Promotional Offers WhatsApp Template for Travel
A ready-to-use, Meta-compliant WhatsApp promotional offers template built for Indian travel businesses — tour operators, OTAs, hotels, holiday-package sellers and flight aggregators. It arrives in the marketing category with the right variables, a compliant opt-out line and a one-tap booking button. Copy the body, drop in your fare, route or package details, submit it for approval, and start pushing seat sales, flash fares and off-season deals to travellers who actually read WhatsApp within minutes of it landing.
Variables
{{1}}= Aarav{{2}}= Monsoon Getaway Sale{{3}}= up to 30% off{{4}}= Goa beach-resort{{5}}= 31 July
Verified business
10:24
Marketing · opt-out required
When to use this template
Reach for the promotional offers template when you have a genuine, time-bound reason for a traveller to act: a limited-seat flash fare, an early-bird holiday package, a monsoon or off-season resort discount, a festive-weekend hotel deal, or a loyalty-tier upgrade voucher. Because it sits in the marketing category, it can only go to travellers who have opted in — for example, past bookers, newsletter subscribers who ticked the WhatsApp box, or leads who scanned a click-to-WhatsApp ad. It is not for booking confirmations, e-tickets, itinerary changes or refund updates; those are transactional and belong in a utility template. Use marketing sparingly and time it to the travel decision window — a Wednesday-evening send for a weekend-getaway sale converts far better than a random Monday blast.
- Flash fare or limited-seat airfare drops
- Early-bird and off-season holiday-package deals
- Festive, long-weekend or last-minute hotel offers
- Loyalty-member exclusive fares and upgrade vouchers
Personalise it so it reads like a 1:1 message
The difference between a deal that converts and one that gets muted is personalisation. Populate {{1}} with the traveller's first name, {{2}} with a named campaign rather than a generic 'Sale', and {{4}} with the destination or product they have actually browsed or booked before — a Goa resort, a Manali package, a Delhi–Bengaluru route. A repeat customer who searched hill stations should not receive a beach-holiday blast. Pull these values from your CRM or booking history and map them to variables so every recipient sees an offer that feels chosen for them. Keep the discount in {{3}} truthful and specific ('up to 30% off', 'flat ₹2,000 off'), and put a real, near-term deadline in {{5}} so the urgency is genuine — Meta and the ASCI code both expect claims you can honour.
- {{1}} first name — from your CRM, not 'Dear Customer'
- {{2}} a named campaign travellers can recognise
- {{4}} the destination or route the traveller cares about
- {{5}} a real deadline you will actually enforce
Getting it approved the first time
Submit this as Marketing — not utility. Mislabelling a promotional message as utility to dodge marketing rates is the single most common rejection reason, and Meta re-categorises anything that pushes an offer regardless of the label you pick. Provide a realistic sample value for every variable so the reviewer can see the message in context; empty or placeholder-looking samples slow approval. Keep the opt-out line ('Reply STOP to opt out') in the body — marketing templates must give recipients an easy way out, and InfiQ honours STOP replies automatically at the account level. Avoid all-caps shouting, misleading discounts, and unverifiable superlatives. Most clean travel templates clear review within a day, after which you can send instantly through InfiQ.
- Choose the Marketing category on submission
- Fill a plausible sample for each variable
- Keep the opt-out line in the message body
- Skip all-caps, fake urgency and unverifiable claims
What it costs to send
Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category. This template is Marketing, so each delivered copy bills at India's marketing message rate, plus InfiQ's transparent ₹ pricing (ex-GST). The 24-hour window that opens when a traveller replies is a free customer-service window — it lets your team answer questions and share details at no messaging charge — but it is not a billing unit and it does not make the outbound promotional send free. Estimate your spend by multiplying your opted-in, deliverable audience by the marketing rate; use the cost calculator to slide monthly travel volume and see the number before you launch a campaign.
- Billed per delivered message at the marketing rate
- Meta live rate card plus InfiQ transparent ₹ pricing, ex-GST
- The 24-hour reply window is free service time, not free promotion
Variations you can copy
One template rarely fits every travel campaign, so keep a small set of approved variants ready. A shorter version — 'Hi {{1}}, {{2}} is live: {{3}} on {{4}}. Ends {{5}}. Reply STOP to opt out.' — works for quick flash-fare pings. An image-header version adds a destination photo above the same body for visual pull. And a regional-language version, translated into Hindi, Tamil, Marathi or your travellers' language, lifts open and reply rates in tier-2 and tier-3 markets. Each variant is a separate submission, so name them clearly (for example travel_offer_short_en, travel_offer_hi) to keep your template library tidy and easy to pick from at send time.
- Short version for fast flash-fare sends
- Image-header version with a destination photo
- Regional-language versions for tier-2 and tier-3 reach
Like this template? Send it live in 24 hours.
Frequently asked questions
Which WhatsApp category does this template use?+
Do I need opt-in to send it?+
Why does the message include a 'Reply STOP to opt out' line?+
How is this template billed?+
Can I edit the wording?+
How fast can I start sending after submitting?+
Can I send it in Hindi or another regional language?+
Is the 24-hour window a free way to send promotions?+
Launch your travel offer on WhatsApp
Copy this compliant promotional offers template, personalise the variables and go live with InfiQ — an official Meta Business Partner with transparent ₹ pricing and full BSUID ownership.