COD Confirmation WhatsApp Template for Logistics

Personalise it so it reads as a real order, not a blast

The four variables do the heavy lifting. {{1}} is the customer name, {{2}} the exact order ID they will recognise from checkout, {{3}} the collectable amount in ₹, and {{4}} the shipping address so any error is caught before the parcel moves. Keep the amount formatted the way the buyer saw it (currency symbol, thousands separator) and the order ID identical to your invoice and SMS so it never feels like a phishing message. Because the Confirm and Cancel buttons are quick-reply buttons, the customer's tap comes back to you as a structured response you can route straight into your OMS — auto-releasing confirmed orders for pick and flagging cancellations before they cost a delivery attempt. A 'Pay Now' URL button can carry an order-specific payment link so prepayment is one tap, not a phone call.

Getting it approved as Utility (and keeping it there)

Submit this under the Utility category because it is transactional and tied to an action the customer took. The single biggest reason a template like this gets rejected — or silently reclassified as Marketing and billed at the higher rate — is promotional language. Do not add discounts, 'limited time' urgency, upsell lines, or anything that reads like an offer; keep the copy strictly about confirming the order in front of the buyer. Provide realistic sample values for all four variables at submission so Meta's reviewers can see the message in context, keep variables in a natural order without stray placeholders, and make sure button labels match their function. Approval typically lands within a day, after which you can send instantly via InfiQ.

• Keep it purely informational — no offers, urgency or upsell
• Provide sample values for every variable at submission
• Match button labels to their real action (Confirm, Pay Now, Cancel)
• No promotional wording, or it flips to Marketing and the higher rate

What it costs to send

Since 1 July 2025 WhatsApp bills per delivered message by template category, not per 24-hour conversation. This COD confirmation is a Utility template, so each delivered message is charged at Meta's live Utility rate for India, on top of InfiQ's transparent ₹ platform pricing (ex-GST). The 24-hour customer service window still matters — it is when you can reply freely to a customer who messaged you — but it is a free service window, not the billing unit. The practical maths is favourable: a single prevented RTO leg, or one COD order converted to prepaid, typically covers the cost of confirming dozens of orders, which is why COD confirmation is one of the fastest-paying Utility templates in a logistics stack.

Variations you can copy

The base template is deliberately minimal so it approves cleanly and reads fast, but you can adapt it to your flow. Trim it to name plus order ID for high-frequency, low-value shipments where speed matters more than detail. Build a Hindi or regional-language version so tier-2 and tier-3 buyers confirm without hesitation — same Utility rules apply. If you want to actively push prepayment as a campaign with an incentive, that becomes a separate Marketing template (and must carry an opt-out line), so keep it distinct from this confirmation message.

• Shorter: name + order ID only for quick, low-value dispatches
• Regional: a Hindi or local-language version under the same Utility rules
• Prepaid push: run incentives as a separate Marketing template with an opt-out line