Digital economy and e-commerce
Digitalisation is a national priority in the current five-year plan (RPJMN), according to the World Bank.[2]
- Order confirmations
- QRIS payment reminders
- Delivery tracking
Asia · Meta market: Indonesia
WhatsApp Business API for Indonesia, written in Bahasa Indonesia first
Indonesian customers read Indonesian, live across three time zones and, from January 2027, gain sharper consent rights under PP 33/2026. Start with the language; the rest follows.
- Time zones
- WIB UTC+7, WITA UTC+8, WIT UTC+9[10]
- Meta market
- Indonesia (own rate card)
- Data law
- PDP Law No. 27 of 2022; full compliance since October 2024[6]
- Next step
- PP 33/2026 takes effect on 16 January 2027[7]
- National language
- Indonesian (Article 36)[1]
- WhatsApp use
- 82% in the past week (Reuters Institute, 2026)[4]
For Indian businesses with Indonesian customers, and Indonesian firms looking at InfiQ: how templates read in Bahasa Indonesia, how to schedule across WIB, WITA and WIT, what the PDP Law and PP 33/2026 ask of marketing consent, and what a +62 message costs.
Language
The same order update, in Bahasa Indonesia and English
Switch languages to see how a shipping template reads to a customer in Jakarta. Meta approves each version on its own.
Consumer messaging in Indonesia is almost always in Indonesian; English mostly appears in B2B and at multinationals. That is editorial judgement rather than a measured figure, but it is the safe default for a first template.
Meta's template list includes Indonesian (id). If a regional language your customers speak is not on that list, templates in it will not be accepted, though replies inside the 24-hour window can be in any language your agents write.
Template language
YYour business · Indonesia
Halo Rina, pesanan #4821 Anda sudah dikirim dan diperkirakan tiba dalam 2–3 hari kerja. Lacak paket Anda melalui tombol di bawah ini. Terima kasih telah berbelanja!10:42
Indonesian template (id). Example text written for this page; your own templates go through Meta’s review.
Market brief
Indonesia in five lines
Size, spread and screen time, from the World Bank, the Reuters Institute and Bank Indonesia.
- 01
Indonesia is Southeast Asia's largest economy and the 16th largest in the world, according to the World Bank.[2]
- 02
The World Bank puts growth at about 5% in the first half of 2025 and projects 4.8% a year through 2027; the government targets 8% growth by 2029.[2]
- 03
It is the world's fourth most populous country, spread over more than 17,000 islands.[2]
- 04
In the Reuters Institute's 2026 survey, 82% of Indonesian respondents had used WhatsApp in the past week and 56% for news, making it the top network for news. The sample is online, and the report gives Indonesia's internet penetration as 73%.[4]
- 05
QRIS, Bank Indonesia's national QR payment standard, launched on 17 August 2019 and became mandatory from 31 December 2019; customers can pay any QRIS merchant from any licensed payment app.[5]
Timing
Three time zones, one broadcast plan
Jakarta, Bali and Jayapura are an hour apart each. Schedule by the customer's zone, not by the clock in your office.
WIB (UTC+7) covers Jakarta, Sumatra and Java; WITA (UTC+8) covers Sulawesi, the Lesser Sundas including Bali, and east and south Borneo; WIT (UTC+9) covers Maluku and Papua. None of them observes daylight saving.
From India, WIB is an hour and a half ahead and WIT three and a half. A promotion sent at 10:00 Jakarta time lands at 12:00 in Jayapura, so split the audience by zone and schedule each segment for its own morning.
India (IST)UTC+5:30
WIB · JakartaUTC+7
Daytime, customer's local time, on the IST clockshaded
It arrives at 12:30 in Indonesia — inside daytime, customer's local time. WIB · Jakarta is 1 h 30 min ahead of India today.
Compliance
The PDP Law now, and PP 33/2026 from January
Indonesia's data law has applied in full since October 2024. Its implementing regulation, promulgated in July 2026, adds detail on consent and marketing from 16 January 2027.
Law No. 27 of 2022 on Personal Data Protection (UU PDP) has required full compliance since 17 October 2024. It does not specifically address electronic marketing or messaging apps; marketing still needs a lawful basis such as consent.[6]
Regulator: Lembaga PDP, the agency the law requires, is not yet operating
Point 1
From 16 January 2027, consent will need proof
Under PP 33/2026, where processing relies on consent, the consent must be explicit, freely given, informed, specific and unambiguous, with a way to withdraw it and evidence that it was given.[7]
Point 2
Offers must say how to withdraw
Where processing is for offering goods or services, PP 33/2026 requires disclosure of any third-party recipients, the form of the offer and how to withdraw consent, plus a way to report continued solicitations after withdrawal.[8]
Point 3
Breach notice within three times 24 hours
PP 33/2026 requires breach notification within 3 × 24 hours (Article 114), impact assessments for high-risk processing, data protection officers in specified cases and records of processing.[7]
Point 4
Fines of up to 2% of annual revenue
Under Article 185 of PP 33/2026 the agency may impose administrative fines of up to 2% of annual revenue, among other sanctions.[7]
Point 5
The agency is still being set up
A draft Presidential Regulation creating the PDP agency, reporting to the President through Komdigi, was published in late February 2026 and awaited approval; commentary from August and September 2026 still described the authority as not yet in place.[9],[8]
Point 6
WhatsApp's opt-in rule already applies
Meta's WhatsApp Business Messaging Policy requires the person's opt-in before a business messages them on WhatsApp.[11]
- A summary of public guidance from the sources cited, not legal advice.
Drag or swipe to rotate. Use the arrow keys to rotate, plus and minus to zoom, and 0 to reset.
Atlas
Seventeen thousand islands, one country code
The globe shows why Indonesia is a scheduling question as much as a language one.
A nationwide programme in Indonesia is really several regional ones that share templates. Drag the globe from Sumatra to Papua to see the spread the three time zones cover.
Every Indonesian number is priced at the same Indonesia rate, wherever the customer lives. The time zone changes when you send, not what it costs.
Four sectors, four kinds of message
Sectors the World Bank and the U.S. Geological Survey point to, with the WhatsApp jobs that fit them.
Tourism
Listed by the World Bank among its focus areas in Indonesia.[2]
- Booking confirmations
- Itinerary changes
- Guest concierge chats
Agriculture
One of the two most informal sectors and a World Bank focus area; most Indonesian workers are in the informal sector, mainly agriculture and services.[2]
- Price and stock notices to dealers
- Pickup schedules for farmer groups who opted in
- Input orders
Nickel mining and processing
Indonesia produced an estimated 2.6 million tons of nickel in 2025, about two-thirds of the estimated world total, the USGS reports.[3]
- B2B order status
- Logistics coordination
- Safety notices to contractors
Prices in ₹ and IDR
What a +62 message costs
Lite is ₹999 a month and Growth ₹2,999. Messages to Indonesian numbers are charged at Indonesia's rate: ₹3.61 for marketing, ₹2.20 for utility, ₹2.20 for authentication and ₹2.20 for each service reply.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ Rp 189,671 IDR
₹833 / month, billed yearly≈ Rp 158,154 IDR
Growth
₹2,999 / month≈ Rp 569,394 IDR
₹2,499 / month, billed yearly≈ Rp 474,463 IDR
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Indonesia · Indonesia
| Category | ₹ INR | IDR |
|---|---|---|
| Marketing | ₹3.6133 | Rp 686 |
| Utility | ₹2.1979 | Rp 417 |
| Authentication | ₹2.1979 | Rp 417 |
| Service | ₹2.1979 | Rp 417 |
Per-message rates for all 47 markets, in ₹ and IDR
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | Rp 1,032₹5.4352 | Rp 434₹2.2874 | Rp 434₹2.2874 | Rp 434₹2.2874 |
| Bangladesh | Rp 1,223₹6.4397 | Rp 61.8₹0.3254 | Rp 61.8₹0.3254 | Rp 61.8₹0.3254 |
| Brazil | Rp 1,044₹5.4970 | Rp 114₹0.5981 | Rp 114₹0.5981 | Rp 114₹0.5981 |
| Chile | Rp 1,484₹7.8162 | Rp 334₹1.7585 | Rp 334₹1.7585 | Rp 334₹1.7585 |
| Colombia | Rp 209₹1.0993 | Rp 13.4₹0.0706 | Rp 13.4₹0.0706 | Rp 13.4₹0.0706 |
| Egypt | Rp 1,075₹5.6629 | Rp 60.1₹0.3167 | Rp 60.1₹0.3167 | Rp 60.1₹0.3167 |
| France | Rp 1,435₹7.5588 | Rp 501₹2.6393 | Rp 501₹2.6393 | Rp 501₹2.6393 |
| Germany | Rp 2,280₹12.0088 | Rp 919₹4.8386 | Rp 919₹4.8386 | Rp 919₹4.8386 |
| Hong Kong | Rp 1,223₹6.4397 | Rp 434₹2.2867 | Rp 434₹2.2867 | Rp 434₹2.2867 |
| Hungary | Rp 1,435₹7.5596 | Rp 583₹3.0700 | Rp 583₹3.0700 | Rp 583₹3.0700 |
| India | Rp 179₹0.9435 | Rp 36.9₹0.1941 | Rp 26.6₹0.1402 | Rp 27.5₹0.1450 |
| Indonesia | Rp 686₹3.6133 | Rp 417₹2.1979 | Rp 417₹2.1979 | Rp 417₹2.1979 |
| Iraq | Rp 569₹2.9992 | Rp 132₹0.6943 | Rp 132₹0.6943 | Rp 132₹0.6943 |
| Israel | Rp 589₹3.1045 | Rp 88.5₹0.4662 | Rp 88.5₹0.4662 | Rp 88.5₹0.4662 |
| Italy | Rp 1,326₹6.9847 | Rp 501₹2.6369 | Rp 501₹2.6369 | Rp 501₹2.6369 |
| Kazakhstan | Rp 1,008₹5.3098 | Rp 300₹1.5824 | Rp 300₹1.5824 | Rp 300₹1.5824 |
| Kuwait | Rp 1,323₹6.9671 | Rp 734₹3.8671 | Rp 734₹3.8671 | Rp 734₹3.8671 |
| Malaysia | Rp 1,436₹7.5644 | Rp 234₹1.2314 | Rp 234₹1.2314 | Rp 234₹1.2314 |
| Mexico | Rp 662₹3.4877 | Rp 142₹0.7471 | Rp 142₹0.7471 | Rp 142₹0.7471 |
| Morocco | Rp 692₹3.6425 | Rp 384₹2.0218 | Rp 384₹2.0218 | Rp 384₹2.0218 |
| Netherlands | Rp 2,667₹14.0494 | Rp 835₹4.3987 | Rp 835₹4.3987 | Rp 835₹4.3987 |
| Nepal | Rp 1,223₹6.4397 | Rp 56.8₹0.2990 | Rp 56.8₹0.2990 | Rp 56.8₹0.2990 |
| Nigeria | Rp 862₹4.5421 | Rp 112₹0.5898 | Rp 112₹0.5898 | Rp 112₹0.5898 |
| Oman | Rp 569₹2.9992 | Rp 412₹2.1709 | Rp 412₹2.1709 | Rp 412₹2.1709 |
| Pakistan | Rp 790₹4.1620 | Rp 251₹1.3200 | Rp 251₹1.3200 | Rp 251₹1.3200 |
| Peru | Rp 1,174₹6.1843 | Rp 501₹2.6392 | Rp 501₹2.6392 | Rp 501₹2.6392 |
| Poland | Rp 610₹3.2105 | Rp 203₹1.0702 | Rp 203₹1.0702 | Rp 203₹1.0702 |
| Qatar | Rp 569₹2.9992 | Rp 200₹1.0547 | Rp 200₹1.0547 | Rp 200₹1.0547 |
| Romania | Rp 1,435₹7.5596 | Rp 483₹2.5436 | Rp 483₹2.5436 | Rp 483₹2.5436 |
| Russia | Rp 1,339₹7.0520 | Rp 668₹3.5173 | Rp 668₹3.5173 | Rp 668₹3.5173 |
| Saudi Arabia | Rp 960₹5.0537 | Rp 178₹0.9401 | Rp 178₹0.9401 | Rp 178₹0.9401 |
| Singapore | Rp 1,223₹6.4397 | Rp 267₹1.4072 | Rp 267₹1.4072 | Rp 267₹1.4072 |
| South Africa | Rp 634₹3.3385 | Rp 159₹0.8369 | Rp 159₹0.8369 | Rp 159₹0.8369 |
| Spain | Rp 1,180₹6.2161 | Rp 334₹1.7578 | Rp 334₹1.7578 | Rp 334₹1.7578 |
| Sri Lanka | Rp 1,223₹6.4397 | Rp 33.4₹0.1759 | Rp 33.4₹0.1759 | Rp 33.4₹0.1759 |
| Turkey | Rp 182₹0.9587 | Rp 15.0₹0.0792 | Rp 15.0₹0.0792 | Rp 15.0₹0.0792 |
| Ukraine | Rp 1,435₹7.5596 | Rp 496₹2.6138 | Rp 496₹2.6138 | Rp 496₹2.6138 |
| United Arab Emirates | Rp 960₹5.0537 | Rp 262₹1.3811 | Rp 262₹1.3811 | Rp 262₹1.3811 |
| United Kingdom | Rp 1,059₹5.5795 | Rp 367₹1.9346 | Rp 367₹1.9346 | Rp 367₹1.9346 |
| North America | Rp 417₹2.1976 | Rp 56.7₹0.2989 | Rp 56.7₹0.2989 | Rp 56.7₹0.2989 |
| Rest of Africa | Rp 376₹1.9796 | Rp 66.8₹0.3516 | Rp 66.8₹0.3516 | Rp 66.8₹0.3516 |
| Rest of Asia Pacific | Rp 1,406₹7.4057 | Rp 189₹0.9938 | Rp 189₹0.9938 | Rp 189₹0.9938 |
| Rest of Central & Eastern Europe | Rp 1,435₹7.5596 | Rp 353₹1.8595 | Rp 353₹1.8595 | Rp 353₹1.8595 |
| Rest of Latin America | Rp 1,235₹6.5048 | Rp 189₹0.9934 | Rp 189₹0.9934 | Rp 189₹0.9934 |
| Rest of Middle East | Rp 655₹3.4490 | Rp 152₹0.7998 | Rp 152₹0.7998 | Rp 152₹0.7998 |
| Rest of Western Europe | Rp 988₹5.2054 | Rp 285₹1.5019 | Rp 285₹1.5019 | Rp 285₹1.5019 |
| Other | Rp 1,008₹5.3098 | Rp 129₹0.6769 | Rp 129₹0.6769 | Rp 129₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. IDR amounts are indicative conversions; InfiQ invoices in rupees. Because service replies are charged per message, a chatbot that settles a question in three messages instead of six halves that part of the bill.
Rates for every Meta market, plus plans and add-ons, are on one page.
See all plans and ratesOn InfiQ
On InfiQ, for an Indonesian programme
What helps when one number serves a whole archipelago.
- Template manager and library
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Write the Indonesian version first, add English where it helps, and track each through Meta's approval.
- Broadcast campaigns
Send approved template campaigns to up to 2,00,000 contacts per broadcast, with segments, scheduling and delivery analytics.
Up to 2,00,000 contacts per broadcast, scheduled per segment so WIB, WITA and WIT customers each get a daytime message.
- InfiQ Flows chatbot builder
A no-code builder for automated conversations (27 blocks, versioned publishing with rollback), priced per flow; the Growth plan includes one.
Answer routine order and delivery questions with a no-code chatbot; the Growth plan includes one flow.
- Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
10 users on Lite and 25 on Growth answer one number, with transfers and labels for regional queues.
- Consent records and opt-out enforcement
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
PP 33/2026 asks for consent you can evidence and withdrawal that works. Opt-ins are recorded with source and time, and STOP holds across later imports.
- Integrations over the API
Shopify, WooCommerce, Razorpay, Zoho CRM, HubSpot, Google Sheets and others connect through InfiQ's API and webhooks today; native one-click connectors are still in development.
Connect stores and logistics systems through InfiQ's API and webhooks; native one-click connectors are still in development.
Two ways in
Two ways in
InfiQ serves India-based businesses. Companies based in Indonesia start with sales.
Your business is in India
- 1.
Start a 7-day Lite trial
No card needed. Connect a number and submit your first Indonesian template.
- 2.
Segment by time zone
Tag contacts WIB, WITA or WIT at import, so each broadcast can be scheduled for its zone.
- 3.
Go live after verification
About two hours once Meta business verification is complete.
Your business is in Indonesia
- 1.
Talk to sales
Availability for a company based in Indonesia goes through sales.
- 2.
Know the terms
Billing in Indian rupees, customer data processed in India, and support in English and Hindi on India time.
City guides in Indonesia
Questions businesses ask about WhatsApp in Indonesia
- Q1
What changes for WhatsApp promotions in Indonesia when PP 33/2026 takes effect?
From 16 January 2027, consent you rely on must be explicit, freely given, informed, specific, unambiguous, withdrawable and provable. PP 33/2026 also requires offers of goods or services to disclose any third-party recipients, the form of the offer and how to withdraw, plus a way to report continued solicitations. Until then the PDP Law itself applies, and marketing already needs a lawful basis such as consent.
- Q2
Should our WhatsApp templates for Indonesia be in Bahasa Indonesia or English?
Bahasa Indonesia for consumers, English mainly for B2B. Meta accepts both Indonesian (id) and English templates, each approved separately. That split is editorial judgement rather than a measured figure; write the Indonesian version natively instead of translating an English draft.
- Q3
Can one broadcast reach Jakarta, Bali and Papua at the right local time?
Yes, as three scheduled segments. Jakarta is on WIB (UTC+7), Bali on WITA (UTC+8) and Papua on WIT (UTC+9), so segment contacts by zone and schedule each for its own daytime. InfiQ broadcasts support segments and scheduling, up to 2,00,000 contacts per broadcast.
- Q4
Can customers pay with QRIS from a WhatsApp message?
Yes, from a QRIS code or link you send, though not inside the chat itself. InfiQ does not offer in-chat payments; a template or reply can carry a QRIS image or payment link from your provider, and any licensed payment app can pay a QRIS merchant. QRIS Cross-Border also links Indonesia with partner countries including Thailand, Malaysia and Singapore.
- Q5
Can a chatbot absorb the volume of order and delivery questions from Indonesian customers?
Yes, for the routine ones. The InfiQ Flows chatbot builder is no-code, with 27 blocks and versioned publishing with rollback; flows are priced per flow and the Growth plan includes one. Each bot reply is a service message charged at ₹2.20, and complex cases pass to agents in the shared inbox.
- Q6
How do Indonesian customers withdraw consent, and how is it logged?
By replying STOP, and InfiQ records it. A STOP is enforced at platform level, even against later imports, and the opt-out sits in the exportable audit trail. From 16 January 2027 PP 33/2026 also expects a way to report continued solicitations, so give customers a complaints contact in your marketing templates.
- Q7
Our PT is registered in Jakarta. Can we sign up to InfiQ directly?
Talk to sales first. InfiQ serves India-based businesses: it bills in Indian rupees, processes customer data in India and supports customers in English and Hindi on India time, so availability for a company based in Indonesia goes through sales.
Sources
Facts on this page were checked against these sources on the dates shown. InfiQ's rates come from its published rate card. Page updated 2026-10-20.
- [1]Constitution of the Republic of Indonesia 1945 (as amended to 2002), Article 36 · Constitute Project · read 2026-10-20
- [2]Indonesia overview · World Bank · read 2026-10-20
- [3]Mineral Commodity Summaries 2026: Nickel · U.S. Geological Survey · read 2026-10-20
- [4]Digital News Report 2026 (Indonesia market page) · Reuters Institute for the Study of Journalism · read 2026-10-20
- [5]QRIS (Quick Response Code Indonesian Standard) · Bank Indonesia · read 2026-10-20
- [6]Data Protection Laws of the World: Indonesia (last modified 13 February 2026) · DLA Piper · read 2026-10-20
- [7]Client alert on Government Regulation No. 33 of 2026 (18 September 2026) · RSM Indonesia · read 2026-10-20
- [8]Indonesia's Personal Data Protection Law implementing regulation arrives quietly (31 August 2026) · HLC · read 2026-10-20
- [9]Client update on the PDP agency (11 March 2026) · Assegaf Hamzah & Partners · read 2026-10-20
- [10]Time Zone Database, 'asia' file (Asia/Jakarta, Asia/Makassar, Asia/Jayapura, Asia/Kolkata) · IANA · read 2026-10-20
- [11]WhatsApp Business Messaging Policy (updated 23 September 2026) · WhatsApp (Meta) · read 2026-10-20
Hi! Let's get your first Indonesian template approved.
Start a 7-day Lite trial, no card needed, or talk to sales about reaching Indonesia from India. Companies based in Indonesia: sales will tell you what is available.
