Which category is this template?+
Authentication. It carries a one-time verification code, so it must be submitted in the Authentication category with a copy-code button — not Utility or Marketing.
Do OTP templates need opt-in?+
Consent still applies at the account level, but an Authentication message is triggered by the guest's own action — a login or verification request — so it is inherently expected. You are not broadcasting; you are responding to a request the guest just made.
Can I edit the wording?+
Yes, within Authentication rules. You can adjust the validity window or the security line, but you cannot add greetings, offers, extra links, or non-standard buttons. Any edit means re-submitting the template for Meta approval.
How fast can I send it after approval?+
Instantly. Once Meta approves the template — usually within a day — InfiQ generates and delivers the code within seconds of each guest request, which is the whole point of an OTP flow.
Why WhatsApp instead of SMS for OTPs?+
WhatsApp delivery is near-instant and lands in a chat the guest already trusts, the copy-code button removes retyping errors, and the Authentication category is low cost per delivered message — so read rates and completion rates typically beat SMS on the same flow.
Can I send OTPs in Hindi or regional languages?+
Yes. Create and submit a separate approved Authentication template per language locale — Hindi, Tamil, Marathi and so on — rather than mixing scripts in one template, and pick the matching version at send time.
How is this billed?+
Per delivered message at the Authentication rate. WhatsApp moved off per-conversation billing on 1 July 2025, so you pay for each code delivered — at transparent ₹ pricing through InfiQ, ex-GST.
Do I keep control of my WhatsApp account and BSUID?+
Yes. With InfiQ you retain full ownership of your WhatsApp Business Account and your Business-Scoped User IDs (BSUIDs), so your guest identifiers and number stay yours.