Skip to content
Meta Business PartnermarketingReady to send

Re-Engagement & Winback WhatsApp Template for Travel

Lapsed travellers rarely respond to another email. A well-timed WhatsApp winback lands in the same thread where they once booked, reads within minutes, and gives a one-tap way back in. This page gives Indian travel brands — OTAs, tour operators, hotels, homestays and transport aggregators — a ready-to-submit, Meta-compliant re-engagement template with the right category, sample variables, an opt-out line and approval notes built in. Personalise it, submit it once, and start re-activating dormant customers with InfiQ.

Use this template
  • Opens prefilled in your account
  • Free trial · no card required

Live previewre_engagement_winback

Variables

{{1}}
Priya
{{2}}
WanderRoute Travels
{{3}}
₹1,500 off
{{4}}
14

Template at a glance

Marketing
Category
Yes
Opt-in required
Mandatory
Opt-out line
4 ({{1}}–{{4}})
Variables
Per delivered marketing message
Billing
30–120 days dormant
Best sent

Template at a glance

A Marketing-category WhatsApp winback template for Indian travel brands, with an opt-out line, sample variables and approval tips — copy it, personalise, and send with InfiQ.

When to use this winback template

Reach for this template when a traveller has gone quiet — no bookings, no clicks and no replies for roughly 30 to 120 days, but who once opted in and engaged with your brand. The sweet spot for travel is season-aware: fire it a few weeks before the demand window they historically book in (monsoon getaways, Diwali or Christmas breaks, summer hill-station trips), or when an incentive genuinely changes their decision. Because this is a Marketing message, you can send it outside the free 24-hour service window, but you must have valid opt-in and the recipient must not have opted out. Avoid blasting your entire lapsed list at once — segment by past destination, trip value and recency so the incentive and tone match the traveller.

  • Dormant 30–120 days with prior opt-in and engagement
  • A few weeks before their historical booking season
  • When a time-bound incentive genuinely tips the decision
  • Segmented by destination, trip value and recency — never a blanket blast

How to personalise it so it reads 1:1

A winback works when it feels like a message, not a mailshot. Use {{1}} for the traveller's first name and {{2}} for your brand so the greeting is warm and unmistakable. Make {{3}} a concrete, specific incentive — '₹1,500 off', 'free airport transfer' or 'complimentary night' beats a vague 'special offer'. {{4}} sets urgency with a real validity window in days. Where you have the data, tailor the follow-up button destination to their last-viewed destination or trip type so the one-tap path drops them straight into something relevant. Keep the body short: on mobile, the first line and the incentive are what get read, so lead with the miss-you hook and the reward, not with terms and conditions.

  • {{1}} name + {{2}} brand for a warm, recognisable open
  • {{3}} a specific, tangible incentive — not 'special offer'
  • {{4}} a real validity window to create honest urgency
  • Route the button to their last destination or trip type where possible

Getting it approved the first time

Submit this as Marketing — it is promotional, and mislabelling a promotional message as Utility is the single most common rejection reason. Provide realistic sample values for every variable ({{1}} 'Priya', {{3}} '₹1,500 off', and so on) so Meta's reviewers can see the message in context; templates with empty or placeholder-only variables are frequently rejected. Keep every claim truthful and honest per Meta's Business and Commerce policies and India's ASCI advertising code — if the offer has conditions, don't imply it's unconditional. Include the opt-out line ('Reply STOP to opt out') as required for marketing content. Once approved — usually within a day — you can send instantly through InfiQ.

  • Category: Marketing (Utility mislabelling is the top rejection cause)
  • Fill in sample values for all four variables before submitting
  • Truthful, non-misleading claims — Meta policy + ASCI
  • Keep the mandatory opt-out line in the body

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category — this template bills at the Marketing rate for every message that reaches a traveller. The 24-hour window still exists, but it's a free customer-service window, not a billing unit, so it doesn't change the cost of a proactive winback. Through InfiQ you get transparent ₹ pricing (ex-GST), so you can forecast a campaign against your dormant volume before you press send. For a travel winback, the maths usually works out strongly in your favour: recovering even a small fraction of lapsed high-value bookings dwarfs the per-message spend.

  • Billed per delivered Marketing message (not per conversation)
  • 24-hour window is a free service window, not a billing unit
  • Transparent ₹ pricing, ex-GST
  • One recovered trip typically outweighs the whole send cost

Variations you can adapt

Keep a small library of this template so you can match tone to segment without re-inventing the wording each time. A short version trims to the miss-you line plus a single incentive variable for quick, high-volume sends. An incentive-led version leans into a stronger, time-bound reward for your most valuable lapsed travellers. A regional-language version — Hindi, Tamil, Bengali or your customers' language — often lifts response for domestic travel audiences. Each variation is a separate template that needs its own approval, so submit them together and keep the same clean variable structure across all of them.

  • Short: miss-you line + one incentive variable for fast sends
  • Incentive-led: stronger, time-bound reward for high-value travellers
  • Regional language: Hindi or your customers' language for domestic reach
  • Each variation is a separate template — submit and get each approved

Ready to send this one?

Open it in InfiQ with the body, variables and buttons already filled in. Pick a name, submit for approval, and you can be live on the official WhatsApp Business API in about 2 hours.

Use this template

Talk to InfiQ

Use this template in your account

Tell us your volume — we’ll load your templates and get you a sandbox in about 2 hours.

Step 1 of 2
WhatsApp

Protected by invisible spam checks · replies within 1 working day

Frequently asked questions

Which WhatsApp category is this template?+
Marketing. A winback is promotional in intent, so it must be submitted as Marketing — submitting it as Utility is the most common cause of rejection.
Does this template need opt-in?+
Yes. Marketing messages require valid opt-in, and the recipient must not have previously opted out. Only send to lapsed customers who agreed to receive promotional messages from you.
Why does it include a 'Reply STOP to opt out' line?+
Marketing templates must give recipients an easy way to opt out. Keeping the opt-out line in the body keeps you compliant with Meta's policy and respects the traveller's choice.
How is a winback message billed?+
WhatsApp bills per delivered message by category, so each delivered message of this template is charged at the Marketing rate. Meta moved off per-conversation billing on 1 July 2025, and the 24-hour window is now only a free service window, not a billing unit.
Can I edit the wording?+
Yes. You can change the copy as long as it stays within Marketing category rules, keeps the opt-out line and remains truthful. Any edit means re-submitting the template for approval.
How quickly can I start sending after submitting?+
Template approval is usually completed within a day. Once approved, you can send instantly to your opted-in dormant travellers through InfiQ.
How many variables does it use?+
Four: {{1}} name, {{2}} brand, {{3}} incentive and {{4}} validity in days. Always provide realistic sample values for each when you submit for approval.
Can I send this in Hindi or another regional language?+
Yes. Create a regional-language version as a separate template with the same variable structure and submit it for its own approval. Regional language often lifts response for domestic travel audiences.

Templates that pair with this one

Same category, different moment in the journey — most teams approve two or three of these together.

Win back your lapsed travellers

Submit this Marketing template once and start re-activating dormant customers on WhatsApp with InfiQ's transparent ₹ pricing — book a demo today.

Start free trialBook a demo