Rajasthan
WhatsApp Business API for Barmer's embroiderers, printers and craft sellers
Rawat Bhima moved his capital from Juna and founded the present city of Barmer in 1552. Its embroidery and ajrak prints now sell far beyond the desert, and the buyer's first question usually arrives as a photo request.
A Barmer business
- Hello, we run a boutique in Jaipur. Do you have embroidered kurtas in indigo? We need twenty.
- Namaste. Yes, here are photos of six designs in indigo. Tell us the sizes and we will confirm a ready date.
- We like the second and fourth. Please send the rate and a payment link for the advance.
- Sent. Once the advance arrives you will get the order confirmation here.
For Barmer's kasheedakari embroidery groups, its ajrak and block printers, carpet weavers and woodcarvers, and the guides and taxis that take visitors to Barmer Garh, Juna and the Kiradu temples: how an order from a boutique in India and one from a buyer abroad differ on the official WhatsApp Business API, and what each costs.
See it work
A boutique in India or a buyer abroad: one Barmer order, two ways
Kasheedakari is Barmer's ODOP product, and an embroidery group can get an order from a boutique in an Indian city one day and from a buyer overseas the next. Compare what changes on WhatsApp between the two.
For both buyers, most of an order is conversation: photos of the work, colours, sizes and a payment link from your gateway are replies once the buyer has written. The confirmation and the shipping notice you send later are utility templates in either case.
What changes abroad is the rate, which follows the buyer's country code, and the marketing rule: Meta does not deliver marketing templates to US (+1) numbers. The 24-hour service window works the same everywhere.
Indian boutique against overseas buyer
Compared on
Boutique in India
An Indian +91 number
Buyer abroad
A foreign country code
- Boutique in IndiaThe India rate for each categoryBuyer abroadThat country's rate, in rupees
- Boutique in IndiaHindi or English (India)Buyer abroadEnglish
- Boutique in IndiaReplies, no templateBuyer abroadReplies, no template
- Boutique in IndiaUtility templatesBuyer abroadUtility templates
- Boutique in IndiaMarketing, with their opt-inBuyer abroadMarketing with opt-in; never to US (+1) numbers
- Boutique in IndiaIndian business hoursBuyer abroadTheir working day, not Barmer's
Verdict
The flow is the same; the rate, the language and the marketing rules follow the buyer's country code.
Verdict: The flow is the same; the rate, the language and the marketing rules follow the buyer's country code.
Barmer in six lines
From Rajasthan Tourism's Barmer page, Invest India's ODOP list and IBEF's Rajasthan profile.
The region was known as Mallani in the 12th century; Barmer takes its name from Bahada Rao, known as Bar Rao, a Parmar ruler.[1]
Rawat Bhima founded the present city in 1552 and built Barmer Garh on a hillock, with the Jogmaya Devi temple at the top of the hill and the Nagnechi Mata temple below it.[1]
Juna, old Barmer, lies 25 km away with a Jain temple and an old fort; the five Kiradu temples, in Solanki style and dedicated to Shiva, are 35 km away.[1]
Rajasthan Tourism calls the area rich in wood carving, pottery, embroidery and ajrak prints, with hand-knitted woollen carpets and hand block-printed textiles.[1]
Invest India's One District One Product list names kasheedakari, the district's embroidery, for Barmer.[2]
IBEF lists handicrafts, textiles and tourism among Rajasthan's key industries; summer temperatures in Barmer can reach 51 °C, and Jodhpur's airport is about 220 km away.[3],[1]
Industries
Who in Barmer sells and answers on WhatsApp
Four kinds of business, from the embroidery groups to the people who drive visitors out to Kiradu.
- 01
Kasheedakari embroidery groups
The district's ODOP product, made by embroiderers and sold through groups and traders to boutiques and buyers who order from photos.[2],[1]
On WhatsApp: Work photos and colour options in reply · Order confirmations and shipping notices · Work slips to embroiderers who agreed
- 02
Ajrak and block printers
Ajrak and hand block-printed textiles are named among Barmer's crafts, sold by the metre and by the piece to shops in other cities.[1]
On WhatsApp: Swatch photos in reply · Dispatch notices · Payment-due reminders
- 03
- 04
Guides, taxis and stays
Visitors climb to Barmer Garh, drive 25 km to Juna and 35 km to Kiradu, and arrive by road or rail from Jodhpur.[1]
On WhatsApp: Fares, timings and map pins in reply · Pickup confirmations · Driver details on the day
Hindi at home, English for buyers away
Meta approves each template once per language. A Barmer craft seller usually needs Hindi for embroiderers, drivers and Indian shops, English (India) for invoices, and English for buyers abroad.
Inside the 24-hour window staff can reply in whatever a buyer or embroiderer writes, Marwari included. InfiQ's own support works in English and Hindi.
| Language | Meta code | Use it for |
|---|---|---|
| Hindi | hi | Embroiderers, printers, drivers and shops across north India |
| English (India) | en_IN | Boutiques' purchase offices and invoices |
| English | en | Buyers and importers abroad |
Prices in ₹, with USD and EUR
What a Barmer craft order costs to message
A plan from ₹999 a month, then each delivered message at the India rate to Indian numbers: ₹0.145 for every reply about a piece, ₹0.19 for an order confirmation or shipping notice, ₹0.94 for a new collection to opted-in buyers and ₹0.14 for a passcode.
Snapshot rates · as of 20 Oct 2026, 00:02 UTC
Lite
₹999 / month≈ $10.51 USD
₹833 / month, billed yearly≈ $8.76 USD
Everything a growing business needs to run WhatsApp properly.
Growth
₹2,999 / month≈ $31.55 USD
₹2,499 / month, billed yearly≈ $26.29 USD
Lite, plus the API, automation and team scale serious senders need.
Enterprise
Custom volume pricing, custom SLA and dedicated infrastructure.
Per message to Barmer · India
| Category | ₹ INR | USD |
|---|---|---|
| Marketing | ₹0.9435 | $0.0099 |
| Utility | ₹0.1941 | $0.0020 |
| Authentication | ₹0.1402 | $0.0015 |
| Service | ₹0.1450 | $0.0015 |
Per-message rates for all 47 markets, in ₹ and USD
| Market | Marketing | Utility | Authentication | Service |
|---|---|---|---|---|
| Argentina | $0.0572₹5.4352 | $0.0241₹2.2874 | $0.0241₹2.2874 | $0.0241₹2.2874 |
| Bangladesh | $0.0678₹6.4397 | $0.0034₹0.3254 | $0.0034₹0.3254 | $0.0034₹0.3254 |
| Brazil | $0.0578₹5.4970 | $0.0063₹0.5981 | $0.0063₹0.5981 | $0.0063₹0.5981 |
| Chile | $0.0822₹7.8162 | $0.0185₹1.7585 | $0.0185₹1.7585 | $0.0185₹1.7585 |
| Colombia | $0.0116₹1.0993 | $0.0007₹0.0706 | $0.0007₹0.0706 | $0.0007₹0.0706 |
| Egypt | $0.0596₹5.6629 | $0.0033₹0.3167 | $0.0033₹0.3167 | $0.0033₹0.3167 |
| France | $0.0795₹7.5588 | $0.0278₹2.6393 | $0.0278₹2.6393 | $0.0278₹2.6393 |
| Germany | $0.126₹12.0088 | $0.0509₹4.8386 | $0.0509₹4.8386 | $0.0509₹4.8386 |
| Hong Kong | $0.0678₹6.4397 | $0.0241₹2.2867 | $0.0241₹2.2867 | $0.0241₹2.2867 |
| Hungary | $0.0795₹7.5596 | $0.0323₹3.0700 | $0.0323₹3.0700 | $0.0323₹3.0700 |
| India | $0.0099₹0.9435 | $0.0020₹0.1941 | $0.0015₹0.1402 | $0.0015₹0.1450 |
| Indonesia | $0.0380₹3.6133 | $0.0231₹2.1979 | $0.0231₹2.1979 | $0.0231₹2.1979 |
| Iraq | $0.0316₹2.9992 | $0.0073₹0.6943 | $0.0073₹0.6943 | $0.0073₹0.6943 |
| Israel | $0.0327₹3.1045 | $0.0049₹0.4662 | $0.0049₹0.4662 | $0.0049₹0.4662 |
| Italy | $0.0735₹6.9847 | $0.0277₹2.6369 | $0.0277₹2.6369 | $0.0277₹2.6369 |
| Kazakhstan | $0.0559₹5.3098 | $0.0166₹1.5824 | $0.0166₹1.5824 | $0.0166₹1.5824 |
| Kuwait | $0.0733₹6.9671 | $0.0407₹3.8671 | $0.0407₹3.8671 | $0.0407₹3.8671 |
| Malaysia | $0.0796₹7.5644 | $0.0130₹1.2314 | $0.0130₹1.2314 | $0.0130₹1.2314 |
| Mexico | $0.0367₹3.4877 | $0.0079₹0.7471 | $0.0079₹0.7471 | $0.0079₹0.7471 |
| Morocco | $0.0383₹3.6425 | $0.0213₹2.0218 | $0.0213₹2.0218 | $0.0213₹2.0218 |
| Netherlands | $0.148₹14.0494 | $0.0463₹4.3987 | $0.0463₹4.3987 | $0.0463₹4.3987 |
| Nepal | $0.0678₹6.4397 | $0.0031₹0.2990 | $0.0031₹0.2990 | $0.0031₹0.2990 |
| Nigeria | $0.0478₹4.5421 | $0.0062₹0.5898 | $0.0062₹0.5898 | $0.0062₹0.5898 |
| Oman | $0.0316₹2.9992 | $0.0228₹2.1709 | $0.0228₹2.1709 | $0.0228₹2.1709 |
| Pakistan | $0.0438₹4.1620 | $0.0139₹1.3200 | $0.0139₹1.3200 | $0.0139₹1.3200 |
| Peru | $0.0651₹6.1843 | $0.0278₹2.6392 | $0.0278₹2.6392 | $0.0278₹2.6392 |
| Poland | $0.0338₹3.2105 | $0.0113₹1.0702 | $0.0113₹1.0702 | $0.0113₹1.0702 |
| Qatar | $0.0316₹2.9992 | $0.0111₹1.0547 | $0.0111₹1.0547 | $0.0111₹1.0547 |
| Romania | $0.0795₹7.5596 | $0.0268₹2.5436 | $0.0268₹2.5436 | $0.0268₹2.5436 |
| Russia | $0.0742₹7.0520 | $0.0370₹3.5173 | $0.0370₹3.5173 | $0.0370₹3.5173 |
| Saudi Arabia | $0.0532₹5.0537 | $0.0099₹0.9401 | $0.0099₹0.9401 | $0.0099₹0.9401 |
| Singapore | $0.0678₹6.4397 | $0.0148₹1.4072 | $0.0148₹1.4072 | $0.0148₹1.4072 |
| South Africa | $0.0351₹3.3385 | $0.0088₹0.8369 | $0.0088₹0.8369 | $0.0088₹0.8369 |
| Spain | $0.0654₹6.2161 | $0.0185₹1.7578 | $0.0185₹1.7578 | $0.0185₹1.7578 |
| Sri Lanka | $0.0678₹6.4397 | $0.0019₹0.1759 | $0.0019₹0.1759 | $0.0019₹0.1759 |
| Turkey | $0.0101₹0.9587 | $0.0008₹0.0792 | $0.0008₹0.0792 | $0.0008₹0.0792 |
| Ukraine | $0.0795₹7.5596 | $0.0275₹2.6138 | $0.0275₹2.6138 | $0.0275₹2.6138 |
| United Arab Emirates | $0.0532₹5.0537 | $0.0145₹1.3811 | $0.0145₹1.3811 | $0.0145₹1.3811 |
| United Kingdom | $0.0587₹5.5795 | $0.0204₹1.9346 | $0.0204₹1.9346 | $0.0204₹1.9346 |
| North America | $0.0231₹2.1976 | $0.0031₹0.2989 | $0.0031₹0.2989 | $0.0031₹0.2989 |
| Rest of Africa | $0.0208₹1.9796 | $0.0037₹0.3516 | $0.0037₹0.3516 | $0.0037₹0.3516 |
| Rest of Asia Pacific | $0.0779₹7.4057 | $0.0105₹0.9938 | $0.0105₹0.9938 | $0.0105₹0.9938 |
| Rest of Central & Eastern Europe | $0.0795₹7.5596 | $0.0196₹1.8595 | $0.0196₹1.8595 | $0.0196₹1.8595 |
| Rest of Latin America | $0.0684₹6.5048 | $0.0105₹0.9934 | $0.0105₹0.9934 | $0.0105₹0.9934 |
| Rest of Middle East | $0.0363₹3.4490 | $0.0084₹0.7998 | $0.0084₹0.7998 | $0.0084₹0.7998 |
| Rest of Western Europe | $0.0548₹5.2054 | $0.0158₹1.5019 | $0.0158₹1.5019 | $0.0158₹1.5019 |
| Other | $0.0559₹5.3098 | $0.0071₹0.6769 | $0.0071₹0.6769 | $0.0071₹0.6769 |
Plan prices are monthly, in rupees, excluding GST; yearly billing is two months free. Messages are charged per delivered message on top of the plan, at the rate for the recipient’s country. Full details: InfiQ pricing. A buyer's foreign number is billed at InfiQ's published rate for that country, shown in rupees on the pricing page; Meta does not deliver marketing templates to US (+1) numbers. Invoices carry your Rajasthan GSTIN.
Work out your own monthly cost by message type.
Calculate your exact costOn InfiQ
What a Barmer seller runs on InfiQ
Matched to the comparison above.
- Published per-market rates
InfiQ publishes its per-message rate for every Meta market in rupees, ex-GST, so the cost of messaging customers abroad is known before you send.
Before a shipping notice goes to a buyer abroad, the group sees the rupee rate for that country code, so an export order's messaging cost is known in advance.
- Template manager and library
Draft, submit and track WhatsApp message templates for Meta's approval, starting from a library of 1,000+ ready templates in 27 categories.
Approve the order confirmation and shipping notice in Hindi and English once, and reuse them for every boutique and buyer.
- InfiQ Flows chatbot builder
A no-code builder for automated conversations (27 blocks, versioned publishing with rollback), priced per flow; the Growth plan includes one.
In summer's long midday break, an InfiQ Flows bot can answer the usual questions about sizes, colours and delivery until someone is back at the counter.
- Shared team inbox
One WhatsApp number answered by a team: 10 users on Lite and 25 on Growth, agent and manager roles, transfers, private notes, labels and canned replies.
The group's coordinator, the packer and the owner share one number, with notes on what each buyer has asked for.
Nearby
Around Barmer, on the map
City pages in western Rajasthan and across the Gujarat border.
Barmer sits far west of most city pages on this site; the map shows the nearest ones. This page stays with Barmer's embroidery, prints, carpets and the roads to Juna and Kiradu. The India guide covers DPDP, DLT and the rules for the whole country.
Guides for Barmer teams
Questions Barmer businesses ask
A boutique in Mumbai wants kasheedakari kurtas from our Barmer embroidery group. Can we send photos and confirm the order on WhatsApp?+
Our Barmer ajrak printing unit ships to a shop in the UK. What does a shipping notice to a +44 number cost?+
A buyer from the US liked our Barmer woollen carpets at a fair. Can we send her our new collection on WhatsApp?+
Embroiderers in villages around Barmer work for our group. Can we send them work slips on WhatsApp?+
Visitors ask our Barmer taxi service about the Kiradu temples, 35 km out. Can we answer with fares and a map pin?+
Our Barmer craft shop closes in the midday heat of summer. Can WhatsApp answer buyers while we are shut?+
Sources
Facts on this page were checked against these sources on the dates shown. Page updated 2026-10-20.
- [1]Barmer · Rajasthan Tourism, Government of Rajasthan · read 2026-10-21
- [2]ODOP product list, V33 (31 December 2025) · Invest India · read 2026-10-20
- [3]Rajasthan: state profile (updated July 2026) · India Brand Equity Foundation · read 2026-10-21
Sell Barmer's embroidery to buyers at home and abroad
Start a 7-day Lite trial, no card needed, or book a demo of the template manager, per-country rates and the Flows builder. Once Meta business verification is complete, your number is usually live in about two hours.
