Template library
A lead that hears back within five minutes is far more likely to convert than one that waits a day. These templates cover the full journey from first enquiry to booked demo: instant acknowledgements, qualification questions, brochure delivery, follow-ups and re-engagement. Each one is written to pass Meta review and to read like a person, not a form letter.
39 ready-to-edit templatesCopy the message or the Meta JSON payloadOpen any template in the playground
lead_instant_ack_v1
Sent within a minute of a website or listing form fill to confirm receipt and set a response expectation.
Thanks for reaching out to {{1}}, {{2}}. We received your enquiry about {{3}} and one of our advisors will message you here within {{4}}. Meanwhile, is there anything specific you want us to prepare before we connect?
lead_instant_ack_hours_v1
Sent when a lead enquires outside business hours so they know exactly when a human will follow up.
Your enquiry has reached {{1}}. Our team is offline right now, but {{2}} will call you tomorrow between {{3}}. If you would rather we message instead of calling, tap below.
lead_instant_ack_agent_v1
Sent when a new lead is assigned to a specific salesperson, introducing them by name to start a personal thread.
Hello {{1}}, this is {{2}} from {{3}}. I will be your point of contact for your enquiry about {{4}}. You can message me here anytime with questions. Shall I start by sending you our latest pricing?
lead_instant_ack_source_v1
Sent to a lead who enquired via a listing portal, confirming the exact listing to avoid confusion.
You enquired about {{1}} listed at {{2}} on {{3}}. Good news: it is still available. Would you like photos and the full specification here, or shall we schedule a visit?
lead_qualify_budget_v1
Sent early in the conversation to segment leads by budget band using quick-reply buttons.
To recommend the right options for {{1}}, one quick question: which budget range are you considering? Tap the closest match and I will shortlist accordingly.
lead_qualify_timeline_v1
Sent after the first response to gauge urgency and prioritise hot leads for immediate sales attention.
Got it, {{1}}. One more thing that helps us serve you better: when are you planning to finalise {{2}}? If it is this month, I can arrange a priority consultation slot for you.
lead_qualify_usecase_v1
Sent to route a lead to the right product line or team based on what they actually need.
Quick question so we route you to the right specialist at {{1}}: is this for {{2}} or {{3}}? Each has a dedicated team and different pricing, so this saves you a few back-and-forths.
lead_qualify_location_v1
Sent to confirm the lead's city or pincode before quoting, so out-of-area leads are handled early.
Before I share a quote for {{1}}, could you confirm your area? We currently serve {{2}}. Reply with your pincode and I will confirm coverage and the earliest available slot right away.
lead_brochure_delivery_v1
Sent when a lead asks for details, delivering the brochure as a document with a clear next step.
Here is the {{1}} brochure you asked for, {{2}}. It covers floor plans, amenities and the payment schedule. Page {{3}} has the current launch pricing. Want me to walk you through it on a quick call?
lead_catalog_delivery_v1
Sent to share the full product catalogue after a lead expresses interest in a category.
As promised, our complete {{1}} catalogue is attached. Prices listed are inclusive of GST and valid till {{2}}. Reply with the item codes you like and I will check stock and delivery time for {{3}}.
lead_pricelist_delivery_v1
Sent when a lead specifically asks for pricing, attaching the rate card so nothing is quoted verbally.
Sharing the current price list for {{1}}. Rates are valid for orders confirmed before {{2}}. Bulk orders above {{3}} get a separate slab; tell me your quantity and I will send a custom quote.
lead_spec_sheet_v1
Sent to a technically minded lead who asked for detailed specs before agreeing to a demo.
The detailed specification sheet for {{1}} is attached, including compliance certifications and warranty terms. If your team has technical questions, our engineer {{2}} can join a 15-minute call this week. Should I set it up?
Approval & performance
Submit qualification templates with quick-reply buttons instead of asking leads to type answers — button taps keep the 24-hour service window open and give you clean data for routing.
Templates that ask for budget or income directly often get flagged during review; frame them as ranges the lead picks from buttons rather than open questions in the body.
Send document headers (brochures, price lists) as a separate Utility template triggered by the lead's request, not bundled into a Marketing blast — delivery rates and read times are measurably better.
Building the full journey? See how WhatsApp works for lead qualification.
FAQ
The first response to a lead's own enquiry is usually approved as Utility because the lead initiated contact. Later touches like day-7 nudges, webinar invites and re-engagement messages are promotional, so submit them as Marketing with an opt-out. Mislabelling Marketing content as Utility is the most common reason Meta reclassifies or pauses templates.
Automate it to fire within a minute. Lead-to-meeting rates drop sharply once response time crosses five minutes, and WhatsApp's high open rates only help if the message lands while the lead is still thinking about you. Pair the instant acknowledgement with a qualification question so the conversation starts immediately.
Yes, and it works best with quick-reply buttons for each range or option. Keep the question neutral and avoid anything that reads like a credit or income check, which reviewers treat more strictly. Two or three short questions qualify most leads without feeling like an interrogation.
There is no fixed Meta limit, but every Marketing template counts against your quality rating if users block or report you. A day-2 nudge, a day-7 value message and one final re-engagement attempt is a sensible ceiling. After that, move the lead to a quarterly list or drop them; you can test the sequence on InfiQ's 7-day free trial.
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Import any template into InfiQ, submit it for approval from the dashboard, and go live on the official WhatsApp Business API in 2 hours.
