State of Berlin
WhatsApp Business API for Indian firms selling to Berlin
Berlin's founders will happily start a deal on WhatsApp. German law decides when you may write to them first, and with what: a reply, an update, or an offer.
A Berlin business
- Hi! We're a fintech in Kreuzberg. Can your developers join our sprint from Monday?
- Hallo! Yes. Two engineers can join your 10:00 stand-up, which is 13:30 in Pune.
- Great. Can you send the contract and the NDA here?
- Both are attached as PDFs. Sign whenever you're ready and we'll set up access.
For Indian SaaS companies, engineering firms and universities with users, clients or students in Berlin: which WhatsApp messages each step of the relationship allows, where German law puts the consent line for marketing, whether to write in German or English, and what a message to a +49 number costs in rupees.
See it work
What each rung lets you send a Berlin customer
An Indian SaaS company wins a customer at a Berlin startup. Climb the ladder to see which messages each step allows, and watch one STOP send it back down.
The rung that trips sellers is the fourth. Germany's UWG §7 treats advertising by electronic mail without the addressee's prior express consent as an unreasonable nuisance, and a startup founder is an addressee like any other. A trial sign-up gives you a reason to send account messages, not offers.
The last move matters as much: a STOP drops the customer back to the account rung. Their invoices and login codes keep flowing; your launches stop. The Germany guide covers the existing-customer exception and tracking on pages with a WhatsApp button.
From website visitor to paying customer
- Tier 1Tier 1: Website visitor (below the current tier)Nothing to sendNothing to send
- Tier 2Tier 2: Wrote to you first (below the current tier)24-hour service window24-hour service window
- Tier 3Tier 3: Trial account (current)Utility and authenticationUtility and authentication
- Tier 4Tier 4: Express consent on record (not reached)Marketing allowedMarketing allowed
- Tier 5Tier 5: Paying customer (not reached)All categories, as earnedAll categories, as earned
Tier 3 · Trial account
Utility and authentication
Why: Replies STOP to a product newsletter
Onboarding steps, login codes and notices about the account they opened.
Move 5 of 5: drops to tier 3, Trial account (Utility and authentication). Replies STOP to a product newsletter
India, Germany and Berlin in figures
From the Embassy of India in Berlin, the Berlin-Brandenburg statistics office, Berlin's economic development agency and the Indian consulate in Munich.
India–Germany trade reached a record US$33.40 billion in 2024, according to the Embassy of India: US$15.09 billion of Indian exports and US$18.31 billion of imports from Germany. Services trade rose 15% to US$17.03 billion.[1]
More than 200 Indian companies operate in Germany, mostly in IT, automotive, pharma, biotech and manufacturing, with clusters in North Rhine-Westphalia, Hesse, Bavaria and Baden-Württemberg rather than Berlin.[1]
Berlin had 3,913,644 registered residents at the end of 2025, and 976,419 foreign residents.[2]
Berlin Partner, the city's economic development agency, cites StartupBlink in calling Berlin Germany's leading startup ecosystem.[3]
Some 59,000 Indian students are enrolled in Germany as a whole, according to the Consulate General of India in Munich.[4]
Industries
Indian businesses with Berlin on the other end
Berlin is not where most Indian companies in Germany cluster, which makes it a market to win rather than one already served.
- 01
SaaS and developer-tool companies
Startups in Germany's leading ecosystem buy software from anywhere; an Indian seller's onboarding, login codes and billing all fit WhatsApp.[3]
On WhatsApp: Trial onboarding steps · Login and verification codes · Invoice and renewal notices
- 02
Engineering and IT services firms
Indian IT firms have expanded in Germany by acquisition; Berlin clients hire engineering capacity sprint by sprint.[1]
On WhatsApp: Contract and NDA hand-over · Stand-up and review reminders · Incident status updates
- 03
Universities and admissions consultants
With tens of thousands of Indian students in Germany, admissions and student-services teams in India answer applicants heading for Berlin.[4]
On WhatsApp: Document and visa checklists · Enrolment deadline reminders · Arrival and housing updates
- 04
Travel operators
Berliners booking trips to India want confirmations and pickup details in a chat they can open on landing.
On WhatsApp: Booking and itinerary confirmation · Airport pickup details · Visa document reminders
Language
German, English, or both
Berlin's startups often work in English; its consumers mostly expect German. Switch between three versions of the same message.
Meta approves each language version separately, so decide per contact which one they get and store it with the number. Inside the 24-hour window, agents can reply in whichever language the customer writes.
Template language
German template (de). Example text written for this page; your own templates go through Meta’s review.
Prices in ₹ and EUR
What a message to a Berlin number costs
German +49 numbers are billed at the Germany line of Meta's rate card: ₹4.84 for a login code, ₹4.84 for an account update, ₹4.84 for a service reply and ₹12.01 for marketing, in rupees before GST. Plans start at ₹999 a month.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ €9.38 EUR
₹833 / month, billed yearly≈ €7.83 EUR
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ €28.17 EUR
₹2,499 / month, billed yearly≈ €23.48 EUR
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Berlin · Germany
| Category | ₹ INR | EUR |
|---|---|---|
| Marketing | ₹12.0088 | €0.113 |
| Utility | ₹4.8386 | €0.0455 |
| Authentication | ₹4.8386 | €0.0455 |
| Service | ₹4.8386 | €0.0455 |
Per-message rates for all 47 markets, in ₹ and EUR
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | €0.0511₹5.4352 | €0.0215₹2.2874 | €0.0215₹2.2874 | €0.0215₹2.2874 |
| Bangladesh | €0.0605₹6.4397 | €0.0031₹0.3254 | €0.0031₹0.3254 | €0.0031₹0.3254 |
| Brazil | €0.0516₹5.4970 | €0.0056₹0.5981 | €0.0056₹0.5981 | €0.0056₹0.5981 |
| Chile | €0.0734₹7.8162 | €0.0165₹1.7585 | €0.0165₹1.7585 | €0.0165₹1.7585 |
| Colombia | €0.0103₹1.0993 | €0.0007₹0.0706 | €0.0007₹0.0706 | €0.0007₹0.0706 |
| Egypt | €0.0532₹5.6629 | €0.0030₹0.3167 | €0.0030₹0.3167 | €0.0030₹0.3167 |
| France | €0.0710₹7.5588 | €0.0248₹2.6393 | €0.0248₹2.6393 | €0.0248₹2.6393 |
| Germany | €0.113₹12.0088 | €0.0455₹4.8386 | €0.0455₹4.8386 | €0.0455₹4.8386 |
| Hong Kong | €0.0605₹6.4397 | €0.0215₹2.2867 | €0.0215₹2.2867 | €0.0215₹2.2867 |
| Hungary | €0.0710₹7.5596 | €0.0288₹3.0700 | €0.0288₹3.0700 | €0.0288₹3.0700 |
| India | €0.0089₹0.9435 | €0.0018₹0.1941 | €0.0013₹0.1402 | €0.0014₹0.1450 |
| Indonesia | €0.0339₹3.6133 | €0.0206₹2.1979 | €0.0206₹2.1979 | €0.0206₹2.1979 |
| Iraq | €0.0282₹2.9992 | €0.0065₹0.6943 | €0.0065₹0.6943 | €0.0065₹0.6943 |
| Israel | €0.0292₹3.1045 | €0.0044₹0.4662 | €0.0044₹0.4662 | €0.0044₹0.4662 |
| Italy | €0.0656₹6.9847 | €0.0248₹2.6369 | €0.0248₹2.6369 | €0.0248₹2.6369 |
| Kazakhstan | €0.0499₹5.3098 | €0.0149₹1.5824 | €0.0149₹1.5824 | €0.0149₹1.5824 |
| Kuwait | €0.0654₹6.9671 | €0.0363₹3.8671 | €0.0363₹3.8671 | €0.0363₹3.8671 |
| Malaysia | €0.0711₹7.5644 | €0.0116₹1.2314 | €0.0116₹1.2314 | €0.0116₹1.2314 |
| Mexico | €0.0328₹3.4877 | €0.0070₹0.7471 | €0.0070₹0.7471 | €0.0070₹0.7471 |
| Morocco | €0.0342₹3.6425 | €0.0190₹2.0218 | €0.0190₹2.0218 | €0.0190₹2.0218 |
| Netherlands | €0.132₹14.0494 | €0.0413₹4.3987 | €0.0413₹4.3987 | €0.0413₹4.3987 |
| Nepal | €0.0605₹6.4397 | €0.0028₹0.2990 | €0.0028₹0.2990 | €0.0028₹0.2990 |
| Nigeria | €0.0427₹4.5421 | €0.0055₹0.5898 | €0.0055₹0.5898 | €0.0055₹0.5898 |
| Oman | €0.0282₹2.9992 | €0.0204₹2.1709 | €0.0204₹2.1709 | €0.0204₹2.1709 |
| Pakistan | €0.0391₹4.1620 | €0.0124₹1.3200 | €0.0124₹1.3200 | €0.0124₹1.3200 |
| Peru | €0.0581₹6.1843 | €0.0248₹2.6392 | €0.0248₹2.6392 | €0.0248₹2.6392 |
| Poland | €0.0302₹3.2105 | €0.0101₹1.0702 | €0.0101₹1.0702 | €0.0101₹1.0702 |
| Qatar | €0.0282₹2.9992 | €0.0099₹1.0547 | €0.0099₹1.0547 | €0.0099₹1.0547 |
| Romania | €0.0710₹7.5596 | €0.0239₹2.5436 | €0.0239₹2.5436 | €0.0239₹2.5436 |
| Russia | €0.0662₹7.0520 | €0.0330₹3.5173 | €0.0330₹3.5173 | €0.0330₹3.5173 |
| Saudi Arabia | €0.0475₹5.0537 | €0.0088₹0.9401 | €0.0088₹0.9401 | €0.0088₹0.9401 |
| Singapore | €0.0605₹6.4397 | €0.0132₹1.4072 | €0.0132₹1.4072 | €0.0132₹1.4072 |
| South Africa | €0.0314₹3.3385 | €0.0079₹0.8369 | €0.0079₹0.8369 | €0.0079₹0.8369 |
| Spain | €0.0584₹6.2161 | €0.0165₹1.7578 | €0.0165₹1.7578 | €0.0165₹1.7578 |
| Sri Lanka | €0.0605₹6.4397 | €0.0017₹0.1759 | €0.0017₹0.1759 | €0.0017₹0.1759 |
| Turkey | €0.0090₹0.9587 | €0.0007₹0.0792 | €0.0007₹0.0792 | €0.0007₹0.0792 |
| Ukraine | €0.0710₹7.5596 | €0.0246₹2.6138 | €0.0246₹2.6138 | €0.0246₹2.6138 |
| United Arab Emirates | €0.0475₹5.0537 | €0.0130₹1.3811 | €0.0130₹1.3811 | €0.0130₹1.3811 |
| United Kingdom | €0.0524₹5.5795 | €0.0182₹1.9346 | €0.0182₹1.9346 | €0.0182₹1.9346 |
| North America | €0.0206₹2.1976 | €0.0028₹0.2989 | €0.0028₹0.2989 | €0.0028₹0.2989 |
| Rest of Africa | €0.0186₹1.9796 | €0.0033₹0.3516 | €0.0033₹0.3516 | €0.0033₹0.3516 |
| Rest of Asia Pacific | €0.0696₹7.4057 | €0.0093₹0.9938 | €0.0093₹0.9938 | €0.0093₹0.9938 |
| Rest of Central & Eastern Europe | €0.0710₹7.5596 | €0.0175₹1.8595 | €0.0175₹1.8595 | €0.0175₹1.8595 |
| Rest of Latin America | €0.0611₹6.5048 | €0.0093₹0.9934 | €0.0093₹0.9934 | €0.0093₹0.9934 |
| Rest of Middle East | €0.0324₹3.4490 | €0.0075₹0.7998 | €0.0075₹0.7998 | €0.0075₹0.7998 |
| Rest of Western Europe | €0.0489₹5.2054 | €0.0141₹1.5019 | €0.0141₹1.5019 | €0.0141₹1.5019 |
| Other | €0.0499₹5.3098 | €0.0064₹0.6769 | €0.0064₹0.6769 | €0.0064₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A student in Berlin who still uses an Indian +91 number is billed at the India rate, ₹0.145 for a service reply. Euro amounts in the converter are for budgeting; InfiQ invoices in rupees, with GST for Indian businesses.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What an Indian team uses to sell to Berlin
The parts of InfiQ that keep each message on the right rung.
- Consent records and opt-out enforcement
Each contact's opt-in source and time are recorded, STOP replies are enforced at platform level (even against later imports), and the audit trail exports.
Every Berlin contact's opt-in is stored with its source and time, and a STOP blocks marketing across the account, even against later imports.
- Developer API and webhooks
A REST API with scoped keys, idempotency keys and per-key rate limits, plus HMAC-SHA256-signed webhooks retried for 24 hours. Included on Growth, an add-on on Lite.
Your product sends trial, login and billing messages through the API the moment the account changes.
- Template manager and library
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Keep de, en and hi versions of each template and track each one's approval with Meta.
- Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
Berlin's working day lands in the Indian afternoon and evening; one shift with transfers can cover sales and support.
Nearby
City pages near Berlin
Other city guides in Germany and neighbouring countries, nearest first.
UWG §7, the GDPR and the Germany rate apply in every German city; the Germany guide covers them for Berlin, Hamburg and Munich alike.
Guides for Berlin teams
Questions Berlin businesses ask
- Berlin startups often work in English. Should our templates for Berlin be in German or English?
- Both are Meta template languages, so keep a de and an en version and store each contact's choice. Startups and international teams that wrote to you in English can get English; consumers and most German companies expect German. Replies in the window follow the customer's language.
- A Berlin founder tapped 'Chat on WhatsApp' on our pricing page. Can we add them to our product newsletter?
- Not without asking. The chat lets you reply for 24 hours, but UWG §7 requires prior express consent before advertising by electronic mail, and that includes founders. Ask in the conversation whether they want product news, record the answer, and send nothing promotional until they say yes.
- Our stand-ups with a Kreuzberg client are at 10:00 Berlin time. What does the October clock change do to the Pune team?
- It moves the meeting an hour later in India. 10:00 in Berlin is 13:30 IST during summer time and 14:30 IST after the clocks go back on the last Sunday in October, until the last Sunday in March. Send reminders in Berlin time and the Indian hour follows.
- Indian students heading to Berlin message our admissions desk about enrolment and housing. Which rate do our replies cost?
- It depends on the number they write from. A reply to a German +49 number costs ₹4.84; to an Indian +91 number, ₹0.145. Meta charges by the recipient's country code, so students who switch SIMs after arriving in Berlin move to the German rate.
- Our SaaS product has users at Berlin companies. Can WhatsApp deliver their login codes?
- Yes. One-time passcodes go out as authentication templates, ₹4.84 per delivered message to a +49 number, triggered by your product through InfiQ's API. Keep codes in their own template, separate from any product news.
- We are opening a GmbH in Berlin. Should it hold its own WhatsApp account with InfiQ?
- Keep it with the Indian company if you can: InfiQ bills Indian businesses in rupees with GST and hosts their customer data in India, and that account can message Berlin at the Germany rate. If the GmbH has to hold the account itself, talk to sales about whether InfiQ fits.
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]India–Germany Economic & Commercial Relations · Embassy of India, Berlin · read 2026-10-20
- [2]Einwohnerbestand Berlin (31 December 2025) · Amt für Statistik Berlin-Brandenburg · read 2026-10-20
- [3]Berlin Partner: Berlin's leading startup ecosystem · Berlin Partner für Wirtschaft und Technologie · read 2026-10-20
- [4]Bilateral Brief: Bavaria – India (Indian students in Germany) · Consulate General of India, Munich · read 2026-10-20
- [5]Gesetz gegen den unlauteren Wettbewerb (UWG), §7 · Gesetze im Internet (Federal Ministry of Justice) · read 2026-10-20
- [6]tzdb 'europe' file: Europe/Berlin and the EU rules · IANA Time Zone Database · read 2026-10-20
Earn your Berlin customers' attention, then keep it
Start on a 7-day Lite trial with no card, and have de and en templates ready to send the day Meta verification clears. If your business is based in Berlin, talk to sales about whether InfiQ fits.
