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Europe · Meta market: France

WhatsApp Business API in France, after the end of Bloctel

On 11 August 2026 France closed Bloctel and made phone canvassing opt-in. WhatsApp was never the loophole: prospecting individuals by message already needed their consent.

WhatsApp weekly use
64%, just behind Facebook's 66% (Reuters Institute, 2026)[1]
Prospecting rule
Article L34-5 CPCE: consent first[2]
Regulator
CNIL[4]
Phone canvassing
Opt-in since 11 August 2026; Bloctel closed[5]
Population
69.1 million (1 January 2026)[6]
Clock
Metropolitan France: CET (UTC+1); CEST (UTC+2) in summer[17]
Meta market
France (its own rate line)

For Indian businesses with French customers, and French firms weighing options: what the end of Bloctel and opt-in phone canvassing mean for WhatsApp, how Article L34-5 and the CNIL treat prospecting, French templates, the France rate on InfiQ and how to start.

See it work

From Bloctel to consent: the French timeline

France has moved phone canvassing from opt-out to opt-in. Scrub the timeline to see what changed for calls, and what was already true for messages.

Bloctel's end is a change for sales teams that called consumers. For messaging, the rule was already consent first: the CNIL says prospecting individuals by SMS-MMS or email is allowed only if they consented before being contacted.

The two rules now point the same way. A team that loses its cold-call list cannot move the same prospects to WhatsApp; it can invite them to start a conversation themselves, through a WhatsApp link on its site, in its emails or in an ad.

French prospecting rules, 1978 to 2026

5 / 5

Oct 2026NowEvent 5 of 5

Messages: consent first, as before

Prospecting individuals by SMS or email still needs their consent before they are contacted, under Article L34-5 CPCE. The CNIL does not name WhatsApp; applying the rule to it follows the analogy with SMS.

Dates from the CNIL and the Bloctel service. The 2025 law is cited as 'the law of 30 June 2025', as Bloctel cites it; its full title was not confirmed when this page was checked.

Event 5 of 5: Oct 2026 — Messages: consent first, as before (now). Prospecting individuals by SMS or email still needs their consent before they are contacted, under Article L34-5 CPCE. The CNIL does not name WhatsApp; applying the rule to it follows the analogy with SMS.

Before you send

Article L34-5 and the CNIL, as a checklist

What the CNIL asks of a prospecting message to an individual, read across to WhatsApp. Tick each item once your process covers it.

Article L34-5 of the Code des postes et des communications électroniques allows prospecting individuals by SMS, MMS or email only if they consented before being contacted; the GDPR and the loi Informatique et Libertés govern the data.[2],[4]

Regulator: Commission nationale de l'informatique et des libertés (CNIL)

Your sending checklist

6/6

ticked

Required
6 / 6

Ready to send

Every item ticked.

Tick each item as your process covers it. This is a practical checklist, not legal advice.

Ready to send. 6 of 6 ticked.

Sources for each point: Consent before the first message[2],[3]; No pre-ticked boxes, no consent through the terms[3],[2]; The existing-customer exception needs a real sale[3]; Sender identified, refusal free and simple[2]; Professionals: relevant offers and an easy objection[3],[18]; WhatsApp opt-in on top[18]

This section summarises public guidance from the sources cited. It is not legal advice; check with your counsel before you send.

France: large, card-paying, and not WhatsApp-first

WhatsApp is widely used in France but, unlike in Germany or the Netherlands, it does not lead the field. Figures from the Reuters Institute, INSEE, the World Bank and the ECB.

In the Reuters Institute's 2026 survey, 64% of online respondents in France had used WhatsApp in the last week, just behind Facebook at 66%; YouTube stood at 59%, Instagram 49% and Facebook Messenger 41%.[1]

France's population was estimated at 69.1 million on 1 January 2026, up 0.25% in a year.[6]

France had the EU's second-largest GDP in 2025, about US$3.37 trillion at current prices; services were 70.9% of GDP and manufacturing 9.5%.[8],[9]

INSEE reported GDP growth of 0.0% in the second quarter of 2026 and an unemployment rate of 8.3%.[7]

Cards were used for 48.3% of point-of-sale transactions and cash for 43.1% in the ECB's 2024 study; online, cards made up 54.2% of payments by number.[10]

The Constitution makes French the language of the Republic; regional languages are recognised as part of France's heritage, not as official languages.[11]

Five French industries with a messaging job

Tourism leads because a hotel or tour operator writes to guests from everywhere; the industrial sectors run on B2B coordination. Each figure is the source's own.

Tourism and hospitality

Atout France estimates 102 million international arrivals in 2025, with record international receipts of €77.5 billion (Banque de France); accommodation and food services employ 1.3 million private-sector staff.[12]

  • Booking confirmations
  • Check-in instructions
  • Concierge chat for international guests

Aerospace

Airbus has more than 56,000 staff and 46 locations in France; its Toulouse site is the country's largest industrial site, and it bought €18.8 billion from 3,500 French subcontractors in 2024.[13]

  • Supplier order coordination
  • Document sharing with subcontractors
  • Delivery scheduling

Ports and logistics

Marseille Fos, which describes itself as France's leading port, handled 74 million tonnes of goods in 2025.[14]

  • Delivery slot confirmations
  • Shipment exception alerts
  • Driver coordination

Business and financial services

Paris La Défense hosts about 2,800 businesses and calls itself Europe's leading business district.[15]

  • Claims updates
  • Appointment booking
  • Document collection

Tech start-ups

The government-backed French Tech network counts 115 labelled organisations, 19 regional Capitals and 28 communities in France.[16]

  • Onboarding messages in French
  • Support with chatbot hand-off
  • Trial and renewal reminders

Language

One booking confirmation, in French and English

Consumer templates for France start in French; an English version helps with international guests and B2B contacts. Switch between the two.

Meta also has codes for Belgian, Swiss and Canadian French; plain fr is right for customers in France. Each language version of a template is approved separately.

Replies inside the 24-hour window can be in any language your agents write, which matters for hotels whose guests arrive from many countries.

Template language

Locate it

Paris, Toulouse, Marseille

Metropolitan France keeps one clock; the overseas departments and territories keep their own.

Drag the globe from New Delhi to France. Metropolitan France runs on Central European Time, with summer time from late March to late October, so a Paris morning arrives around the Indian midday.

The capital and its business district, the aerospace city and the Mediterranean port are three different audiences for one WhatsApp number. If you also serve customers in the overseas departments, schedule their messages by their own local time, not by Paris.

Drag or swipe to rotate. Use the arrow keys to rotate, plus and minus to zoom, and 0 to reset.

Prices in ₹ and EUR

What a French message costs on InfiQ

France has its own line on Meta's rate card. On InfiQ: ₹7.56 per marketing message, ₹2.64 per utility message, ₹2.64 per authentication message and ₹2.64 per service reply, before GST.

Snapshot rates · as of 20 Oct 2026, 00:02 UTC

Lite

₹999 / month≈ €9.38 EUR

₹833 / month, billed yearly≈ €7.83 EUR

Everything a growing business needs to run WhatsApp properly.

Growth

₹2,999 / month≈ €28.17 EUR

₹2,499 / month, billed yearly≈ €23.48 EUR

Lite, plus the API, automation and team scale serious senders need.

Enterprise

Custom volume pricing, custom SLA and dedicated infrastructure.

Per message to France · France

InfiQ per-message rates for France in rupees and EUR
Category₹ INREUR
Marketing₹7.5588€0.0710
Utility₹2.6393€0.0248
Authentication₹2.6393€0.0248
Service₹2.6393€0.0248
Per-message rates for all 47 markets, in ₹ and EUR
Per-message rates by market, effective 1 October 2026
MarketMarketingUtilityAuthenticationService
Argentina€0.0511₹5.4352€0.0215₹2.2874€0.0215₹2.2874€0.0215₹2.2874
Bangladesh€0.0605₹6.4397€0.0031₹0.3254€0.0031₹0.3254€0.0031₹0.3254
Brazil€0.0516₹5.4970€0.0056₹0.5981€0.0056₹0.5981€0.0056₹0.5981
Chile€0.0734₹7.8162€0.0165₹1.7585€0.0165₹1.7585€0.0165₹1.7585
Colombia€0.0103₹1.0993€0.0007₹0.0706€0.0007₹0.0706€0.0007₹0.0706
Egypt€0.0532₹5.6629€0.0030₹0.3167€0.0030₹0.3167€0.0030₹0.3167
France€0.0710₹7.5588€0.0248₹2.6393€0.0248₹2.6393€0.0248₹2.6393
Germany€0.113₹12.0088€0.0455₹4.8386€0.0455₹4.8386€0.0455₹4.8386
Hong Kong€0.0605₹6.4397€0.0215₹2.2867€0.0215₹2.2867€0.0215₹2.2867
Hungary€0.0710₹7.5596€0.0288₹3.0700€0.0288₹3.0700€0.0288₹3.0700
India€0.0089₹0.9435€0.0018₹0.1941€0.0013₹0.1402€0.0014₹0.1450
Indonesia€0.0339₹3.6133€0.0206₹2.1979€0.0206₹2.1979€0.0206₹2.1979
Iraq€0.0282₹2.9992€0.0065₹0.6943€0.0065₹0.6943€0.0065₹0.6943
Israel€0.0292₹3.1045€0.0044₹0.4662€0.0044₹0.4662€0.0044₹0.4662
Italy€0.0656₹6.9847€0.0248₹2.6369€0.0248₹2.6369€0.0248₹2.6369
Kazakhstan€0.0499₹5.3098€0.0149₹1.5824€0.0149₹1.5824€0.0149₹1.5824
Kuwait€0.0654₹6.9671€0.0363₹3.8671€0.0363₹3.8671€0.0363₹3.8671
Malaysia€0.0711₹7.5644€0.0116₹1.2314€0.0116₹1.2314€0.0116₹1.2314
Mexico€0.0328₹3.4877€0.0070₹0.7471€0.0070₹0.7471€0.0070₹0.7471
Morocco€0.0342₹3.6425€0.0190₹2.0218€0.0190₹2.0218€0.0190₹2.0218
Netherlands€0.132₹14.0494€0.0413₹4.3987€0.0413₹4.3987€0.0413₹4.3987
Nepal€0.0605₹6.4397€0.0028₹0.2990€0.0028₹0.2990€0.0028₹0.2990
Nigeria€0.0427₹4.5421€0.0055₹0.5898€0.0055₹0.5898€0.0055₹0.5898
Oman€0.0282₹2.9992€0.0204₹2.1709€0.0204₹2.1709€0.0204₹2.1709
Pakistan€0.0391₹4.1620€0.0124₹1.3200€0.0124₹1.3200€0.0124₹1.3200
Peru€0.0581₹6.1843€0.0248₹2.6392€0.0248₹2.6392€0.0248₹2.6392
Poland€0.0302₹3.2105€0.0101₹1.0702€0.0101₹1.0702€0.0101₹1.0702
Qatar€0.0282₹2.9992€0.0099₹1.0547€0.0099₹1.0547€0.0099₹1.0547
Romania€0.0710₹7.5596€0.0239₹2.5436€0.0239₹2.5436€0.0239₹2.5436
Russia€0.0662₹7.0520€0.0330₹3.5173€0.0330₹3.5173€0.0330₹3.5173
Saudi Arabia€0.0475₹5.0537€0.0088₹0.9401€0.0088₹0.9401€0.0088₹0.9401
Singapore€0.0605₹6.4397€0.0132₹1.4072€0.0132₹1.4072€0.0132₹1.4072
South Africa€0.0314₹3.3385€0.0079₹0.8369€0.0079₹0.8369€0.0079₹0.8369
Spain€0.0584₹6.2161€0.0165₹1.7578€0.0165₹1.7578€0.0165₹1.7578
Sri Lanka€0.0605₹6.4397€0.0017₹0.1759€0.0017₹0.1759€0.0017₹0.1759
Turkey€0.0090₹0.9587€0.0007₹0.0792€0.0007₹0.0792€0.0007₹0.0792
Ukraine€0.0710₹7.5596€0.0246₹2.6138€0.0246₹2.6138€0.0246₹2.6138
United Arab Emirates€0.0475₹5.0537€0.0130₹1.3811€0.0130₹1.3811€0.0130₹1.3811
United Kingdom€0.0524₹5.5795€0.0182₹1.9346€0.0182₹1.9346€0.0182₹1.9346
North America€0.0206₹2.1976€0.0028₹0.2989€0.0028₹0.2989€0.0028₹0.2989
Rest of Africa€0.0186₹1.9796€0.0033₹0.3516€0.0033₹0.3516€0.0033₹0.3516
Rest of Asia Pacific€0.0696₹7.4057€0.0093₹0.9938€0.0093₹0.9938€0.0093₹0.9938
Rest of Central & Eastern Europe€0.0710₹7.5596€0.0175₹1.8595€0.0175₹1.8595€0.0175₹1.8595
Rest of Latin America€0.0611₹6.5048€0.0093₹0.9934€0.0093₹0.9934€0.0093₹0.9934
Rest of Middle East€0.0324₹3.4490€0.0075₹0.7998€0.0075₹0.7998€0.0075₹0.7998
Rest of Western Europe€0.0489₹5.2054€0.0141₹1.5019€0.0141₹1.5019€0.0141₹1.5019
Other€0.0499₹5.3098€0.0064₹0.6769€0.0064₹0.6769€0.0064₹0.6769
Currency converter

€9.38 EUR

Indicative conversion at reference rates (ExchangeRate-API snapshot). InfiQ sets and invoices prices in Indian rupees, excluding GST; your bank’s rate on the day you pay will differ. Rates By Exchange Rate API.

Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Euro amounts are indicative conversions; InfiQ invoices in rupees. Compare ₹0.94 for a marketing message to an Indian number.

Rates for every Meta market, plus plans and add-ons, are on one page.

See all plans and rates

Getting started

From the first inbound chat to the first send

InfiQ serves India-based businesses. Indian senders follow the first four steps; a business based in France starts with sales.

  1. From India

    Invite, do not cold-message

    Put a WhatsApp link on your French site, in emails and in ads, so customers start the conversation.

  2. From India

    Verify with Meta

    InfiQ guides business verification; once Meta business verification is complete, a number is typically live in about two hours. A 7-day Lite trial needs no card.

  3. From India

    Ask for consent in French

    A separate, unticked choice to receive offers on WhatsApp, with how to stop explained.

  4. From India

    Send French templates

    Booking, order and delivery updates first; promotions only to contacts with a recorded opt-in.

  5. Based in France

    Talk to sales

    InfiQ bills in Indian rupees and supports teams in English and Hindi on India time. Availability for a business based in France goes through sales.

  6. Based in France

    Review the data terms

    Customer data is processed in India; the data processing agreement and the sub-processor list explain how transfers are handled.

Questions businesses ask about WhatsApp in France

Does Article L34-5 CPCE apply to WhatsApp messages as it does to SMS?
Most likely, by analogy. The CNIL's guidance covers email, SMS-MMS and automated calls and does not mention WhatsApp, so applying L34-5 to WhatsApp is an interpretation. The cautious course is to treat a WhatsApp promotion to an individual like an SMS: consent before the first message, and an easy way to refuse every time.
With Bloctel gone, can WhatsApp replace our outbound sales calls?
Not as cold outreach. Since 11 August 2026 phone canvassing of consumers needs prior consent, and prospecting individuals by message already did. WhatsApp can replace calls as an inbound channel: let customers start the chat from your site or ads, answer them, and ask for consent to send offers later.
Does creating an online account count as a purchase for the 'produits analogues' exception?
No. The CNIL says the existing-customer exception applies only where a sale or service actually took place, and only for similar products; creating an online account is not enough. Without a real purchase you need the person's consent before the first promotion.
Can we prospect French professionals on WhatsApp without consent?
The CNIL allows prospecting professionals by email on the basis of legitimate interest when the offer relates to their profession and they can object easily. Extending that to WhatsApp is an interpretation, and Meta's policy still requires the recipient's opt-in, so treat a professional's WhatsApp number as needing consent.
How do we show the CNIL when and how someone consented?
Keep the date, the channel, the page or chat where they agreed, and the wording they saw. InfiQ's consent records store each contact's opt-in source and time, enforce STOP at platform level and export as an audit trail; keep the consent wording with your campaign files.
Is WhatsApp as widely used in France as elsewhere in Europe?
Widely, but not first. In the Reuters Institute's 2026 online survey 64% of French respondents had used WhatsApp in the last week, just behind Facebook at 66%, whereas WhatsApp leads clearly in Germany and the Netherlands. In France, plan WhatsApp alongside email and SMS rather than as the only channel.
What does a WhatsApp message to a French number cost on InfiQ?
France has its own rate: ₹7.56 per marketing message, ₹2.64 per utility message, ₹2.64 for authentication and ₹2.64 per service reply, before GST. Service replies have been charged per message since 1 October 2026. Plans start at ₹999 a month.
Our company is registered in France: can we sign up with InfiQ?
Through sales. InfiQ serves India-based businesses: it bills in rupees, processes customer data in India and supports teams in English and Hindi on India time. Availability for a business based in France goes through sales, who can share the data processing agreement with your data protection officer.

Sources

Facts on this page were checked against these sources on the dates shown. InfiQ's rates come from its published rate card. Page updated 2026-10-20.

  1. [1]Digital News Report 2026, France page · Reuters Institute for the Study of Journalism · read 2026-10-20
  2. [2]La prospection commerciale par SMS-MMS · CNIL · read 2026-10-20
  3. [3]La prospection commerciale par courrier électronique · CNIL · read 2026-10-20
  4. [4]La loi Informatique et Libertés · CNIL · read 2026-10-20
  5. [5]Fin de Bloctel · Bloctel (French government service) · read 2026-10-20
  6. [6]Population estimate at 1 January 2026 · INSEE · read 2026-10-20
  7. [7]Key figures (home page) · INSEE · read 2026-10-20
  8. [8]World Development Indicators: GDP (current US$), 2023-2025 · World Bank · read 2026-10-20
  9. [9]World Development Indicators: services and manufacturing, value added (% of GDP) · World Bank · read 2026-10-20
  10. [10]Study on the payment attitudes of consumers in the euro area (SPACE) 2024, country-specific data · European Central Bank · read 2026-10-20
  11. [11]Constitution du 4 octobre 1958, Articles 2 and 75-1 · Conseil constitutionnel · read 2026-10-20
  12. [12]Poids du tourisme dans l'économie française · Atout France · read 2026-10-20
  13. [13]Airbus in France · Airbus · read 2026-10-20
  14. [14]Port of Marseille Fos · Port of Marseille Fos · read 2026-10-20
  15. [15]Paris La Défense · Paris La Défense · read 2026-10-20
  16. [16]La French Tech · La French Tech (Mission French Tech) · read 2026-10-20
  17. [17]Summertime (Directive 2000/84/EC) · European Commission · read 2026-10-20
  18. [18]WhatsApp Business Messaging Policy (updated 23 September 2026) · WhatsApp (Meta) · read 2026-10-20

Answer French customers who write first

Start a 7-day Lite trial, no card needed, and put a WhatsApp link where French customers can find it. Based in France? Talk to sales about availability.