Promotional broadcasts
Send offers to segmented lists that actually get read.
Send offers, launches and festival sales to opted-in customers, segmented by what they buy and where they are. Typical broadcasts see 85% open rates within a day — with frequency caps that keep your quality rating green.
85% typical open rate within 24 hours
Journey funnel
typical open rate
85%
click-through on offers
14%
opt-out rate with caps on
0.8%
Use cases
How promotional broadcasts teams use InfiQ
Segmented lists
Build audiences from tags, purchase history, city, language or last-order date — a saree launch goes to saree buyers, not your whole base.
Frequency caps
Set a hard limit like 2 promos per customer per week, enforced across every campaign, so over-messaging never dents your quality rating.
Personalised templates
Merge name, last purchase and city into approved templates so a 50,000-recipient broadcast reads like a one-to-one message.
Scheduling and throttling
Queue festival campaigns weeks ahead and drip delivery in batches of a few thousand so replies don't swamp your team at 10am.
Opt-in and opt-out built in
Consent is recorded with source and timestamp, every broadcast carries a stop option, and opt-outs are suppressed from all future lists.
Per-campaign analytics
Delivered, read, clicked, replied and revenue per broadcast — compare a festival push against last month's launch in one view.
Suhani Threads
online
Diwali sale — 3 days only
Hi Priya, flat 30% off on silk sarees till Sunday. Members get early access tonight — prices go back up Monday 9am.18:02
Shop the sale
Stop offers
Yes — every Kanjivaram is 30% off, and shipping is free above ₹2,999. Want a link to the collection?18:11
Here you go: suhanithreads.in/kanjivaram — the 30% applies automatically at checkout till Sunday midnight.18:12
The customer experience
What promotional broadcasts customers see
Verified business name, rich templates and tap-to-act buttons — a conversation, not a notification.
Recommended products
What powers this for promotional broadcasts teams
Broadcasts & Campaigns
Send personalised WhatsApp broadcasts to your full opted-in list with InfiQ. Segmentation, scheduling, retargeting and analytics on the official API.
Explore Broadcasts & CampaignsWhatsApp Business API
Get official WhatsApp Business API access with InfiQ, a Meta Business Partner. Fast onboarding, green tick verification and template management.
Explore WhatsApp Business APIChatbots & Automation
Build no-code WhatsApp chatbots with InfiQ. Drag-and-drop flows, AI answers, lead qualification, order tracking and human handoff on the official API.
Explore Chatbots & AutomationKeep exploring
Templates and integrations for this workflow
FAQ
Frequently asked questions
Do customers need to opt in before I send them offers?
Yes. Meta requires documented opt-in for marketing messages, collected via your website, checkout, in-store QR code or a keyword like JOIN. InfiQ stores consent records with timestamp and source, and automatically suppresses anyone who opts out.
Do promotional templates need approval?
Every marketing template is reviewed by Meta before it can be sent — approval typically takes minutes to a few hours. InfiQ flags wording that commonly gets rejected, like spammy phrasing or broken variables, before you submit, so most templates pass first time.
How often can I message the same customer?
Meta sets no fixed limit, but blocks and reports lower your quality rating and can shrink your daily sending tier. Most brands cap at one or two promos per customer per week, and InfiQ enforces that cap automatically across all campaigns.
What happens if my quality rating drops?
Meta can cut your messaging tier — for example from 100,000 to 10,000 conversations a day — until quality recovers. InfiQ monitors your rating, alerts you on dips and can hold scheduled campaigns if you slip toward the threshold.
Can I trigger broadcasts from my store or CRM?
Yes. Sync segments from Shopify, WooCommerce or your CRM via API or CSV upload, or build lists inside InfiQ with filters on tags, orders and last activity. Campaigns can be scheduled in advance or fired from your systems programmatically.
How do I measure revenue from a campaign?
Every button and link is tracked per campaign, so you see delivered, read, clicked and replied out of the box. Pass order events back via API or webhook and InfiQ attributes revenue to the broadcast — cost per conversion, not just read rates.
Send your first message today.
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