Abandoned Cart WhatsApp Template for Travel

Personalise it so it reads like your travel desk

The difference between a recovered booking and a muted number is whether the message feels 1:1. Pull the exact route, dates and traveller count into {{2}} — "Bengaluru → Goa, 14–17 Aug, 2 travellers" — rather than a generic "your trip", so the customer sees their own plan reflected back. Keep the saved-cart promise literal: the deep link behind the button should reopen the same search, dates and passenger count, not your homepage. Match the incentive to intent and margin — a time-bound fare drop or free seat selection usually converts better than a blanket discount and protects your yield.

• {{2}} carries route + dates + traveller count, not "your trip"
• The Complete-booking button deep-links to the exact saved search
• Scale the incentive to margin: free seat, ₹ off, or a short fare lock
• Only claim scarcity or urgency you can actually prove

Get it approved as Marketing the first time

This template is promotional, so it must go under the Marketing category — trying to pass a cart nudge off as Utility is the single most common rejection and can put your WhatsApp Business Account at risk. Give Meta a real sample for every variable when you submit: a plausible name, a real-looking route, a specific window and a genuine offer, so the reviewer sees the finished message. Placeholders like "xxx" get rejected. Because it's Marketing, the recipient must have opted in to promotional messages, and the template needs a clear opt-out — the "Reply STOP" line plus a Stop-promotions quick reply both satisfy that. Keep claims truthful and time-bound, avoid full-caps and emoji clutter, and make sure button URLs resolve to the stated destination. Approved templates usually clear within a day, and once live you can send instantly through InfiQ.

What it costs to send

WhatsApp bills per delivered message by category, and an abandoned-cart nudge is charged at the Marketing rate — the same rate whether the customer opens it in ten seconds or ten hours. InfiQ shows this as transparent ₹ pricing (ex-GST), so you can forecast a recovery campaign against real numbers before you press send. One nuance worth knowing: the free 24-hour service window applies to replies you send after a customer messages you first, not to a template you initiate — so this cart message is billed at the Marketing rate even when it goes out within a day of the drop-off. When the customer taps a button and starts chatting, that inbound message opens a service window in which your follow-up replies aren't billed as new marketing messages. Because recovered travel baskets are high-value, even a modest recovery rate typically pays back the per-message cost many times over.

Variations you can copy

Keep a small library so you can match the message to the booking type and the customer's language, and re-submit each variant for approval.

• Shorter: name + route + a single "Complete booking" button for fast-moving flight and bus carts
• Urgency (only if true): reference a live seat hold or fare lock expiring, with the real window in {{3}}
• Regional language: submit a Hindi, Tamil or Marathi version — each language is approved separately
• Package vs flight: a package variant can restate inclusions, while a flight variant stays lean and fast