Back In Stock WhatsApp Template for Logistics

Why WhatsApp beats email and SMS for restock

Restock windows are short and competitive — for a popular SKU the first few hours after a replenishment decide who converts. WhatsApp is read within minutes by most Indian consumers, so a back-in-stock alert lands while stock is still deep, not after it has sold through again. The template's interactive buttons collapse the path from 'I saw it' to 'I reserved it' into one tap, with no login, no app switch and no typing a URL. Because InfiQ is WhatsApp-first, you also get delivery and read signals per message, so you can see exactly which restock alerts landed and reorder your sends around real engagement rather than guesswork.

Personalise it so it reads 1:1, not as a blast

The three variables are what turn a generic promo into a message that feels written for one person. Use {{1}} for the customer's first name, {{2}} for the exact product — include size, colour or variant, because 'your item' converts far worse than 'Trek FX 2 Disc (Blue, M)' — and {{3}} for the fulfilment or warehouse location, which reassures the customer it will actually ship near them. Keep the variant string precise: if a customer was waiting on a specific size, naming it removes any doubt that this is the item they wanted. Match the language to the customer too — a Hindi or regional-language version of the same template, submitted separately, typically lifts open-through-to-click rates for non-metro logistics audiences.

Compliance: opt-in and the mandatory opt-out

This is a marketing template, so two rules are non-negotiable. First, you can only send it to customers who have given marketing opt-in — a 'notify me' tick-box or an explicit consent at checkout both count, and you should keep a record of when and how consent was captured. Second, every marketing template must give a clear way to stop; that is why the body ends with an opt-out line and the third button is 'Stop alerts'. Honouring opt-outs promptly is both an ASCI expectation and a Meta policy requirement, and it protects your number's quality rating — the metric that governs how many messages you're allowed to send per day.

• Send only to customers with recorded marketing opt-in
• Keep the opt-out line in the body — it is required for marketing
• Process STOP requests immediately to suppress future sends
• Truthful claims only — no fake scarcity or invented discounts

Getting it approved the first time

The single biggest reason a template like this gets rejected is submitting it as Utility. A restock alert is promotional by intent — it exists to drive a sale — so it must go in as Marketing. Provide a realistic sample value for every variable (Meta reviewers reject templates with empty or placeholder-looking samples), keep the copy free of exaggerated or unverifiable claims, and make sure button labels match their action. InfiQ's template management handles submission, tracks approval status, and lets you clone the approved template into shorter or regional variants without starting review from scratch. Most well-formed marketing templates are approved within a day, after which you can send instantly.

What it costs to send

Since Meta moved off per-conversation billing on 1 July 2025, WhatsApp charges per delivered message by category. This template is a marketing template, so each delivered message is billed at Meta's live marketing rate for India, plus InfiQ's transparent ₹ platform pricing on top of that rate card (all figures ex-GST). There is no free-tier trick here — marketing sends are always billable — but the economics are strong for restock alerts because you are messaging a pre-qualified audience that already signalled intent, so conversion per rupee tends to beat broad promotional blasts. Use the pricing page to model your monthly restock volume against expected conversions.