New Delhi → Casablanca · Casablanca-Settat, Morocco
WhatsApp Business API for Indian firms selling into Casablanca
Casablanca, Casa to most Moroccans, heads a region that produces almost a third of Morocco's GDP and 87% of its financial activity. An Indian business selling there gets one chance at a first message: in the right language, at the right hour, to someone who asked for it.
- From New Delhi
- ≈7,860 km
- Casablanca clock
- 5 h 30 min behind India
For India-based exporters, IT and offshoring firms and Africa-facing service companies with customers in Casablanca: what to have in place before a first WhatsApp message, which template languages the city needs, how the September 2026 return to GMT moves your send times, and what a +212 message costs.
Casablanca-Settat, by the region's own count
Figures from the Casablanca-Settat Regional Investment Centre and Morocco's High Commission for Planning.
The Casablanca-Settat region contributes 32.2% of Morocco's GDP, 47.1% of its industrial value added and 28.4% of its services value added.[1]
It accounts for 87% of the country's financial activity and 21% of its enterprises, with a quarter of all new companies created in Morocco.[1]
The 2024 census counted 7,688,967 people in the region, 60,902 of them foreign nationals, out of 36,828,330 in Morocco.[2]
The Regional Investment Centre lists aeronautics, pharmaceuticals, finance, ICT and outsourcing as the region's leading sectors, and 62 industrial zones and parks.[1]
Casablanca Finance City presents itself as a bridge for business between Africa, Europe and the Mediterranean.[3]
See it work
Before the first message to a Casablanca customer
Tick through what an Indian team should settle before its first template goes to a +212 number. The required items come first.
The four required items are the ones that are hard to fix afterwards: a list without consent, a template in the wrong language, a broadcast that lands at dawn, a data question raised by the customer's lawyer.
InfiQ records each opt-in with its source and time in its consent records; the Morocco guide covers Law 09-08 and the CNDP in detail.
Six checks for a Casablanca launch
6/6
ticked
- Required
- 4 / 4
- Optional
- 2 / 2
Ready for the first Casablanca send
Every item ticked.
Ready for the first Casablanca send. 6 of 6 ticked.
Industries
Who an Indian business writes to in Casablanca
The region's leading sectors, read for the Indian companies that sell into them.
- 01
Machinery suppliers to industrial parks
The Regional Investment Centre counts 62 industrial zones and parks in Casablanca-Settat, and their plants need spares and service. Pharma orders stay off WhatsApp under Meta's drug policy.[1]
On WhatsApp: Spare-part order confirmation · Dispatch and delivery notices · Service-visit scheduling
- 02
Aeronautics and industrial buyers
The region holds 47.1% of Morocco's industrial value added and lists aeronautics among its leading sectors.[1]
On WhatsApp: Quotation follow-ups · Shipment and customs updates · Delivery slot confirmation
- 03
Offshoring and ICT clients
ICT and outsourcing are named sectors in the region, a market for Indian IT and process-outsourcing firms.[1]
On WhatsApp: Meeting confirmations · Service incident notices · Contract renewal reminders
- 04
Casablanca is now five and a half hours behind
A 14:30 send from India now lands at 09:00 in Casablanca, not 10:00.
Morocco adopted Decree No. 2.26.530 in 2026 and returned to UTC+0, without daylight saving, at 02:00 on 20 September 2026. The old rule kept the country on UTC+1 and switched back during Ramadan; that rule is gone.
For an Indian team, Casablanca's working day now runs from mid-afternoon to late evening India time. Utility updates still go when the event happens. Anything else should be scheduled for Casablanca's morning, which is India's afternoon.
Arabic, French and English
Meta has a Moroccan code for both Arabic and French. Each language version of a template is approved on its own.
Store each customer's language with their opt-in. Agents' replies inside the 24-hour window need no template, so they can follow a customer who switches between French, Arabic and Darija.
| Language | Meta code | Use it for |
|---|---|---|
| Arabic (Morocco) | ar_MA | Right-to-left; consumers and customers who chose Arabic |
| French (Morocco) | fr_MA | Business contacts and customers who write to you in French |
| English | en | International buyers and offshoring clients |
Prices in ₹ and MAD
What a message to a Casablanca number costs
Morocco has its own line on Meta's rate card. To a +212 number: ₹2.02 for a dispatch or payment update, ₹3.64 for marketing and ₹2.02 for a service reply, in rupees before GST.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ MAD 103.02 MAD
₹833 / month, billed yearly≈ MAD 85.90 MAD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ MAD 309.26 MAD
₹2,499 / month, billed yearly≈ MAD 257.70 MAD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Casablanca · Morocco
| Category | ₹ INR | MAD |
|---|---|---|
| Marketing | ₹3.6425 | MAD 0.376 |
| Utility | ₹2.0218 | MAD 0.208 |
| Authentication | ₹2.0218 | MAD 0.208 |
| Service | ₹2.0218 | MAD 0.208 |
Per-message rates for all 47 markets, in ₹ and MAD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | MAD 0.560₹5.4352 | MAD 0.236₹2.2874 | MAD 0.236₹2.2874 | MAD 0.236₹2.2874 |
| Bangladesh | MAD 0.664₹6.4397 | MAD 0.0336₹0.3254 | MAD 0.0336₹0.3254 | MAD 0.0336₹0.3254 |
| Brazil | MAD 0.567₹5.4970 | MAD 0.0617₹0.5981 | MAD 0.0617₹0.5981 | MAD 0.0617₹0.5981 |
| Chile | MAD 0.806₹7.8162 | MAD 0.181₹1.7585 | MAD 0.181₹1.7585 | MAD 0.181₹1.7585 |
| Colombia | MAD 0.113₹1.0993 | MAD 0.0073₹0.0706 | MAD 0.0073₹0.0706 | MAD 0.0073₹0.0706 |
| Egypt | MAD 0.584₹5.6629 | MAD 0.0327₹0.3167 | MAD 0.0327₹0.3167 | MAD 0.0327₹0.3167 |
| France | MAD 0.779₹7.5588 | MAD 0.272₹2.6393 | MAD 0.272₹2.6393 | MAD 0.272₹2.6393 |
| Germany | MAD 1.24₹12.0088 | MAD 0.499₹4.8386 | MAD 0.499₹4.8386 | MAD 0.499₹4.8386 |
| Hong Kong | MAD 0.664₹6.4397 | MAD 0.236₹2.2867 | MAD 0.236₹2.2867 | MAD 0.236₹2.2867 |
| Hungary | MAD 0.780₹7.5596 | MAD 0.317₹3.0700 | MAD 0.317₹3.0700 | MAD 0.317₹3.0700 |
| India | MAD 0.0973₹0.9435 | MAD 0.0200₹0.1941 | MAD 0.0145₹0.1402 | MAD 0.0150₹0.1450 |
| Indonesia | MAD 0.373₹3.6133 | MAD 0.227₹2.1979 | MAD 0.227₹2.1979 | MAD 0.227₹2.1979 |
| Iraq | MAD 0.309₹2.9992 | MAD 0.0716₹0.6943 | MAD 0.0716₹0.6943 | MAD 0.0716₹0.6943 |
| Israel | MAD 0.320₹3.1045 | MAD 0.0481₹0.4662 | MAD 0.0481₹0.4662 | MAD 0.0481₹0.4662 |
| Italy | MAD 0.720₹6.9847 | MAD 0.272₹2.6369 | MAD 0.272₹2.6369 | MAD 0.272₹2.6369 |
| Kazakhstan | MAD 0.548₹5.3098 | MAD 0.163₹1.5824 | MAD 0.163₹1.5824 | MAD 0.163₹1.5824 |
| Kuwait | MAD 0.718₹6.9671 | MAD 0.399₹3.8671 | MAD 0.399₹3.8671 | MAD 0.399₹3.8671 |
| Malaysia | MAD 0.780₹7.5644 | MAD 0.127₹1.2314 | MAD 0.127₹1.2314 | MAD 0.127₹1.2314 |
| Mexico | MAD 0.360₹3.4877 | MAD 0.0770₹0.7471 | MAD 0.0770₹0.7471 | MAD 0.0770₹0.7471 |
| Morocco | MAD 0.376₹3.6425 | MAD 0.208₹2.0218 | MAD 0.208₹2.0218 | MAD 0.208₹2.0218 |
| Netherlands | MAD 1.45₹14.0494 | MAD 0.454₹4.3987 | MAD 0.454₹4.3987 | MAD 0.454₹4.3987 |
| Nepal | MAD 0.664₹6.4397 | MAD 0.0308₹0.2990 | MAD 0.0308₹0.2990 | MAD 0.0308₹0.2990 |
| Nigeria | MAD 0.468₹4.5421 | MAD 0.0608₹0.5898 | MAD 0.0608₹0.5898 | MAD 0.0608₹0.5898 |
| Oman | MAD 0.309₹2.9992 | MAD 0.224₹2.1709 | MAD 0.224₹2.1709 | MAD 0.224₹2.1709 |
| Pakistan | MAD 0.429₹4.1620 | MAD 0.136₹1.3200 | MAD 0.136₹1.3200 | MAD 0.136₹1.3200 |
| Peru | MAD 0.638₹6.1843 | MAD 0.272₹2.6392 | MAD 0.272₹2.6392 | MAD 0.272₹2.6392 |
| Poland | MAD 0.331₹3.2105 | MAD 0.110₹1.0702 | MAD 0.110₹1.0702 | MAD 0.110₹1.0702 |
| Qatar | MAD 0.309₹2.9992 | MAD 0.109₹1.0547 | MAD 0.109₹1.0547 | MAD 0.109₹1.0547 |
| Romania | MAD 0.780₹7.5596 | MAD 0.262₹2.5436 | MAD 0.262₹2.5436 | MAD 0.262₹2.5436 |
| Russia | MAD 0.727₹7.0520 | MAD 0.363₹3.5173 | MAD 0.363₹3.5173 | MAD 0.363₹3.5173 |
| Saudi Arabia | MAD 0.521₹5.0537 | MAD 0.0969₹0.9401 | MAD 0.0969₹0.9401 | MAD 0.0969₹0.9401 |
| Singapore | MAD 0.664₹6.4397 | MAD 0.145₹1.4072 | MAD 0.145₹1.4072 | MAD 0.145₹1.4072 |
| South Africa | MAD 0.344₹3.3385 | MAD 0.0863₹0.8369 | MAD 0.0863₹0.8369 | MAD 0.0863₹0.8369 |
| Spain | MAD 0.641₹6.2161 | MAD 0.181₹1.7578 | MAD 0.181₹1.7578 | MAD 0.181₹1.7578 |
| Sri Lanka | MAD 0.664₹6.4397 | MAD 0.0181₹0.1759 | MAD 0.0181₹0.1759 | MAD 0.0181₹0.1759 |
| Turkey | MAD 0.0989₹0.9587 | MAD 0.0082₹0.0792 | MAD 0.0082₹0.0792 | MAD 0.0082₹0.0792 |
| Ukraine | MAD 0.780₹7.5596 | MAD 0.270₹2.6138 | MAD 0.270₹2.6138 | MAD 0.270₹2.6138 |
| United Arab Emirates | MAD 0.521₹5.0537 | MAD 0.142₹1.3811 | MAD 0.142₹1.3811 | MAD 0.142₹1.3811 |
| United Kingdom | MAD 0.575₹5.5795 | MAD 0.199₹1.9346 | MAD 0.199₹1.9346 | MAD 0.199₹1.9346 |
| North America | MAD 0.227₹2.1976 | MAD 0.0308₹0.2989 | MAD 0.0308₹0.2989 | MAD 0.0308₹0.2989 |
| Rest of Africa | MAD 0.204₹1.9796 | MAD 0.0363₹0.3516 | MAD 0.0363₹0.3516 | MAD 0.0363₹0.3516 |
| Rest of Asia Pacific | MAD 0.764₹7.4057 | MAD 0.102₹0.9938 | MAD 0.102₹0.9938 | MAD 0.102₹0.9938 |
| Rest of Central & Eastern Europe | MAD 0.780₹7.5596 | MAD 0.192₹1.8595 | MAD 0.192₹1.8595 | MAD 0.192₹1.8595 |
| Rest of Latin America | MAD 0.671₹6.5048 | MAD 0.102₹0.9934 | MAD 0.102₹0.9934 | MAD 0.102₹0.9934 |
| Rest of Middle East | MAD 0.356₹3.4490 | MAD 0.0825₹0.7998 | MAD 0.0825₹0.7998 | MAD 0.0825₹0.7998 |
| Rest of Western Europe | MAD 0.537₹5.2054 | MAD 0.155₹1.5019 | MAD 0.155₹1.5019 | MAD 0.155₹1.5019 |
| Other | MAD 0.548₹5.3098 | MAD 0.0698₹0.6769 | MAD 0.0698₹0.6769 | MAD 0.0698₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. Dirham amounts in the converter are indicative only; the invoice is in rupees with GST. Authentication rates, including Meta's international line for Morocco, are in the table below.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What an Indian team runs on InfiQ for Casablanca
- Consent records and opt-out enforcement
The first required check: each opt-in stored with its source and time, and STOP enforced even against later imports.
- Template manager and library
Draft ar_MA, fr_MA and en versions side by side and track each through Meta's approval.
- Shared team inbox
An afternoon shift in India covers Casablanca's morning; notes and transfers carry the conversation to the evening shift.
- Developer API and webhooks
Dispatch and payment updates go from your ERP the moment they happen, whatever the hour in India.
Nearby
City pages near Casablanca
Nearest city pages first, in Morocco and across the Strait of Gibraltar.
Rabat, up the coast, is the capital. Its page looks at students, government and the region's automotive industry.
Guides for Casablanca teams
Questions Casablanca businesses ask
- Our machinery buyer in Casablanca's Aïn Sebaâ district wants dispatch updates on WhatsApp. Can they arrive in French?
- Yes. French (Morocco), code fr_MA, is on Meta's template list. Submit a French version of each dispatch template and send it to contacts who chose French when they opted in. Their replies come back to your shared inbox, where any agent can answer in French.
- Our client's call centre in Casablanca's Sidi Maârouf business district opens at 08:00. What time is that in Pune, and when do we staff the inbox?
- 08:00 in Casablanca is 13:30 in Pune since Morocco returned to UTC+0 on 20 September 2026. A Casablanca working day maps to India's afternoon and evening, so plan an afternoon shift and an evening shift rather than the morning roster you may have used before.
- We met offshoring clients at an event at Casablanca Finance City. Can we follow up with them on WhatsApp?
- Only after they say yes. Morocco's Law 09-08 requires prior consent for prospecting by automated means, as the Morocco guide explains, and Meta requires an opt-in. Send an e-mail with a link that opens a WhatsApp chat with your number; a client who writes back has started a conversation you can answer.
- Our customers in Casablanca speak Darija. Can our templates be written in it?
- Meta's list has Arabic (Morocco), ar_MA. Write the template in the Arabic your customers read most easily, have a native speaker check it, and submit it under ar_MA. Agents' replies inside the 24-hour window need no template, so they can answer in Darija.
- Our machinery ships to Casablanca port and the buyer must send customs papers back. Can we ask for them on WhatsApp?
- Yes. Send a utility template when the shipment leaves India asking for the documents you need; the buyer can reply with photos or PDFs, and your team answers inside the 24-hour window. Keep the request specific to the order so it reads as an update, not a promotion.
- What does a payment reminder to a client at Casablanca Finance City cost on a +212 number?
- A payment reminder counts as utility: ₹2.02 per delivered message to a Moroccan +212 mobile, before GST. If the client's finance team replies with a question, each answer inside the window is ₹2.02. InfiQ's invoice is in rupees, on a plan from ₹999 a month.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Casablanca-Settat: key figures and sectors · Casablanca-Settat Regional Investment Centre · read 2026-10-20
- [2]Population légale du Royaume selon le RGPH 2024 (by region, province and commune) · High Commission for Planning (HCP), Morocco · read 2026-10-20
- [3]Casablanca Finance City · Casablanca Finance City Authority · read 2026-10-20
- [4]CNDP: online services for data controllers · Commission nationale de contrôle de la protection des données à caractère personnel (CNDP) · read 2026-10-20
- [5]africa: Morocco, Decree No. 2.26.530 (UTC+0 from 20 September 2026) · IANA Time Zone Database · read 2026-10-20
- [6]Pricing on the WhatsApp Business Platform · Meta for Developers · read 2026-10-20
Clear the checklist and send to Casablanca
Start a 7-day Lite trial, no card needed, and submit your ar_MA and fr_MA templates once Meta business verification is complete. If your business is based in Casablanca, talk to sales about whether InfiQ fits.
Route
Casablanca
Official WhatsApp Business Platform
