.21, against ₹0.94 to an Indian number. Euro amounts are indicative; invoices are in rupees, with GST for Indian businesses.
Rates for every Meta market, plus plans and add-ons, are on one page.
See all plans and ratesOn InfiQ
Built for the burden of proof
The CNPD puts the proof of consent on the sender. These are the InfiQ pieces that carry it, and the ones that do the sending.
- Consent records and opt-out enforcement
Each opt-in stored with its source and time, STOP enforced at platform level, and an audit trail to export when proof is asked for.
- Template manager and library
pt_PT and English versions drafted, submitted and tracked as separate approvals.
- Broadcast campaigns
Offers to the consented segment only, timed for Lisbon, with the Azores an hour later.
- Shared team inbox
Replies in Portuguese or English answered by a team, with transfers, notes and canned replies.
- WhatsApp Coexistence
A number already on the WhatsApp Business app can stay on it while the API runs alongside, within Meta's limits.
- Published per-market rates
The regional rate for Portuguese numbers is published in rupees before you send.
Getting started
Getting started, from India or from Portugal
Four steps for an Indian business messaging Portugal, then the route for a business based there.
From India
Open a 7-day Lite trial
A 7-day Lite trial, no card needed. After it, Lite is ₹999 a month and Growth ₹2,999, billed in rupees.
From India
Finish Meta business verification
Meta runs it at its own pace. Once Meta business verification is complete, your number is live in about two hours.
From India
Write pt_PT templates
Order, booking and delivery templates in European Portuguese, with English versions for international customers.
From India
Record consent the CNPD way
Express, unticked, dated, with the wording kept, and a list you keep current as people withdraw.
Based in Portugal
Speak to sales
InfiQ serves India-based businesses: rupee billing, customer data processed in India, support in English and Hindi on India time. For a business based in Portugal, availability outside India goes through sales.
City guides in Portugal
Questions businesses ask about WhatsApp in Portugal
Question: Does the CNPD's consent rule for email and SMS also cover WhatsApp?
Answer: The guideline does not say so in terms. CNPD Guideline 1/2022 names email, SMS/MMS and phone calls, not WhatsApp, so applying it to WhatsApp is an interpretation. It is the cautious one, and WhatsApp's own policy requires opt-in anyway, so plan on prior and express consent for promotions.
Question: Can we send offers on WhatsApp to existing Portuguese customers without asking again?
Answer: For similar products, the guideline allows electronic marketing to existing customers without fresh consent, if they could object when their details were collected and can object in every message. For different products you need prior and express consent. Either way, WhatsApp's policy requires the customer's opt-in to messages from you.
Question: How do we meet the CNPD's burden of proof for consent?
Answer: Keep a dated record for each person: where they agreed, what they were shown and when, and keep the list current as people withdraw, because the guideline puts the burden of proof on the controller. InfiQ records each contact's opt-in source and time and exports the audit trail.
Question: Should templates for customers in Portugal use pt_PT or pt_BR?
Answer: Use pt_PT. Meta treats Portuguese (Portugal) and Portuguese (Brazil) as separate template languages, each approved on its own, and European Portuguese differs in vocabulary and in how it addresses the reader. If you also sell to Brazil, keep two versions.
Question: Can customers pay with MB WAY or a MULTIBANCO reference from a WhatsApp message?
Answer: InfiQ does not process payments inside WhatsApp, but a utility template can carry a link to your payment page or the payment reference your provider generates. Whether MB WAY or MULTIBANCO is offered there depends on your payment provider.
Question: Which rate applies to a Portuguese mobile number?
Answer: Portugal is charged at Meta's Rest of Western Europe rate: on InfiQ, ₹5.21 per marketing message, ₹1.50 utility, ₹1.50 authentication and ₹1.50 per service reply, in rupees before GST. Plans start at ₹999 a month.
Question: When should messages to Lisbon and the Azores go out?
Answer: Lisbon keeps Western European Time, UTC+0 in winter and UTC+1 in summer, and the Azores are one hour behind. From India, Lisbon is four and a half hours behind in summer and five and a half after the clocks go back on 25 October 2026. A send queued for 10:00 in Lisbon reaches the Azores at 9:00.
Question: Can a company based in Lisbon or Porto sign up with InfiQ?
Answer: Talk to sales first. InfiQ serves India-based businesses: it bills in Indian rupees, keeps customer data in India and works with customers in English and Hindi on India time. For a business based in Portugal, availability outside India goes through sales.
Sources
Facts on this page were checked against these sources on the dates shown. InfiQ's rates come from its published rate card. Page updated 2026-10-20.
- [1]Constituição da República Portuguesa · Assembleia da República · read 2026-10-20
- [2]Time in Lisbon, Portugal · time.is · read 2026-10-20
- [3]Time in the Azores · time.is · read 2026-10-20
- [4]Facts and figures · AICEP Portugal Global · read 2026-10-20
- [5]Diretriz/2022/1 sobre comunicações eletrónicas de marketing direto · Comissão Nacional de Proteção de Dados · read 2026-10-20
- [6]CNPD home page and legislation list · Comissão Nacional de Proteção de Dados · read 2026-10-20
- [7]Portugal country page · International Monetary Fund · read 2026-10-20
- [8]Payments app and SDK (MB WAY) · SIBS · read 2026-10-20
- [9]Turismo em Números, agosto 2026 · Turismo de Portugal (TravelBI) · read 2026-10-20
- [10]Portuguese footwear consolidates second place in Europe (31 August 2026) · AICEP Portugal Global · read 2026-10-20
- [11]Automotive and mobility industry · AICEP Portugal Global · read 2026-10-20
- [12]Key industries · AICEP Portugal Global · read 2026-10-20
- [13]Reasons to invest · AICEP Portugal Global · read 2026-10-20
- [14]WhatsApp Business Messaging Policy (updated 23 September 2026) · WhatsApp (Meta) · read 2026-10-20
Write to Portugal in its own Portuguese
A 7-day Lite trial, no card needed, for businesses in India. Based in Portugal? Talk to sales about availability.
